30,000 members by 2000 meet the membership staff from left to right, luann martinson, shelley...
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30,000 Members by 200030,000 Members by 2000
Meet the Membership StaffMeet the Membership Staff
From left to right,LuAnn Martinson, Shelley Marshall, Nancy Early,
Heather Boyington, and Monique Freeman
1998 MEMBERSHIP CAMPAIGN1998 MEMBERSHIP CAMPAIGN
Only 2,200 Members to go to Reach
Our Goal of30,000 Members by the Year 2000
1998 MEMBERSHIP CAMPAIGN1998 MEMBERSHIP CAMPAIGN
WhoWho are they?are they?
WhereWhere are they?are they?
HowHow do we get them to do we get them to join?join?
1998 MEMBERSHIP CAMPAIGN1998 MEMBERSHIP CAMPAIGNFuture Members
Who Are Our Future Members?
11,000 assistant principals
10,000 principals of urban schools
12,000 principals of middle schools5,000 principals of rural schools
xxxx new principals
Where Are Our Future Members?
0 100 200 Miles
WASHINGTON
OREGON
IDAHO
MONTANA
WYOMING
NEVADA
CALIFORNIA
UTAH
ARIZONA
COLORADO
NEW MEXICO
KANSAS
OKLAHOMA
MISSOURI
ARKANSAS
TEXAS
LOUISIANA
MISSISSIPPI
ILLINOIS
NORTH DAKOTA
SOUTH DAKOTA
MINNESOTA
W ISCONSIN
IOWA
NEBRASKA
MICHIGAN
MICHIGAN
INDIANA
OHIO
W ESTVIRGINIA
PENNSYLVANIA
NEW YORK
VIRGINIA
DC
KENTUCKY
VTNH
MAINE
RI
MASS
CONN
NEWJERSEY
DELAWARE
MARYLAND
NORTH CAROLINA
TENNESSEE
ALABAMA GEORGIA
SOUTHCAROLINA
FLORIDA
HAWAII
ALASKA
0 600 Miles0 200 Miles
California
Arizona
Texas
ArkansasGeorgia
Kentucky
Illinois Ohio
North Carolina
New York
Target States for increased NAESP membership
How Do We Get Them To Join?
Focus on the value rather than the price Find out the specific needs of each
potential memberExplain how membership will benefit
themAppeal to their emotion about
membership experiences
1998 MEMBERSHIP CAMPAIGN1998 MEMBERSHIP CAMPAIGN
State AffiliatesNAESP
1998 MEMBERSHIP CAMPAIGN1998 MEMBERSHIP CAMPAIGNGoals of the Campaign
encouragestate &nationalmembership
encourage
state &national
membership
gain 1000new members
gain X new
membersincrease retention amongcurrentmembers
activatelocal
recruiters
1998 MEMBERSHIP CAMPAIGN1998 MEMBERSHIP CAMPAIGN
National Direct Mail Campaign
State Recruiter Campaign
Invitation to Members
andFuture
Members
1998 MEMBERSHIP CAMPAIGN1998 MEMBERSHIP CAMPAIGNNAESP Membership Connects You To The Future
NAESP Members gaina professional edgein dealing with dailychallenges andpreparing for the 21stcentury.
NAESP Membersenjoy networkingopportunities toshare ideas
NAESP Membersreceive monthlypublications tokeep informed.
NAESP Membershave legalassistance toprotect theirprofessionalinvestments.
NAESPGift
Certificates
1998 MEMBERSHIP CAMPAIGN1998 MEMBERSHIP CAMPAIGN
NAESPConvention
Trips
Campaign Prizes & Incentives
GrandPrize TripOverseasEducators
Conference
Grand PrizeInternational Administrators’ Conference
in Europe, East Asia or Africa
1998 MEMBERSHIP CAMPAIGN1998 MEMBERSHIP CAMPAIGN
State Recruiters willreceive one chancefor recruiting at least10 new members +
One additional chance for eachadditional member recruited
Past Winners:Carol Williams, VA
Jeff Smith, AZSteven Earl, UT
NAESP Convention TripsZone Drawings
State Recruiters who recruit at least 5 new members will receive one chance for their
zone convention trip + Tic
ket
116
789
1998 MEMBERSHIP CAMPAIGN1998 MEMBERSHIP CAMPAIGN
One additional chance for each new member recruited above 5
$25 Gift CertificateValid through June 1999 toward purchase of
NAESP Programs and Products non-transferable
Recruiter Prizes1998 MEMBERSHIP CAMPAIGN1998 MEMBERSHIP CAMPAIGN
$25 Gift CertificateValid through June 1999 toward purchase of
NAESP Programs and Products non-transferable
State Recruiters will receive $25 NAESP Gift Certificate for each new member recruited up to $250
Members will receive $25 Gift Certificates for each new member recruited
Each New Member that joins through the campaign will receive a $25 Gift Certificate
1998 MEMBERSHIP CAMPAIGN1998 MEMBERSHIP CAMPAIGNIncentives
PAUSE
1998 MEMBERSHIP CAMPAIGN1998 MEMBERSHIP CAMPAIGNReasons Principals Join NAESP
Expand Network Annual Convention
Legal Assistance
Discounts on Educational Products
Recognition Among Peers
Professional Development
Student Services
MAKE A DIFFERENCE FOR CHILDREN
Stay Informed PRINCIPAL Magazine
Follow Campaign GuidelinesAdd State Prizes for Greater IncentiveKeep Detailed Records & Report to
NAESPConduct a Membership Training SessionForm a Membership Recruitment TeamSelect a Campaign Manager
1998 MEMBERSHIP CAMPAIGN1998 MEMBERSHIP CAMPAIGNSix Steps to Success
E-mail us: [email protected]
30,000 Members by 200030,000 Members by 2000