23888351 ppt on consumer behaviour on godrej appliances by maman

8/3/2019 23888351 Ppt on Consumer Behaviour on Godrej Appliances by Maman

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Presentation on summer internship project

Consumer Buying Behaviour of godrej Appliances

Submitted by

Aman RathourSunny Jaswal

Under the guidance of

Lecturer in Marketing Mr Hemant Bhalla Miss Supreet Kaur Associate Manager

Marketing

Godrej Appliances


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INTRODUCTIONTO GODREJ

y one of the largest engineering and consumer productscompany in the country

y as it got established in 1897y It started its business with locks manufacturing

y Godrej and Boyce ltd deals in both the consumerproducts as well as industrial products


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Company Profile


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Objectivesy To know the consumers buying behaviour regarding

Godrej Home Appliances.

y To know how situational influences may affectthe consumer buying decision process.

y To know different types of consumer buyingbehaviour.

y Categories that effect the consumer buying decisionprocess.


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Scope of projecty The market share of Godrej Appliances in different

sectors, to find out the competitor and market leader

in this category.yWhich factor influence the consumer buying

behaviour.

y Consumer satisfactory level.


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Research Methodologyy Primary Secondary

Exploratory Magazine

Descriptive InternetBooks


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Consumerbuying behavioury Behaviour of the consumer while purchasing the

goods and services for personal consumption .

y In which individual decide when ,what ,where ,howand from where to purchase goods and services .


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Importance of

Segmentation and Targeting

8

Sociocultural Environment1. Family2. Reference Groups

3. Social class5. Subculture and culture

Output

Process

Input

Postpurchase Evaluation

Purchase1. Trial2. Repeat purchase

Need

Recognition

PrepurchaseSearch

Evaluation ofAlternatives

Psychological Field1. Motivation

2. Perception3. Learning4. Personality5. Attitudes

Experience

Stages ofConsumerDecision Making

Externa

l

Inf

luence


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DATA ANLYSIS OF CONSUMER

SURVEY

Q1. Have you already used any product of

Godrej ?Q3. Which factors influence you to purchase a product?

Price, Service,Brand image, Features,

Influence by other,


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Findingsy Existing customers of Godrej are satisfied with after

sales services, with few exceptions.

yMajority of the respondents in the survey were foundreluctant about giving details to us.

y Customer think that brand name of the company caninfluence their purchase decision.

y The person answered as he/she was not the concernedauthority.


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Suggestiony Company should organize free checkup camp and

AMC facility.

yCompany gives more emphasis on heavy advertising.

y Company should provide credit facility to thecustomer.

y Company should provide greeting card, messages to

maintain customer relationship.


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conclusiony Consumer is a combination of psychological and

physiological structure.

y In order to study consumer behaviour we need to do

indepth study of human attitude,personality,motivation,perception ,etc.

y It is not easy to judge the buying behaviour of theconsumer.

y

As we know that the consumers are regarded as the arbitersof fortune for the company so their taste and preferenceshould be given higher importance in order to satisfy their

wants.


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Thank you

23888351 ppt on consumer behaviour on godrej appliances by maman

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