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My Book: Blogging in One Hour for Lawyershttp://bit.ly/12fmwHN

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Influence - Principles1. Authority (are you qualified)

2. Scarcity (what’s unusual about you)

3. Likability (let your personality shine)

4. Reciprocity (give first, ask later)

5. Social Proof (testimonials)

6. Consistency (& Commitment)

OneHrBlog.com

Blog post: “Unknown Lawyer - Why is your phone not ringing?”

http://bit.ly/14hmnmV

The Unknown Attorney is listed on Avvo and Justia,and even has an Avvo rating

The Avvo page has a rating that could be improved.It has no picture at all, which would be the first big

improvement.

The Justia profile hasn’t been claimedand also has no picture. But his competitors

have pictures and updated profiles.

NJPNJP

A Better Profile Picture

Need Two Photos

‣One square (100x100 pixels, less than 100 kbs)

‣One 5x7 format, casual (not typical lawyer picture)

Typical Different

NJPNJP

Square headshot Casual portrait

These two will work

‣Online resumé‣Client recommendations‣ Investigation‣Group discussions

A typical lawyer’s LinkedIn page.Nothing unusual, so “no scarcity”

Ashley Ambirge knows how to make useof LinkedIn to get her message out.

And she takes a slightly unusual approach.

16 words

Making use of Ashley Ambirge’s trick, I update my LinkedIn profile by putting 17 words

where LinkedIn only seems to want a few.

Twitter is an easy to way to start working on your online reputation. It doesn’t allow much text and

yet it has a strong reach.

POLL OF FEDERAL JUDGES

79%“No way to know”

Are jurors violating Social Media ban?

Neil deGrasse Tyson

Juror using Twitter?

Browser 12

Type: search.twitter.comDo advanced search

http://twitter.com/i/#!/search-home

near:NYC within:15mi

from:anthonyweiner

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@SteveMartin

REPORT FROM JURY DUTY: What’s happening?

guy I thought was up for murder turns out to be defense attorney.I bet he murdered someone anyway.

Timeline

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Charlie Munger“The Psychology of Human Misjudgment”