33+5 things you can do with a print file besides printing it
DESCRIPTION
33+5 Things You Can Do with a Print File Besides Printing It - A presentation from Crawford Technologies in partnership wth Xplor International - http://www.crawfordtech.com/TRANSCRIPT
1June 22, 2011Xplor International Webinar
33+5 THINGS YOU CAN DO WITH A PRINT FILE BESIDES PRINTING IT
Ernie Crawford, M-EDPCrawford Technologies Inc.
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Introducing Crawford Technologies
Founded in 1995 and based in Toronto, CrawfordTech is a privately
held global software company
On PROFIT 100 list of fastest growing companies in Canada
Core competency is in transaction print stream and document
production software, including: Automated Document Factory and Integrity solutions Document Re-engineering solutions Print stream conversions/transform solutions Document Archive Solutions Document integration/workflow solutions Document Accessibility Services
Agenda
• Print Files defined• What do you want to do with them?• Why would you want to?• How to accomplish these 38 objectives?
Print Formats
Line Printer D
ata
Xerox LCDS/Metacode
PCLPDF
AFP
PS
IJPDSXES
HTML
XML
Why would you want to do anything other than print these files?• Deal with printer obsolescence • Extract data from them for integrity and tracking
purposes• Look at them for proofing purposes • Make changes before you print them
• Transpromo, optimization, barcodes, etc.
• Save them for the future• Mail optimization for cost savings• Address document accessibility requirements• Multi-channel distribution
Xplor International Conference & Vendor Forum 6
Printer obsolescence
Output to new printers Distribute print Centralize print Load balance across multiple printers Extend the lifetime of older printers Standardize print architecture and printers Extend life of legacy applications
April 5-7, 2011
Print Stream Transforms
Convert from one print format to another Typically automated with spooler or workflow tool
Line Printer D
ata
Xerox LCDS/Metacode
PCL
AFP
PS
IJPDS
XES
HTML
XML
Xplor International Conference & Vendor Forum 8
Extract data
Document Integrity tracking and reporting Document tracking
Automated Document Factory Intelligent inserters
Indexing print file Reprint Archive indexing and management
Extract for reconstruction Recomposition or storage in XML/CSV
April 5-7, 2011
Document Reengineering
Add bar codes Add QR Codes for multi-channel
communications Add Intelligent Mail Barcodes Postal Sortation Add finishing information (tray pulls,
etc.) Index for ADF Create print run manifests for file-
based inserters & Post Office
Document Reengineering
Means making changes to bills, statements and other mission-critical transactional customer communications post-composition.
Provides the ultimate in flexibility for the printing and mailing of transactional customer communications that are created using legacy print streams.
Automated Document Factory and
Document Integrity Solutions
Audit
Automated reprint
Track for compliance purposes
Ensure duplicates are not printed and mailed
Cross reference to ensure printing has been done and on time
Document Accessibility Services
Braille
Large Print
Audio
eText
Accessible PDF
Mobile formats for smart phones
Extract content and convert into Alternate Formats:
Archive Management Solutions
Keep documents for later usage
• Archive & view
• Enterprise Content Management (ECM)
• Report Output Management
• eDelivery
• Electronic Envelope
• Digital Postal Mail
Line Printer D
ata
Xerox LCDS/Metacode
PCL
AFP
PS
IJPDS
XES
HTML
XML
Commingling and Combining • Combine multiple
print files
• Extract pages and combine with other pages from other print files
• Commingling
• House-holding
Transpromo Document Re-engineering
Go from this … … to this …
Transpromo Document Re-engineering• Remove hardcopy-oriented objects for electronic presentation
• Adding color to legacy black & white applications
• Detect available white space to apply text and image-based marketing content there
• Merge PDFs for marketing, regulatory or other informational purposes (Printserts)
• Add PURLS (personalized URLs)
• Add QR codes to direct smart-phone savvy customers to relevant offers and info
• Add color to black & white applications
Go from this … … to this
for a fraction of the traditional cost
Streaming Multi Channel Distribution Suppressing hardcopy for customers taking alternative delivery methods Providing documents the way each customer wants them
Streaming
Streaming
Providing documents the way each customer wants them
• Print Stream Transforms• Document Reengineering• eDelivery• Document Accessibility Services
Print & Mail
Online
Accessibility
Smart PhonesStreaming
Streaming
38 Things you can do with print files besides printing Output to different devices
Embed pages in other applications
Extract information for indexing purposes
Extract information for reconstruction
Add bar codes
Add QR Codes for multi-channel communications
Add Intelligent Mail Barcodes
Postal Optimization
Add finishing information (tray pulls, etc.)
Index for ADF
Create print run manifests for file-based inserters & Post Office
Automated reprint
Track for compliance purposes
Ensure duplicates are not printed and mailed
Accessibility
Alternate formats (Braille, Large Print, Audio, eText, Accessible PDF)
Digital Postal Mail
Suppress printed versions of mail pieces
Ensure duplicates are not printed & mailed
• eDelivery• Electronic Envelope – combine inserts in
electronic document• Archive & view• Store in ECM• Report Output Management System• Combine multiple print files• Extract pages and combine with other
pages from other print files• Commingling• House-holding• Redesign/Reformat • Compliance formatting and content changes• Change to/from duplex/simplex• Transpromo• Replace white space with 1:1 targeted
messages and graphics• Convert to color• Printserts• Multi Channel distribution• Mobile delivery• Provide documents the way customers want
them
Tools and Techniques
• Print Stream Transforms• Operational Document Re-engineering• Automated Document Factory/Document
Integrity/Production Management Systems• Document Accessibility Services• Archive Management Systems/ECM Integration• Commingling and print file combining software• Transpromo Document Re-engineering• Streaming
Summary• In the current economy, successful organizations are leveraging their
Print Files to do more with less, and are becoming the shining lights in the industry
• Using Document Re-engineering and Print Stream Transforms, many organizations are leveraging their Print Streams to achieve many innovative, successful and profitable mileposts with minimal investments
• This includes leading edge initiatives such as Transpromo, Document Integrity Solutions, Archive, Online Viewing, and Electronic Document Distribution
• Document Accessibility Services can address the percentage of customers with disabilities allowing you to address100% of your customers
• Many critical and even profitable initiatives can be accomplished quickly and easily without the need for massive amounts of capital investment or architecture redesigns
22June 22, 2011Xplor International Webinar
33+5 THINGS YOU CAN DO WITH A PRINT FILE BESIDES PRINTING IT
Ernie Crawford, M-EDPCrawford Technologies+1 [email protected]