2527 forest springs drive | warren, oh 44484 | ph/fax: 330-544-9996 |...


SERVICES

• Will focus on specific ways to bring in new business and develop meaningful relationships with your customer base. We work together to identify your target market so that all design-work, copywriting, online advertising, social media channels, etc. resonate with the people who want to buy your products and services.

• Includes scheduled media buys and public relations promotions throughout the year. Run dates and media products/services are mapped out in advance so you know the budget and strategy.

Composition of a consistent marketing plan


MEDIA PLACEMENT

• Cassidy Advertising has established local and national advertising relationships with television, radio stations & news outlets – as well as billboard, yellow page & online marketing representatives

• Contact all media representatives when a media buy needs to take place

• Negotiate media buys

• Review all media promotions & offers, then meet with the client to review any worthwhile projects, usually on a monthly basis

CO-OP RESEARCH• Investigate product co-op programs for reimbursement of paid advertising by client

• The client’s advertisement must use a product name, logo or ad from a vendor of whom they do business with


GRAPHIC & WEB DESIGN

Advertisements

• Online & Social Media Ads

• Newspapers

• Trade Magazines

• Yellow/White pages

• Billboards

· Websites

· Logos

· Signage

· Email Blasts

· PowerPoint Presentations

Company Brochures (print)

· Company Brochures (online)

· Catalogs

· Direct Mailers/Postcards

Newsletters

Business Cards

Letterhead/Envelopes

• Trade Booths

• Corporate Identity

• Copywriting

• Layout of ads/design

• Proofing

• Printing & delivery

• Electronic transfer of documents & art

INCLUDES:


COPY AND PRODUCTION

• Television, Radio, YouTube and Radio Scripts

• Includes:- Writing copy for scripts- Proofing- Hiring talent- Production- Negotiate & media placement


PUBLIC RELATIONS

INCLUDES:· Press Releases· Trade Magazine Articles

Promotional Events· Handouts· Social Media Marketing· Website Marketing & Optimization

Internet Marketing Strategies

Trade Shows

Customer Appreciation Dinners

Onsite Open Houses

- New Expansion/Equipment

Advertorials

Coordination and implementation of all public relation events and materials that provide consistent name awareness and a professional

marketing image.


TRACK COMPETITION

• We track all client competition and review findings on a regular basis with our clients

• Result: A competitor does not get an edge over our client


ONGOING MARKETING CONSULTATION

• Available 24 Hours 7 Days a week in person or by phone, text, email, Skype or Facetime with questions on all:

- Marketing- Advertising- Public Relations Issues

• Overall marketing procedures are discussed and reviewed with clients on a regular basis to ensure continuous increased profits and brand name awareness.


CLIENT REFERENCES

Steel Service Center

Expanded Metal Manufacturer

Expanded Metal Association

Fencing Manufacturer

Custom Steel Fabricator

Abrasive Cutoff Saws & Wheels Manufacturer

Steel Supplier of Slit, Ribbon-Wound & Oscillated

Coils

Steel Mill Equipment Manufacturer & Repairer

Fire Training Facility Designer/Builder

Industrial Certification Company

Credit Union

Security Guard Services

Podiatrist

Obstetrician/Gynecologist

Physical Therapy Services

Assisted Living Residential Care Facility

Weight Loss Center

Professional Packing & Shipping Shop

Auto Wrecking & Salvage Operation

Heating & Cooling Install and Repair

Bar Grating Manufacturer

Detox Center


CLIENT REFERENCES

Industrial Manufacturing Associations

Material Handling Distributor

Photography Studio

Private Country Clubs

Steel Purchasing, Financial & Management

Consultant

Financial Planner

Dentist

Chiropractor

Real Estate Broker

Developmental Disabilities Facility

Workers’ Compensation MCO

Letter Shop & Printer

Mail House

Cutting Board Resurfacing/Replacing

Software & Industrial Quality Service

Alarm & Security Company

Specialty Metals Distribution

Political Candidates

Political Parties


CASSIDY ADVERTISING & CONSULTING BENEFITS

FULFILL YOUR COMPANY’S NEED FOR AN IN-HOUSE MARKETING DIRECTOR BY OUTSOURCING YOUR NEEDS WITH…

CASSIDY ADVERTISING & CONSULTING, LLC

• Accepts all sizes and types of businesses

• Offers immediate and individual attention to your

account with competitive and reasonable rates

• No markups

• All work done in-house

• Family owned & operated

• Over 19 years in business

• Available 24/7

• Highest caliber of knowledge in marketing, advertising and PR

• Outsourced marketing directors, hence a cost savings of not

hiring more employees w/benefits


We would be honored to serve you!

LAURA L. BERENAPRESIDENT/OWNER

2527 forest springs drive | warren, oh 44484 | ph/fax: 330-544-9996 |...

Documents

media promotions

media representatives

media productsservices

social media channels

scheduled media buys

online advertising

professional marketing

public relations promotions