3 Reasons Why Business Owners Struggle With Getting Enough Clients

Are you frustrated by the meager results of your marketing efforts? You putting in long hours, yet

you still don have enough clients. And you far from alone. A lot of other small business owners

and solo professionals are in your shoes. So what going on and how can you make your marketing

more effective?

As it turns out, many business owners find getting more clients challenging for the same three

reasons and those reasons can be fixed. Here they are…

1) They don't know exactly WHAT to do to get more clients

If you been in business for a few years, you may have the feeling that things have been getting a

lot more difficult. And your impressions are right on the money. It HAS been getting tougher.

What used to work just a few years ago does necessarily work anymore. For starters, there more

competition. And then, your potential prospects have become immune to some of the old ways of

marketing and don respond anymore. In addition, social media have changed how we need to

market from outbound marketing to inbound marketing.

Meanwhile, you may be flailing about, trying to find clients any way you can. Like a cork bobbing

about in choppy waters, you floating from networking to blogging to Facebook to Twitter. You

may even try to get in on those Group deals. You incredibly busy, but you don get the results you

are hoping for.

2) You don't know exactly HOW to use a specific marketing strategy

You may well have picked a good marketing strategy, but if you don't know HOW to use it, your

results will be less than impressive.

For example, you may know you need a Twitter account, and you know how to send tweets. But if

you don know how often to send them and what to write in them, you won get results. And if you

don know how to get followers and how to engage them, no one is even going to see your tweets.

Marketing is highly complex. Without clearly defined instructions it's nearly impossible to get the

results you want, and you end up being frustrated.

3) You not using your strategies consistently

Even if you have the right marketing strategy and you know how to use it effectively, it still won

work if you don use it consistently!

Sending tweets just every other week is not as effective at building an audience as sending your

tweets every day. Going to networking meetings just once in a blue moon won work as well as

going regularly enough to get to know people at those events.

But who has the time, you ask, and how do you stay on top of all those things you need to do?

What is takes is a plan, with specific activities scheduled into your daily and weekly to do lists.

But the best-laid plan won do you much good unless it put into action.

So how can you get better results?

Pick the right marketing strategies and do them correctly and consistently. Of course, that can be a

tall order, so you may benefit from getting help.

If you resonate with these challenges, I like to invite you to my free teleseminar on how you can

blast past your competition in 2013. Read our full Terms of Service.

About Sue Clement

Sue Clement stands for expedited business success. Having built a local business into a multi-

million dollar enterprise, Sue is an expert in marketing, sales, and customer service.

As a certified business coach since 2000, she currently works with a diverse group of

entrepreneurs and small business owners and helps them build powerful networks to leverage their

business success. Ask for a complimentary consultation to explore how Sue's programs can

increase YOUR sales and expedite your success!