BUSINESSMOJOSWe Believe, Business Never Sleeps

Sales is tough to crack. And the toughest part of sales is follow-ups, because you have no idea how engaged your targets are:

IS COLD CALLING REALLY WORKING FOR YOU?

BUT, ABOVE 70% OF YOUR TARGETS FALL OFF, BEFORE THEY EVEN QUALIFY AS WARM LEADS.

CALL YOUR PROSPECT

REGULARLY ONCE A MONTH

OR IN TWO MONTHS

SEND FOLLOW UP EMAILS

AS A COLD CALLER YOU MAY BE DOING FOLLOW UPS USING METHODS LIKE:

1

BUSINESSMOJOSWe Believe, Business Never SleepsBusinessMojos Services

BusinessMojos went in search of a smarter way to prospect and conducted a ‘Hurdles to Tech Sales Survey 2015’ 500 IT/software inside sales professional responded to the survey.

Respondents reckon that Twitter reach out after a netural or highly

interesting interaction has resulted in:

Customer engagement and brand recall increasing by about 60%

30% increase in meaningful interaction with follow-up prospects

40% increase in meeting output which translates to 15-16

meetings per sales rep from 8-12 meetings per month.

Key Findings:

A SMARTER WAY TO PROSPECT 2

BUSINESSMOJOSWe Believe, Business Never SleepsBusinessMojos Services

HARVARD BUSINESS REVIEW SAYS THAT:

90.9% of all cold calls fail to create an impact. However, 45 % of Twitter users who fit your perfect point of contact in the

software/IT respond within 1 hour, to questions, favorites, retweets

or replies on Twitter. Because a late reply causes a brand

reputation damage to your target's organisationSO, WHY NOT TWITTER?

WHY NOT USE TWITTER FOR PROSPECTING? 3

BUSINESSMOJOSWe Believe, Business Never SleepsBusinessMojos Services

WHAT MAKES TWITTER PROSPECTING SPECIAL?

Twitter can help you interact, listen and engage with your

leads without calling up at busy times or flooding their

email with sales pitches

IT’S ALL ABOUT MAKING YOU AND YOUR COMPANY VISIBLE BY

CONTINUOUS NONINTRUSIVE EFFORTS.TWITTER CAN HELP YOU ACHIEVE IT AND THIS MAKES PROSPECTING VIA TWITTER MAGICAL!

Twitter can make your prospects remember you and your

company when an opportunity comes.

You’ll get much more attention with “@” mentions given that,

about 40% of your prospects are active on Twitter.

THAT’S WHY YOU NEED TO FORMULATE A

1 HOUR A DAY, 3 TWITTER HACKS

FOR BETTER PROSPECTING.

4

BUSINESSMOJOSWe Believe, Business Never SleepsBusinessMojos Services

3 TWITTER HACKS FOR BETTER PROSPECTING:

CONNECT:

Faithfully dedicating an hour a day to prospecting on Twitter can change your odds of getting

more closures.

Connect with point of contacts with whom you had a positive or neutral interactions.

Connect with them instantly or within an hour after the call, that’s when your prospect can easily recall.

Make prospect lists on Twitter based on various criteria such as location, designation, contact priority, company, and industry etc.

LISTEN:

Listen and make more returns on time invested at work, using Twitter.

Watch, follow and respond to announcements like; closure of a funding round, product launch or achievement of some other milestone.

Use hashtags popular in your industry and among your point of contacts to listen to latest trends.

Polish your prospecting using knowledge on patterns, habits, likes, dislikes of your point of contact.

5

BUSINESSMOJOSWe Believe, Business Never SleepsBusinessMojos Services

Never ever hard sell, orient yourself, get to know people, help

people and build trust, finally when an opportunity comes, you

are more likely to close people you are in contact with often.

GOLDEN RULE FOR ENGAGING MORE FRUITFULLY:

ENGAGE MORE FRUITFULLY:

Connect with them, don’t just reply, mention or retweet. Be curious, discreetly ask relevant questions about their challenges.

Pick up the phone and strike a conversation. Congratulate them on some milestone they’ve achieved or just wish them on their birthday.

6

BUSINESSMOJOSWe Believe, Business Never SleepsBusinessMojos Services

ARE YOU READY FOR ‘MORE LEADS’? TELL ME, HOW?

ABOUT BUSINESSMOJOS - “We Believe, Business Never Sleeps”

““BusinessMojos enables businesses achieve the agility and acceleration via its lead

management offerings which include Inside Sales and Marketing. We work with Technology

Products & Services Businesses ranging from startups to established organizations by

employing a holistic approach (People, Process, Technology and Analytics) to their sales and

marketing initiatives. Our vision is to work as a true extended team of sales and marketing

experts for our clients.”

BUSINESSMOJOSWe Believe, Business Never SleepsBusinessMojos Services