Birth of a TrademarkBy: Candace Bastien

27 Skinks

I chose 27 Kinks to be the name of Mia Escary’s fashion brand. Since this is a clothing line, it would fall under the International Trademark Class 25.

Clothing, apparel for men and women, footwear and headgear.

Strong or Weak

27 Skinks is a Fanciful trademark. It is strong by the virtue thatIt is something made up and it isn’t associated with anything.

USPTO SearchShot of empty search results. I typed 27 Skinks in the Provided search engine, and nothing came up. I also put in the Google Patent search, and nothing came up.

Upon doing the research for the name of Mia Escary’s Fashion line, I have found that the branding name would be clear to use.

The name is unique, and is able to represent the goods that are provided by Mia.

Conclusion

Using the MarkTitle the store

Title the apparelTitle the uniforms

Title the flyersTitle the annual fashion catalog

Not Using the MarkOver advertisement

Not making my product relevant

27 Skinks

The registered mark should be used after the productlaunches because the name will be approved as a registered trademark

References:

WWW.doc.govt.nz/nature/native-animals/reptiles-and-frogs/Department of Conservation

www.veritrademark.com/articles/five-categories-tradmarksVeri-Trademark Legal Services Redefined

Lasher.A (2014.March 11) Trademark Symbol: How to (Legally) use ® and TM www.howconceptual.com/tm-symbol/