31 Events Product Tour

31E is an event management tool that can be used for event registrations, event promotions, and API integration into traditional marketing platforms for custom calendar invites and reminders.

In addition, it could be argued in B to B uses cases it just would be easier to send a calendar invite for the event, webinar, seminar or virtual meeting and monitor the event from the web console, for signups.

If the customer does accept the calendar invite there is an option to send them an automated PDF Scan ticket, for entry into the event.

The final feature is the ability to set the invite in the calendar engine, and then have the ability to paste that invite into a Iframe, or a pop up. This allows a potential attendee to enter their email address for the receiving of the calendar invite to the event. If the attendee accepts the event of the calendar, we see that in the web-reporting engine.

The core components of the technology are :

Event Creation

Simple to use web interface for the staging of the event, with Event Name, Event Details, Start and Stop time. The attendee window allows for the import or the individual entry of the email address.

Message Creation

Easy to use text editor for message creation to the event

Both the Event Details and the Attendee windows are presented on the same page.

Example of a completed Campaign Invite

Completed Message Creation

The message window allows for a quick review of the event.

Event Reporting

31E provides detailed reporting of the event with who accepted the calendar invite, declined, or no response.

Example of the Sent Calendar invite with the Reporting Engine

Reporting View of Event with confirmation of accepted event

Event Reporting

The event reporting window includes Open and Sent events. In this window we can open, duplicate, edit and monitor the events.

Open Events

Sent Events

Event Reporting

There is a roll over feature in the product for quick review of who has signed up.

Send the Invite

The generate code option allows for simple integration into a webpage for event promotion with a simple email entry and hit send button. The calendar event is then sent to the email and monitored.

Send the Invite Web Page with the embedded code for event promotion registration

Workflow review of the Embed Invite option

PDF TICKETING: Example of the Ticketing option turned on. Ticket Response window allows for the entry of event information you want in the bar code ticket. If the customer accepts the calendar invite , they will be sent the PDF ticket.

PDF Ticket Example – generated from the ticketing “On” option.

Ticketing Workflow detailed. Event is entered and ticket information is entered. Calendar invite is sent, if customer accepts the invite, they are emailed the PDF ticket for the event.

Use Case 1 – Problem being solved: Missed Calendar invites from “registration”.

Thousands of events a day are hosted for Webinars and Seminars across the globe.

A good majority of registrations do not make it to the electronic calendar since it’s a manual stepto add them to your calendar if they are included in the email confirmation for the event.

In addition, there is no way to send reminders to the calendar, or know if the registrant has accepted the calendar invite onto their calendar.

Example – Use Case 1. Email invite is sent.

Registration Button is clicked.

Registration Confirmation shows up in the email box. You have to click “Add to Calendar” to get on Calendar.

Clicking on Add to Calendar – Sender must craft, Google one , Outlook one, Yahoo One, etc. If user does not see correct version for their system, it will not get on calendar. If it does get on the invitees calendar , the marketing agency still does not if they have accepted or declined the invite.

Use Case 1 Solution:

Use 31E to send calendar invites directly to your customer. In a B to B setting. It’s simpler and easier to track for groups under 500 emails. 3 Steps.

Set Date and Invite Names.

Set the Calendar Message Content

Send the Calendar Invite

Monitor the Event – Who has declined, excepted.

Use Case 2 – Marketing of event calendar dates, for simple “Saving the Date”, or a simple way of marketing the event off of your website without having someone going through all of the registration.

Example of an Email that was sent with Register now BUTTONS.

Use Case 2- Solution - Share the Invite Code generator to embed the invite in the webpage.

Invite from the Jan 8th Sent and Accepted from the Send the invite – Embed Code Option

Invite from the Jan 16th Sent and Accepted from the Send the invite – Embed Code Option

Invites Sent and Received – Summary from Embed the Calendar Invite

Iframe Code References

Below is the Iframe code embed into the web page.

Use Case 3– Completed registrations from marketing vendor are sent to 31events via the API to automate the sending of Icalendar invites directly to email address with registration information in them.

Target Customers for API are :

Marketo, Go to Meeting, WebEx, Ready Talk, Act-On, Zoom, Open Table, Sales Force, Responsys, ClickMail, Blue Hornet, Exact Target, DotMailer, WhatCounts, YesMail, SendGrid.

Use Case 4 – Seminar booth promotion. Ticketing turned on.

Craft the Calendar invite, and turn on ticketing option. Send the invite, if they accept the calendar invitation, they will be sent the PDF ticket.

Reminders – Show Screen Shots

Feature Bar – Show detailed Icons

Advanced – Show the Calendar Stepper Concept