3 communications - technyl
TRANSCRIPT
Leading through
communications excellence
A presentation on the benefits of social media
Nicholas Bruneau
Founder & CEO
3 Communications
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AGENDA
Why Social Media?
1. Meet your audience where they are
2. Publish regular and relevant content
3. Develop integrated communications
4. Where do you start?
3 Communications at a glance
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WHY SOCIAL MEDIA?
Is it only a channel for your corporate communications? Or can it be used to foster new client
relationships, support marketing campaigns and lead to increased sales?
LinkedIn, Twitter and Facebook are all relevant online platforms that can complement your communications.
For example, a quick look on LinkedIn reveals the following Technyl audience (without seniority this exceeds 14 Million):
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1. MEET YOUR AUDIENCE WHERE THEY ARE
Various groups and accounts are also active online:
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1. MEET YOUR AUDIENCE WHERE THEY ARE
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Not all the content must be created from
scratch.
First of all you have an incredible amount
of content existing and available in
brochures, videos, presentations etc. That
content can be re-used.
Second, evangelists, leaders, experts are
publishing items that are value-adding to
your target audiences. By developing a
content curation strategy you can share
relevant content and build your perception
as a thought leader in the industry.
2. PUBLISH REGULAR & RELEVANT CONTENT
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Example: pre-trade show promotion of the Bayer Material Science stand at K2013 received over
2000 views. They followed this by showing video interviews of “Dreams of our partners” during
the trade show. See http://youtu.be/8YZ2KUU6Ebs
2. PUBLISH REGULAR & RELEVANT CONTENT
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Example: Owens Corning used Slideshare to share presentations with participants at trade
shows. At JEC Europe 2014 these technical presentations garnered over 1,000 views in the
space of one month.
2. PUBLISH REGULAR & RELEVANT CONTENT
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Example: Linkedin was used during the JEC Europe trade show to engage with professionals
who were not present at the event. We used this event to start to build a base of followers (now
almost 800 people from building materials, construction and chemicals industries) and reached
almost 40,000 impressions only during the trade show without any advertising.
2. PUBLISH REGULAR & RELEVANT CONTENT
An integrated approach will drive quality traffic to your website and help facilitate new relationships. This is measurable, which also good in terms of KPIs:
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3. DEVELOP INTEGRATED COMMUNICATIONS
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By having a social media presence at events and trade shows you are building
trust and engagement with your target audience, both online and offline.
3. DEVELOP INTEGRATED COMMUNICATIONS
3. DEVELOP INTEGRATED COMMUNICATIONS
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Social media helps build engagement and excitement with clients and employees!
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3. DEVELOP INTEGRATED COMMUNICATIONS
Email is not only alive—it's the number one direct channel in terms of daily use and professional
communications. According to Exact Target, 77% of people prefer to receive permission-based
communications through email.
A good email campaign will help you see exactly who is engaging with your content, providing valuable
leads for sales and marketing. Ideally this will be linked with your CRM tools for increased impact.
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4. KEEP THE BUZZ GOING
Communication activity (ie event,
campaign, product launch etc)
Brand Narrative
Events once, twice a year, one-shot campaigns: In between, the buzz dramatically drops. The
next event or campaign will require as many efforts to re-create the buzz as per the first event.
With a continuous editorial plan, you keep the buzz going and you get the benefit from the
conversational effect.
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5. WHERE DO YOU START?
By setting up your social media channels, defining your target audience and integrating
social media into everything you do, you can start a virtuous circle of trust and one-on-one
conversations, both online and offline.
Once we set a plan with joint objectives we can work together to set the building blocks for
your social media strategy.
3 Communications is a leading digital agency in Brussels
focused on EU Affairs and B2B communications, with
extensive experience working for multinational
corporations, associations, NGOs and politicians.
We work with a network of experts and help companies
reach their objectives online thanks to our understanding
of technology and the business landscape.
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3 COMMUNICATIONS AT A GLANCE
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3 COMMUNICATIONS AT A GLANCE
Our Three Pillars video : http://youtu.be/Y7tBkvJvTEE
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Nicholas Bruneau
Founder & CEO
3 Communications
Tel: +32 487 44 60 40
Email: [email protected]
www.3communications.com