24.folleteria

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Continued Design a story-style brochure 0651

Fold—and unfold—a single sheet into an appealing, narrative-like presentation. Continued

Design astory-style

brochure

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2 of 10 Design a story-style brochure 0651

Design a story-style brochureFold—and unfold—a single sheet into an appealing, narrative-like presentation.

. . . open once . . .

. . . then twice.

One sheet, big impact Unfolding a legal-size sheet reveals your story in a natural, step-at-a-time sequence. Semi-abstract cover (inset above) beckons the reader in. Open once (right, top) to a beautiful yard, where a narrative panel introduces the business. Open twice (right, bottom), and photos, captions and text appear that explain in detail.

Front cover . . .

The best books, plays, songs and speeches are in a storybook format—they have a beginning, a middle, an end, each building to the next, and all the parts tie coherently together. It’s easy to put this engaging style to work in a small brochure. Fold and design your sheet so the reader sees your presentation in sequence.

Each space tells a different part of the story, and all share a common style. It’s inexpensive, it feels big, and it’s fun to make. Here’s how.

backyard escapes

LANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE

ESCONDIDO, CA 95673

T: 702.555.7924F: 702.555.9647

www.backyardescapes.com






Design a story-style brochure 3 of 10

backyard escapes


ESCONDIDO, CA 92025

T: 760.555.7924F: 760.555.9647


The company name is confidently small but has plenty of presence. Three reasons: It’s 1) in the middle of the page, 2) alone in the green field, and 3) framed by the fountain.

Start with the coverThe cover has two jobs: it must introduce (Hi, we’re . . .) and invite (Come in!). To do this visually, make the photo do some of the work. Here, it hints at more to come.

It’s the front door To choose an image for your cover, think of a portal or a gate-way. Above, the closely cropped fountain suggests an arch that puts the reader in a “doorway,” and its soft-focus back-ground hints at the beauty beyond. This is ideal. Then place the name directly in the reader’s line of sight (right, top).

backyard escapes


ESCONDIDO, CA 92025

Lowercase Roman type says casual with-out appearing frivolous or insignificant.

Small, bold, UPPERCASE is a

visible counter-weight.

The text block is straight on the right, ragged on the left. The straight side “con-nects” it to the page edge, and the ragged side “connects” it to the fountain, whose curves it follows (left). Similarly, the type-styles (above) include an irregular, serif name and a crisp, sans-serif description.

backyard escapes


ESCONDIDO, CA 92025

T: 760.555.7924F: 760.555.9647








Make it big By completely filling the page, the beautiful backyard presents a grand, inviting image. The wall-to-wall cropping conveys a sense of outdoor spaciousness by avoiding the confining effect of a frame. The image stops at the flap but appears to go further (above); the promise of more beckons the reader to open the flap.

Open once . . .and the reader “walks through the door” into a beautiful welcome. Typeset an introduction on the flap, which, unlike a static page, actively suggests more to come.

Dual-function flap works as an introduction and the next “door.” The narrow text block is aligned both left and right, or justified, which emphasizes its height and complements the flap. Very wide line spacing slows the reader to a conversational speed. The green color is eye-droppered from the photo, so it automatically coordinates.

Original Cropped

Image and text together can be more than the sum of their parts. To make the most of their strengths, let the photo speak for itself, while you in narrative speak directly to the reader.

Wide line spacing (leading)

Texture and flasp net exating end

mist of it snooling. Spaff forl isn’t

cubular but quastic, leam restart

that can’t prebast. It’s tope, this

fluant chasible. Silk, shast, lape

and behast the thin chack. “It has

larch to say fan.” Why? Elesara and

order is fay of alm. A card whint

not oogum or bont. Pretty simple,

glead and tarm. Texture and flasp

net exating end mist of it snooling.

Spaff forl isn’t cubular but quastic.

O U T D O O R L I V I N G







White as a color White is often thought of as a passive backdrop, but this layout clearly shows that white will work like any other color; the white col-umn (above) looks like a column, not the unprinted paper that it actually is.

Backyard features Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.

Texture and flasp net exating end mist of it snooling.

Spaff forl isn’t cubular but quastic, leam restart that

can’t prebast. It’s tope, this fluant chasible. Silk,

shast, lape and behast the thin chack. It has larch

to say fan. Why? Elesara and order is fay of alm. A

card whint not oogum or bont. Pretty simple, glead

and tarm. Step 1: Band flasp net exating end mist

of it snooling. Spaff forl isn’t cubular but quastic,

leam restart that can’t prebast. It’s tope, this fluant

chasible. Silk, shast, lape and behast the thin

chack. It has larch to say fan. Step 2: Elesara and

order is fay of alm. A card whint not oogum or bont.

Pretty simple, glead and tarm. Texture and flasp

net exating end mist of it snooling. Spaff forl isn’t

cubular but quastic, leam restart that can’t prebast.

It’s tope, this fluant chasible. Step 3: Shast lape

and behast the thin chack. “It has larch to say fan.

Why? Elesara and order is fay of alm. A card whint

not oogum or bont. Pretty simple, glead and tarm.



can’t prebast. Step 4: This fluant chasible. Silk, shast,

lape and behast the thin chack. It has larch to say

fan. Why? Elesara and order is fay of alm. A card

whint not oogum or bont. Pretty simple, glead and

behast the thin chack.

Paul and Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. A card whint not oogum or bont.

Four steps to a backyard escape

Open twiceInside is what the reader has come to see. With the brochure open flat, four more images and captions plus a complete narrative describe the product fully.

Group the new photos A huge difference in scale—one very BIG photo and four small ones—allows five simi-lar images to share the space peacefully. Note that the small photos are all one size and tightly set in a column, which amplifies their pres-ence and keeps the layout beautifully organized.

Hairlines

Wide Medium Narrow

Our eyes follow sequence Above, wide, medium and narrow columns make the design dynamic by moving the eye left to right; same-width columns would be static. Our eyes also recognize visual rhythm, seen here in the alternating dark-light-dark columns.







Beautifully, simply designedThe three-column design is pleasing to see and easy to read. And it’s as simple as it looks; columns run top to bottom with no zigs, zags, overlaps, borders or other gizmos.






























Impressum (above) is a faintly quirky serif type-face whose irregular thicks and thins and halting rhythm resemble the organic shapes of nature yet read comfortably. The black text follows the rule, “color attracts, black explains,” and makes it clear it’s intended to be read. The two captions are an exception; while their type specs match, color difference (black/white) is needed for contrast.

backyardOne of the best places to find respite from the outside world

is your backyard. There, surrounded by greenery, fragrant

flowers, and objects you love, you can relax and reconnect

For continuity, the type color matches the previous flap.

Backyard features Texture flasp net exating end mist Spaff forl isn’t cubular but leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling.

Bold head




































Wrap it upEnd on the back with a call for action. In this case, an appealing face conveys a change of voice. Sustain continuity by carrying typefaces, styles and colors all the way through.

Organic counterpoint (Left and above) Stackable, movable rectangles organize any space easily; on the back, the irregular silhouette provides eye-pleasing difference; her green outfit sustains continuity.

Inside

Give us a call

Elesara and order is fay of alm. A card whint


glead and tarm. Texture and

flasp net exating end mist of

it snooling. Spaff forl isn’t

cubular but quastic, leam

restart that can’t prebast.

It’s top, this fluant chasible.

Silk, shast, lape and hast

the thin chack. “It has

larch to say fan.” Why?

Elesara and order is fay

of alm. A card whint not

oogum or bont. Pretty

simple, glead and tarm.

760.555.7924

backyard escapesLANDSCAPE ARCHITECTS 1573 LAKE SHORE DRIVE ESCONDIDO, CA 92025

T: 760.555.7924F: 760.555.9647


Back

Give us a call
















760.555.7924


T: 760.555.7924F: 760.555.9647


A change of voice Inside we’ve seen her work; on the back we

meet the designer. Her direct, “Give us a call” statement and phone

number make it easy to act. Both are accessibly at the top near her face,

not buried in the text. Typestyles, sizes and colors continue from

the inside.







14”

81⁄2”

Template: Story-style brochureLegal-size page (14” x 81⁄2”) Final size 51⁄2” x 81⁄2”

51⁄2” 3”51⁄2”

Mails easily Fits a 6” x 9” envelope, or can be designed as a self-mailer that mails at USPS letter rate.

ba

ckya

rd

esca

pe

s

LA

ND

SC

AP

E A

RC

HIT

EC

TS

1573 LAK

E S

HO

RE

DR

IVE

ES

CO

ND

IDO

, CA

95673

T: 702.555.7924

F: 702.555.9647

ww

w.backyardescapes.com

Fold Fold

8” 33/4” 21/4”




























Paul & Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. A card whint not oogum or bont.





































Give us a call
















760.555.7924Texture and flasp net exating end

mist of it snooling. Spaff forl isn’t

cubular but quastic, leam restart

that can’t prebast. It’s tope, this

fluant chasible. Silk, shast, lape

and behast the thin chack. “It has

larch to say fan.” Why? Elesara and

order is fay of alm. A card whint


glead and tarm. Texture and flasp

net exating end mist of it snooling.

Spaff forl isn’t cubular but quastic,

O U T D O O R L I V I N G

backyard escapes


ESCONDIDO, CA 92025T: 760.555.7924F: 760.555.9647



T: 760.555.7924F: 760.555.9647


















It’s tope, this fluant chasible. Step 3: Shast, lape











Paul & Deanna’s Backyard Escape (left) Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. A card whint not oogum or bont.


Typefaces

1 (a–g) Impressum Roman a) 10 pt, +425 letterspacing; b) 8.5/28 pt; c) 8.5/14 pt; d) 30 pt; e) 15 pt; f) 30/23 pt, –15 letterspacing; g) 30/30 pt, –15 letterspacing

2 Impressum Italic | 8.5/14 pt

3 (a–b) Helvetica Standard Black a) 12/9.5 pt, b) 7/9.5 pt

4 (a–b) Helvetica Standard Roman a) 10/10 pt, b) 7/9.5 pt

Images

5 (a–h) iStockphoto.com a b c d e f g h

Article resources

Colors

C60 M20 Y100 K0

C25 M25 Y30 K15

6

7

6

7

1a

5a

5e

5h

5g

3b

4b

5f

1f1c

1b

5b

3a4a

1d 1e

5c

1g 1c

5d

2




http://www.adobe.com/type/browser/F/IMPR/F_IMPR-10005000.html

http://www.adobe.com/type/browser/F/IMPR/F_IMPR-10005300.html

http://www.adobe.com/type/browser/F/HLVQ/F_HLVQ-10005000.html

http://www.istockphoto.com/file_closeup.php?id=1921223








http://www.adobe.com/type/browser/F/HLVQ/F_HLVQ-10019000.html

Before&After ®

10 of 10 | Printing formats

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Design a story-style brochure 0651


Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understand-able, useful and even fun for everyone.

John McWade Publisher and creative directorGaye McWade Associate publisherVincent Pascual Staff designerDexter Mark Abellera Staff designer Before & After magazine323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995E-mail [email protected] www http://www.bamagazine.com

Copyright ©2007 Before & After magazine ISSN 1049-0035. All rights reserved

You may pass along a free copy of this article to others by clicking here. You may not alter this article, and you may not charge for it. You may quote brief sections for review; please credit Before & After magazine, and let us know. To link Before & After magazine to your Web site, use this URL: http://www.bamagazine.com. For all other permissions, please contact us.

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Be

fore

&A

fter | w

ww

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1 of 5

De

sign

a sto

ry-style b

roch

ure

06510651

De

sign

a sto

ry-style b

roch

ure

Fold—

and

un

fold—

a single sh

eet into an

ap

pealin

g, narrative-like p

resentation

.

Design astory-style

brochure

Design

a story-style b

rochure

Fold—and unfold—

a single sheet into an appealing, narrative-like presentation.

. . . open once . . .

. . . then twice.

On

e sh

ee

t, big

imp

act U

nfolding a legal-size sheet reveals your story in a natural, step-at-a-tim

e sequence. Semi-abstract cover (inset

above) beckons the reader in. Open once (right, top) to a beautiful yard,

where a narrative panel introduces the business. O

pen twice (right,

bottom), and photos, captions and text appear that explain in detail.

Front cover . . .

Th

e best b

oo

ks, plays, so

ngs an

d

speech

es are in a sto

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ok fo

rmat—

they h

ave a begin

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dle, an

en

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bu

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e next, an

d

all the p

arts tie coh

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gether.

It’s easy to p

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is engagin

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wo

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all bro

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re. Fold

an

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ur sh

eet so th

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sees you

r presen

tation

in seq

uen

ce. E

ach sp

ace tells a differen

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f the sto

ry, and

all sh

are a com

mo

n style. It’s in

expen

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ig, and

it’s fun

to m

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ow.

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1573 LAK

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T: 702.555.7924

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Be

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2 of 5

De

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06510651

De

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T: 760.555.7924

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The

com

pa

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am

e is confidently

small but has plenty of presence.

Three reasons: It’s 1) in the middle

of the page, 2) alone in the green field, and 3) fram

ed by the fountain.

Start w

ith th

e co

ver

Th

e cover has tw

o jo

bs: it m

ust in

troduce (H

i, we’re . . .) an

d invite (C

om

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do

this

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ake the p

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to d

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me o

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ere, it hin

ts at mo

re to co

me.

It’s the

fron

t do

or To choose an im

age for your cover, think of a portal or a gate-w

ay. Above, the closely cropped fountain

suggests an arch that puts the reader in a “doorw

ay,” and its soft-focus back-ground hints at the beauty beyond. This is ideal. Then place the nam

e directly in the reader’s line of sight (right, top).

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Lowercase R

oman type says casual w

ith-out appearing frivolous or insignificant.

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UP

PER

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SE is a visible counter-

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The

tex

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ck is straight on the right,

ragged on the left. The straight side “con-nects” it to the page edge, and the ragged side “connects” it to the fountain, w

hose curves it follow

s (left). Similarly, the type-

styles (above) include an irregular, serif nam

e and a crisp, sans-serif description.

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T: 760.555.7924

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Ma

ke

it big

By com

pletely filling the page, the beautiful backyard presents a grand, inviting im

age. The wall-to-w

all cropping conveys a sense of outdoor spaciousness by avoiding the confining effect of a fram

e. The image stops at the

flap but appears to go further (above); the prom

ise of more beckons the reader

to open the flap. Op

en

on

ce . . .

and

the read

er “walks th

rou

gh th

e do

or” in

to a b

eautifu

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on

the fl

ap, wh

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com

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Du

al-fu

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ap

works

as an introduction and the next “door.” The narrow

text block is aligned both left and right, or justified, w

hich em

phasizes its height and com

plements the flap. Very

wide line spacing slow

s the reader to a conversational speed. The green color is eye-droppered from

the photo, so it autom

atically coordinates.

Original

Cropped

Image and text together can be m

ore than the sum of their parts. To

make the m

ost of their strengths, let the photo speak for itself, while

you in narrative speak directly to the reader.

Wide line spacing (leading)

Tex

ture

an

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Be

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3 of 5

De

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06510651

De

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Wh

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ork like any other color; the w

hite col-um

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Ba

ck

yard

fea

ture

s Texture and

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Spaff forl isn’t cubular but quastic, leam

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ilk, shast, lape and behast the thin chack. It has larch to say fan. W

hy? Elesara and order is

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paff forl isn’t cubular but quastic, leam


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sha

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thin

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y? Ele

sara

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card

wh

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olin

g. S

pa

ff forl isn

’t

cub

ula

r bu

t qu

astic, le

am

resta

rt tha

t can

’t pre

ba

st.

It’s top

e, th

is flu

an

t cha

sible

. Step

3: Sh

ast la

pe

an

d b

eh

ast th

e th

in ch

ack

. “It ha

s larch

to sa

y fan

.

Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A ca

rd w

hin

t

no

t oo

gu

m o

r bo

nt. P

retty sim

ple

, gle

ad

an

d ta

rm.

Tex

ture

an

d fl

asp

ne

t ex

atin

g e

nd

mist o

f it sno

olin

g.

Sp

aff fo

rl isn’t cu

bu

lar b

ut q

ua

stic, lea

m re

start th

at

can

’t pre

ba

st. Step

4: Th

is flu

an

t cha

sible

. Silk

, sha

st,

lap

e a

nd

be

ha

st the

thin

cha

ck. It h

as la

rch to

say

fan

. Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A ca

rd

wh

int n

ot o

og

um

or b

on

t. Pre

tty simp

le, g

lea

d a

nd

be

ha

st the

thin

cha

ck.

Pa

ul a

nd

De

an

na

’s Ba

ck

yard

Esc

ap

e (le

ft) Texture and flasp net exating end m

ist of it snooling. Spaff forl isn’t cubular but quastic, leam


ilk, shast, lape and behast the thin chack. A


or bont.

Fo

ur ste

ps

to a

ba

ckya

rd

esca

pe

Op

en

twice

Insid

e is wh

at the read

er has co

me to

see. With

the b

roch

ure o

pen

flat, fo

ur m

ore

images an

d cap

tion

s plu

s a com

plete n

arrative describ

e the p

rod

uct fu

lly.

Gro

up

the

ne

w p

ho

tos

A huge difference in scale—

one very BIG

photo and four sm

all ones—allow

s five simi-

lar images to share the space

peacefully. Note that the

small photos are all one size

and tightly set in a column,

which am

plifies their pres-ence and keeps the layout beautifully organized.

Hairlines

Wide

Medium

Narrow

Ou

r eye

s follo

w se

qu

en

ce A

bove, wide, m

edium and narrow

columns m

ake the design dynam

ic by moving the eye left to right; sam

e-width colum

ns would be static. O

ur eyes also recognize visual rhythm

, seen here in the alternating dark-light-dark columns.

Be

autifu

lly, simp

ly de

sign

ed

Th

e three-co

lum

n d

esign is p

leasing to

see and

easy to read

. An

d it’s as sim

ple as it lo

oks;

colu

mn

s run

top

to b

otto

m w

ith n

o zigs, zags, overlap

s, bo

rders o

r oth

er gizmo

s.

Imp

ressu

m (above) is a faintly quirky serif type-

face whose irregular thicks and thins and halting

rhythm resem

ble the organic shapes of nature yet read com

fortably. The black text follows the

rule, “color attracts, black explains,” and makes it

clear it’s intended to be read. The two captions are

an exception; while their type specs m

atch, color difference (black/w

hite) is needed for contrast.

ba

ckya

rdO

ne

of th

e b

est p

lace

s to fi

nd

resp

ite fro

m th

e o

utsid

e w

orld

is you

r ba

ckya

rd. T

he

re, su

rrou

nd

ed

by g

ree

ne

ry, frag

ran

t

flo

we

rs, an

d o

bje

cts you

love

, you

can

rela

x a

nd

reco

nn

ect

For continuity, the type color m

atches the previous flap.

Ba

ck

yard

fea

ture

s Texture and






fay of alm. A


or bont. P







Tex

ture

an

d fl

asp

ne

t ex

atin

g e

nd

mist o

f it sno

olin

g.

Sp

aff fo

rl isn’t cu

bu

lar b

ut q

ua

stic, lea

m re

start th

at

can

’t pre

ba

st. It’s top

e, th

is flu

an

t cha

sible

. Silk

,

sha

st, lap

e a

nd

be

ha

st the

thin

cha

ck. It h

as la

rch

to sa

y fan

. Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A

card

wh

int n

ot o

og

um

or b

on

t. Pre

tty simp

le, g

lea

d

an

d ta

rm. S

tep 1: B

an

d fl

asp

ne

t ex

atin

g e

nd

mist

of it sn

oo

ling

. Sp

aff fo

rl isn’t cu

bu

lar b

ut q

ua

stic,

lea

m re

start th

at ca

n’t p

reb

ast. It’s to

pe

, this fl

ua

nt

cha

sible

. Silk

, sha

st, lap

e a

nd

be

ha

st the

thin

cha

ck. It h

as la

rch to

say fa

n. S

tep 2: E

lesa

ra a

nd

ord

er is fa

y of a

lm. A

card

wh

int n

ot o

og

um

or b

on

t.

Pre

tty simp

le, g

lea

d a

nd

tarm

. Tex

ture

an

d fl

asp

ne

t ex

atin

g e

nd

mist o

f it sno

olin

g. S

pa

ff forl isn

’t

cub

ula

r bu

t qu

astic, le

am

resta

rt tha

t can

’t pre

ba

st.

It’s top

e, th

is flu

an

t cha

sible

. Step

3: Sh

ast la

pe

an

d b

eh

ast th

e th

in ch

ack

. “It ha

s larch

to sa

y fan

.

Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A ca

rd w

hin

t

no

t oo

gu

m o

r bo

nt. P

retty sim

ple

, gle

ad

an

d ta

rm.

Tex

ture

an

d fl

asp

ne

t ex

atin

g e

nd

mist o

f it sno

olin

g.

Sp

aff fo

rl isn’t cu

bu

lar b

ut q

ua

stic, lea

m re

start th

at

can

’t pre

ba

st. Step

4: Th

is flu

an

t cha

sible

. Silk

, sha

st,

lap

e a

nd

be

ha

st the

thin

cha

ck. It h

as la

rch to

say

fan

. Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A ca

rd

wh

int n

ot o

og

um

or b

on

t. Pre

tty simp

le, g

lea

d a

nd

be

ha

st the

thin

cha

ck.

Pa

ul a

nd

De

an

na

’s Ba

ck

yard

Esc

ap

e (le






or bont.

Fo

ur ste

ps

to a

ba

ckya

rd

esca

pe

Ba

ck

yard

fea

ture

s Texture


Spaff forl isn’t cubular but leam



hy? Elesara and order is fay

of alm. A


or bont. P

retty simple, glead

and tarm. Texture and flasp net

exating end mist of it snooling.

Bold

head

Be

fore

&A

fter | w

ww

.bamagazine.com

4 of 5

De

sign

a sto

ry-style b

roch

ure

06510651

De

sign

a sto

ry-style b

roch

ure

Ba

ck

yard

fea

ture

s Texture and






fay of alm. A


or bont. P







Tex

ture

an

d fl

asp

ne

t ex

atin

g e

nd

mist o

f it sno

olin

g.

Sp

aff fo

rl isn’t cu

bu

lar b

ut q

ua

stic, lea

m re

start th

at

can

’t pre

ba

st. It’s top

e, th

is flu

an

t cha

sible

. Silk

,

sha

st, lap

e a

nd

be

ha

st the

thin

cha

ck. It h

as la

rch

to sa

y fan

. Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A

card

wh

int n

ot o

og

um

or b

on

t. Pre

tty simp

le, g

lea

d

an

d ta

rm. S

tep 1: B

an

d fl

asp

ne

t ex

atin

g e

nd

mist

of it sn

oo

ling

. Sp

aff fo

rl isn’t cu

bu

lar b

ut q

ua

stic,

lea

m re

start th

at ca

n’t p

reb

ast. It’s to

pe

, this fl

ua

nt

cha

sible

. Silk

, sha

st, lap

e a

nd

be

ha

st the

thin

cha

ck. It h

as la

rch to

say fa

n. S

tep 2: E

lesa

ra a

nd

ord

er is fa

y of a

lm. A

card

wh

int n

ot o

og

um

or b

on

t.

Pre

tty simp

le, g

lea

d a

nd

tarm

. Tex

ture

an

d fl

asp

ne

t ex

atin

g e

nd

mist o

f it sno

olin

g. S

pa

ff forl isn

’t

cub

ula

r bu

t qu

astic, le

am

resta

rt tha

t can

’t pre

ba

st.

It’s top

e, th

is flu

an

t cha

sible

. Step

3: Sh

ast la

pe

an

d b

eh

ast th

e th

in ch

ack

. “It ha

s larch

to sa

y fan

.

Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A ca

rd w

hin

t

no

t oo

gu

m o

r bo

nt. P

retty sim

ple

, gle

ad

an

d ta

rm.

Tex

ture

an

d fl

asp

ne

t ex

atin

g e

nd

mist o

f it sno

olin

g.

Sp

aff fo

rl isn’t cu

bu

lar b

ut q

ua

stic, lea

m re

start th

at

can

’t pre

ba

st. Step

4: Th

is flu

an

t cha

sible

. Silk

, sha

st,

lap

e a

nd

be

ha

st the

thin

cha

ck. It h

as la

rch to

say

fan

. Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A ca

rd

wh

int n

ot o

og

um

or b

on

t. Pre

tty simp

le, g

lea

d a

nd

be

ha

st the

thin

cha

ck.

Pa

ul a

nd

De

an

na

’s Ba

ck

yard

Esc

ap

e (le






or bont.

Fo

ur ste

ps

to a

ba

ckya

rd

esca

pe

Wrap

it up

En

d o

n th

e back w

ith a call fo

r action

. In th

is case, an ap

pealin

g face con

veys a chan

ge o

f voice. Su

stain co

ntin

uity b

y carrying typ

efaces, styles and

colo

rs all the w

ay thro

ugh

.

Org

an

ic cou

nte

rpo

int (Left and above) Stackable,

movable rectangles organize any space easily; on the

back, the irregular silhouette provides eye-pleasing difference; her green outfit sustains continuity.

Insid

e

Give

us a

call

Ele

sara

an

d o

rde

r is fay o

f alm

. A ca

rd w

hin

t

no

t oo

gu

m o

r bo

nt. P

retty sim

ple

,

gle

ad

an

d ta

rm. Te

xtu

re a

nd

fla

sp n

et e

xa

ting

en

d m

ist of

it sno

olin

g. S

pa

ff forl isn

’t

cub

ula

r bu

t qu

astic, le

am

resta

rt tha

t can

’t pre

ba

st.

It’s top

, this fl

ua

nt ch

asib

le.

Silk

, sha

st, lap

e a

nd

ha

st

the

thin

cha

ck. “It h

as

larch

to sa

y fan

.” Wh

y?

Ele

sara

an

d o

rde

r is fay

of a

lm. A

card

wh

int n

ot

oo

gu

m o

r bo

nt. P

retty

simp

le, g

lea

d a

nd

tarm

.

760.555.7924

ba

ckya

rd

esca

pe

sL

AN

DS

CA

PE

AR

CH

ITE

CT

S

1573 LAK

E S

HO

RE

DR

IVE

E

SC

ON

DID

O, C

A 92025

T: 760.555.7924

F: 760.555.9647

ww


Ba

ck

Give

us a

call

Ele

sara

an

d o

rde

r is fay o

f alm

. A ca

rd w

hin

t

no

t oo

gu

m o

r bo

nt. P

retty sim

ple

,

gle

ad

an

d ta

rm. Te

xtu

re a

nd

fla

sp n

et e

xa

ting

en

d m

ist of

it sno

olin

g. S

pa

ff forl isn

’t

cub

ula

r bu

t qu

astic, le

am

resta

rt tha

t can

’t pre

ba

st.

It’s top

, this fl

ua

nt ch

asib

le.

Silk

, sha

st, lap

e a

nd

ha

st

the

thin

cha

ck. “It h

as

larch

to sa

y fan

.” Wh

y?

Ele

sara

an

d o

rde

r is fay

of a

lm. A

card

wh

int n

ot

oo

gu

m o

r bo

nt. P

retty

simp

le, g

lea

d a

nd

tarm

.

760.555.7924

ba

ckya

rd

esca

pe

sL

AN

DS

CA

PE

AR

CH

ITE

CT

S

1573 LAK

E S

HO

RE

DR

IVE

E

SC

ON

DID

O, C

A 92025

T: 760.555.7924

F: 760.555.9647

ww


A ch

an

ge

of vo

ice

Inside we’ve seen her

work; on the back w

e m

eet the designer. Her

direct, “Give us a call”

statement and phone

number m

ake it easy to act. B

oth are accessibly at the top near her face,

not buried in the text. Typestyles, sizes and colors continue from

the inside.

14”

81⁄2”

Tem

plate

: Sto

ry-style b

roch

ure

Leg

al-size

pa

ge

(14” x 8

1⁄2”) F

ina

l size 5

1⁄2” x 8

1⁄2”

51⁄2”

3”5

1⁄2”

Ma

ils ea

sily Fits a 6” x 9” envelope, or can be designed as a self-m

ailer that mails at

USP

S letter rate.

backyard escapes

LANDSCAPE ARCHITECTS

1573 LAKE SHORE DRIVE

ESCONDIDO, CA 95673

T: 702.555.7924

F: 702.555.9647


FoldFold

8”3

3/4”2

1/4”

Ba

ck

yard

fea

ture

s Texture and






fay of alm. A


or bont. P







Tex

ture

an

d fl

asp

ne

t ex

atin

g e

nd

mist o

f it sno

olin

g.

Sp

aff fo

rl isn’t cu

bu

lar b

ut q

ua

stic, lea

m re

start th

at

can

’t pre

ba

st. It’s top

e, th

is flu

an

t cha

sible

. Silk

,

sha

st, lap

e a

nd

be

ha

st the

thin

cha

ck. It h

as la

rch

to sa

y fan

. Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A

card

wh

int n

ot o

og

um

or b

on

t. Pre

tty simp

le, g

lea

d

an

d ta

rm. S

tep 1: B

an

d fl

asp

ne

t ex

atin

g e

nd

mist

of it sn

oo

ling

. Sp

aff fo

rl isn’t cu

bu

lar b

ut q

ua

stic,

lea

m re

start th

at ca

n’t p

reb

ast. It’s to

pe

, this fl

ua

nt

cha

sible

. Silk

, sha

st, lap

e a

nd

be

ha

st the

thin

cha

ck. It h

as la

rch to

say fa

n. S

tep 2: E

lesa

ra a

nd

ord

er is fa

y of a

lm. A

card

wh

int n

ot o

og

um

or b

on

t.

Pre

tty simp

le, g

lea

d a

nd

tarm

. Tex

ture

an

d fl

asp

ne

t ex

atin

g e

nd

mist o

f it sno

olin

g. S

pa

ff forl isn

’t

cub

ula

r bu

t qu

astic, le

am

resta

rt tha

t can

’t pre

ba

st.

It’s top

e, th

is flu

an

t cha

sible

. Step

3: Sh

ast la

pe

an

d b

eh

ast th

e th

in ch

ack

. “It ha

s larch

to sa

y fan

.

Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A ca

rd w

hin

t

no

t oo

gu

m o

r bo

nt. P

retty sim

ple

, gle

ad

an

d ta

rm.

Tex

ture

an

d fl

asp

ne

t ex

atin

g e

nd

mist o

f it sno

olin

g.

Sp

aff fo

rl isn’t cu

bu

lar b

ut q

ua

stic, lea

m re

start th

at

can

’t pre

ba

st. Step

4: Th

is flu

an

t cha

sible

. Silk

, sha

st,

lap

e a

nd

be

ha

st the

thin

cha

ck. It h

as la

rch to

say

fan

. Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A ca

rd

wh

int n

ot o

og

um

or b

on

t. Pre

tty simp

le, g

lea

d a

nd

be

ha

st the

thin

cha

ck.

Pa

ul &

De

an

na

’s Ba

ck

yard

Esc

ap

e (le






or bont.

Fo

ur ste

ps

to a

ba

ckya

rd

esca

pe

Ba

ck

yard

fea

ture

s Texture and






fay of alm. A


or bont. P







Tex

ture

an

d fl

asp

ne

t ex

atin

g e

nd

mist o

f it sno

olin

g.

Sp

aff fo

rl isn’t cu

bu

lar b

ut q

ua

stic, lea

m re

start th

at

can

’t pre

ba

st. It’s top

e, th

is flu

an

t cha

sible

. Silk

,

sha

st, lap

e a

nd

be

ha

st the

thin

cha

ck. It h

as la

rch

to sa

y fan

. Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A

card

wh

int n

ot o

og

um

or b

on

t. Pre

tty simp

le, g

lea

d

an

d ta

rm. S

tep 1: B

an

d fl

asp

ne

t ex

atin

g e

nd

mist

of it sn

oo

ling

. Sp

aff fo

rl isn’t cu

bu

lar b

ut q

ua

stic,

lea

m re

start th

at ca

n’t p

reb

ast. It’s to

pe

, this fl

ua

nt

cha

sible

. Silk

, sha

st, lap

e a

nd

be

ha

st the

thin

cha

ck. It h

as la

rch to

say fa

n. S

tep 2: E

lesa

ra a

nd

ord

er is fa

y of a

lm. A

card

wh

int n

ot o

og

um

or b

on

t.

Pre

tty simp

le, g

lea

d a

nd

tarm

. Tex

ture

an

d fl

asp

ne

t ex

atin

g e

nd

mist o

f it sno

olin

g. S

pa

ff forl isn

’t

cub

ula

r bu

t qu

astic, le

am

resta

rt tha

t can

’t pre

ba

st.

It’s top

e, th

is flu

an

t cha

sible

. Step

3: Sh

ast la

pe

an

d b

eh

ast th

e th

in ch

ack

. “It ha

s larch

to sa

y fan

.

Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A ca

rd w

hin

t

no

t oo

gu

m o

r bo

nt. P

retty sim

ple

, gle

ad

an

d ta

rm.

Tex

ture

an

d fl

asp

ne

t ex

atin

g e

nd

mist o

f it sno

olin

g.

Sp

aff fo

rl isn’t cu

bu

lar b

ut q

ua

stic, lea

m re

start th

at

can

’t pre

ba

st. Step

4: Th

is flu

an

t cha

sible

. Silk

, sha

st,

lap

e a

nd

be

ha

st the

thin

cha

ck. It h

as la

rch to

say

fan

. Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A ca

rd

wh

int n

ot o

og

um

or b

on

t. Pre

tty simp

le, g

lea

d a

nd

be

ha

st the

thin

cha

ck.

Pa

ul a

nd

De

an

na

’s Ba

ck

yard

Esc

ap

e (le






or bont.

Fo

ur ste

ps

to a

ba

ckya

rd

esca

pe

Be

fore

&A

fter | w

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Ele

sara

an

d o

rde

r is fay o

f alm

. A ca

rd w

hin

t

no

t oo

gu

m o

r bo

nt. P

retty sim

ple

,

gle

ad

an

d ta

rm. Te

xtu

re a

nd

fla

sp n

et e

xa

ting

en

d m

ist of

it sno

olin

g. S

pa

ff forl isn

’t

cub

ula

r bu

t qu

astic, le

am

resta

rt tha

t can

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ba

st.

It’s top

, this fl

ua

nt ch

asib

le.

Silk

, sha

st, lap

e a

nd

ha

st

the

thin

cha

ck. “It h

as

larch

to sa

y fan

.” Wh

y?

Ele

sara

an

d o

rde

r is fay

of a

lm. A

card

wh

int n

ot

oo

gu

m o

r bo

nt. P

retty

simp

le, g

lea

d a

nd

tarm

.

760.555.7924Te

xtu

re a

nd

fla

sp n

et e

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ting

en

d

mist o

f it sno

olin

g. S

pa

ff forl isn

’t

cub

ula

r bu

t qu

astic, le

am

resta

rt

tha

t ca

n’t

pre

ba

st. It’s

top

e,

this

flu

an

t ch

asib

le.

Silk

, sh

ast,

lap

e

an

d b

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ast th

e th

in ch

ack

. “It ha

s

larch

to sa

y fan

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y? Ele

sara

an

d

ord

er is fa

y of a

lm. A

card

wh

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no

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m o

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nt. P

retty sim

ple

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ad

an

d ta

rm. Te

xtu

re a

nd

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sp

ne

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Sp

aff fo

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lar b

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ON

DID

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A 92025

T: 760.555.7924

F: 760.555.9647

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T: 760.555.7924

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Ba

ck

yard

fea

ture

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fay of alm. A


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Tex

ture

an

d fl

asp

ne

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nd

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Sp

aff fo

rl isn’t cu

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lar b

ut q

ua

stic, lea

m re

start th

at

can

’t pre

ba

st. It’s top

e, th

is flu

an

t cha

sible

. Silk

,

sha

st, lap

e a

nd

be

ha

st the

thin

cha

ck. It h

as la

rch

to sa

y fan

. Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A

card

wh

int n

ot o

og

um

or b

on

t. Pre

tty simp

le, g

lea

d

an

d ta

rm. S

tep 1: B

an

d fl

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lar b

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m re

start th

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reb

ast. It’s to

pe

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ua

nt

cha

sible

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st, lap

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st the

thin

cha

ck. It h

as la

rch to

say fa

n. S

tep 2: E

lesa

ra a

nd

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y of a

lm. A

card

wh

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um

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on

t.

Pre

tty simp

le, g

lea

d a

nd

tarm

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ture

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d fl

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g e

nd

mist o

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olin

g. S

pa

ff forl isn

’t

cub

ula

r bu

t qu

astic, le

am

resta

rt tha

t can

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ba

st.

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e, th

is flu

an

t cha

sible

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3: Sh

ast, la

pe

an

d b

eh

ast th

e th

in ch

ack

. “It ha

s larch

to sa

y fan

.

Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A ca

rd w

hin

t

no

t oo

gu

m o

r bo

nt. P

retty sim

ple

, gle

ad

an

d ta

rm.

Tex

ture

an

d fl

asp

ne

t ex

atin

g e

nd

mist o

f it sno

olin

g.

Sp

aff fo

rl isn’t cu

bu

lar b

ut q

ua

stic, lea

m re

start th

at

can

’t pre

ba

st. Step

4: Th

is flu

an

t cha

sible

. Silk

, sha

st,

lap

e a

nd

be

ha

st the

thin

cha

ck. It h

as la

rch to

say

fan

. Wh

y? Ele

sara

an

d o

rde

r is fay o

f alm

. A ca

rd

wh

int n

ot o

og

um

or b

on

t. Pre

tty simp

le, g

lea

d a

nd

be

ha

st the

thin

cha

ck.

Pa

ul &

De

an

na

’s Ba

ck

yard

Esc

ap

e (le






or bont.

Fo

ur ste

ps

to a

ba

ckya

rd

esca

pe

Type

face

s

1 (a–g

) Impressum

Rom

an a) 10 pt, +

425 letterspacing; b) 8.5/28 pt; c) 8.5/14 pt; d) 30 pt; e) 15 pt; f) 30/23 pt, –15 letterspacing; g) 30/30 pt, –15 letterspacing

2 Impressum

Italic | 8.5/14 pt

3 (a–b

) Helvetica Standard B

lack a) 12/9.5 pt, b) 7/9.5 pt

4 (a–b

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oman

a) 10/10 pt, b) 7/9.5 pt

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ge

s

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Design

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beautiful backyard

lake shore drive escondido

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color white

backyard features texture