The New Must Attend Event for Packaging, Innovation, Design and Marketing Professionals.

27-28 November 2012 Moevenpick Hotel Amsterdam

In partnership with

Nancy SavoyaAccount DirectorSKIM

Day 1: How Beauty and Personal Care Brands are Utilising Open Innovation to uncover the LatestTrends, Innovations and Designs in Packaging

27 November 2012Mövenpick Hotel Amsterdam City CentrePiet Heinkade 11, 1019 BR Amsterdam

Bernd Albrecht,Packaging InnovationEurope, R&D, MARSPETCARE MARS

Patrick van BaalPackaging PlatformDirector/Baby & MedicalNutrition - DanoneResearch

28 November 2012Passenger Terminal, Piet Heinkade 27,Amsterdam (next to PACKAGING INNOVATION)

Eva Johnston - FounderEva J. Natural LuxuryCosmetics

Nandlal Tiwari -Director GlobalNutritional CategoryGlaxoSmithKline

Simon DuffyCo-FounderBulldog NaturalSkincare

Dr Berthold Schreck -Laundry & Home CareCVP InternationalTechnologyDevelopment - Henkel

Rimma Driscol,Associate DirectorEMEA Global BusinessDevelopment, P&G

Naomi KaempferHead of DesignDelhaize

Day 2: ‘Inspiration Day’ - Gaining insights and ideas from outside of the industry to take back to theoffice and implement into packaging strategies

Nancy SavoyaAccount DirectorSKIM

Wednesday, June 8, 2011

27 November Venue: Mövenpick Hotel Amsterdam City Centre,Piet Heinkade 11, 1019 BR Amsterdam.

HOW BEAUTY AND PERSONAL CARE BRANDS ARE UTILISINGOPEN INNOVATION TO UNCOVER THE LATEST TRENDS, INNOVA-TIONS AND DESIGNS IN PACKAGING

9:00 Opening remarks

9:15 CULTIVATING INNOVATION BY IMPROVING INTERNAL CROSSDE-PARTMENTALINTERACTION• Encouraging creativity and communication between alldepartments, from R&D and Formulations to Marketing andBranding• Uncovering new ways of doing things, evaluating innovationprocesses and generating packaging ideas by working together• Finding packaging solutions from others and together throughcollaborative problem solving• Embracing new ways of interacting across departments tochange and innovate your business modelRimma Driscoll - Associate Director EMEA Global BusinessDevelopment - Proctor & Gamble

9:50 UNCOVERING THE TRENDS IN MEN’S SKINCARE PACKAGING• Bulldog is the UK’s first and largest natural skincare brand formen. Following their launch in Sainsbury’s 2007, the brand hasnow expanded to over 8,000 stores worldwide. Simon Duffy,Bulldog’s founder (www.meetthebulldog.com), will tell theBulldog story covering:• How packaging helps to create and build a strong brand• Researching and gaining insights into trends, men’s emotionsand behaviour to design “must have” packaging• Expanding internationally and ensuring your packagingtranslates across cultures• Creating packaging that attracts attention and motivatesbuyers to pick up your product in retail outletsSimon Duffy - Founder - Bulldog Natural Skincare

10:25 Networking Coffee Break

11.:00 REVIVING AND REPOSITIONING THE SUPERMARKET PRIVATELABEL COSMETICS LINE CARE BY DELHAIZE THROUGH PACKAGINGDESIGN• How to combine a balance between affordable and elegance• Creating “buy me” packaging designs that will stand out on theshelf• Capturing the attention of customers by designing beautifulaesthetically pleasing and exciting packaging• Driving brand loyalty by establishing an emotional connectionbetween the package and the customer• Achieving both functional and marketing goals in packagingdesign• Reviewing graphic design, colour and typography trends tocreate a package that the customer will pick up and buy• Crowdsourcing design via social media and online activities• Collaborating internally between departments to streamlinethe design process and productionNaomi Kaempfer - Head of Design - Delhaize

11:35 IDENTIFYING TRENDS - WHAT IS THE NEXT BIG THING INBEAUTY PACKAGING?• Discussing the role and future in beauty packaging• Gaining insight into global consumer packaging trends andtheir impact on the future of packaging design• Evaluating global design trends and their influence on

packaging and product innovation• Examining macro and microtrends in packaging, marketing,branding and consumer engagement• Evaluating both the aesthetic and practical implications ofpersonalised packaging• Assessing the future of innovative packaging technology,solutions, processes, materials and designEva Johnston - Founder - Eva J. Natural Luxury Cosmetics

12:10 Lunch

13:30 UNCOVER VALUABLE CONSUMER INSIGHTS AND TRANSLATETHESE INTO $$$ THROUGH OUR INTERACTIVE CONSUMER PANELAND LIVE FOCUS GROUP!We have selected and put together a consumer panel that will act asthe “voice of the customer”.This session alone will justify the ROI of your attendance!In this session you will:• Glean key valuable insights, ideas and “take-backs” to theoffice from the panel• Turn these ideas and information you have heard infoactionable strategies and initiatives to use in your company• Use this unique opportunity to ask our consumer panel anyquestions you have, such as:• What are their needs and wants from packaging?• What do they find aesthetically pleasing and a delight to use?• What are their favorite products and packaging?• Why do you pick up a certain package from the shelf?• What are their preferences regarding design, colours,materials, structure and usability?• How can you connect emotionally with them through packagingdesign?• What are their motivations and what would build brand loyalty?• What are their views on green / eco-design, recycling andsustainability?• What needs to be communicated in eco-labeling?Facilitator: Nancy Savoya - Account Director - SKIM

15:00 Networkng Coffee Breack

15:30 INTERACTIVE WORKSHOPMAXIMISING OPEN INNOVATION BY WORKING WITH SUPPLIERS• How to set up goals and working practices to utilise supplierrelationships to drive open innovation• Understanding what suppliers want and how you can create awin-win situation for both parties• Discussing how to overcome challenges• Co-creating packaging and innovating packaging processeswith suppliers• Leveraging insights from suppliers• Triggering ideas by having an open dialogue with suppliersNandlal Tiwari - Director Global Nutritional Category-GlaxoSmithKline

17:00 Closing remarks17:15 Networking Drinks Reception

www.innocosconf.com | Phone: +31 6 43 00 1954 | Email: ikremin@innocosconf.com

Thursday, June 9, 2011

28 November 2012, Venue: Passenger Terminal, Piet Heinkade 27,Amsterdam (next to PACKAGING INNOVATION)

‘INSPIRATION DAY’ - GAINING INSIGHTS AND IDEAS FROMOUTSIDE OF THE INDUSTRY TO TAKE BACK TO THE OFFICE ANDIMPLEMENT INTO PACKAGING STRATEGIES

9:00 Opening remarks

9:15 NEW PACKAGING TRENDS: ARE YOU SPOT ON? AND HOWMUCH ARE YOUR CONSUMERS WILLING TO PAY FOR IT?Nancy Savoya, Account Manager, SKIM Group

9:50 PANEL DISCUSSIONHOW DIFFERENT INDUSTRIES DRIVE PACKAGING BY MAXIMISINGINNOVATION, SUPPLIER RELATIONSHIPS, PACKAGING PLATFORMSAND DESIGN• Innovating quickly, jointly solving packaging problems andmeeting eco-design standards through open innovation• Maximizing innovation in sustainability and driving greenpackaging strategies effectively• Triggering new ideas, accelerating time-to-market andreducing costs by co-creating packaging and innovatingprocesses with suppliers and customers• Successfully designing, developing and manufacturing eyecatchingpackaging that will stand out on the shelf• Evaluating packaging platforms, new materials and processesthat will positively impact your bottom line• Gaining inspiration and looking outside of your industry fornew ideas and insights that will maximize your packagingPatrick van Baal - Packaging Platform Director / Baby & MedicalNutrition - Danone Research

11:00 Networking Coffee Break at the PACKAGING INNOVATIONshow

11:30 HOW HENKEL DRIVE NEW PACKAGING CAMPAIGNS• Creating an ‘Adhesive Packaging Design Contest’ as an openinnovation call to packaging designers, design students,amateur designers and users of Henkel consumer adhesives tocreate new designs for adhesives packaging• Creating community engagement and maximising thecreative potential by setting up a special online platform forparticipants to discuss and vote for proposals• Selecting a winner and runners up through a jury of businessand research experts• Ensuring that both technical knowledge and knowledge aboutadhesive properties must be incorporated into the design• Understanding the value of keeping an open mind when itcomes to generating ideasDr Berthold Schreck - Laundry & Home Care CVP InternationalTechnology Development - Henkel

12:10 Lunch at the PACKAGING INNOVATION Show

1330 INTERACTIVE WORKSHOPHOW PACKAGING, DESIGN AND TECHNOLOGY, IS IMPACTED BYCONSUMER AND SOCIETY CHANGESIn this interactive session attendees will be split into groups andhave the opportunity to share their experiences and discuss thefollowing issues:• Uncovering changes in society, lifestyle and consumers• How changes in the retail environment impact packagingstrategies• Investigating digital natives and how you can target packagingtowards their wants and needs• Examining and learning from shopping behaviors• Utilising consumer trends to revamping and launching newpackaging• Maximising brand visibility through packaging

• Understanding how mobile is shaping the future of shoppingand packagingBernd Albrecht - Packaging Innovation Manager Europe, R&DMARS Petcare - MARS

15:00 Closing remarks and attending PACKAGING INNOVATION(November 28-29 2012, Passangers Terminal Amsterdam)

FUTURE EVENTS:

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Conference Feeo 1 day ticket only - €1.195,00

o 2 days conference - €1.995,00

Prices include the conference documentation, lunches,refreshments and service charge but exclude optional dinner, travelcosts and hotel accommodationVAT is charged at 21%Payment is required within 10 daysYou are not registered until you have received an e-mail confirma-tion.Group Discount for 3 tickets 40% (only applicable when 3 ticketsare registered at the same time and all 3 from the same company)

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