360 ASIA

ISSUE 1JANUARY 2013

360 ASIA

CONTENTS 10

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TOM’S DISPATCH

STORE OPENINGS

TUMI IN ASIA - HIGHLIGHTS FROM 2012

RETAIL CORNER

20 THINGS YOU DIDN’T KNOW ABOUT...

WHAT WENT ON OUTSIDE TUMI ASIA LAST QUARTER

2013 QUARTER 1 CALENDAR

FRANCIS NG HEADS TUMI’S HONG KONG FW PRESS WALK

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INTRODUCING TICON

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TOM’S DISPATCH

TOM’S DISPATCH“I am very pleased to note that 2012 was a

most successful year for the TUMI brand in the Asia Pacific region, with record sales results.”

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A s always, the start of a new year is a time for reflecting on past achievements and looking ahead to the exciting prospects ahead.

I am very pleased to note that 2012 was a most successful year for the TUMI brand in the Asia Pacific region, with record sales results. It is a testimony to how great things happen when you have a potent combination of excellent partnerships, passionately dedicated people and outstanding products that meet the exact needs of the consumer.

We end this year with the TUMI brand in the Asia Pacific having gone from strength to further strength, and for that we are deeply grateful to all TUMI partners throughout the region for their tremendous energy and hard work.

Now we’re into 2013, I’m sure you join me in looking forward with enthusiasm to all that we will accomplish together in this new year.

All of the ingredients are in place for another very successful year for TUMI in the Asia Pacific: we’ll have a revitalized brand marketing platform, a stellar line-up of new products to introduce to the market, new flagship TUMI stores across the region, and – most of all – the formidable talent, energy and smarts of all who are associated with the brand in the region. I can’t wait to get started!

And speaking of getting started: we’re pleased to bring you TUMI 360 Asia, our new quarterly newsletter for the Asia Pacific. We plan to use it as a vehicle to increase communication and to have a bit of fun along the way. We hope you enjoy it, and please feel free to give us any feedback at any time.

I look forward to seeing all of you in 2013. In the meantime, I thank you again for the exceptional results of 2012 and wish you the very best health and prosperity in 2013.

Dear TUMI partners

TOM NELSON

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STORE OPENINGS

STORE OPENINGS ACROSS ASIA

THAILAND

INDIAINDONESIA

SINGAPORE

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TUMI has gone from strength to strength in the past 12 months, with more than 35 points of sale opening across the Asia-Pacific region. What’s more, the world’s first freestanding T-Tech by TUMI store was opened in Hong Kong.

CHINAKOREA

TAIWAN

HONG KONGVIETNAM

PHILIPPINESMALAYSIA

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Lotte Jamsil, SeoulXintiandi, Shanghai

Big City, Hsinchu

Harbour City, Kowloon

Vincom Center A, Ho Chi Minh City

Bonifacio High Street Central, Taguig City

Johor Premum Outlets, Johor

Raffles City, Singapore

Kota Kasablanka, Jakata

DLF Emporio, New Delhi

Central World, Bangkok

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TUMI IN ASIA

DROR LAUNCHES INSINGAPORE

On a Friday summer evening in Singa-pore’s ArtScience Museum, two iconic New York-based designers came to-gether. More than 250 guests gathered

to watch Tel Aviv-born Dror Benshetrit unveil his new range of bags designed in collaboration with TUMI. Yards away, a collection of Pittsburgh-born Andy Warhol’s work was on display in the muse-um’s headline summer exhibition, Andy Warhol: 15 Minutes Eternal.

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Dror explained the philosophy behind Dror for TUMI, a collaborative collection of travel, business and day bags, which integrates Dror’s passion for transformation – how manifold meanings and uses can intersect at a single object — with TUMI’s heri-tage of design innovation.

The creative backdrop provided the perfect setting for the guests, including a major new banking client, and the media. The event gar-nered a wide range of press coverage including

The Peak, August Man, The Straits Times and Prestige.

Dror runs a critically acclaimed interdisciplin-ary design practice in New York, where he explores the nature of movement, space and forms, and the transformative power of design. He says he was a TUMI user long before being approached to de-sign the collection. He describes one of the best moments in design as finding collaborations with companies that are places for innovation.

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TUMI IN ASIA

In the swanky Azure restaurant and bar in Hong Kong’s upscale LKF hotel, Francis Ng, dressed in an on-trend plaid blazer and tie, looked ev-ery inch the city gentleman.

But Francis didn’t have much time to take in the contemporary cuisine, award-winning cock-tails or knockout city views. A gentle buzz filled the room as a huddle of the city’s press gathered around to join Francis for TUMI’s Fall-Winter press

walk, which included photoshoots and inter-views.

Francis proved that he wasn’t just a face for TUMI, but a genuine user and fan who uses TUMI every day, deftly answering questions about products. Products that Francis intro-duced at the press walk included Alpha Bravo’s Greater China Limited Edition, Arrivé, Bedford, Vapor and Tegra Lite.

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Guests were presented with a rare gift, a TUMI leather envelope with “Bon Voyage” hand-written by the famous local calligrapher, Patrick Leung, and also autographed by Francis. Seven of the special leather envelopes, with Patrick’s calligraphy and Francis’ signature, were put up as prizes in a sweepstake on TUMI’s Sina Weibo, to increase awareness of the event among exist-ing and new followers.

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Francis Ng is one of Hong Kong’s most popular actors. He graduated from the acting school of the city’s biggest television station, TVB, before working his way up to become one of the channel’s most senior actors. His big break on the big screen came in Young and Dangerous in 1995 as villain Ugly Kwan – a character that was so popular he got his own unofficial spin-off.

Francis has had a busy year, reprising his iconic leading role as a pilot on the blockbuster TV series Triumph in the Skies on TVB. The actor, who has won the HK Film Critics Society Best Actor award three times, has been spotted on set with one of his TUMI cases.

Coverage of the event was extensive. Apple Daily, one of the city’s highest circulating newspapers, ran a full page feature as well as a video feature on its website and smartphone app. Milk X, one the city’s most popular fashion magazines, ran a feature on the press walk with a Francis Q&A. There were a total of 1,039 retweets and 659 comments on the sweepstake on Sina Weibo, with a total of 1,021 unique participants and exposure of 1,498,666.

FRANCIS NG HEADS HONG KONG FW PRESS WALK

T UMI teamed up in Taiwan with Roger Cheng, make-up stylist to the stars, to demonstrate the uncompromis-ing style and functionality of Bedford

and Tegra-Lite. Making celebrity clients look beautiful requires a lifetime of talent and ex-perience, as well as a few tools of the trade – and keeping it all organized and carrying it (all 20 kilograms) to a job can be a job in itself.

Fortunately, Roger’s lightweight, prac-tical and durable TUMI cases mean he can

take it all in his stride. He says with TUMI, he can pack all his things in just three minutes in an organized fashion.

Roger shared his TUMI experi-ence through Facebook, and media outlets including Sharp Daily and Ap-ple Daily covered the story, reaching a combined readership of over 1.3 mil l ion people.

TUMI HELPS MAKE UPTHE STARS IN TAIWAN

The world’s first free-standing T-Tech by TUMI store opened in Hong Kong with the brand ambassadors, the city’s own Rub-berBand, providing live entertainment.

There were 128 guests and 52 media repre-sentatives from 28 publications at the launch party in Harbour City, Tsim Sha Tsui, and they mingled with pop stars Real Ting and Kelvin Kwan and pia-nist Phoebus Chan among many other celebrities and socialites.

The enthusiastic crowd cheered the Rubber-Band performance, but was equally wowed by the stylish 750 square foot store, furnished in wood

and wrought iron, and featuring a wide range of T-Tech by TUMI travel bags, backpacks, totes and satchels.

Guests had a good look at the collection, feel-ing the leather and fabric finishes, checking out zippers and clasps, rummaging through spacious compartments and trying messenger bags and shoulder bags for size.

T-Tech by TUMI combines TUMI’s traditional luxury, aesthetics, functionality and quality with a fresh and youthful design.

The T-Tech by TUMI store is at Shop 2318A, Level 2 Gateway Arcade, Harbour City.

FIRST T-TECH STOREOPENS IN HONG KONG

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TUMI IN ASIA 360 ASIA

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RETAIL CORNER

TUMI was built upon five founding principles – commitment to superior quality, technical innovation, func-tional superiority, design excellence

and world-class customer service – and those are as important to the company today as they were when the company was found-ed in 1975. In this edition of the Retail Cor-ner, we shine the spotlight on good customer service.

Every product TUMI sells comes with a comprehensive warranty, global repair and customer service locations, around the clock service through TUMI.com as well as Tracer – an exclusive, complimentary program that

helps unite TUMI users with their lost or sto-len items. Tracer is made possible because a unique 20 digit number is permanently affixed to virtually all TUMI bags. This number, along with the owner’s contact details can be reg-istered with us.

Just as important as the quality of our products is the quality of service our custom-ers receive at the store level. We take great pride in matching clients with the products that truly suit them and their lifestyle, as well as providing an after sales service that pro-vides total peace of mind. Every day, TUMI stores do exactly that – and every so often, a customer writes in to thank us.

WORLD-CLASS CUSTOMER SERVICE RECOGNIZED

To: Imaginex Hong KongFrom: William K. Willis

To: Valiram SingaporeFrom: Sally Tan

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To: Valiram MalaysiaFrom: Gary Lim, Director of Johnson & Johnson Asia Pacific

To: Imaginex Hong KongFrom: Joseph Chegia

360 ASIA

From: Tan Sally GH [mailto:sallytangh@hotmail.com] Sent: Tuesday, 28 August, 2012 11:54 AMTo: Valiram Group (Corporate)Subject: Excellence Services Rendered by Your TeamsImportance: High To whom It May Concern

I would like to take this opportunity to highlight about my great experience with 2 of your staff:-I was absolutely impressed by your staff’s customer service that was rendered to me despite the fact that I had just sent my Tumi luggage for repair. I

was greeted by a Sales repesentative, Mr Tini (Malay males staff) with a warm and friendly smile when I stepped into your Tumi boutique at City Hall

on 2nd June 12. He was very helpful and assured me that they will try their best to repair my luggage bag asap as I was going for my business trip at

the end of June 12. However, Mr Tini assured me that if they were unable to return my luggage bag on time, he will make an arrangement to loan a

luggage bag for my trip. I was amazed and surprised by the extra mile that he had gone for me despite that I did not purchase anything from him.

Another great experience with your staff, Mr Nelson Tan from Customer Service - I was impressed with his professional customer service with a person-

al touch. I just want to share that the awesome service he has extended to me was impeccable.... Nelson called to apologize that I was unable to collect

my luggage bag on time for my business trip as they needed to order the part from US. Hence, he offered to loan the same collection Tumi luggage

bag and deliver it to my residence when he found that I was residing in the East. His kind gesture has indeed impressed me and I was so overwhelmed

with the extra mile he has rendered to me. In fact, he was already off duty when he called me. Finally, he has arranged for the loaned luggage bag to

be delivered to T1 Changi for my collection. Mr Nelson followed up with his sms informing me about the status of my luggage and called me on 8th

August 12 to tell me that my luggage was ready for collection. Again, he specially made an arrangement to deliver my luggage to T1 Changi for my

collection and this has saved me the trouble from collecting it from City Hall.

I would like to comend their kind gestures and the great service rendered which have touched my heart. It is very fortunate that your company has

such passionate and committed employees which is very rare nowadays.

Please feel free to contact me at +65 96505835 if you have further questions.

Yours sincerely Sally Tan

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May Chong <maychong@imaginex.com.hk>

Tuni Landmark1 message

joseph chegia <jchegia411@yahoo.com> Fri, Sep 7, 2012 at 12:29 PMReply-To: joseph chegia <jchegia411@yahoo.com>To: "tumihkhotline@imaginex.com.hk" <tumihkhotline@imaginex.com.hk>

I would like to send my thanks and acknowledgement of the GREATservice provided by Erika, Kimmy and team at your Landmark shop.Everytime I visit the location, the staff is friendly, attentive andknowledgeable. Recently I had a problem with the quality of one of yourproducts. Erika and team were understanding and prompt in dealing withthe matter. They followed up as promised and made me feel like a valuedcustomer. Please take time to recognize this shop team, as they are truly an asset toyour business and brand. Best regards,Joseph Chegia

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TICON is TUMI’s new signature collection, and combines the best of the TUMI brand: beautiful form and practical functionality. True to TUMI’s brand philosophy, the

collection is innovative, with most of the range offering TUMI ID LOCKTM, a feature that prevents a user’s private identity from being stolen by RFID scanners. And the collection is unmistakably TUMI, with an identifiable graphic created using a double-lined TUMI “T” tessellated pattern.

The collection is a compelling choice for both existing and new clients. It bridges various product lines from day bags and business bags to accessories and brand extensions. Price positioned at a premium level, TICON targets a client who is willing to make an investment in the TUMI brand.

Who is the TICON user? He or she is a logo enthusiast who seeks out multiple opportunities to proudly showcase his or her support for a brand. Whether carrying a

bag, using a wallet or wearing a belt, as a style conscious consumer he or she is also more than willing to pay a premium price for a product that reflects his or her loyalty to a brand.

What are the unique selling points?The signature TUMI “T” graphic

pattern is the key aesthetic focus of the collection, with additional branding points in the use of the TUMI floating logo and a hang tag with a TUMI foiled embossed logo. This hang tag is removable and can be monogrammed

for a touch of personalization. The collection introduces a new

technological feature for the brand called TUMI ID LOCKTM, which prevents

the user’s identity from being stolen through electronic pickpocketing. Of course, the TICON range also provides the durability and peace of mind that TUMI users have rightly come to expect. Only the best materials – high quality leather and proprietary embossed ballistic nylon – and first-class workmanship go into the collection.

INTRODUCING THETICON COLLECTION

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What is TUMI ID LOCKTM?This is a new feature in TUMI bags and accessories that protects the user against a new form of identity theft. Criminals are now capable of picking your pocket – and stealing your money or your identity – without even making any physical contact.

The key to this new crime is radio frequency identification – or RFID. It is a technology that many of us use every day, with contactless smart cards and credit cards. Even many passports are now RFID-enabled. There are universal symbols that most personal items use to show that they contain RFID technology. On credit cards, the RFID symbol is usually represented with four sequential curved lines that increase in size. On passports, the RFID symbol is a rectangle with a circle in the center and a horizontal line passing behind the circle.

Because RFID chips are constantly on standby to transmit data, they can be activated at any time by a scanner – including those of criminals.

TUMI ID LOCKTM is a specially designed pocket that prevents the transmission of RFID

signals and keeps a user’s private information private. In the TICON collection, this feature is identified by red signature lining and red zipper pulls at interior back pockets in bags as well as red signature lining in credit card pockets in wallets.

In marketing materials, TUMI is using a symbol of a wallet with a lock on it and an exposed credit card to represent this technology. This symbol will be used on the web, collateral and even future products itself to identify the TUMI ID LOCKTM.

What are the core materials of the TICON collection?The TICON collection is offered in black, brown and tan leather; embossed black ballistic nylon; and select styles are offered in a solid ballistic nylon in bone, marigold and raspberry trimmed with tan leather that is embossed with the signature TICON pattern. The hardware finish for all of the collection is gunmetal, which adds a contemporary feel.

360 ASIARETAIL CORNER

TUMI ID LOCKTM

symbol

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RETAIL CORNER

Collection OverviewThe day bags and business bags component of the TICON collection predominantly consists of crossbody map bags (1) in leather, and slim briefs (2), in leather and mini ballistic. There is also a range of totes, with one silhouette offered in a range of colors in solid ballistic with tan leather trim. Rounding out the collection is a backpack and waistpack silhouette.

One of the backpack silhouettes (3) is inspired by the Brimmer backpack in Beacon Hill. Slim and compact, this backpack offers the perfect solution for a day around town, with dedicated interior pockets for your laptop and iPad as well as mobile phone.

The waistpack silhouette (4) is a unique design that can be traditionally worn around your waist or across your body or over a shoulder.

Meanwhile, the sling silhouette has an adjustable crossbody strap that allows the user

to wear the bag in whichever direction is most comfortable. A full length exterior zip back pocket is easily accessible when wearing the bag. There is a dedicated interior pocket that is large enough to fit an iPad as well as a mobile phone. The sling is a compact bag that offers a lot of functionality.

The tote in the TICON collection consists of three different types of silhouettes. The first is a tried-and-true tote (5), which has a north-south orientation with a zip-top closure and over-the-shoulder handles. There’s also a shopper tote that offers a lot of functionality, starting with an interior center zip pocket which can fit a laptop. It also has dedicated interior pockets for an iPad and mobile phone, a fleece lined zip pocket for precious items like jewelry, as well as the convenience of over-the-shoulder handles. Last but not least, there’s the magazine tote (6), which is a classic silhouette in a modern interpretation, featuring colored ballistic nylon and TICON embossed leather trim

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detail. The magazine tote is offered in black, bone, marigold and raspberry, bringing a splash of color to the collection.

The travel component of the TICON collection is a focused range of key selling silhouettes in black and brown leather only. There’s the international zipper carry-on (7), small soft travel satchel (8) and small travel kit (9) – the perfect three-piece set for any traveler.

The international zipper carry-on is a 20-inch four-wheeled travel case with a dual-tube handle system and corner bumpers. It features multiple exterior zip pockets, providing easy access to frequently used items and important documents such as an iPad and a boarding pass. When demonstrating the international zipper carry-on, always show the packing cubes – they are the ideal travel accessory for organizing socks, ties, hosiery, lingerie and other smaller items.

The small soft travel satchel is ideal for an

overnight or quick weekend trip. Compact with a large main compartment opening, this satchel has an expandable zip bottom that provides an additional 3 inches of storage for those last minute items. Finally, always show your clients the TICON small travel kit; it is the perfect travel companion to the travel satchel.

The small leather goods component is a key focus for the TICON collection. Best selling silhouettes such as the global coin wallet, zip large travel wallet (10), L-fold ID wallet, gusseted card case, ipad snap case (11), passport cover (12) and the continental are offered in leather and mini ballistic. For clients who want some color, a slim pouch is offered in the same ballistic tones as the magazine tote: black, bone, marigold and raspberry. All small leather goods have card pockets lined in red TICON lining that indicate the presence of TUMI ID LOCKTM, which actually protects the entire silhouette and not just the card pockets.

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Alan Krantzler, senior vice president of brand management, joined TUMI in 2003. He’s a veteran marketing and merchandise executive who formerly

worked at Coach and Perry Ellis. He is a gradu-ate of the University of Pennsylvania and holds a master’s degree in business administration from Columbia University. He has two children from a previous marriage. Here are 20 things you never knew about Alan.

1. I grew up in a small town of just 2,000 people in the mountains of western Pennsylvania.

2. Since 1981, I’ve been living in New York, which is a stark contrast.

3. My 26-year-old daughter works for the city’s police department in one

of their crime labora-tories. I also have

a 17-year-old son.

4. I am a Christmas baby, born on 25 December.

5. I celebrate my 10th anniversary as a TUMI employee this May but I have been a consultant since 1997, working with co-founder Charlie Clifford.

6. My career began as a buyer at Saks Fifth Ave-nue, the iconic Manhattan department store.

7. I worked for Coach for five years in the mid-1990s when the brand first broke through.

8. Later I served as a senior vice-president for Perry Ellis in the late 1990s.

9. My favorite holiday adventures have been hitch-hiking and going on safari in southern Africa as well as vineyard tours in Mendoza, the wine-growing region of Argentina.

10. I always try to buy a piece of local or native art while on vacation as a lasting memory of the trip.

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INTERVIEW

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20 THINGSYOU DIDN’T KNOW ABOUT ALAN KRANTZLERSENIOR VICE-PRESIDENT OF BRAND MANAGEMENT, TUMI

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11. Watching movies and cooking dinner are my favorite ways to relax. I love to experiment with mixing different spices to create unique dishes.

12. I find Asian cuisine delicious, especially Thai, Japanese, Korean and Indian food. I love the complexity of flavors and spices.

13. But if I could only have one thing to eat while stranded on a desert island, it would be pea-nut butter.

14. My favorite musicians are Talking Heads and The Clash (pictured).

15. My favorite book is The Fountainhead by Ayn Rand.

16. My favorite living authors are John Irving and David Sedaris.

17. My pet peeve is the poor use of language and grammar. The most important skill you need in business is the ability to articulate your ideas clearly and easily so others can quickly under-stand what you want to say and accomplish.

18. My secret to success is being a go od “active listener”. That means you understand not only what is said, but also what the other person’s concerns are – whether they are spoken or merely implied.

19. People ask me what my favorite TUMI prod-uct is, but I don’t have one! I love all of them – they are like my children, so how can I pick a favorite?

20. I am currently carrying a tote from the Beacon Hill collection. Its design makes everything easy to find, with just the right number of pockets. The leather still looks amazing even though I am very hard on my bags.

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TUMI OUTSIDE ASIA

Customers traveling through London’s Heathrow Airport throughout September were offered the chance to trade in and trade up their old briefcase for 20 percent

off a new TUMI briefcase, as well as do their bit for charity. All bags that were traded in were donated to the British Heart Foundation, where they were re-sold or recycled to support research. TUMI chose to join forces with the charity because cardiovascular disease is the number one killer in the U.K.

TUMI ran the campaign to demonstrate its commitment to helping the community, increase brand awareness among existing and new custom-ers, while remaining profitable after marketing.

The campaign was run at TUMI’s own store in the airport’s terminal one, as well as Rolling Lug-gage stores in terminals one, three, four and five. The two companies shared the marketing costs.

TRADING UP IN SUPPORT OF BRITISH HEART FOUNDATION

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TUMI joined Hollywood stars to step out in front of the media’s flashing cameras at the Tribeca Grand Hotel located in downtown Manhattan, for

the New York City screening of the Weinstein Company’s This Must Be the Place.

TUMI took a supporting role in the film directed by Paolo Sorrentino, as the TUMI Bedford Carry-On was the featured bag ac-companying Sean Penn’s character, Chey-enne, a jaded middle-aged wealthy rock star who becomes bored in his retirement and

takes on the quest of finding his father’s tor-mentor, a Nazi war criminal hiding out in the United States.

Guests at the screening included Eve Hewson, Harvey Weinstein, Ron Bozman, Gerard Butler, Sir Patrick Stewart, Debbie Harry, Lou Reed, Karolina Kurkova, James Van Der Beek, Anson Mount, Gary Busey, Ju-dah Friedlander, Ellen von Unwerth, Princess Alessandra Borghese, Stella Schnabel, Tim-othy Greenfield-Sanders and Cinema Society founder Andrew Saffir.

TUMI TAKES ONSUPPORTING ROLE

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A total of 106 bags were traded in, comprising 37 TUMI items and 69 non-TUMI items. The most popular bags to trade up to were the expandable organizer laptop brief, the compact large screen laptop leather brief and the TUMI T-Pass™ organizer brief. The campaign created a net increase in business of 9 percent.

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many cities too.On rue Etienne Marcel, Paris, GQ’s fashion

editor in chief, James Sleaford, especially liked the TICON carry-on, and added that the Ducati carry-on was perfect for GQ readers.

Meanwhile in Piccadilly, London, Condé Nast Traveller also loved the TICON and its

TUMI ID LOCKTM feature. Elle, which was work-ing on a a floral trends page, requested samples of the Anna Sui carry-on and floral iPad case.

On ulitsa Petrovka, Moscow, Yana Shep-tovetskaya, an accessories editor at Vogue, praised the Villa collection’s femininity, with the marigold color being her favorite.

Left: ParisCenter from top: Moscow, London, Helsinki

Right: Berlin

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TUMI OUTSIDE ASIA

From Milan to Moscow, and from Ham-burg to Helsinki, TUMI held Spring-Sum-mer 2013 press days. The headline col-lection was the new TICON, which was

being unveiled for the first time, with the Ducati, Beacon Hill, Anna Sui collection and Villa col-lection making head-turning appearances in

SS13 PRESS DAY IN EUROPE

In Pouring Ribbons, a new mixology bar in New York City’s trendy East Village neighborhood, guests were invited to celebrate the upcoming holiday season with drinks made using one part

TUMI and one part Ketel One Vodka.They were there to celebrate the launch of the

TUMI Mixology Set in collaboration with Ketel One Vodka. Each limited edition set – there were only 60 made – was meticulously handmade in Italy from the finest Italian leather, nickel hardware and poplar wood. The collaboration honors the virtue of crafts-manship and style shared by both brands.

Tim Cooper, an ardent TUMI fan, and some of the city’s other top mixologists shook up four new signature cocktails: The TUMI Tastemaker, The Part and Parcel, TUMI Delight and Day Tripper.

Nibbles were provided in the form of passed hors d’oeuvres, delivered by the famous Rick-shaw Dumplings food truck, parked right outside the Pouring Ribbons entrance.

TUMI luggage tags in pops of color adorned Ketel One Vodka bottles throughout the bar, along with two Mixology Sets and one of Tim’s favorite TUMI bags, the Alpha Bravo Benning Messenger. Six iPads were placed around the venue, featuring Tim Cooper’s video talking about why he uses TUMI, as well as recipes for

the signature cocktails.Guests were invited to Instagram or Tweet

with the hashtag #TUMIKetel1. All photos with the hashtag were transmitted to a device that print-ed out photos similar to Polaroids and were hung onto a metal gate “centerpiece” for all to view.

The Mixology Sets were priced at US$3,995 each, and half were already pre-ordered before the launch.

TUMI MIXOLOGY SETLAUNCHED IN NYC

TUMI OUTSIDE ASIA

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CALENDAR

CALENDAR

4 January to 8 February

TUMI Asia Fall 2013 Market Week

10 to 13 February

Chinese New Year

14 February

Valentine’s Day

14 March

White Day

Q1 store openings (tbc)• IFC Mall – Hong Kong• Ngee Ann City – Singapore• Trang Tien Plaza – Hanoi, Vietnam• VR Mall – Surat, India

29 March

Good Friday

QUARTER 1