34540926 facebook-v-twitter
TRANSCRIPT
Nireesh R TPGD
Wlsmt
Social network service Launched: 2004 Founders: Mark Zuckerberg, Eduardo
Saverin, Dustin Moskovitz, Chris Hughes Status: private 2008 est. revenue: 300 million US$ Members: ~400 million Sources of income: Banner ads, referral
marketing, Casual games No. Employees: 1000+ in California, Ireland,
and South Korea
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mobile social network service, microblogging Launched: 2006 Founders: Jack Dorsey, Evan Williams, Biz
Stone Status: private 2009 est. revenue: $400,000 Q3 Members: ~75 million Sources of income: currently no ads (starting
soon), some income from mobile market, selling data
No. employees: 141
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Median age Facebook: 38.4 Median age Twitter: 39.1
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Top news stories about Facebook
Canada Privacy Comm. Forces Facebook to Make Privacy Changes
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Top news stories for Twitter
Twitter and Iran Twitter and Haitian Earthquake
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Needing cash, took $200 M investment from Russian media company, Digital Sky Technologies (May 2009)
World’s largest server of digital photos, runs into performance issues when loading newsfeed (.5 sec, load ~ thousand entries)
Changed default status of profile updates to “public” and searchable via Google
This makes FB more like Twitter, however it attracted inquiry by the FTC
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Facebook is considered more “private” than Twitter, yet Facebook has many more privacy problems than Twitter
Both have users that “tend” to use their real name
Facebook began as a “walled garden,” meaning you had to climb over the wall to share, and what you shared stayed in the garden
Twitter has always made tweets public, and this clarity makes managing Twitter simpler
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Why use Facebook? Connect to friends and family, create digital
identity, share digital content Why use Twitter? Build connections by interest Develop reputation based on your posts
within specific domains
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Most public companies recognize they need a presence on both Facebook and Twitter
This has made it easier for backlashes and negative publicity related to lead to angry posts/tweets
Example: H&M Slashes Discarded Clothes Rather Than Donate Them◦ Rises to #2 on Twitter trending topics◦ Customers post angry messages on H&M's
Facebook page
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Mobile and Mobile Apps Video Ability to take “real time” assessment of
news and events Will blend more with news, because news
has always been social (people want to talk about what’s new)
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Facebook Tweeter Sashitharoor Nahal vanjani Friends and family
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