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Page 1: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

24 Oktober • Frankfurt

Page 2: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

How to differentiate with amazing customer and agent experiencesCustomer Service Management

Christopher HarmsSr. Advisory Solution Consultant Customer Service Management

Abhijit MitraVP and GMCustomer Service Management

Page 3: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

3 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Engagement is not enough

CustomerEngagement

CustomerEngagement

3 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Page 4: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

4 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Service Management is the missing piece

+ ServiceManagement

4 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Page 5: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

5 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

There is a better way

Service Management

Customer Service Management

Customer Engagement

+

5 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Page 6: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

6 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Challenges in customer’s journey

No permanent solutions

Needs notanticipated

Unable to help themselves

Why is my product not

working?

Searches service website

Contacts customer service

No solution—issued case #

Calls customer service again

When will this be fixed?

Why am I telling you there is a problem?

Page 7: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

7 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Undesirable results for Customer Service leaders

No permanent solutions

Needs notanticipated

Unable to help themselves

Why is my product not

working?

Searches service website

Contacts customer service

No solution—issued case #

Calls customer service again

When will this be fixed?

Why am I telling you there is a problem?

Reduced CSATs Higher costs Lost revenue

Page 8: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

8 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Key principles of Superior Customer Service

Effortless ProactiveConnected

Page 9: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

9 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Make it easy for customers

2

5

3

4

Page 10: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

10 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Reduce case volumewith self-service

Make it easy for customers

5

3

4

Page 11: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

11 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Make it easy for customers

Assign tasks acrossthe enterprise

5 4

Reduce case volumewith self-service

Page 12: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

12 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Make it easy for customers

Assign tasks acrossthe enterprise

5

Prevent future calls

Reduce case volumewith self-service

Page 13: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

13 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Make it easy for customers

Assign tasks acrossthe enterprise

Prevent future callsMonitor for issues

Reduce case volumewith self-service

Page 14: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

14 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Page 15: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

15 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Page 16: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

Christopher HarmsSr. Advisory Solution Consultant Customer Service Management

Page 17: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

17 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Customer

Page 18: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

19 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Page 19: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

20 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Page 20: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

21 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Page 21: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

22 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

CustomerServiceAgent

Page 22: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

24 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

A better way to deliver Customer Service

Effortless ProacFveConnected

Page 23: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

25 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.

Now available in London

Take chat from conversation to

resolution

Your command center for prioritizing and

taking action

Proactively resolve issues before they

become crises

Virtual Agent Agent Workspace Major Issue Management

Page 24: 24 Oktober • Frankfurt · 2020-07-25 · How to differentiate with amazing customer and agent experiences Customer Service Management Christopher Harms Sr. Advisory Solution Consultant

29 © 2018 ServiceNow, Inc. All Rights Reserved. Confidential.