Studii de caz

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STUDIU PRIVIND STAREA ACTUAL A CERCETRILOR DIN NEUROMARKETING

N MILENIUL III

STUDY REGARDING CURRENT STATUS OF NEUROMARKETING RESEARCH

IN THIRD MILLENIUM

Drd.ing. Anca-Alina MOLDOVAN

Dr.ing.,ec. Elena-Simina LAKATOS

Prof.dr.ing.,ec. Laura BACALI Universitatea Tehnic din Cluj-Napoca

Ms. Oana-Bianca BERCEA Universitatea Babe-Bolyai din Cluj-Napoca

Abstract: The present article represents a summary of the last researches in neuromarketing field. The

method used is represented by specialized literature review. There will be presented research studies

made between 2010 and 2014 and posed at Global Forum of Neuromarketing that took place in March,

2014. The main studies carried on by private company that activate in the field of neuromarketing will be

briefly introduced.

Keywords: neuromarketing, neuroscience, consumer behavior

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