35% 67% 61% 55% · what are the advantages of responsive design for the owner? what do the expert...
TRANSCRIPT
of your visitors usea mobile device.
are more likely to buy or convert after visiting
a mobile friendly site
look elsewhereif thewebsite is not
mobile friendly
agree that a frustratingexperience on a
mobile device hurts brand perception.
35% 67% 55%61%
To use responsive design or not to use responsive design?
that is not a question...
Why choose responsive design?
Desktop Vs. Mobile Internet usage
It's all about creating an appropri-ate, enjoyable, task-driven experi-ence.
Optimized sites createmore engagement
How do you achieve a mobile optimized site?
1. mobile 2. �uid 3. adaptive 4. responsive
A mobile website lives at m.URL or mobile.URL.
While it might work great on mobile devices, you now have
two websites to build and maintain, which is not very
cost e�ective.
The layout of a �uid website is based on a percentage of the browser display. A column set
at 33% width will automatically resize itself to
that percentage of the browser window, regardless of the
device type.
In an adaptive website,elements are organized based
on prede�nedrules speci�c to monitor,
notebook, tablet and smartphone screen sizes.
Responsive design combines the advantages of both �uid and adaptive designs and is
the recommended option fora seamless browsing experience across all
platforms.
+85%
2007
0
400
2000
1600
1200
800
2008 2009 2010 2011 2012 2013 2014 2015
Mobile Internet user
Desktop Internet user
What are the advantages of responsive design for the owner?
What do the expert say? Are you ready to give yourwebsite a responsive makeover?
What are the advantages of responsive design for the user?
Saves Time
Global mobile Vs. Desktop Internet user projection, 2007-2015 (Morgan Stanley Research)
Inte
rnet
use
rs (
in m
illi
on
s)
No PinchingNo Zooming GoodUI
No sidescrolling
Maximizes your money-making potential
as it accounts for the trending migration to
mobile use.
BRAND
Enhances brand perception
Maximizes website visibili-ty due to improved SEO
and performance.
Saves timeSaves money
SOURCES: marketingland.com, teamtreehouse.com, smartinsights.com, Impress Labs,blog.marginmedia.com.au, international telecommunication union, Google, mobithinking
designed by
Google recommends responsive web design as its preferred mobile con�guration; referring to it as the industry best-practice web design. This is because content that lives on one website at one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
At Impress Labs we o�er a proven process to build, opti-mize, launch, update, and promote your site.
Contact us to learn more. We are ready to take your website to the next level of digital experience.
Surf On!http://impresslabs.com
April, 2014