Scale Social Engagement with User Generated Content

Pacifica Beauty (a “Made to Matter” Target company) believes that in tough times, a little color can lift

morale. When the company wanted to give back to women in need, it partnered with Pixlee to scale its

online efforts to see better results.

SOLUTION

The prominent beauty brand’s primary goal was to increase

customer engagement on social and to improve brand

awareness. In partnership with Pixlee, Pacifica launched

the Power of Love Lipstick BUYONEGIVEONE campaign.

Customers were asked to submit photos of themselves

wearing a Power of Love lipstick and were given the

opportunity to be showcased in a photo gallery on Pacifica

Beauty’s webpage.

RESULT

The brand saw over 8000 photo submissions and a 25%

viewer engagement rate with the customer photo gallery.

The widgets reached over 33 million online impressions.

With Pixlee’s help, Pacifica Beauty was able to raise brand

awareness and scale its philanthropic efforts. Customers

eagerly participated in the BUYONEGIVEONE campaign and

the brand was able to build a global community around its

cause. With such strong brand evangelists, Pacifica Beauty

was able to tell an authentic brand narrative by marketing

with customer photos.

+

of visitors interacted with customer photos in the widget

25% Pixlee widget views

+33m +8000customer photo submissions