2359 media tech talk building a mobile business
TRANSCRIPT
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Getting a mobile ideato 100000 users
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A little story about me
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We look forward to building your success story
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40 / 725700 = 0.000055
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$10000
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$10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000$10000 $10000 $10000 $10000 $10000$10000 $10000 $10000 $10000 $10000$10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000$10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000$10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000
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Ideas
Lean Learning - Hypothesis, experiment,evidence
Loop
Growth Hack
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1. Idea
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Great! Let us build andlaunch it
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Assumption/Hypothesis
Experiment
Evidence
Lean Learning
We believe that people living in Vietnam need a better way tobook delivery couriers and rides on motorbikes
The smallest thing we can do to prove that need is to go tooffices and give our mobile number and charge them really low
rates to see if they want to use the service
We will know we have succeeded when 30% of the peoplewho we approach use the service one time and 20% of those
people actively continue to use that service
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Focus
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Listen Vs Observe
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How to design greatexperiments
Smallification
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http://www.youtube.com/watch?v=cMtnA9oG3Js•
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Think BIG but bet small
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Hands on - 5 min
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Assumption/Hypothesis
Experiment
Evidence
Lean Learning
We believe that people living in Vietnam need a better way tobook delivery couriers and rides on motorbikes
The smallest thing we can do to prove that need is to go tooffices and give our mobile number and charge them really low
rates to see if they want to use the service
We will know we have succeeded when 30% of the peoplewho we approach use the service one time and 20% of those
people actively continue to use that service
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Prototyping
fluid UI
Proto IO
Omni Graffle
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FEATURES
TIME
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Summary
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Growth Hacks
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Organic SearchCall to action
Use Rich snippetshttp://www.google.com/webmasters/tools/richsnippets
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Email marketing
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Create Contentand share
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BlogWrite about why you do it, not just how
Start a community
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Partner with famousblogs
Drive traffic
Up your SEO and ranking on google
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Leech on the leadersPost in famous forums that are related.
Do not sound like spam, that will backfire
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Seed users
Create content yourself and post them onyour app. No one wants to go to a emptysite with no users
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Complete immersion
Use the app yourself, everyday. Be thebiggest fan of your own product.
If your app involves other users, ask themhow they know the app, what do they likeand dislike but do not tell them you are thefounder.
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Incentivize virality
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Get on news or techsites
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Video Sharing
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re-think your video ad
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Remind your users
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Social
Utilities(Speed)
Games(Graphics)
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This is not a Website.
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