Confirmation Table

Key Public Self-interests Primary Message Influentials Objectives Strategies TacticsBHP and OHP

Want to maintain a good reputation among current and potential patients so they can be successful.

Refer your patients to our center. We can provide the helpful affordable care that your patients are looking for. Your patients will thank you and will in turn refer your services for future success in your business.

WMHC employees, former WMHC patients.

Increase referral rates to Wasatch Mental Health’s services by 40% within 6 months.

1. Convince health professionals of WMHC’s good services to increase referral rate and maintain a positive reputation in the medical community.

2. Through mass communication, WMH will inform health professionals of WMH’s range of services to benefit both parties and direct patients to proper medical facilities.

-Send a WMHC representative to network with local health organizations and explain services. -Create pamphlets to leave with health organizations and doctors to increase referral rate.-Interview in Utah’s health magazine of WMHC’s director, discuss upcoming fundraising events.

-Interview in Utah’s health magazine of WMH’s director, discuss upcoming fundraising events-Newspaper coverage: Daily Herald, Salt Lake Tribune and Deseret News—personal experiences-Press releases sent to media contacts

Former/Current patients of WMHC

Want other people to benefit from WMHC services. Don’t want to be identified as a mental clinic patient.

Be proactive in promoting WMHC services. You don’t have to say you were a patient to help others get the same help you had. You can be the one to offer relief to your friends and others.

Employees of WMHC, other patients.

1. Increase the frequency of monetary donations to Wasatch Mental Health by 25% within 6 months.2. Increase referral rates to Wasatch Mental Health’s services by 40% within 6 months.

1. Convince former and current patients of WMHC to actively donate to support its facilities.

2. Convince former and current patients of WMH to share experiences to friends through social media.

- Improve customer satisfaction by implementing new procedures, like online appointments.-Provide opportunities for patients to donate during check out-Involve local organizations to donate goods/items to give proceeds to WMHC.-Provide volunteer opportunities for local schools to get involved (BYU, UVU).

Invite patients who have benefited from WMH to share their experiences by contacting through email-Have patients like WMH’s Facebook page-Approve personal stories and post on WMH’s Facebook page-Encourage former and current patients invite all friends to like WMH’s Facebook page

Utah and Wasatch county residents

Want to support causes that positively contribute to the community. Want to help friends get the help they need.

Do you know someone that might need clinical mental help? WMHC is a comprehensive community mental health center that offers affordable, professional and reputable help. You can be the one that makes a difference in someone’s life by referring them to the WMHC. You can also build the community by donating to our worthy cause.

Public figures, OHP/BHP, WMHC patients

1. Increase the frequency of monetary donations to Wasatch Mental Health by 25% within 6 months.

1. Increase coverage of WMHC’s services and their need for donations.

-Create online donation page, give specifics that can be donated to (ex: https://www.imhro.org/get-involved/donate)-Send out press releases to magazines and newspapers of WMHC’s upcoming events or unique involvements- Create twitter account-Post original tweets from the WMHC’s twitter account weekly that contain a link to the WMHC’s website page that explains the services they provide and a donation page.- Create and use hashtags to promote WMHC’s mission: #givewellness, #embrace, #give

2. Increase community involvement with WMHC.

- Facebook posts that contain links to the WMHC’s donation webpage.- Purchase advertising banner space on Facebook to appear on pages of Utah residents- Blog posts/testimonials on website from former patients about positive experiences- YouTube three-minute explanation and promotion video emphasizing WMHC’s mission and their need for donations- Embed YouTube video in website and link the video to all social media posts.-Invite patients to like Facebook page and retweet tweets for small incentives

Fundraising events:- Fundraiser dinner, partner with local restaurant to provide food-Partner with Seven Peaks and Rooftop Concert series to donate/ have WMHC nights-Music festival to raise money (example http://music-festival.org/)-Create run organized for WMHC, slogan clear head, clear mind, embrace your own health-Provide volunteer opportunities for local schools to get involved (BYU, UVU)