3 secrets to maximizing your keyword research process
TRANSCRIPT
Secrets to Maximizing Your Keyword Research ProcessAre you having trouble with keyword research?
You’re not alone. Businesses across all industries
struggle with sourcing cost-effective keywords
with high search volumes to drive traffic and
boost SEO.
Well, we’re here to help. Below, we share three of
our secrets for maximizing the keyword research
process:
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3 Secrets to Maximizing Your
Keyword Research Process
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1. Google Suggest Wild Cards
1. Google Suggest Wild CardsIt’s no secret that Google tools are great for finding surprisingly effecting keyword ideas.
Many marketers turn to Google Suggest, the function that autocompletes your Google
search with popular results based on what other people are looking for. What many
marketers don’t know about are Google Suggest wild cards, which allow you to search for
particularly popular phrases in any order using an underscore.
Pick a phrase like “most effective marketing _” and the underscore will be auto-filled by
Google Suggest with the most popular user search phrases. The benefits of this keyword
research strategy are clear: You can better understand the terms your customers are
searching for while also sourcing strong keywords at zero cost. Just don’t get too crazy
when it comes to your keyword phrasing – you want to find search terms that a number of
people are actually looking for.
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2. Free Tools for Research
2. Free Tools for Research
There are a plethora of free keyword research
tools that you can use to maximize your research.
We’ve listed the top three tools pulled from a
survey of 58 experts:
SEMrush: SEMrush is a search tool based on
competitive data, so you can see what similar
companies are doing and what you need to do to
stand out amongst them. The free parts of this
search tool allow you to look at individual
competitors and discover keywords that will drive
maximum results for your business. Pay a fee, and
you can even see what keywords your
competitors are bidding on.
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2. Free Tools for Research
Google Keyword Planner: Google’s research tool is a staple for many marketers because of
sheer usability. Need a keyword? Search for a phrase and get information such as potential
performance data and historical usage. Want to examine a competitor’s work? Enter their
website and see what their users are searching for. As long as you have AdWords, the
Keyword Planner is free to use, and you should definitely be taking advantage of it.
Keyword Tool.io: As an alternative to Google’s Keyword Planner, put any keyword into
Keyword Tool.io and you will immediately receive around 750 long-tail keyword suggestions.
The list won’t give you much information on search or CPC ratings, but you can pay for that
information if you want everything to show up on tool.io.
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3. Focusing on Long-Tail
Keywords
3. Focusing on Long-Tail KeywordsLong-tail keywords are longer, more BOFU
search terms that have a lower search
volume. These types of keywords can be
highly profitable as they are generally less
competitive, and the people using them are
more purchase-ready. To maximize your
keyword research to drive conversions, focus
your efforts on long-tail keywords.
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