3 Real World Perspectives on the Role of Speed, Collaboration, and Visual Tools in Solving Crimes

James “Gator” Hudson, Det. Sgt. Ret. - VP CrimeDex Services

Darin DeFreece, Det. Sgt., Investigations Division, Roseville Police Department

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Introductions

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James “Gator” Hudson, Det. Sgt. Ret. - VP CrimeDex Services

Darin DeFreece, Det. Sgt., Investigations Division, Roseville Police Department

Fact 1: Skimming Driving Rise in Physical Attacks Verizon Data Breach Report 2011

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Physical security is more important than ever to combat rise in physical attacks to steal identity and financial data

Fact 2: Organized Crime is on the Rise

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95% of retailers have been a victim of ORC over the last 12 months

Fact 3: Financial Impact of Shrinkage

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Retail shrinkage increased to 1.58% of retail sales in 2010 ($37.1B) – up from 1.44% in 2009 ($33.5B)

2009 201031

32

33

34

35

36

37

38

33.58

37.1

Retail Shrinkage

Shri

nkag

e ($

Billi

ons)

Source: Shrinkage On The RiseDr. Hollinger's preliminary NRSS findingshttp://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1136

The Need for Speed

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"I would encourage any business in the city, really anything you can do in the way of installing video cameras (will) only help us make our investigations more expeditious," Police Chief Greg Suhr

Solve: Visual Evidence Crucial in Apprehension of Picasso Thief

How Video Was Used to Apprehend Picasso Thief1. Suspect entered gallery in broad daylight stole artwork worth

$200,00002. Suspect walked in broad daylight down street with artwork

concealed by newspaper and left the scene by taxi3. Local reporter contacted local establishment with video

surveillance and found video of suspect and passed it to police4. Police apprehended suspect in Napa

Silos Hinder Effective Investigations

Law Enforcement Tools Business ToolsCrime

Databases

City-wide Video

Patrol

1:1 Relationship building

Video Surveillance

Crime Alert Services

Case Management Tools

This Leads to

Cases Solved

Investigation Time

Smaller Convictions

SEARCH

What if it Was Different?

Law Enforcement Tools Business Tools

Crime Databases

City-wide Video

Patrol

1:1 Relationship building

Video Surveillance

Case Management Tools

Crime Alert Services

What Would Happen?

Investigation Time

Solved CasesConviction

Times Safety Sales

Collaborative Crime-fighting

Search – unlock crime data in video and your crime-fighting network

Collaboration – sharing amongst your crime-fighting network

To organize and safeguard surveillance and crime information and make it immediately accessible and

useful to those who need it most.

Increasing Speed with Collaboration

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NCORCA

Macy’s

Credit Union ARetail

Store

CityLawEnforcement

Det. Sergeant Darin DeFreeceCity of Roseville Police

Collaborative Crime Fighting

City of Roseville• 115,000 citizens in Sacramento Metro Area; more than 40 cities and towns• Retail is the top revenue source for the city and is in the top 4% of

California cities • Clear ORC target• Takes a firm proactive response to disrupt and target criminals and protect

businesses

Goals of Collaboration Program• Reduce crime • Increase apprehensions and convictions • Improve business environment• Provide more rapid response to incidents through video sharing • Enhance collaboration between regional and local retailers, financial

institutions, law enforcement, and parole officers

Macy’s Case Study

Macy’s Case Study

Name: Freddie C. McBride Jr.DOB: 11-15-62Charge:Theft

Changing Culture of Secrecy to Collaboration

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Benefits of Collaboration• Force multiplier• Easily search and locate crimes, individuals and other crime-fighters rather

than sifting through spam• Combine tools and expertise across businesses and law enforcement

agencies • Collaborate in an efficient platform that connects individuals and provides

access to the information• Establish the relationship more easily – verify and vet contacts

Partnerships for Speed

Tools• Visualization• Grant writing

Information• Criminal Information

CollaborationPartnerships

Communities of Crime Fighters

• NCORCA• LAAORCA• CLEAR• WAFI• CFCIA• IAFCI

How do Visualization Tools Increase Speed?

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Visualization Tools1. Visualize the connections in vast

amounts of financial fraud data 2. Recognize patterns or identify

connections that other tools may miss

3. Analyze patterns over time, saving cases from going cold

4. Share connections with other crime fighters more effectively

5. Build stronger cases by exporting connections and evidence into case management tools

6. Quickly communicate the most important points for even the most complex cases

How do you Protect Privacy in Collaborative World?

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When to Involve Social Media and Press

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• Involve the press when you need speed

• Include video evidence to engage

• Social Media can be used to include the public but they also can be used to include law enforcement

• Find networks of crime fighting professionals

Platform Approach Improves Speed

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Video Surveillance

Case Management

Collaboration

Visualization

ExternalPartnerships

Increase Speed by:

• Reduce time needed to move flies between different systems

• Reduced training time on different tools with use of common look and feel

• Network of partners already built

• Focus on the case rather than the tool

Beware of Hidden Costs of Individual Solutions

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Video Surveillance

Case Management

Collaboration

Visualization

ExternalPartnerships

Hidden Costs of Single Solutions:

• License costs

• Cost of support and hosting

• Cost of integration

• Training costs

• Lost productivity

• Cases unsolved

• Unrecovered losses

Questions & Answers

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Next Steps

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Learn More Get Involved Events

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today• Register to become a

partner

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Easy to get demo & training:• Go to 3VR.com or

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