30177611 robin hoodrobin hood case analysis

7/29/2019 30177611 Robin Hoodrobin hood Case Analysis

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Robin Hood

Presented by

Sumanta Bandyopadhyay

MBA(FINANCE), 2ND YEAR, II SEMESTER

DEPT. OF BUSINESS ADMINISTRATION

UNIVERSITY OF KALYANI


2/17

Robin Hood: Organizational Profile

Robin Hood (1938)

Brief History

First year of Revolt: built a large body of men with grievances; made a

disciplined fighting force; housed in Sherwood Forest

Robin ruled supreme; had lieutenants to whom he delegated functions

Fame spread; the band grew

As the band grew, discipline slackened and food was scarce.

Revenues were running short as the rich were avoiding the forest

Barons want to overthrow Prince John, bring King Richard back, and

want Robin Hood to help them in exchange for amnesty

Something had to change, but what?


3/17

Robin Hood: Financial Indicators

The Changing Forest

First year, did well. Small organization, growth wassteady, revenues consistent, stockholder support

No competition

Company Year 1 Year 2 Change

Revenue 13.4 12.1 -1.3

Expenses 10.0 11.5 +1.5Coffers 3.4 .6 -2.8


4/17

Robin Hood: The Problem(s)

Sheriff is getting stronger; more men

and money

Band is running out of money

Food is scarce

How do we decisively end the conflict

before the Sheriff regains control?


5/17

Robin Hood: SWOT

Strengths

Strong leadership

Large band of well-trainedfighting men

Support from stockholders(the peasants and farmers thathate the Sheriff)

Weaknesses

Unable to sustain growth(limited resources)

Lack of familiarity with all orgmembers

Opportunities

Expand into other forests,

spreading the revenue base

Threats

The sheriff is getting stronger,

increased competitionPrince John is paranoid, couldact irrationally

Barons could undermineRobins efforts


6/17

Weaknesses:

Strengths

WO Strategies: Limit size of band

Turn the fighting band into a group

of elites

Maintains discipline

Solves food issues

Basically, curtail growth

SO Strategies: Kill the Sheriff

Wipe him out, no more problems Has the men to do it

When the sheriff is gone, disband

WT Strategies: Disband

Give up the cause, return to

normal life

Robin flees to another country to

escape punishment

ST Strategies: Join the barons

Has the fighting force

Get access to capital markets

Maybe ends the conflict quicker

Opportunities Threats

Robin Hood: AlternativesTOWS Matrix


7/17

Robin Hood: Questions.

1. What problems does Robin Hood have, and what issues need to be addressed?

2. Do Robin Hood and the Merrymen need a new mission, new objectives, a new

strategy?

3. What strategic options does Robin Hood have? Is continuing with the present

strategy an option or is the present strategy obsolete?

4. Why not try to end the campaign by killing the Sheriff?

5. What are the pros and cons of accepting the offer of the barons to assist in

securing King Richard's release from prison?

6. What action plan would you recommend to Robin?

7. How should Robin implement the recommended plan, and what steps will need

to be taken to make the recommended strategy work successfully?


8/17

1. What problems does Robin Hood have/

what issues need to be addressed?

Robin Hood has many issues that need to be addressed. The

most immediate problem is that the band is overstaffed and

with insufficient resources to sustain it. Just as the numbers

of Merrymen are growing, travelers are beginning to find

alternate routes through the forest to avoid apprehension,

causing a decline in the bands revenue stream. This, along

with other changes in the external environment is making the

bands business model obsolete. These changes must be

addressed along with the structuring and training of the ever-growing band of Merrymen. In short, Robin needs to select a

new strategy and rally the Merrymen behind the cause,

training new members and practicing change management to

get the older members on board.


9/17

2. Do Robin Hood and the Merrymen need a new

mission? New objectives? A new strategy?Robin Hood and his band are in need of a fresh strategy in response to external

happenings. For instance, travelers are beginning to avoid the forest, despiteadded cost and inconvenience, to protect their belongings. Also, Robins plan to

force the Sheriff out of Nottingham by causing unrest is not working. Indeed, the

Sheriff is using powerful connections to apply added pressure to Robin and the

Merrymen. To further complicate matters, some of the barons that appointed

Prince John to the throne are now campaigning to clandestinely raise the ransom

to free King Richard. These barons have offered Robin Hood the chance to help

in this mission in exchange for future amnesty. While the return of King Richard

and the ousting of King John is what Robin wants, the risks involved in such a deal

are very high. The unofficial mission of the gang is rob from the rich and give to

the poor. However, the true goal of the organization is to remove the amoral

Sheriff from office, as evidenced by the consideration of Robin to institute a fixedtransit tax. A more appropriate mission would be rid Nottingham of the corrupt

King John and Sheriff. The gang also needs to outline some objectives, as this

has not been done in the past. For example, each Merryman shall produce enough

loot each day to pay for his own food.

3 Wh i i d R bi H d h ? I


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3. What strategic options does Robin Hood have? Is

continuing with the present strategy an option or is

the present strategy obsolete?

In regards to strategy, Robin Hood must weigh the benefits and risks of the

following:

I) Form a strategic alliance with the barons to rescue King Richard

II) Expand the organization into areas outside Sherwood Forest

III) Kill the Sheriff as a defensive strategic move

IV) Switch to a fixed transit tax for an offensive strategic move

The current strategy of the group is becoming obsolete at a hurried pace,

as wealthy patrons are avoiding the forest. With a growing army of men

to feed, Robin must develop a new strategy or significantly alter currentpractices.


11/17

4. Why not try to end the campaign by killing the

Sheriff?

Robin has considered killing the Sheriff to end the feud, but decided against it

because it would only satisfy his thirst for revenge without improving the matter.

The next Sheriff would undoubtedly be just as bad if not worse because the

Sheriffs association is devoid of values. Also, with the Sheriffs high-powered

friends and increasing resources, the chances of succeeding in the slaying are dim.

If there is an unsuccessful attempt on the life of the Sheriff, retribution will be

fierce.

5 Wh t th d f ti th ff


12/17

5. What are the pros and cons of accepting the offer

of the barons to assist in securing King Richard's

release from prison?

Working with the barons to free King Richard would

provide Robin Hood with amnesty and a resolution tothe campaign against the Sheriff. However, if the plan

proves unsuccessful, King John will unleash his

vicious and volatile side to ensure Robin Hoods

demise.


13/17

6. What action plan would you recommend to

Robin?

To achieve the goals of the organization and

return to a law-abiding life, Robin should accept

the offer of the barons to work on freeing King

Richard.


14/17

7. How should Robin implement the recommended plan?

What action steps will need to be taken to make the

recommended strategy work successfully?

While this is the riskiest strategy, the rewards are

great. To implement the plan effectively, Robin

Hood needs to immediately send some of the

new men home, so as not to attract any more

attention to the group. With the remaining

members, Robin Hood should spend some of thegangs free time


15/17

Robin Hood: Recommendations

Robin and one of his

merry men

Recommendation: Join the barons

take a chance on getting King Richard back and getting rid of

John and the Sheriff in one fell swoop

Get capital to grow the business and feed the troops


16/17

Robin Hood: Case Update

Maid Marian

Robin joined the barons.

King Richard was freed and reclaimed the throne

Prince John was exiled and the Sheriff lost his job; henow cleans pigsties for a living.

Robin was exonerated and lives in a large mansion onthe edge of Sherwood Forest, enjoying life with his wife(Maid Marion), three kids, two horses, and a dog namedJack.


17/17

Robin Hood: The End

Thank You!

30177611 robin hoodrobin hood case analysis

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