3. visual branding: how to make your project recognisable the maya project example
TRANSCRIPT
@DesDigitalWorld
#designandthedigitalworld
The Maya Project
Visual branding: How to make your project recognisable
The Maya Project example
Dr Inês Varela-Silva, Loughborough University – SSEHS
Human Biologist & Director, Maya Project
mayaproject.org.uk
@DesDigitalWorld
#designandthedigitalworld
The Maya Project (mayaproject.org.uk)
@DesDigitalWorld
#designandthedigitalworld
Maya Project branding
• Colour scheme• Logo
• Underlying photo
• Maya: partners• Main outcomes: for the Maya
• Project’s uniqueness• Science through art
• Sad, but hopeful
• Human characteristics• Emotional bonds• Mantra
Project’s personality
Project’s attributes
Project’s signature
Project’s principles
Work Childhood Ageing
Living conditions Nutrition and Health Migration
Women’s roles Faith and Spirituality Power and conflict
@DesDigitalWorld
#designandthedigitalworld
Research/Enterprise in
Human Biology & Biomedical Sciences
Research:
evidence based
Research/Enterprise:
evidence based AND community relevant
Research/Enterprise:
positive impact, significance & reach
outside academia
@DesDigitalWorld
#designandthedigitalworld
@DesDigitalWorld
#designandthedigitalworld
Photos • General interest: initial invitation branding
Summary • Intermediate interest
Full paper • Scholars & researchers: different branding required
The Maya Project (mayaproject.org.uk)
@DesDigitalWorld
#designandthedigitalworld
@DesDigitalWorld
#designandthedigitalworld
The Online Social Life of the Maya Project• Website: http://mayaproject.org.uk/
• Facebook Page: https://www.facebook.com/MayaProjectUK
• Behance: https://www.behance.net/inesvarelasilva
• Twitter: @MayaProject2012
• YouTube: https://www.youtube.com/user/MayaProject12
• Newsletter subscription: http://mayaproject.us6.list-
manage2.com/subscribe?u=df1547f26a3f7842c6d5949c9&id=f467ff13e4
• Pinterest: http://uk.pinterest.com/MayaProject2012/
• Google+
https://plus.google.com/u/1/b/117761165089265822924/+MayaprojectOrgUk2012/p
osts
• Publications on the contemporary Maya:
http://figshare.com/articles/Comtemporary_Maya/888406