35 successful online reputation management orm tips for global travel & tourism industries
TRANSCRIPT
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Tip 1: Get online and establish a strong and positive presence.
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Tip 2: Make sure your own accounts are secure.
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http://socialbubble.global
Tip 3: If someone mentions something positive about you on a site such as Yelp,
reward him or her with a coupon, freebie or a simple thank you.
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http://socialbubble.global
Tip 4: Optimize brand video with your company name on YouTube, which is widely considered to be the second largest search
engine.
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Tip 5: Be cautious about your personal activities, both past and present.
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http://socialbubble.global
Tip 6: Connect with the media, which can help you get positive media exposure."
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Tip 7: Publish Quality Content.
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http://socialbubble.global
Tip 8: Create a web presence on all social media platforms.
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http://socialbubble.global
Tip 9: Don’t neglect your social media accounts.
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Tip 10: Consider your brands and products.
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http://socialbubble.global
Tip 11: You need to build out online materials and social profiles for more than just your
company name.
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Tip 12:Protect individuals reputation associated with the business.
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Tip 13: Implement authorship where applicable.
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Tip 14: Use Blog.
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Tip 15: Avoid making controversial comments in an interview, because your personal and corporate reputations are
inseparable.
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http://socialbubble.global
Tip 16: Don’t bring your private life into the online world, for example posting personal
tweets, as your offline and online worlds are one and the same.
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http://socialbubble.global
Tip 17: Deal with the underlying cause of problems instead of concealing or ignoring them, which could show you in a bad light.
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http://socialbubble.global
Tip 18: Always behave yourself because anything you say and do could be made public
and will be judged.
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Tip 19: Train your employees on your reputation management plan. Let them know what your goals are because their views will
reflect on you.
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Tip 20: Be careful what you tweet or post because what you say reflects your
company.
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http://socialbubble.global
Tip 21: Hire the right people for submitting tweets and posts, especially those who will use the right account and not post anything
negative online.
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http://socialbubble.global
Tip 22: Consider your audience when tweeting or posting, as your message could
be offensive to some people.
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http://socialbubble.global
Tip 23: Always be present online by using social media monitoring tools, where
someone can be contacted when mentions from customers arrive outside of business
hours.
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http://socialbubble.global
Tip 24: Review scheduled tweets and posts to avoid contradictions in business matters or insensitive comments coinciding with major
world events like an earthquake.
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http://socialbubble.global
Tip 25: Build a great service or product before revealing it to the public. A good first
impression will create a good reputation for your business.
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http://socialbubble.global
Tip 26: Don’t lie about anything, because the truth will eventually come out.
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Tip 27: Recruit senior level professionals for your crisis management team to turn a crisis
into an opportunity by communicating efficiently.
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Tip 28: Online Advertising can also be used together with Online Reputation
Management.
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Tip 29: You will build reputation simply by having your business name or logo on the event listing, or delivering a presentation
about a new product or innovation.
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http://socialbubble.global
Tip 30: Building your reputation as an expert also builds the reputation of your business
and draws new customers.
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http://socialbubble.global
Tip 31: Regular newsletters can strengthen your personal connections with customers
and reflect your business brand and personality.
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Tip 32: Content can and should be videos, photos, podcasts, e-books and newsletters as
well.
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Tip 33: Pictures are great tools for maintaining your online reputation, whether
you use photographs, cartoons, graphs, charts, illustrations, visuals can communicate
complex messages in an instant.
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Tip 34: Infographics are a great way to share your branding online.
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Tip 35: Making email newsletters personal and effective, when it comes to establishing
and maintaining your reputation online.
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