2.5 may d thinking big questions 05 01 2012
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Stanford University PresentationTRANSCRIPT
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d.thinking- Big Questions
Bill BurnettConsulting Asst. Prof. Mechanical Engineering
Executive Director of the Design Program
Stanford University
Senior Fellow, D2M Inc.
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the Big Questions...
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It is about Creating Culture
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A Culture of Creative Confidence
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A Culture of Radical Collaboration
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A Culture of Empathy
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A Culture of Ideas
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A Culture of Prototyping
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“Culture eats process for lunch”
from Alan MulallyCEO Ford
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Cultural barriers to diffusion• conceptual blocks - personal challenges
• impact the universe of perceived actions and solutions and greatly effect flexibility.
• semantic gaps - organizational challenges• people use different words, small differences matter,
teams are highly subject to these misunderstandings.• social barriers - network challenges
• ideas do not diffuse naturally, engineers eat lunch with engineers, the silos are hard to break down
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back to the big questions...
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changing the paradigm
totototo
components --sensors --
products --stand-alone devices --
-- systems-- smart networks-- services and experiences-- the cloud
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totototo
components --sensors --
products --stand-alone devices --
-- systems-- smart networks-- services and experiences-- the cloud
changing the paradigm
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“The best way to predict the future is to invent it”
Alan Kay
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questions