3critical steps to starting your own profitable business …€¦ · @andreavahl @phylliskhare...
TRANSCRIPT
![Page 1: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/1.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
as a Social Media Manager or Consultant
3 Critical Steps to Starting yourOWN PROFITABLE BUSINESS
More Money - Better Clients - Less Stress
![Page 2: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/2.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Meet Andrea and Phyllis
2 of the Original Co-authors of Facebook Marketing All-in-One for Dummies
and more...
![Page 3: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/3.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Did you know…. By 2020...
...a study estimates that more than 40% of the American workforce, or 60 million people, will be independent workers —freelancers, contractors, and temporary employees.
![Page 4: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/4.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
3 Critical Steps to Starting your OWN PROFITABLE BUSINESS as a Social Media Manager or Consultant
![Page 5: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/5.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
{Critical Step #3}
((to Starting your OWN PROFITABLE BUSINESS as a Social Media Manager or Consultant is… ))
Establish YOURSELF as an Expert in your NICHE
![Page 6: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/6.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
There are 3 TYPES of niches:
![Page 7: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/7.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
● Real Estate● Food● Digital Products● Authors● Local Business● Automotive● Beauty● Travel● Jewelry
TOP Industries according to Forbes:● Accounting(1) ● Legal(2) ● Dentists(5)
![Page 8: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/8.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
● Facebook● Twitter● LinkedIn● Pinterest● Instagram● YouTube● Houzz
![Page 9: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/9.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
● FB advertising and codes● image creation● ghost writing● analytics● website design● marketing strategies● webinar creation● product launches● video creation
![Page 10: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/10.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Real Estate + YouTube + Video = NICHEFood + Instagram + Image = NICHE
![Page 11: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/11.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
“Blend an area you know deeply with a service people will pay for.”
~~ Andrea Vahl
To Find Your Profitable Niche...
![Page 12: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/12.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
________ + _______ + ______ = NICHE
![Page 13: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/13.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Now that you’ve got a niche...
How do you develop an online reputation as an expert in that niche?
![Page 14: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/14.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Do these things daily/weekly/yearly
● Develop your Blogging schedule - keywords● Rock the SEO and hashtags● Participate in Twitter Chats and Blabs● Attend conferences in that niche● Ask intelligent questions at conferences● Be helpful - but respect your time and attention● Give webinars and have Lead Generation items
![Page 15: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/15.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
{Critical Step #2}
((to Starting your OWN PROFITABLE BUSINESS as a Social Media Manager or Consultant is… ))
Figure out your FUNNEL to FIND your Clients
![Page 16: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/16.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
http://www.socialmediaexaminer.com/social-marketing-sales-funnel/By Brian Carter
![Page 17: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/17.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
![Page 18: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/18.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Things you need to have a FUNNEL:
1. Lead Generation Magnet - Expert information
answering a question they have
2. Email Capture System
3. A follow-up plan - drip emails and offers
4. Retargeting
![Page 19: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/19.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
{Critical Step #1}
((to Starting your OWN PROFITABLE BUSINESS as a Social Media Manager or Consultant is… ))
Create a Services Page or Product Page that Converts
![Page 20: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/20.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
![Page 21: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/21.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
3 Critical Steps ...
1. Find a Niche2. Build Your Funnel3. Design to Convert
![Page 22: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/22.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Learn and Become a...
Social Media Manager or Consultant
![Page 23: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/23.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
The Freelancers Union “53 million” report contains data results of the most comprehensive survey of the U.S. independent workforce in nearly a decade.
Earning extra money (but not financial necessity) and schedule flexibility are the top drivers of freelancing
77% of freelancers say the best days are yet ahead for freelancing
Twice as many freelancers have seen an increase in demand in the past year as have seen a decrease
![Page 24: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/24.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
HOW?
![Page 25: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/25.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
![Page 26: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/26.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
![Page 27: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/27.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Potential with just two clients...
Twitter (with comprehensive list of expectations)
$400/month x 2 = $800/month = $9,600/year
Facebook and Twitter (including ads management)$800/month x 2 = 1600/month = $19,200/year
Your results may vary
![Page 28: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/28.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Just two training workshops...
Social Media Training Workshop - 10 attendees @$45 = $450/month x4/yr = $1800/yr
Facebook Marketing Training Workshop10 attendees @45 =$450/month x4/yr = $1800/yr
Your results may vary
![Page 29: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/29.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
• Six online modules - with videos, downloads, resources, transcripts
• Private Facebook Group
• Pre-built Templates, Contracts, Proposals, Reports
• Lifetime access!www.socialmediamanagerschool.com
![Page 30: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/30.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
![Page 31: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/31.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
![Page 32: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/32.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
![Page 33: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/33.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
![Page 34: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/34.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
![Page 35: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/35.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
![Page 36: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/36.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
![Page 37: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/37.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
![Page 38: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/38.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
• Certificate of Completion <- Clients LOVE this
• Private Facebook Group - Extensive support
• Amy Porterfield’s Ultimate Editorial Guide
• Facebook & Twitter Ebooks from Andrea
• Streamlined Marketing Flowsheet from Phyllis
• Prebuilt Contracts – Proposals – Reports
• Extensive Basics Module <-learn all the social sites!
• Exclusive discounts for apps and tools
www.socialmediamanagerschool.com
![Page 39: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/39.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
![Page 40: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/40.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
![Page 41: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/41.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
• Once you register you’ll be immediately given access to the Private Facebook Group as well as to the Bonuses and Basics Modules.
• Then each week on Thursdays, starting APRIL 14th, you’ll be sent a new Module for the next 6 weeks.
• And Premium and Platinum members will get 3 webinars and extra bonuses
www.socialmediamanagerschool.com
![Page 42: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/42.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reservedwww.socialmediamanagerschool.com
![Page 43: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/43.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
What our students are saying...
![Page 44: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/44.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
Fast Action BONUS Webinar
Sign up today! LIVE Bonus webinar MONDAY, April 4, 2pm ET
“How to Do a Social Media Audit - to bring in MORE clients as a social media consultant”
![Page 45: 3Critical Steps to Starting your OWN PROFITABLE BUSINESS …€¦ · @AndreaVahl @PhyllisKhare ©2016 All Rights Reserved The Freelancers Union “53 million” report contains data](https://reader033.vdocuments.site/reader033/viewer/2022042318/5f07e83d7e708231d41f5ae7/html5/thumbnails/45.jpg)
@AndreaVahl @PhyllisKhare ©2016 All Rights Reserved
www.SocialMediaManagerSchool.com
More Money - Better Clients - Less Stress