3 takeaways from 3 new marketing technologies
TRANSCRIPT
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3 TAKEAWAYS FROM 3 NEW TECHNOLOGIES
Will Gallahue | Advantix Marketing | @Advantix_Mktg
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ABOUT ADVANTIXSi
nce
20
01 14 years in
digital marketing
Aw
eso
me
Emp
loye
es Every team member has multiple industry certifications G
oo
gle
Love
s U
s
Google All Star Agency 4 years in a row
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BEFORE WE BEGIN … LET’S TALK FACEBOOK
3
Newsfeed will now be based on what you’re most likely to engage
with rather than what’s popular.
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IP TARGETING
4
Your address = potential gold
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IP TARGETING: WHAT WE LEARNED
5
People move … even though we had a list that was only 6 months old, we likely
encountered a number of people who were at a new address
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IP TARGETING: WHAT WE LEARNED
6
Current technology doesn’t cover multifamily properties thus opportunities are being missed
to truly cover the market.
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IP TARGETING
30 Impressions per IP per month, too much?
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INSTAGRAM ADS
Sell with images, sell with style, sell effectively
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INSTAGRAM ADS
Make it authentic
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INSTAGRAM ADS
10
Carou-sell
Carou-sell
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INSTAGRAM ADS
11
Thoughtful Targeting
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CUSTOMER MATCH
12
Google now allows you to advertise to/exclude segmented customer email lists
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CUSTOMER MATCH: WHAT WE LEARNED
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List size needs to be substantively larger than even Google specifications. I.e. if it's less
than 10k it won't do much, if anything.
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CUSTOMER MATCH: WHAT WE LEARNED
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Geo-targeting can severely limit the reach of customer match. Unless the list is very large,
it's best to leave the most open-ended location possible
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CUSTOMER MATCH: WHAT WE LEARNED
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Only useful for GSP and search, isn't supported in standard display.
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THANK YOU
Will Gallahue | Advantix Marketing | @Advantix_Mktg