Feminism approach to media studies

AlexAmyCamille

Feminist Theory is an outgrowth of the general movement to empower women worldwide.

Feminism can be defined as a recognition and critique of male supremacy combined with efforts to change it.

• A system of patriarchy • Collection of movement• Establishing equal rights for women

Definition of feminism

Different kinds of Feminism

• Liberal feminism- Integrate women into it structure

• Radical feminism- focus on the concept of “patriarchy”

• Marxist and socialist feminism- Result of Marxist and Radical

• Cultural feminism- Build women’s own culture instead of

changing

• Eco-feminism- Black and third world feminism

Waves of Feminism

First wave- 19th century - Aim to open opportunity and suffrage for women- Challenge the cult

Second wave- 1960’s ----90’s- Anti war and civil rights movements- Dominant argument---sexuality and right - Reduce to object, keep in homes and low paying jobs.

Third wave- mid 90’s - Artifacts used to be associate with male domination

Critiques of the wave model

• Downplay activity between the waves• Grouping them into three different generations• Downgrades thinkers • Association of generation and age with different

waves. Example.

Post Feminism

Back on the third wave

Use body and sexuality as a tool to gain profits.

Downplay emotions which make women seen “weak” instead of create more profits by individual

Post Feminism and Empowerment

Have ultimate power

Women no longer sex object

Individual choice

Return to traditional feminine roles

Example---video

http://www.youtube.com/watch?v=VBmMU_iwe6U

Criticism of post feminist ideologies

• Pass on the idea ----choices are infinite

• But limited by factors

• Stores use femininity to sell products.

• More profit-oriented than supportive of postfeminist ideology

http://www.youtube.com/watch?v=84SUfl8Yv4k