312 developing a mission developing a mission the leadership excellence series 312
TRANSCRIPT
312 Developing a Mission
Developing a MissionDeveloping a Mission
The Leadership Excellence SeriesThe Leadership Excellence Series
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A Few ExamplesA Few Examples
Nike’s Mission Statement
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To bring inspiration and innovation
to every athlete in the world. If you
have a body, you are an athlete.
A Few ExamplesA Few Examples
Microsoft’s Mission Statement
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At Microsoft, our mission and values
are to help people and businesses
throughout the world realize their
full potential.
A Few ExamplesA Few Examples
The Toastmasters Club Mission
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The mission of a Toastmasters club is to provide a mutually supportive and positive learning environment in which every individual member has the opportunity to develop communication and leadership skills, which in turn foster self-confidence and personal growth.
Mission vs. VisionMission vs. Vision
A mission explains how
the organization will achieve the vision.
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A vision is a mental picture of what the organization aspires to be.
Characteristics of a Mission StatementCharacteristics of a Mission Statement
What it is:
A foundation
It explains:
• The purpose of your organization.
• How it daily serves its clients.
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Characteristics of a Mission StatementCharacteristics of a Mission Statement
What it is:
It describes:
• Primary products and services.
• A distinctive competitive advantage.
• An overall strategy for long-term success.
Reflects the expected level of excellence.
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Characteristics of a Mission StatementCharacteristics of a Mission Statement
What it is not:
Not detailed.
Not narrow in its scope.
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Characteristics of a Mission StatementCharacteristics of a Mission Statement
What it does:
It may determine:
• The competitive environment. • How resources will be allocated. • How many team members are needed.
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Creating Your Mission StatementCreating Your Mission Statement
Conduct a brainstorming meeting to involve others.
Write down your organization’s:
• Values • Beliefs • Goals
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Creating Your Mission StatementCreating Your Mission Statement
Prioritize each value, belief and goal.
Write a draft of your mission statement.
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Creating Your Mission StatementCreating Your Mission Statement
Ask after each draft:
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• Does this mission clearly depict what the organization values and believes?
• Does this mission portray the goals of the organization?
• Does this mission cause those involved with the organization to positively act?
Communicating the MissionCommunicating the Mission
Put it in writing. Talk about the mission all
the time. Explain the benefits. Be enthusiastic about the
mission. Describe how specific activities
achieve the mission.
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ConclusionConclusion
“Reduce your plan to writing. The moment you complete this you will have definitely given concrete form to the intangible desire.”
– Napoleon Hill
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