24–27.01 - la fiera dedicata agli stili di vita€¦ · and presentation of products; the homi....

homimilano.com

24–27.01.2020Festivity 22–26.01.2020

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AGENDA

The Event

The exhibition offering

The visitors

The evolution of the format

The marketing and communication activities

THE LIFESTYLE TRADE FAIR

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a date with business

Focus on an extensive offering in terms of range by size and depth;

The reference exhibition in Italy for the distribution of houseware and gifts and among the main trade shows in Europe;

A project with the central focus on Made in Italy know-how in terms of creativity, expertise and selection;

Significant investments in marketing and communication to boost the influx of profiled buyers from the main European and international markets, also thanks to the collaboration with ICE Agenzia.

An important selection of foreign exhibitors from the major countries;


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THE EXHIBITION OFFERINGHome • Tableware • Kitchenware • Decor • Home Textiles • Fragrances • Gift Ideas • Festivity

1.150


Exhibitors* from 39 countries

MARKETS OF ORIGIN

75% ITALY

25% ABROAD

66% – EUROPE

25% – ASIA

4% – EASTERN EUROPE

2% – NORTH, CENTRAL AND SOUTH AMERICA

1% – OCEANIA

2% – AFRICA AND MIDDLE EAST

*January 2019 data, including HOMI Fashion&Jewels

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VISITORS

80.000Professional operators* from 91 countries*January 2019 data, including HOMI Fashion&Jewels

72% – EUROPE

18% – ASIA

6% – AMERICA

1% – OCEANIA

3% – AFRICA

87% ITALY 13% ABROAD

ORIGIN


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VISITORSType of business


49% – INDEPENDENT STORE

2% – DEPARTMENT STORE5% – CHAIN OF STORES

4% – WHOLESALER

3% – HOSPITALITY

9% – PRODUCERS AND DESIGNERS

9% – OTHERS

2% – MASS RETAIL2% – E-COMMERCE

5% – IMPORT-EXPORT

5% – INTERIOR DESIGN AND ARCHITECTS

5% – AGENTS

Distribution channels are undergoing a phase of change and are increasingly in need of a significant capacity for the selection and presentation of products;

The HOMI format is evolving, shifting from a set-up based on product clusters to a format designed on the basis of the distribution profile.

Specialised distribution is characterised increasingly more by the ability to create a complete proposal targeted at meeting the customer’s all-round needs.

Visitors and buyers at the exhibition need to use their time ever-more efficiently and effectively during their buying process.


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THE EVOLUTION OF THE FORMAT

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FESTIVITY

Home INTERNATIONAL DELIVERY

Home BOUTIQUE&DESIGN

RETAIL INSPIRATION


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THE EVOLUTION OF THE FORMATAn event built on the Business Communities

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RECEPTION

LEGEND

BUSINESS POINT SECRETARIAT OFFICES PRESS OFFICE

SUBWAY

(22-26 January 2020) Festivity, Christmas Decorations

24-27 January 2020

Festivity

FESTIVITYHALL 5

AIRPORT SHUTTLE PARKING LOTS

FIRST AIDTRAIN STATIONTAXI

RETAIL INSPIRATIONHALLS 1-3-4

Home BOUTIQUE&DESIGNHALL 2

Home INTERNATIONAL DELIVERYHALLS 6-10


EAST GATE

PARKING LOTSVISITORSP4

PARKING LOTSVISITORSP3

BUSINESS CENTRE

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RETAIL INSPIRATION

VISITOR TARGET


Area dedicated to producers and distributors, with a broad variety of proposals to satisfy different tastes.In this section, two identifying areas are highlighted: FRAGRANCE INSPIRATION and TEXTILE INSPIRATION, capable of combining a rich and carefully selected offer.

SPECIALISED STORESales point for houseware and gifts, characterised by a broad range

CHAIN OF SPECIALISED STORES E-COMMERCE

IMPORT-EXPORT from Foreign Countries

MASS RETAIL


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HOME BOUTIQUE Home Boutique, research and design stores in the major cities serving the increasingly more demanding consumer

DEPARTMENT STORE

INTERIOR DESIGNER AND ARCHITECTS

CONTRACT AND HOSPITALITY

CONCEPT STORE

VISITOR TARGET

Home BOUTIQUE&DESIGNSpace dedicated to high-quality manufactured items, characterised by a strong brand or product identity. This will include space for the CREAZIONI ITALIANE project, dedicated to the craft trade and Made in Italy design, and the WORLD DESIGNERS area, selection of the best international designers.



Area dedicated to large importers and distributors, characterised by an extensive range of products and highly competitive price brackets. This incorporates a varied proposal also in terms of gadgets and stationery.

VISITOR TARGET

MULTI-PRODUCT DISTRIBUTIONOn the lookout for innovative proposals that can be included in the offer bouquet at the sales point

MASS RETAIL

CASH&CARRY

WHOLESALER

Home INTERNATIONAL DELIVERY


VISITOR TARGET


The exhibition dedicated to items for holidays and big occasions, with a special focus on Christmas decorations and Nativity scene art.

FESTIVITY

MULTI-PRODUCT DISTRIBUTION

MASS RETAILWHOLESALER

GARDEN CENTRE

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AN INTERNATIONAL VOCATION


HOMI confirms its international vocation and, also thanks to the collaboration with ICE Agenzia, sets in motion an important promotion and incoming buyers programme for the event targeted at welcoming major buyers from the houseware and gift sector from all over the world.

Main focus on the following profiles: Home Boutique, Department Store, Chains of Stores, E-commerce, Mass Retail, Wholesalers, Interior Designers

MAIN PROMOTION AND INCOMING COUNTRIES

• Europe: France, Germany, Austria, United Kingdom, Poland, Russia, Spain

• Americas: USA, Canada, Mexico, Brazil• Middle East and Africa: United Arab Emirates,

Saudi Arabia, Egypt• Asia: China, Japan, South Korea

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CONVEY


MARKETING INVESTMENTS

COMMUNICATION AND PROMOTION

• Focus on new markets through new technologies• Consolidation of traditional markets• Scouting of qualified operators with a consistent profile• Communication by target group and country• Privileged relations with international and national

trade journalists

An on/off-line promotion plan allows us to be ever present on the market and to interact with companies, visitors, the press and national and international stakeholders.

• An articulated media plan in the trade and general press

• A dedicated press office• A new and constantly updated website• An editorial plan with 20 newsletters and

80 news items• Appealing social content• Social advertising and display planning• One-to-one campaign with DEM to a

targeted database

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MEDIACAMPAIGN

55% ITALY45% ABROAD

20% – GERMANY

17% – RUSSIA

14% – BELGIUM

11% – FRANCE

9% – EASTERN EUROPE

6% – AUSTRIA/SWITZERLAND

6% – SPAIN

3% – PORTUGAL

14% – UK

29% of the total investment earmarked for the media campaign is allocated to on-line promotion


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PUBLICATIONS

ITALY ABROAD

GENERAL PRESS:Cose di Casa I Dcasa I Elle Decor I Gazzetta del Sud I Il Giornale Di Sicilia I Il Mattino I La Cucina Italiana I La Gazzetta del Mezzogiornoi I La Sicilia I Living I Repubblica Roma I Vanity FairTV: “Real TV, La Nove”

TRADE PRESS:Ad I Bomboniera Italiana I Casa Chic I Casastile I Compoarredoi Compolux I D’a I Ddn I Ddn Blog Pack I Garden&Grill I Green Letteri Green Style I Green Up I Greenline I Il Floricultore I Interni I Italian Lighting I Italy Export I La Cartoleria I La Casa In Ordine I La Ceramica Moderna & Antica I Madeinitalyfor.me I Mondopratico I Platform I Toy Store I Ville Giardini

GENERAL PRESS:Elle Décoration Belgio I Elle Décoration Francia I Elle Décoration Germania I Elle Décoration Russia

TRADE PRESS:20 Private Wohntraume I Actief Wonen/Déco Idées I Caras Decoracao I Casa Viva I Country Homes I Die Vitrine I Dom&Interier I Feeling Wonen/Gael Maison I Gift Review I Hogares I Home Fashion News I Homes & Gardens I Interierny I Interior+Design I Living Etc I Nest I Offrir International I P&G I Posuda I Stijlvol Wonen/Pure Maison Belgio I Stil&Markt I Table Et Cadeaux I Trend And Style

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EVENTS

INNOVATIONNETWORKINGTRAINING

These are the three key words that distinguish the HOMI events

4 days to be inspired by new atmospheres, meet with designers and experts and discover what’s new in the industry.


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DISCLAIMER

This document and all informations contained herein are considered confidential and property of Fiera Milano Group S.p.A. Such information and data shall be treated with the utmost confidentiality.

All the contents, ideas, concepts and images contained here are to be used according to Fiera Milano S.p.A. policy.

No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, without the prior written permission of Fiera Milano S.p.A.

All Rights Reserved Fiera Milano S.p.A.

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