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TRANSCRIPT
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Take all the rules with a grain of salt. Ive seen not only
with my own blog, but with some of the most notable
blogs in the world, that sometimes the rules dont apply. I
focus on providing great content and let everything elsetake care of itself.
-Jason Falls
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#001
A brand is an emotional response to the image or name of
a particular company, product, or person.
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#002
Branding Yourself means that you create the right kind of
emotional response you want people to have when theyhear your name, see you online, or meet you in person.
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#003
Discover your passion. Passion is fundamental to
achieving your goals.
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#004
Be Bold. Its okay to talk about yourself.
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#005
The biggest difference between self promotion and
bragging is the motivation behind why youre telling
people.
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#006
Tell your story. Your story is what makes you special.
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#007
Effective personal branding isnt about talking about
yourself all the time.
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#008
Talk more about other people, events, and ideas than you
talk about yourself.
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#009
Create relationships. Relationships lead to opportunities.
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#010
Take action. Even a small step is a step forward.
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#011
Tell stories that tap into a persons emotions, rather than
relying on statistics and facts.
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#012
Dont post pictures that would shock your mother!
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#013
Dont view your personal brand as a sales pitch!
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#014
Be visible and be active in your communities and
relationships.
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#015
Start a blog to establish your expertise.
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#016
However, in order to establish your expertise. You must
write great content! Tell your story.
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#017
However, in order to establish your expertise. You must
write great content! Tell your story.
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#018
Dont moderate your comments.
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#019
Social media has blurred the lines between personal and
professional. It is okay to let some of yourpublic
personal life bleed over into your professional life.
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#020
Once a week is a bare minimum for a blog post, and
business blogs should post two or three times a week!
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#023
Write about something you have passion for! -
@mandyboyle
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#024
Blog often. Dont worry about perfection. Just get your
words out there. - @robbyslaughter
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#025
Maintain a consistent posting schedule. Readers and
search engines both love fresh, interesting content.
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#026
Read a variety of others blogs to see how tones, styles,
and content types can vary. - @aims999
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#027
Blogging is about community. Dont expect people to
read your blog if you arent ready and commenting on
theirs. - @JustHeather
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#028
Use alt text with images. Most people forget to. It can
boost SEO and help when browsers dont display images.
- @mandyboyle
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#029
Dont neglect grammar and spelling - @dave_kellogg
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#030
Dont leave spam or half hearted comments.
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#031
Dont leave spam or half hearted comments.
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#032
Imagination gives dimension to a (personal) brand. - Marc
Gobe
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#034
The best way to build a brand is one person at a time-
Howard Shultz
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#035
Being known does not mean that you are also loved. Be
aspiring!
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#036
Your personal brand is a promise to your clients... a
promise of quality, consistency, competency, andreliability. - Jason Hartman
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#038
Personal branding ensures your walk is better than your
talk. - Rachel Quigley
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#040
If you dont get noticed, you dont have anything. You
just have to be noticed, but the art is in getting noticed
naturally, without screaming or without tricks - Leo
Burnett
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#043
If you can, be first. If you cant be first, create a new
category in which you can be first. - Al Ries & Jack Trout
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#044
Branding gives you an exceptionally effective way to
broadcast who you are to your target marketing quicklyand efficiently. - MultiChannel News
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#047
Your personal brand is the gateway to your true self but
first you have to find it.
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#048
A great brand is a story that is never fully told. - Scott
Bedbury
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#050
Believe in yourself. Believe in your brand. Believe in
success.
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#051
Believe in yourself. Believe in your brand. Believe in
success.
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#052
You can only go as far as your mind allows. Strengthen
your mind = strengthening your resolve.
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#055
Remember - 100% completed profile on LinkedIN makes
your profile more powerful.
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#058
Change is essential to building your personal brand.
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#059
Your story allows people to interact with you. Interaction
allows them to fully understand the experience to YOU.
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#060
Your personal brand is a promise to yourself and to
everyone you interact with.
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#064
If you have an issue with the personal use of Facebook -
use filters to deliver certain content to differentindividuals.
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#066
Change your daily routine if you feel yourself becoming
bored with your current situation.
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#069
A personal brand is the overall combination of experience
and feelings.
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#070
First rule of a successful brand - break all the rules.
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#072
First rule of a successful brand - break all the rules.
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#073
Whats a brand? A singular idea or concept that you
own inside the mind of the prospect. - Al Ries
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#074
If you manage your life according to your thoughts,
feelings, and true idea. You will have a well-managedbrand.
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#077
Products are made in the factory, but brands are created
in the mind. - Walter Landor
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#078
Your brand is built around your behavior and the way you
influence the behavior of others.
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#079
You are influenced more by the people surrounding you
than the people you read and study.
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#080
You are just anybody without your identity. - Grenville
Main
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#081
Everyone has a brand today, be a thought leader -
@blogbevity
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#082
Always be truthful and direct - @KileyLoCascio
#083
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#083
Write a brand statement thats not longer than 10 words.
What do you do, who do you do it for and why does it
matter? - @ajuliano
#084
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#084
Be true to yourself and remember that people will always
tell the story better than you.
#085
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#085
Be honest about your product or service. Negatives
spread faster than celebrity gossip on Twitter. -
@indyscompugeek
#086
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#086
Strive for excellent and pick up perfection along the way.
:-)
#087
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#087
Having a great brand is dependent on your ability to
interpret the marketing you are selling.
#088
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#088
Always have a clear vision or what you want to achieve -
with that comes confidence.
#089
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#089
Be authentic and helpful. Share original and interesting
content - @GinaBericchia
#090
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#090
Be Honest. Be Real. Be You. - @DougBriody
#091
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#091
Learn to present YOU in a way that allows others to know
the unique person you are & your value - @jbledsoejr
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#093
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#093
Dont take yourself tooooo seriously - @CookinUpJustice
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#096
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#096
Your brand should be true to you. As a personal brand
it should be flexible enough to develop along with your
personality. - @avizuber
#097
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#097
In life and in business, never go it alone. Always
surround yourself with people who care about you and
will be honest with you about the choices you make. -@danamnelson
#098
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#098
Always be able to answer the question why - @PhillipM
#099
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#099
It is easier to be the best marketer than it is to be the
cheapest retailer - @adman4444
#099
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#099
Know your strengths. Outsource your weaknesses. -
@wordsRimportant
#100
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#100
Know your audience. Build your strategy. Police your
brand. Be consistent and care. - @wordsRimportant
#101
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#101
Be consistent. Customer service is everything! -
@MrTDotJohnson
#102
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#102
Branding needs to be about the cause - not staff or celeb.
People need to connect to the mission. - @amy_stephan
#103
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#103
Love what you do, and do what you love... and youll
never work a day in your life.
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#106
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#106
You should be afraid of your goals. Completely terrified.
#107
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#107
All great brands require time and a great story.
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#109
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#109
You do not need a logo to succeed but you MUST have a
compelling and genuine story.
#110
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#110
Change is fundamental when creating a powerful and
lasting brand.
#111
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#111
Authentic, transparent, and relevant are not the same -
and are all equally important to successful branding. -
@yuricon
#112
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#112
Understand your goals and how you will measure
branding success before you begin - @willhardison
#113
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#113
Connect to Klout.com to build more measurement around
your influence as a trusted brand in social media.
#114
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#114
Connect to Klout.com to build more measurement around
your influence as a trusted brand in social media.
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#116
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#116
When you brand yourself properly the competition
becomes irrelevant.
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#118
Your personality (your brand) is what makes you
different from everyone else. Own it.
#119
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#119
Your network is everything in the branding environment.
They will save you and support you through thick and
thin.
Just build it right.
#120
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#120
Your network is everything in the branding environment.
They will save you and support you through thick and
thin.
Just build it right.
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#121
Video can be just as powerful as text. Even more
powerful.
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#123
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#123
Use your blog (www.wordpress.com) to tell your story in
YOUR words. Let your personality shine through.
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#124
In order to succeed you must know what you want and
how to obtain it.
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#126
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# 6
Attend one networking event every week.
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#128
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Practice your pitch. You are going to be doing it
everyday.... if you havent already.
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#130
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Upload pictures to Google+ and encourage people to +1
the pictures.
#131
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A lie gets halfway around the world before the truth has a
chance to get its pants on. - Winston Churchill
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Your daily experiences are what shape you. Learn from
them and move on.
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Being committed to personal branding is extremely
important. It is a lifestyle... not a job.
#135
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Do not focus entirely on your personal brand. It is
important to adapt to your environment as well.
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#137
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Age is no barrier. Its a limitation you put on your mind. -
Jackie Joyner
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#139
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Use alt text with images. Most people forget to. It can
boost SEO and help when browsers dont display images.
- @mandyboyle
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#141
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The greatest deception men suffer is from their own
opinions - Leonardo da Vinci
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Imagination gives dimension to a (personal) brand. - Marc
Gobe
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You can only go as far as your mind allows. Strengthen
your mind = strengthening your resolve.
#144
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Be fierce and compete with the best of the best.
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Be honest about your product or service. Negatives
spread faster than celebrity gossip on Twitter. -
@indyscompugeek
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Be Honest. Be Real. Be You. - @DougBriody
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#150
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Take all the rules with a grain of salt. Ive seen not only
with my own blog, but with some of the most notable
blogs in the world, that sometimes the rules dont apply. I
focus on providing great content and let everything else
take care of itself.
-Jason Falls
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