32781908 icici insurance

8/8/2019 32781908 Icici Insurance

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INVESTORS INTEREST INLIFE INSURANCE

IN ICICI-PRUDENTIAL

In partial fulfillment in award ofMaster of Business Administration

Under the guideence of

Company guideMs.Soamyata dashotter

Faculty Guide :

Ms. Tanvi Lahoti

Submitted By : Narendra Singh

Roll. No. : 520568642

Study Center : PIIT ,Jaipur {01531}

Sikkim Manipal Universityof Health, Medical & Technological Science

5

th

mile ,Tadong ,Gangtok - 737102

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ACKNOWLEDGEMENT

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I wish to avail this appotunity & place on record my deep sense of gratitude and immense

heartfailed thanks first and formost to my industry guide Miss Soamayta Dashotter for her

valuable guidance,encouragement,meticulous suggestions and in valuable support for the

successful completion of my Project Training in the prestigious organization

I take this opportunity to express my indebtedness to Mr. Sanjeev Mudgal, for his

magnanimous support to avail the opportunity of my Project Training . I extend my greatful thanks

to staff members ofICICI Prudential Prority Circle for allowing me to pursue my work in this

renowned organization.

I feel highly indebted and extend my respectful thanks to Ms. Tanvi Lahoti MBA from

PIIT , Jaipur, for her magnanimous support in fulfilling my Project Training with ease and support.

Narendra Singh

4th Semester

M.B.A.

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Executive Summery

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The Project involves study of life insurance.performance available in the market and

simultaneously tried to identify the view of advisor about the best life insurance .investment option

available and I tried to find out the risk and return parameter of those insurance products. Project also

involves making a comparative study of the top life insurance available .i had collect the list of investors

from the company and its channel partners.

Research was done by the questionnaire and informations collected by company fact sheet, internet

and magazine.I had interect with policy holders through personal meetings and telephonic conversations

and I also interact with new policy holders those are visited to the office. Company also provide the

oppourtunity of telecalling it was help me a lot to complete my project , it was also helpful to enhance my

communication skill and remove my hesitation.

Also our company gave me the opportunity to visit many insurance company like

HDFC-Standerd life insurance

Reliance insurance

Koteak Mahindra

Bajaj alliance

Aviva life insurance

Max NewYork life insurance for collect the official information and give product knowledge and aware

them about the change in terms and conditions of the company. I had also joined the company it was

provide me the great apportunity to interact with lots of people in a single day.During the 8 weeks of my

training period I got a chance to intract with different people.

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Table of Contents :

Cover Page 1

Acknowledge 2

Executive Summary 4

Certificate From the Company

Table Of Contents 6

Company Profile 7

Interoduction 17

Objectives 21

Methodology 23

Analysis 27

Conclusion 57

Recommendation 62

Bibliography & References 66

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COMPANY PROFILE

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India's Number One private life insurer, ICICI Prudential Life Insurance Company is a

joint venture between ICICI Bank-one of India's foremost financial services companies-andPrudential plc- a leading international financial services group headquartered in the United

Kingdom. Total capital infusion stands at Rs. 20.60 billion, with ICICI Bank holding a stake of

74% and Prudential plc holding 26%.

We began our operations in December 2000 after receiving approval from Insurance Regulatory

Development Authority (IRDA). Today, our nation-wide team comprises of over 580 offices, over234,000 advisors; and 22 bancassurance partners.

ICICI Prudential was the first life insurer in India to receive a National Insurer Financial Strength

rating of AAA (Ind) from Fitch ratings. For three years in a row, ICICI Prudential has been votedas India's Most Trusted Private Life Insurer, by The Economic Times - AC Nielsen ORG Marg

survey of 'Most Trusted Brands'. As we grow our distribution, product range and customer base,

we continue to tirelessly uphold our commitment to deliver world-class financial solutions to

customers all over India.

The ICICI Prudential Edge - What makes us No. 1

The ICICI Prudential edge comes from our commitment to our customers, in all that we do - be it productdevelopment, distribution, the sales process or servicing. Here's a peek into what makes us leaders.

1. Our products have been developed after a clear and thorough understanding of customers' needs. It is this

research that helps us develop Education plans that offer the ideal way to truly guarantee your child'seducation, Retirement solutions that are a hedge against inflation and yet promise a fixed income after youretire, or Health insurance that arms you with the funds you might need to recover from a dreaded disease.

2. Having the right products is the first step, but it's equally important to ensure that our customers canaccess them easily and quickly. To this end, ICICI Prudential has an advisor base across the length andbreadth of the country, and also partners with leading banks, corporate agents and brokers to distribute our

products

3. Robust risk management and underwriting practices form the core of our business. With clear guidelines inplace, we ensure equitable costing of risks, and thereby ensure a smooth and hassle-free claims process.

4. Entrusted with helping our customers meet their long-term goals, we adopt an investment philosophy that

aims to achieve risk adjusted returns over the long-term.

5. Last but definitely not the least, our 16,000 plus strong team is given the opportunity to learnand grow, every day in a multitude of ways. We believe this keeps them engaged and enthusiastic,

so that they can deliver on our promise to cover you, at every step in life.

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Promoters

ICICI Bank (NYSE:IBN) is India's second largest bank and largest private sector bank with over

50 years presence in financial services and with assets of over Rs 3446.58 bn (USD 79 billion) ason March 31, 2007. The Bank offers a wide range of banking products and financial services to

corporate and retail customers through a variety of delivery channels and through its specialised

subsidiaries in the areas of investment banking, life and non-life insurance, private equity and assetmanagement. ICICI Bank is a leading player in the retail banking market and services its large

customer base through a network of over 950 branches and extension counters, 3300 ATMs, call

centers and internet banking icici bank to ensure that customers have access to its services at alltimes.

Produential

Established in London in 1848, Prudential plc, through its businesses in the UK and Europe, the

US and Asia, provides retail financial services products and services to more than 20 millioncustomers, policyholder and unit holders and manages over 251 billion of funds worldwide (as of

31 December 2006). In Asia, Prudential is the leading European life insurance company with life

operations in China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines,

Singapore, Taiwan, Thailand, Vietnam. Prudential is the second largest retail fund manager forAsian sourced assets ex-Japan as at June 2006. Its fund management business has expanded into a

total of ten markets : China, Hong Kong, India, Japan, Korea, Malaysia, Singapore, Taiwan,

Vietnam and United Arab Emirates.

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier

financial powerhouse, and Prudential plc, a leading international financial services groupheadquartered in the United Kingdom. ICICI Prudential was amongst the first private sector

insurance companies to begin operations in December 2000 after receiving approval from

Insurance Regulatory Development Authority (IRDA).

ICICI Prudential's capital stands at Rs. 18.15 billion with ICICI Bank and Prudential plc holding

74% and 26% stake respectively. For the 10 months ended January 31, 2007, the company

garnered Rs 3,240 crore of weighted retail + group new business premiums and wrote over 1.3million policies. The company has assets held to the tune of over Rs. 14,000 crore.

ICICI Prudential is also the only private life insurer in India to receive a National Insurer FinancialStrength rating of AAA (Ind) from Fitch ratings. The AAA (Ind) rating is the highest rating, and is

a clear assurance of ICICI Prudential's ability to meet its obligations to customers at the time of

maturity or claims.

For the past six years, ICICI Prudential has retained its position as the No. 1 private life insurer in

the country, with a wide range of flexible products that meet the needs of the Indian customer at

every step in life.

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Distribution

ICICI Prudential has one of the largest distribution networks amongst private life insurers in India. As ofJanuary 31, 2007 the company has over 540 offices across the country and over 200,000 advisors.

The company has over 20 bancassurnace partners, having tie-ups with ICICI Bank, Federal Bank, SouthIndian Bank, Bank of India, Lord Krishna Bank, Idukki District Co-operative Bank, Jalgaon Peoples Co-operative Bank, Shamrao Vithal Co-op Bank, Ernakulam Bank and 9 Bank of India sponsored Regional RuralBanks (RRBs). It has also tied up with NGOs MFIs and corporates for the distribution of rural policies.

Products

Insurance Solutions for Individuals

ICICI Prudential Life Insurance offers a range of innovative, customer-centric products that meet the needs of

customers at every life stage. Its products can be enhanced with up to 4 riders, to create a customizedsolution for each policyholder.

. Savings & Wealth Creation Solutions

CashPlus is a transparent, feature-packed savings plan that offers 3 levels of protection as well

as liquidity options.

Save'n'Protect is a traditional endowment savings plan that offers life protection along withadequate returns.

CashBak is an anticipated endowment policy ideal for meeting milestone expenses like a

child's marriage, expenses for a child's higher education or purchase of an asset. It is availablefor terms of 15 and 20 years.

LifeTime Super & LifeTime Plus are unit-linked plans that offer customers the flexibility and

control to customize the policy to meet the changing needs at different life stages. Each offer 4

fund options - Preserver, Protector, Balancer and Maximiser.LifeLink Super is a single premium unit linked insurance Plan which combines life insurance

cover with the opportunity to stay invested in the stock market.

Premier Life Gold is a limited premium paying plan specially structured for long-term wealthcreation.

InvestShield Life New is a unit linked plan that provides premium guarantee on the invested

premiums and ensures that the customer receives only the benefits of fund appreciation without

any of the risks of depreciation.

InvestShield Cashbak is a unit linked plan that provides premium guarantee on the invested

premiums along with flexible liquidity options.

Protection Solutions

LifeGuard is a protection plan, which offers life cover at low cost. It is available in 3 options

- level term assurance, level term assurance with return of premium & single premium.

HomeAssure is a mortgage reducing term assurance plan designed specifically to helpcustomers cover their home loans in a simple and cost-effective manner.

Child Plans

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Education insurance under the SmartKid brand provides guaranteed educational benefits to

a child along withlife insurance cover for the parent who purchases the policy. The policy is

designed to provide money at important milestones in the child's life. SmartKid plans are

also available in unit-linked form - both single premium and regular premium.

Retirement Solutions

ForeverLife is a traditional retirement product that offers guaranteed returns for the first 4years and then declares bonuses annually.

LifeTime Super Pension is a regular premium unit linked pension plan that helps one

accumulate over the long term and offers an annuity option (guaranteed income for life) at the

time of retirement.

LifeLink Super Pension is a single premium unit linked pension plan.

Immediate Annuity is a single premium annuity product that guarantees income for life at

the time of retirement. It offers the benefit of 5 payout options.

Health Solutions

Health Assure and Health Assure Plus: Health Assure is a regular premium plan which

provides long term cover against 6 critical illnesses by providing policyholder with financialassistance, irrespective of the actual medical expenses. Health Assure Plus offers the added

advantage of an equivalent life insurance cover.

Cancer Care: is a regular premium plan that pays cash benefit on the diagnosis as well as atdifferent stages in the treatment of various cancer conditions.

Diabetes Care: Diabetes Care is the first ever critical illness product specially for individuals

with Type 2 diabetes. It makes payments on diagnosis on any of 6 diabetes related criticalillnesses, and also offers a coordinated care approach to managing the condition. DiabetesCare Plus also offers life cover.

Group Insurance Solutions

ICICI Prudential also offers Group Insurance Solutions for companies seeking to enhance benefits to theiremployees.

Group Gratuity Plan: ICICI Pru's group gratuity plan helps employers fund their statutory gratuity obligation

in a scientific manner. The plan can also be customized to structure schemes that can provide benefits beyondthe statutory obligations.

Group Superannuation Plan: ICICI Pru offers both defined contribution (DC) and defined benefit (DB)

superannuation schemes to optimise returns for the members of the trust and rationalise the cost. Membershave the option of choosing from various annuity options or opting for a partial commutation of the annuity atthe time of retirement.

Group Immediate Annuities: In addition to the annuities offered to existing superannuation customers, weoffer immediate annuities to superannuation funds not managed by us

Group Term Plan: ICICI Pru's flexible group term solution helps provide affordable cover to members of agroup. The cover could be uniform or based on designation/rank or a multiple of salary. The benefit under the

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policy is paid to the beneficiary nominated by the member on his/her death.

Flexible Rider Options

ICICI Pru Life offers flexible riders, which can be added to the basic policy at a marginal cost,depending on the specific needs of the customer.

1. Accident & disability benefit: If death occurs as the result of an accident during the term ofthe policy, the beneficiary receives an additional amount equal to the rider sum assured under

the policy. If the death occurs while traveling in an authorized mass transport vehicle, the

beneficiary will be entitled to twice the sum assured as additional benefit.

2. Critical Illness Benefit: protects the insured against financial loss in the event of 9 specifiedcritical illnesses. Benefits are payable to the insured for medical expenses prior to death.

3. Income Benefit: This rider pays the 10% of the sum assured to the nominee every year, till

maturity, in the event of the death of the life assured. It is available on SmarKid and CashPlus.

4. Waiver of Premium: In case of total and permanent disability due to an accident, the futurepremiums continue to be paid by the company till the time of maturity. This rider is available

with LifeTime Super, LifeTime Super Pension and CashPlus.

About the Promoters

ICICI Bank (NYSE:IBN) is India's second largest bank and largest private sector bank with assets of Rs.2958.32 billion as on December 31, 2006. ICICI Bank provides a broad spectrum of financial services to

individuals and companies. This includes mortgages, car and personal loans, credit and debit cards, corporateand agricultural finance. The Bank services a growing customer base through a multi-channel access networkwhich includes over 695 branches and extension counters, 3051 ATMs, call centers and Internet banking.

Established in London in 1848, Prudential plc, through its businesses in the UK and Europe, the US and Asia,provides retail financial services products and services to more than 21 million customers, policyholder and

unit holders worldwide. Today, Prudential has millions of customers worldwide and over 238 billion (as of 30June 2006) of funds under management. In Asia, Prudential is the leading European life insurance company

with a vast network of life and fund management operations in thirteen countries - China, Hong Kong, India,Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, Vietnam and United Arab

Emirates.

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Awards & Recognitions

Awards

India's Most Customer Responsive Insurance CompanyAvaya GlobalConnect - Economic Times

Customer Responsiveness Awards

Most Trusted Private Life InsurerThe Economic Times - A C Nielsen Survey of Most Trusted Brands 2003, 2004 and 2005

Prudence Customer Centricity Award 2004 & 2005Prudential Corporation Asia

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Best Life Insurer 2003Outlook Money Awards 2003 & 2004

IMM Award for ExcellenceInstitute of Marketing & Management

Organisation with Innovative HR PracticesIndira Group of Institutes

Superbrand 2003-04

Organisation with Innovative HR PracticesAsia-Pacific H R Congress Awards for HR Excellence

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Silver Effie for Effectiveness of the Retire from Work not life advertising campaignEffies 2003

Recognitions

IMM Award for ExcellenceInstitute of Marketing & Management

Organisation with Innovative HR PracticesIndira Group of Institutes

Organisation with Innovative HR PracticesAsia-Pacific H R Congress Awards for HR Excellence

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Project overview

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INTERODUCTION..

What is Life Insurance

Life insurance is a guarantee that your family will receive financial support, even in your absence.

Put simply, life insurance provides your family with a sum of money should something happen toyou. It thus permanently protects your family from financial crises.

In addition to serving as a protective cover, life insurance acts as a flexible money-saving scheme,

which empowers you to accumulate wealth-to buy a new car, get your children married and evenretire comfortably, Life insurance also triples up as an ideal tax-saving scheme. To know more,

read the Key Benefits of Life Insurance.

Key Benefits of Life Insurance

Life insurance, especially tailored to meet financial needs

Need for Life Insurance

Today, there is no shortage of investment options for a person to choose from. Modern day

investments include gold, property, fixed income instruments, mutual funds and of course,life insurance. Given the plethora of choices, it becomes imperative to make the right

choice when investing your hard-earned money. Life insurance is a unique investment that

helps you to meet your dual needs - saving for life's important goals, and protecting your

assets.

Let us look at these unique benefits of life insurance in detail

Asset Protection

From an investor's point of view, an investment can play two roles - asset appreciation orasset protection. While most financial instruments have the underlying benefit of asset

appreciation, life insurance is unique in that it gives the customer the reassurance of asset

protection, along with a strong element of asset appreciation.

The core benefit of life insurance is that the financial interests of ones family remain

protected from circumstances such as loss of income due to critical illness or death of the

policyholder. Simultaneously, insurance products also have a strong inbuilt wealth creationproposition. The customer therefore benefits on two counts and life insurance occupies a

unique space in the landscape of investment options available to a customer.

Goal based savings

Each of us has some goals in life for which we need to save. For a young, newly married

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couple, it could be buying a house. Once, they decide to start a family, the goal changes to

planning for the education or marriage of their children. As one grows older, planning for

one's retirement will begin to take precedence.

Clearly, as your life stage and therefore your financial goals change, the instrument in

which you invest should offer corresponding benefits pertinent to the new life stage.

Life insurance is the only investment option that offers specific products tailormade for

different life stages. It thus ensures that the benefits offered to the customer reflect theneeds of the customer at that particular life stage, and hence ensures that the financial goals

of that life stage are met.

The table below gives a general guide to the plans that are appropriate for different lifestages.

Life Stage Primary Need Life Insuarance Product

Young & Single Asset creation Wealth creation plans

Young & Just married Asset creation & protection Wealth creation and mortgageprotection plans

Married with kids Children's education, Asset creationand protection

Education insurance, mortgageprotection & wealth creation plans

Middle aged with grown up kids Planning for retirement & assetprotection

Retirement solutions & mortgageprotection

Across all life-stages Health plans Health Insurance

To find out, which ICICI Prudential plan will best suit your requirements, play the Wheel ofFortune game by clicking.

Human Life Value

What is your Human Life Value?

Beyond all doubt, your life is invaluable. Yet, there is a certain worth that can be attributed to thefinancial support you offer your parents, spouse or children. This worth is referred to as Human LifeValue (HLV). In the future, if your family does not have the protective blanket of your presence, theywill no longer be able to enjoy the benefits of the income you earned. Put simply, Human Life Value is

the present value of your future earnings.

Why should you calculate your Human Life Value?

You should calculate your Human Life Value so you can accordingly invest in insurance plans thatprovide your family with adequate finances and hence security even in your absence.

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How do you determine your Human Life Value?

Your Human Life Value is determined by 3 factors:1. your age

2. Current and future expenses3. Current and future income

As a thumb rule, if you are 30 years of age, you should insure yourself for an amount approximately 8times your annual income. At 35, your investment should be close to 6 times your income. Of course,the exact amount of your investment should be determined by the number of people who depend on

you, your existing investments and your life stage. For example, if you are 30 years of age and havetwo children and parents to provide for, the amount you invest should be reflective of yourrequirements.

Calculate your Human Life Value NOW

Use our quick and easy Human Life Value Calculator to determine your Human Life Value and thecorresponding amount you should invest. Start right away!

Life Stage Profiler

All through your life, several significant events the birth of your child, moving to a larger home,

his or her education and wedding, buying a new car, retiring from work will occur at various stagesand demand your financial commitment. If you plan in advance for these events, you will quite

naturally be prepared when they occur.

Life insurance is an effective tool that assists you to plan for your future such that you are

financially equipped to meet all

your goals.

Our special tool, the Life Stage Profiler, assists you to plan for a secure financial future. Please use the tool,right away!

Which important goals should you plan for in advance?

1) Your family's protection - so that your loved ones are secure should an unfortunate event

happen to you. Life insurance can guarantee that your family receives a lumpsum that

safely tides them over any financial crises that might occur in your absence.

2) Child's education: As parent, your primary responsibility is to guarantee your children's

future. Our Education Insurance plans ensure your child receives money at key stages of

his or her education even in your absence.

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3) Savings: Savings plans allow you to steadily save towards a pre-decided goal in a secure

manner. These plans provide you with a host of benefits. You can choose the premium, the

underlying fund in which you want to invest your money, the ratio between protection and

investment as per your requirements.

4) Retirement: Retirement plans help you secure guaranteed income for your retired life. During

the Accumulation phase, you systematically save while you are working. When you retire, the

Payout stage of the plan begins. You then purchase an annuity, which will serve as a steady stream

of income, for the rest of your life.

6) Health: An integral part for financial planning is protecting oneself against any medical

emergencies as well. Hence, a very prudent decision would be to choose a combination of plans

that look after your finances and offer you a protective health cover to ensure your financial

planning is in track despite any major illnesses.

ICICI Prudential offers 3 comprehensive benefit-based products that cover major critical

illnesses.

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Objectives :

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The objective of the research was to know the investors view on life insurance

and also know about the current passion of life insurance.

To make people aware of reliance insurance

To promote ICICI- pru life insurance.

To study the behavior of market.

To study the behavior of investor and general mass

To study the risk associated with it .

To analyze the yield and return associated with it.

To find out the factor of life insurance.

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Research

Methodology

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Once can also define research as a scientific and systematic search for

pertinent information on specific topic. Infect research is an art of scientific

investigation. The advance learner dictionary of current English lays down the

meaning of research as A careful investigation or inquiry especially

through search for new facts in any branch of knowledge.

Research methodology is a ay to systematic solve the research problem.

It may be understood as a science of studying how research is down scientifically.

The study under taken by me as regarding a detailed analysis of life insurance

investors.

Universe:jaipur

Sampling technique: Random sampling

Random sampling ensure the law of statistical regularity

Which states that if an average the sample chosen is a

random one.

Research Design:

Fundamental to the success of any marketing research

project ids sound research design. Research design is the basic framework which

provides guideline for the rest of research process. It is a map or blueprint

according to which the research is to be conducted. The function of research

design is to ensure that the required data are collected accurately and

economically.

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Information/data Method:

The questionnaire contents both the investor s interest in insurance and

there view on current phase of insurance.

The questionnaire is framed at critically analyzing the present trends.

Data collection type:

There are two type of data collection method:

Primary

Secondary

In the section of researcher project , the requirement is to describe the

source of collecting primary and secondary data. For collecting primary data

method adopt was focus group method.

Source of primary data:

1. Natural market

Relatives

Friends

Neighbors

2. Stall operation

3. Survey

Source of secondary data :

Database from company

Reference data

Telecalling

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Sample size:

The study is based on a survey of 200 respondents through a

questionnaire covering different groups of investors but I could collect 175 complete

questionnaires out of which 150 were taken as an effective sample.

Methodology:

1. Prepare a list of information needed.

2. Frame questionnaire.

3. collect information

4. convert information into data and graph

5. Analyze and interpretation.

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ANAYLSIS

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Types of Insurance Plans - Traditional or Unit Linked

Insurance Plans - At a glance

Broadly, insurance plans can be distinctly divided into ULIPs and traditional plans. A brief detail of bothsegments:

Unit Linked Insurance Product

ULIPs have gained high acceptance due to attractive features they offer. These include:

1. Flexibility1. Flexibility to choose Sum Assured.

2. Flexibility to choose premium amount.3. Option to change level of Premium /Sum Assured even after the plan has started.

4. Flexibility to change asset allocation by switching between funds

2. Transparency1. Charges in the plan & net amount invested are known to the customer2. Convenience of tracking ones investment performance on a daily basis.

3. Liquidity1. Option to withdraw money after few years (comfort required in case of exigency)2. Low minimum tenure.3. Partial / Systematic withdrawal allowed

4. Fund Options1. A choice of funds (ranging from equity, debt, cash or a combination)2. Option to choose your fund mix based on desired asset allocation

Traditional Plans

These are the oldest types of plans available. These plans cater to customers with a low risk appetite. Some of

the common features of traditional plans are:

1. Steady Investment1. Major chunk of investible funds are in debt instruments

2. Steady and almost assured returns over the long term2. Features

1. Death benefit is Sum Assured + guaranteed & vested bonus2. Helps in asset creation as they are for a long tenure

3. Premium to Sum Assured ratios are fixed for each plan and age.4. Generally withdrawals are not allowed before maturity

Life Insurance Plans

On the basis of which life stage you are in and the corresponding insurance needs, ICICI

Prudential plans can be categorized into the following three types:

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Education Insurance Plans

Wealth Creation Plans

Premium Guarantee plans Protection Plans

Education Insurance Plans

One of your most important responsibilities as a parent is to ensure that your child gets the bestpossible education that can be provided.

ICICI Prudential offers a wide portfolio of education insurance plans that are designed to provide peace ofmind to you, as a parent, that your child's education will be secure. These plans ensure that money is made

available at the crucial junctures in a child's education - Class X, Class XII, graduation and post-graduation -to fund crucial commitments for the child's future.

Importantly, education insurance plans ensure that in the unfortunate event of the death of a parent, thechild's education continues unhampered.

Under the education insurance plans platform, ICICI Prudential brings the following products toyou. Please click on the product name to know more about the plans.

Plan Name Plan Type

SmartKid New Unit-linked

Regular Premium

SmartKid New Unit-linked

Single Premium

SmartKid Regular Premium

UnitLinked

UnitLinked

Traditional

Wealth Creation Plans

Wealth Creation Plans give the customer the dual benefit of protection along with the potentially higher

returns of market- linked instruments. The most important benefit of ULIPs is the flexibility they give thecustomer in choosing the premium amount and also choosing the underlying fund in which this money is to beinvested. Wealth creation plans also offer the customer more liquidity options as compared to traditionalplans. As such, ULIPs are ideal for customers who want the protection of a life cover to be allied to the returns

of market linked instrument giving them an unmatched combination of benefits.

Under the wealth creation platform, ICICI Prudential brings the following products to you. Pleaseclick on the product name to know more about the plans.

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Plan Name Plan Type

LifeTime Super

LifeLink Super

PremierLife Gold

LifeTime Plus

Unit Linked

Unit Linked

Unit Linked

Unit Linked

Premium Guarantee Plans

The latest addition to the life insurance product portfolio of ICICI Prudential is the Premium

Guarantee plan - InvestShield Life New. Premium Guarantee plans are the ideal insurance-cum-investment option for customers who want to enjoy the potentially higher returns of a market

linked instrument, but without taking any market risk.

Under the Premium Guarantee Plans platform, ICICI Prudential brings to you the followingproducts:

Plan Name Plan Type

InvestShield Life New

InvestShield CashBak

Unit Linked

Unit Linked

Protection Plans

The sole objective of these plans, as their name indicates, is to serve the protection needs of the customerand by doing so, safeguard ones family from the financial implications of unfortunate circumstances than onecannot foresee.

Under the Protection Plans platform, ICICI Prudential brings to you the following products:

Plan NamePlan Type

LifeGuard

Save'n'Protect

CashBak

Home Assure

Traditional

Traditional

Traditional

Traditional

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Why is retirement planning important?

Retire from work. Not from life.

A retirement plan is an assurance that you will continue to earn a satisfying income and enjoy acomfortable lifestyle, even when you are no longer working. To understand why an increasing

number of individuals have already started planning for their retirement, and why you should too,

read on.

Independence is the new way of life: An increasing number of young Indian professionals are

moving away from the traditional joint family structure. Since support no longer comes easily,parents have realized the need to provide for themselves during their retirement years.

Costs set to soar: Skyrocketing costs throw even a well-salaried person off balance. With ratesrising everyday, you can imagine how high they will be when you are ready to retire. A retirement

plan provides you with a steady income every month, to arm you in the face of rising costs.

To understand how inflation can impact your monthly expenses, use our special tool, theInflation

Index calculator.

Non-earning retirement phase is now longer: Only 4% of India working population- mostlygovernment employees are covered by pensions. The remaining 96% comprises self-employed

and salaried professionals who do not have a formal, mandated provision for pensions.

ICICI Prudential offers two key retirement plans, LifeLink Super Pensionand LifeTime Super

Pension - flexible income cum insurance plans that ensure you meet all your retirement

requirements. So you can retire peacefully from work, but not from life.

Why start planning for retirement right away?

Both Ramesh and Vikram want to retire at the age of 60 years. To take care of his post-retirement

requirements, Ramesh invests a total amount of Rs. 35 lakhs towards his retirement corpus. On the otherhand, Vikram invests a total of Rs 50 lakh towards his retirement. Despite investing less, Ramesh accumulatesRs 298 lakh, compared to Vikram's accumulation of Rs 216 lakh!. Read on to find out how..

What Ramesh had in his favour was TIME. He began investing a sum of Rs 1 lakh p.a. earlier, at the age of 25

years, up to the age of 60. Ramesh, to compensate for lost time, saved twice the amount invested by Rameshi.e. Rs. 2 lakhs every year from the age of 35, till the age of 59 years.

It is for this precise reason you should plan for your retirement now-and not later; so you get the advantageof investments that multiply quickly each year, giving you the added advantage!

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The graph above shows the retirement amount both Ramesh and Vikram accumulate by the age of

60 years. Please note: The assumption is that both investments appreciate at the rate of 10% perannum.

Why start planning for retirement right away?

Both Ramesh and Vikram want to retire at the age of 60 years. To take care of his post-retirement

requirements, Ramesh invests a total amount of Rs. 35 lakhs towards his retirement corpus. On the otherhand, Vikram invests a total of Rs 50 lakh towards his retirement. Despite investing less, Ramesh accumulates

Rs 298 lakh, compared to Vikram's accumulation of Rs 216 lakh!. Read on to find out how..

What Ramesh had in his favour was TIME. He began investing a sum of Rs 1 lakh p.a. earlier, at the age of 25years, up to the age of 60. Ramesh, to compensate for lost time, saved twice the amount invested by Rameshi.e. Rs. 2 lakhs every year from the age of 35, till the age of 59 years.

It is for this precise reason you should plan for your retirement now-and not later; so you get theadvantage of investments that multiply quickly each year, giving you the added advantage!

The graph above shows the retirement amount both Ramesh and Vikram accumulate by the age of60 years. Please note: The assumption is that both investments appreciate at the rate of 10% per

annum.

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How to plan for retirement?

5 simple steps to arrive at an ideal retirement plan

Step 1: Decide how much income you require to live comfortably in your post-retirement years.

Remember to take into account aspects like increased medical costs, vacations and gifts for family, but reducecosts like children's education and rent, if you own your home. Use our easy Inflation Index Calculator tocalculate the impact of inflation.

Step 2: Determine how much you need to save regularly, starting today. Use our Retirement Calculator

to determine how large a kitty you will need and how much you need to save each year.

Step 3: Select the right retirement plan that enables you to meet your post-retirement requirements.

Preferably invest in market-linked plans, which can provide you with potentially higher returns in the long run.Our Life Stage Profiler will help you select the plan that meets your criteria

Step 4: Start saving now so you have time on your side and can enjoy the power of compounding. Use oursimple Power of Compounding Calculator.

Step 5: Systematically invest a fixed amount every month for your post-retirement years.

Types of annuity

An annuity is a series or stream of payments. In the context of retirement planning, an annuity is a

contract between you and the insurance company under which the insurance company promises

pays you money for a stipulated period-often for life. You, the person receiving the payments, isthe "annuitant".

Types of annuity options offered by ICICI Prudential:

Life Annuity: In this plan, you receive annuities for as long as you live. Payments are no longer

made after your demise.

Life Annuity with Return of Purchase Price: You receive annuities for as long as you live and

your nominee receives the purchase price of the policy after demise. The purchase price refers to

the value of your investment corpus at the end of the accumulation phase (with which the annuitywas purchased).

Life Annuity Guaranteed for 5, 10 and 15 Years and Life Thereafter: You receive annuitiesfor a minimum term i.e. 5, 10 or 15 years. Annuities continue for life thereafter. If death occurs

before the end of the pre-decided term, the company pays the annuity till the end of that term to thenominee.

Joint Life, Last Survivor Annuity without Return of Purchase Price: Both your spouse and

you will receive annuities for life.

Joint Life, Last Survivor Annuity with Return of Purchase Price: Both your spouse and you

will receive annuities for life. After this, the purchase price is returned to your nominee.

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Read more about ICICI Prudential unit-linked LifeTime Super Pension,LifeLink Super Pension,

ForeverLife, & Immediate Annuityplans, right now

Retirement Solutions

To cater to the needs of a customer looking for retirement planning, ICICI Prudential presents a

wide array of products. These products have been designed to take into account the diverse set ofneeds that characterize individual customers. Please click on the plans to know more about them

and identify which plan is just right for you.

Plan Name

Plan Type

LifeTime Super Pension

LifeLink Super Pension

ForeverLife

Immediate Annuity

Unit LinkedUnit Linked

TraditionalTraditional

Healthy Living

It is the aim of all of us to lead a long and illness free life. Today this has become possible thanks not just toMedical Technologies that are able to identify and effectively treat many diseases but also because a greatdeal of knowledge has become available on how healthy lifestyles can help us live longer. Healthy living,getting plenty of exercise, eating right and leading a stress free life are to a large extent responsible for

increasing life spans. In this world of instant food and instant fads what constitutes healthy living?

The key to Healthy Living comprises of

NutritionExercise for the Mind & Body

Home Care

Check this month'sExpert Speak on Health.

Healthy Living : Nutrition

We all know that certain types of foodstuffs are healthier than others and we are forever being

warned about the dangers of eating Junk food. So, what are the types of foods and their nutrient

powers? How healthy are some of the common foods that we eat?

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Food Types and Nutrients

Food can be classified according to their functions:

Energy giving

Body building

Protective and regulatory

Energy Giving Foods keep us supplied with energy and are typically Carbohydrates.

Body Building Foods are the Proteins that are useful in developing Muscle mass and act as the building blocksof the body

Protective and Regulatory Foods are Micronutrients, Minerals and Vitamins that play an important role in

fighting disease and regulate the metabolic functions of the body.

Major food types and their nutrient constituents:

Food TypeNutrients

Present

Powers Examples

Cereal and Millet

Major

carbohydratesource; Also

provides fat

Energygiving

Rice,Wheat,

Ragi, Bajra,Jowar, Cornandproducts

made fromthese such

as cerealflakes,

noodles,macaroni,

bread andcakes

Pulse, Lentil and Legume

Major protein

source; Alsoprovides fatandcarbohydrate

Bodybuilding

Black, Redand Green

gram,bengalgram, peasand rajma

Milk and its products

Major proteinsource; Alsoprovides fat

andcarbohydrate

Body

building,

Energy

giving

Milk,Cheese,

Paneer ,butter & other milkproducts

Nuts and Oilseed

Major fat

source; Alsoprovides

protein

Energy

storing,Body

building

Ground nut,cashew nut,

walnut,pistachio

and badam.

Fat and Oil Major fat

source

Energy

storing

Groundnut

oil, coconutoil, sesame(gingelly)oil,

sunfloweroil, butter

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and ghee

VegetablesMajor source ofvitamins and

minerals

Protective&

Regulatory

Green leafyvegetables -spinach,

lettuce,coriander

and mint.

Roots -beetroot,carrot and

radish.Tubers -potatoes,yams,

onions and.Othervegetables -cucumber,

tomato,ladies fingerand brinjal.

Fruits

Major source of

vitamins andminerals

Protective

&Regulatory

Yellow andorangefruits -

papaya andmango.

Citrus fruits- oranges,

lemons.Dry fruits -figs, dates,raisins.

Other fruits- banana,pineapple,grapes.

Herbs, Condiments and

SpicesPhytochemicals

Fenugreek,Turmeric,

tamarind,cloves,

cardamom,cinnamon

and pepper.

Meat, Poultry and Seafood

major proteinsource; also

provides asignificantamount of fat

Bodybuilding,

energystoring

Mutton,Chicken,eggs, fish,

crab,Lobstersand shrimp.

Healthy Living : Exercise for Mind and Body

Fitness

Yoga

Fitness:

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A healthy adult needs a fitness programme that is a mix of three types of exercises.

Aerobic or Cardiovascular.

Strength Training or Muscular Fitness.

Stretches.

2 line descriptors for cardiovascular, strength and stretch excercise.

Ideally, you should work out for an hour thrice a week. After a warm up you can do twenty minutes ofcardiovascular exercises, twenty minutes of strength exercises, stretch exercises for ten minutes and thenwarm down.

A fitness schedule helps you look good and improves self-esteem. If you fall ill, you recover faster. Youcope with stress better. You age actively. You are able to take care of yourself much longer into old age.

Fitness is essentially, optimising your mental and physical potential.

Yoga:

Yoga is recommended as a regimen that helps both the body and the mind. Two of the eight limbs of yogacommonly practiced are:

Asana: These are not just a set of exercises or positioning of the body. They are the complete relaxation ofthe cells of the brain and activation of the cells of the bodily organs.

Pranayama: Prana means all forms of energy - cosmic energy, mental energy, sexual energy and physicalenergy. It is loosely translated as breath. Ayama is control; so, pranayama is control or discipline of breathing

to raise oneself to a state of silence and recharge.

Yoga in the modern day content:

The Muscles and joints: A sedentary work style and improper sitting postures result in many workingprofessionals being prone to cervical spondylitis, low backache and knee disorders. Yogic asanas like Tadasana

and Ustrasana strengthen and tone the joints and muscles very well and helps you avert these conditions .

The Heart and circulation: High levels of stress increases risk of a heart attack. Unhealthy habits of drinking

and smoking lead to elevated blood pressure and other cardiovascular diseases. Yogic asanas likeDhanurasana and Tuladandasana helps you improve the blood flow to different parts of the body and preventblockages in the circulation.

The Lungs: pranayama is useful to prevent allergic disorders and also protects the lungs against harmful

effects of passive smoking. Pranayama is valuable in harnessing the large amount of energy that the modernlifestyle needs. A minimum of fifteen minutes of pranayama every day will prove highly beneficial.

The Digestive and excretory systems : Unhealthy eating habits (irregular meals, hotel meals that havehigh fat and many chemical additives like food colors, soda, preservatives etc) affect the metabolism of thebody, which could result in ulcers, diabetes, hypertension and problems of weight regulation. Yogic Asanas likePavanamuktasana and Utkatasana help control problems of hyperacidity (which could lead to ulcers) by

soothing the cells in stomach lining. Kidney functions can also be stimulated with Asanas like Trikanasana .

The Nervous system: The nervous system is most easily affected by hectic lifestyles. Regular, daily exerciseprovides extra energy to tide over the day's strain, both mentally and physically. Yoga strengthens immunity,as the nerves are made strong by all asanas.

The EndocrineGlandular System: Constant travel and late nights are some of the factors that alter thefunctioning of the endocrine glands. Proper rest at the right time rejuvenates the cycle. Optimum recharging

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of energy levels is thus ensured. Appropriate asanas refresh the endocrine glands by bathing them in freshblood. They can prevent jet lag as extra energy is available to the mind and the brain.

The Immune System Lack of sleep is one of the most potent forces generating stress on the immunesystem, weakening the functioning of the cells. Improper diet is another cause for ill-health of the immune

system. All asanas are helpful. Pranayama is valuable for the immune system.

Please learn and perform asanas under the supervision of a trained yoga professional.

Healthy Living - Home Care

Personal Hygiene is the first step to good grooming and good health. Quite often , good looks are the result ofcareful and continuous grooming. It impacts on the perception of the individual in the society. It gives youself-confidence and helps you create a positive impression both in your professional and personal life.

Every external part of the body demands a basic amount of attention on a regular basis. Here are somegrooming and personal care routines.

Eyes

Hair

SkinTeeth

Hands & NailsFeet

Eyes

An annual eye examination is advisable.

Avoid rubbing or squeezing your eyes often. If there is significant irritation in the eyes, consult your

eye doctor.

Avoid looking directly at the sun, welding electrodes or any other source of very bright, intense light.

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.Try to watch television from a minimum of six screen lengths from the set, which is therecommended distance. Also avoid watching television for long hours.

If you have any systemic diseases like hypertension or diabetes, see your eye doctor. The eyes arevery often damaged in these conditions and early detection and treatment is crucial.

Do not use excessive eyeliners or other makeup material for the eye. Some of these could irritateand cause problems for the eye.

Hair

Wash your hair at least once a week using soap or mild shampoo. Dry your hair after a wash.

Brush your hair three to four times a day with a soft bristled brush or a wide toothed comb. Washyour brush and comb every time you wash your hair.

Oil the scalp, once a week, preferably an hour before hair wash.

Skin

Soap and water are essential for keeping the skin clean.

A good bath once or twice a day is recommended.

The genitals and the anal area need to be cleaned well because of the natural secretions of these

areas can cause irritation and infection.

Wash off well after soaping. Drying with a clean towel is important. Avoid sharing soaps and towels.

Around middle age the skin tends to go dry a bit. A moisturising oil or cream (preferably used duringthe night)can be used to avoid this.

Teeth

Brush teeth twice a day and rinse well after every

meal. Brushing before going to bed is important.

While brushing, brush down on the upper teeth and brush up on the lower teeth. Use a circularmotion. Pay attention to the tongue and the inner surface of teeth as well.

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Use a brush with resilient bristles. It should be rinsed well and left to dry after use.

Use a toothpaste without harsh abrasives or strong antiseptics.

Hands & NailsEyes

Wash hands thoroughly with soap and water before and after every meal and after visiting the toilet.

Soaping and rinsing should cover the areas between fingers, nails and back of the hand.

Hands should be dried with a clean towel after wash.

If you need to use a handkerchief or tissue, wash your hands after that.

Keep your nails short.

Nail Polish users should see that it does not chip off into the food.

Clip nails short, along their shape. Don't cut them so close that it pinches the skin.

A healthy body ensures healthy nails. Brittle or discoloured nails show up deficiencies or diseaseconditions.

Do not keep your nails painted continuously. It causes the keratin, of which nails are made, to split.

Feet

Give your feet a good scrub with a sponge, pumice stone or foot scrubber that is not made of veryabrasive material when having a bath. Dry after bath

between toes. Keep toenails clipped.

Those who use shoes constantly need to slip them off now and then. This airs the socks a bit andmakes them less smelly. Wear cotton socks. Wear a clean pair everyday.

Powder your feet before wearing socks. Many people have sweaty feet, and socks and shoes can get

quite smelly.

Give importance to wearing comfort in the choice of footwear. For those who go barefoot indoors,door mats must be cleaned or changed frequently.

Extra foot care is required for diabetics.

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Healthy Living - Expert Speak

In this month's Expert Speak the focus is on the prevention of cancer. Can a healthier diet help in preventingcartain types of cancer? While we do know that we are genetically prone for certain cancers can this risk be

modified?

Let's ask the experts to know more:

Dr.Vikram Ananthakrishnan, M.S.D.N.B., FRCS, Noted General Surgeon explains the possible connectionbetween Diet and Cancer:

What is the role of diet in Cancer?

Diet, which is rich in fats, is a cause for Cancer of the colon and Breast Cancer:

Fat and Colon Cancer

Fats are difficult to digest. They require more of bile salts to digest them. These bile salts along with the fat

come in contact with the inside of the colon (mucosa)and they induce Cancer formation. This alarming trend isnow seen in our population that seems to be embracing the western diets and habits.

Fat and Breast Cancer

In obese individuals there is more conversion of Cholesterol into estrogens (female sex hormone). This

hormone is one of the causative agents in Breast Cancer.

Do vegetables and fruits prevent Cancer?

Vegetables and fruits contain vitamins and antioxidants that prevent the growth of Cancer.They also help in the immunological surveillance of Cancer (body's defence mechanism).This is similar to the defence against infections. The immune mechanism will destroy what it finds abnormal.They also contain fibre that helps to prevent Colon Cancer.

A high fibre diet prevents Colon Cancers because it dilutes the Cancer-causing irritant and also makes themotion move faster.

Are there any protective genes against Cancers?

There are protective genes against Cancers.

Do people with lower immunity develop Cancer?

Defective immunity is a cause for Cancer.

What is the role of genetics in Colon Cancer?

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People who have polyps (outgrowths) in the colon, which is carried by a defective gene, can develop ColonCancer. This can run in families and can be prevented by removing either the polyp or the colon depending on

the type of involvement.

Screening for Colon Cancers

Colon Cancers can be picked up on doing a test called colonoscopy. Here a tube is passed through the anusafter the colon is completely evacuated of all motion (faeces).

Colon Cancers symptoms are diarrhoea alternating with constipation, anaemia, blood in stools, weight loss

and loss of appetite.

Dietary patterns have changed. Has this had an impact on Cancers of the stomach?

There seems to be an increase in the incidence of Cancer of the upper end of stomach. The Cancer of the

lower part of stomach (closer to the small intestine) also called antrum of stomach is decreasing in incidence.The Cancer of upper stomach and lower oesophagus are associated with rich diets, smoking and alcoholism.(Also called diseases of the affluent.)These factors cause reflux of the stomach contents into the lower part of food pipe (oesophagus). This in turn

causes Cancer of the lower end of food pipe (oesophagus) and upper stomach. Incidentally both the treatment

and outcome of both these diseases are similar.

What causes (Antral) lower end stomach Cancer?

One of the causative agents for lower end of stomach Cancer is deep fried food; especially those fried withrecycled oils. This is commonly seen in our country where we use plenty of oil say to fry puris or chips and usethis same oil to fry some other food.

In medical parlance this causes increase in the amount of nitrogenous compounds and this causes Cancers.

Screening for stomach Cancers

Stomach can be screened using a test called endoscope. This is a flexible tube which is passed through themouth after the patient has fasted for 6 hours.

How does stomach Cancer manifest?

Anaemia, loss of appetite, loss of weight, and malaise can be noticed in people with Stomach Cancer.

If the Cancer is located in the upper end it presents as difficulty in swallowing.Cancers in the lower end of thestomach present as vomiting.

Is there some thing we could do to prevent Cancer?

There is no surefire preventive measure. But it is good to remember the following:

- Fruits and vegetables decrease the susceptibility to Cancer.- Fatty foods, especially of animal origin, are harmful.- Look for warning signs. Undertake regular screening for Cancer. Early detection increases your chances of

control and cure.- Prevent environmental pollution and guard yourself against polluted environments.

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Dr. Vikram Ananthakrishnan M.S., D.N.B., F.R.C.S.

Dr.Vikram Ananthakrishnan completed his M.S. in General Surgery from the Grant Medical College, Bombayand then his Diplomate of The National Board, India (D.N.B). He completed his F.R.C.S. from Royal College ofSurgeons, Glasgow, U.K.

Dr.Vikram is currently an Assistant Professor in the Department of General Surgery at Sri RamachandraMedical College, Chennai. He is also a visiting consultant at The Apollo Hospitals, Chennai. His special area of

interest is laparoscopic surgery, colon & rectal surgery.

5 reasons why health covers are a must

A health cover insures you against several illnesses and guarantees you stay financially secure should youever require treatment. The cover ensures you are taken care of by compassionate and competent doctors atthe best hospitals. It thus safeguards your peace of mind, eliminates all worries about treatment expenses,

and allows you to focus your energy on more important things, like healing.

Indians at greater risk

Reason 1: Lifestyles have changed: Indians today suffer from high levels of stress. Long hours at

work, little exercise, disregard for a healthy balanced diet and a consequent dependence on junkfood have weakened our immune systems and put us at an increased risk of contracting illnesses

Reason 2: Rare non-communicable diseases now common: Obesity, high blood pressure, strokes,and heart attacks, which were earlier considered rare, now affect an increasing number of urban

Indians-almost every day.

Shocking Truths

18% of the urban population suffers from hypertension, which leads to renal failure, stroke

and cardio vascular diseases

30% of the population suffers heart attacks before age 40

66% of deaths today are due to cardio vascular diseases

Almost 3.5 million Indians suffer from diabetes

Cardiovascular diseases (CVDs) like heart disease and stroke are the main causes of deathand disability

The Cost Factor

Reason 3: Medical care is unbelievably expensive: Medical breakthroughs have resulted in curesfor dreaded diseases. These cures, however, are available only to a select few. High operating

expensestherapy for breast cancer costs as much as Rs. 2 lakhs for 3 dayshave restricted

treatment to the richest. In fact, even among the affluent groups, 20% need to sell their valuable

assets so they can accumulate the required amount for their medication.

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Reason 4: Indirect costs add to the financial burden: Indirect sources of expensetravel,

boarding and lodging, and even temporary loss of incomeaccount for as much as 35% of theoverall cost of treatment. Most often, we overlook this fact when planning for medical expenses.

Reason 5: Incomplete financial planning: Most of us have insured our home, vehicle, childseducation, and even our retirement years. Ironically however, we have not insured our health. We

ignore the fact that illnesses strike without warningand seriously impact our finances and eat

into our savings in the absence of a good health cover.

Health cover: A must-have

No financial plan is complete without a comprehensive health cover. ICICI Prudential offers 3

critical illness covers: HealthAssure, HealthAssure Plus and Cancer Care. Each of these plansprovides you with guaranteed sums should you ever be diagnosed with a critical illness. The

benefit amount takes care of all your treatment costs and ensures your hard-earned savings stay

intact.

Are you adequately insured?

Sound health cover planning ensures you receive both, direct medical expenses and indirect

expenses, as soon as the need arises. When investing, choose a range of health plans that:

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Cover a wide spectrum of medical conditions from the most basic to the most critical

Include reimbursement and benefit-based plans, which enable you to meet specific health

risks and expenses as mentioned in the diagram below

An example: Canceralthough it does not occur as frequently as the common cold or fever

severely drains ones finances as its treatment expenses are very high. Hence, it is imperative toinsure ourselves with a health plan that provides cover against Cancer.

Quick tip

When selecting a health plan, ensure the plan:

Provides long-term coverage

Clearly mentions exclusions of cover

Is guaranteed renewable

Is backed by trusted name and gives the assurance of paying claims

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Health Product Suite

Health Product Suite:

Under Health Product Suite, ICICI Prudential offers plans under the following major need categories:

HealthAssureHealthAssure PlusHospital Care

Cancer Care

Cancer Care PlusDiabetes Care

Diabetes Care Plus

Why HealthAssure?

When you suffer at the hands of an illness, your loved ones urgently do all they can to heal you

and restore your health and happiness. During their difficult moments you would undoubtedlywish they had strong support-an additional source of income with which you and your familycould meet the sudden medical expenses.

ICICI Prudential's HealthAssure has been thoughtfully structured, by compassionate insuranceexperts, such that you can financially secure your health. HealthAssure provides an insurance

cover against 6 critical illnesses, including Cancer, Bypass Surgery and Heart Attacks. In an

emergency, you can claim up to Rs. 10 lakhs and safely meet your critical expenses.

Read more about the features and benefits of HealthAssure-a comprehensive health policy, which

complements your financial plan and also pays for direct and incidental expenses during the course

of your treatment

HealthAssure at a Glance

Coverage Against Cancer, Coronary Artery Bypass Graft/Surgery, Heart Attack,Kidney Failure, Major Organ Transplant, and Stroke

Minimum Sum Assured1,50,000

Maximum Sum Assured 10,00,000

Minimum/Maximum Entry Age 18 years to 55 years

Maximum Age at Policy Maturity65 years

Minimum Policy Term 10 years

Maximum Policy Term 30 years

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Minimum Premium

Rs. 1,800 p.a

Freelook Period 15 days from the date on which you receive your documents

Tax Benefits Tax benefits under Sec. 80 (D) up to Rs. 10,000

Features and Benefits of HealthAssure

ICICI Prudential's HealthAssure Plan is a long-term insurance cover, which empowers you to claim up to asmuch as Rs. 10 lakhs on the diagnosis of any of the 6 covered critical illnesses.

Take a look at the features and benefits of investing in HealthAssure:

Long-term coverage against 6 critical illnesses: Choose a cover, for as long as 30 years with a

premium guarantee for 5 years, depending on your age

Sum Assured of up to Rs. 10 lakhs: Receive the Sum Assured on diagnosis of any of the 6

covered critical illnesses: Cancer, Coronary Artery Bypass Graft/Surgery, Heart Attack, KidneyFailure, Major Organ Transplant, and Stroke.

The Sum Assured payments are described in the table below

Time Elapsed Since Plan Was PurchasedBenefit Amount (Applicable Sum Assured)

First 6 months Return of premiums (excluding any extra premiums)

paid till date

6 months to 1year 50% of the Sum Assured chosen under the plan*

After 1 year Full 100% of the Sum Assured chosen under theplan*

*Sum Assured is payable only on survival for 28 days after the date of diagnosis.

Flexible withdrawal options: Choose to receive the benefit amount either in a lump-sum amount or ininstallments over 5 years. These installments will be payable as 25% in the first year and 20% each year forthe next 4 years.

No medical/other bills: Receive your claim amount on diagnosis without having to show any bills.

No medical examinations: Enjoy a waiver on medical examinations if you choose a Sum Assured up to Rs.5 lakhs till age 45.

If you would like to know more about this plan, pleaseclick here for our advisor to contact you!

Why HealthAssure Plus

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Illnesses have a way of sneaking up on us, weakening our financial stability and stealing our

family's peace of mind. It is best to keep oneself insured at all times against the most critical

illnesses that are also the most common: Cancer, Coronary Artery Bypass Graft or Surgery, HeartAttack, Kidney Failure, Major Organ Transplant, and Stroke.

ICICI Prudential's HealthAssure Plus financially insures you against these six critical illnesses.Should you ever be diagnosed with one or more of these, HealthAssure Plus provides you with a

fixed sum, irrespective of your actual medical expenses. The health plan thus shoulders the heavy

costs of your treatment and ensures you stay financially stable, come what may.

This financial guarantee during illness is not all that HealthAssure Plus delivers. HealthAssure

Plus comes with an added benefit: it insures your life, as well. So should an unexpected accident or

disability claim your life, your family will receive the entire Sum Assured-an amount large enoughto ensure they live securely, even in your absence.

Read more about the features and benefits of Heath Assure Plus.

Why Hospital Care?

Today, when you are young and healthy, planning for a contingency is not always a priority but the

cost of treating even the smallest of ailments is on the rise. You realize it only when you or yourloved ones has to undergo some medical emergency and you are faced with the challenge of

organizing funds to meet the hospitalisation related expenses. Hence a medical emergency comes

not only with emotional turmoil but also with a huge expense attached to it.

During such an unexpected situation, your only concern should be that the best doctors and

medical facilities are available and cost should not be a constraint so that you can take care of

things without compromise but to ensure that best in class treatment is provided, the key to that isto be financially prepared for it.

To help you manage this unexpected emergency, ICICI Prudential, India's No. 1 private lifeinsurer presents Hospital Care - a comprehensive insurance policy that has:

Facility of cashless hospitalisation in more than 3000 network hospitals.

Benefit amount will be paid in addition to payment received by you from other medical insurance

plans.

You will receive lump-sum benefit amount, irrespective of the actual billing.

Long term guaranteed coverage up to 20 years.

Tax benefits on premium paid up to Rs.15,000 under Section 80D.

Why Cancer Care

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As someone who has seen family members and friends struggle to survive Cancer, you haveundoubtedly suffered yourself. You know the extent to which the illness drains the family; that the

loss is both emotional, and financial.

You would have also read, time and again, articles where medical experts unanimously agree thatCancer can attack anyone, anywhere, at any time. But this truth is only one part of the whole

picture. Doctors also verify that those with a family history of Cancer are especially prone to beingaffected by it.

Given all these important facts, have you stopped for a moment and asked yourself, "Why have I

not insured myself against Cancer?"

ICICI Prudential suggests you insure yourself, right away, with Cancer Care-a comprehensive

Cancer insurance policy, which enables you and your family to stay financially and mentallysecure should you be diagnosed with early or advanced Cancer.

Read more about the features and benefits of this plan that provides you with a Sum Assured of upto Rs. 25 lakhs.

Why Cancer Care Plus

This Plan goes a set beyond providing you comprehensive coverage against Cancer by providing a

wellness program to all the Cancer Care Plus policy holders.

Cancer does not discriminate between the rich and poor, young and old, educated and uneducated.

But the good news is that if detected early, the chances of surviving the illness increases

substantially.

Keeping this in mind, ICICI Prudential introduces Cancer Care Plus - A wellness plan that

includes all the benefits of Cancer Care and also provides an additional critical benefit: FREE

periodical cancer screenings at a partner diagnostic centre close to you.

These regular cancer screening tests empower you to proactively keep a track of your health,

detecting any early signs of cancer and taking immediate treatment.

With Cancer Care Plus, you not only safeguard your well-being but also your savings, which stays

intact, for this comprehensive plan pays for diagnosis, oncological treatment and surgery of early

and advanced Cancer.

Cover yourself with Cancer Care Plus today. It is the surest way to keep yourself well-armed

against India's most rapidly growing illness.

Wellness Program

What sets apart Cancer Care Plus is its unique Wellness Program. This is a screening package that

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enables you to undergo specific tests, free of cost. The tests will be conducted once in 2 years,starting from the second year of the policy. This program will help in diagnosing the possibility

of cancer at the earliest stage, thereby initiating early treatment and increasing the chances ofsurvival. The tests will be conducted by the Company's empanelled medical centers.

Benefits of the Wellness Program are applicable only on policies whose premiums have been paid till date.

However, there is no alternative cash benefit in lieu of these tests.

Why Diabetes Care?

Diabetes Care is the 1st ever critical illness insurance policy for Type 2 diabetics and pre-diabetics. DiabetesCare not only provides financial support but also helps you manage your condition more effectively.

Key Benefits of Diabetes Care

Lump-sum payment on diagnosis of any one of thesix critical illnesses.

Optional cover for eye & foot complications.

Wellness program - 3 Free check-ups and a consultation with a doctor every year.

Reduced Premium on display of good control.

Tie-ups with leading healthcare partners to help you Manage diabetes.

Web supportfor better diabetes control.

Tax benefit under Section 80D of the Income Tax Act.

The lump-sum amount is paid on diagnosis, irrespective of your expenses. We don't require any

medical bills and you can use the benefit amount to meet cost of treatment and any other concomitantexpenses.

Why LifeLink Super Pension

ICICI Prudential's LifeLink Super Pension has been especially tailored for individuals who would much rathermake a lump-sum investment than pay premiums at regular intervals for their retirement planning. A cost-

effective single premium unit-linked pension policy, LifeLink Super Pension provides potentially higherreturns that ensure your golden years are secure and peaceful.

Invest in LifeLink Super Pension today and watch your money multiply every month, right up to the day

you retire. Receive an assured income from your retirement day, for the rest of your life. Read more about thefeatures and benefits of this plan.

Read more about thefeatures and benefitsof this unique pension plan.

Features and benefits of LifeLink Super Pension

One-time lumpsum payment: Make a single investment of as little as Rs. 25,000.

Investment funds: Select among Flexi-Growth, Maximiser, Flexi-Balanced, Balancer, Protector, andPreserver, based on your financial goals and risk profile.

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