3 nordic staffing trends to amplify your 2015 strategy

2015 Nordic Staffing Trends Based on LinkedIn’s newly released annual survey

#hiretowin

20%

40%

60%

80%

2012 2013 2014

Percent of staffing leaders projecting an increase in next 12 months

74% of Nordic staffing leaders predict placement volume increases in 2015. Staffing leaders must scale and invest wisely.

#hiretowin talent.linkedin.com

Based on LinkedIn’s 2015 Staffing Trends research 3 Staffing trends to amplify your 2015 plan

2 The top ROI sources are social professional networks & job boards

1 Brand is a priority with actions to follow

3 Better candidate & job matching is expected to reshape recruiting


5

Why brand matters for getting placements and prospects

Source: . Alex Hisaka, Survival of the Fittest: How Today’s Enterprise Buyers Have Evolved (http://lnkd.in/dV_QnP3), (July 21, 2014).

#1 Viewing member profiles is the #1

activity on LinkedIn

#hiretowin

76% of job applicants viewed an employee’s LinkedIn profile

6 months prior to applying for a job posted by that company

#hiretowin

Percent of staffing leaders saying that their brand… Firms value their brand but their actions are still catching up

70%

58% 48%

37%

0%

25%

50%

75%

100%

Our brand has asignificant impact on

our ability to growour business

My company has abrand strategy

Those responsiblefor our brand have

enough resources todo it well

We regularlymeasure the health

of our brand in aquantifiable way


% selecting as most effective channel for promoting brand

9

Online professional networks and friends and family grow as top channels for promoting firm brands

0%

20%

40%

60%

80%

2012 2013 2014

Online professionalnetworks

Our firm's website

Friends/family, wordof mouth

Traditional JobBoards


% selecting as most effective channel for promoting brand

10

Boutique firms rely more on word of mouth while large firms rely more on public recognition & awards

30%

16%

43%

8%

Friends/family, word ofmouth

Public recognition/awards

Large agencies Small agencies

#hiretowin *Small agencies = 1-10 recruiters

Build, invest in, and measure your firm’s brand in 2015 Next steps for your strategic planning

1. Articulate your competitive advantage so clients and candidates know why you’re the best firm for their industry, function, career.

2. Use cost-effective social channels to make your brand known. Start with free LinkedIn tools like individual recruiter profiles, your company page, and attracting followers.

3. Benchmark your brand budget against other investments — is your brand funded in line with other priorities?

4. Measure your brand using metrics like Net Promoter Score (NPS) of your clients and placements, company followers.


% ranking as top metric for tracking team performance Number of placements is most valuable performance metric

17%

23%

40%

0% 10% 20% 30% 40% 50%

Quality of placements

Client satisfaction

Number of placements


% ranking as top obstacle Availability of quality talent is top obstacle to recruiting

48%

31%

55%

0% 20% 40% 60%

Offer made by my client(includes compensation, role,

location, etc.)

Competition

Availability of quality talent 71%


Number of placements: Top sources

Qua

lity

of p

lace

men

ts: T

op s

ourc

es

#hiretowin

There are a handful of sources that provide both quality and quantity

Company career website Company CRM

system

Employee referral

programs

General career fairs

General social media

Job boards

Internet CV databases

Other Print

Social professional

networks

ATS/ internal candidate database

Extract value from top ROI sources in 2015 Next steps for your strategic planning

1. Arm yourself with data to stay competitive. Use LinkedIn’s free Talent Pool reports on SlideShare to size your target market and understand talent supply & demand.

2. Consider different search tactics for passive vs active candidates (i.e. Boolean search strings, indirect search, conceptual search, etc)

3. Craft tailored messages to target candidates so you can attract them after you find them. Understand what would motivate them to switch jobs.

4. Define what ROI means for your firm and measure it across your sources of placements.


Improved candidate and job

matching


matching


matching


matching


matching


matching


matching

Expanding into

emerging markets


matching


matching

Expanding into

emerging markets

Recruiting becoming more like marketing

Defining and

measuring quality of

hire

Expanding into

emerging markets

Using "big data" for

predicting future talent needs

Defining and


hire

Expanding into

emerging markets

Defining and


hire



Expanding into

emerging markets


Remote workforce

options

Focusing on referrals

Remote workforce

options




Using “big data” for




Upcoming Trend #1

Upcoming Trend #2

Upcoming Trend #3

USA Canada Brazil UK France Nordics Australia India China SE Asia

#hiretowin

Top up-and-coming trends for selected geographies Different countries see a different future

talent.linkedin.com


matching


matching


matching


matching


matching


matching


matching

Expanding into

emerging markets


matching


matching

Expanding into

emerging markets


Defining and


hire

Expanding into

emerging markets



Defining and


hire

Expanding into

emerging markets

Defining and


hire



Expanding into

emerging markets


Remote workforce

options


Remote workforce

options




Using “big data” for




Upcoming Trend #1

Upcoming Trend #2

Upcoming Trend #3

USA Canada Brazil UK France Nordics Australia India China SE Asia

#hiretowin

Top up-and-coming trends for selected geographies But improved candidate and job matching has global appeal

#1 Improved candidate & job matching

talent.linkedin.com

Prepare for better job & candidate matching

1. Accelerate your job views with industry-standard keywords & by using the right channels + tactics for promoting jobs

2. Illustrate the opportunity to matched candidates, not just the job (i.e. share culture, team, company info).

Next steps for your strategic planning


Based on LinkedIn’s 2015 Staffing Trends research 3 Next steps for your 2015 plan

2 Extract more value from high ROI sources: Social professional networks & job boards, that address both active and passive professionals

1 Stay ahead of your competition by building, investing in, and measuring your firm’s brand

3 Prepare for a world of better candidate & job matching by keyword optimising your jobs and craft the best message for each candidate


23 #hiretowin

Use LinkedIn’s Free Talent Pool Reports to understand the supply and demand of your target talent URL: LNKD.IN/PLAN Or for more Talent Pools ask your LinkedIn contact

2015 Nordic Staffing Trends Newly released!

https://lnkd.in/nordicstaffingtrends2015

#hiretowin

https://lnkd.in/nordicstaffingtrends2015

3 nordic staffing trends to amplify your 2015 strategy

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