23 september – 24 october 2011
DESCRIPTION
Premium SMS. 23 September – 24 October 2011. Premium SMS. Cumpara aplicatii premium fara card de credit din Nokia Store. Descarci aplicatii si platesti direct pe factura telefonica sau din creditul cartelei Componente: Mobile banners / CPM Web banners / CPC, CPM Traffic takeover - PowerPoint PPT PresentationTRANSCRIPT
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23 September – 24 October 2011
Premium SMS
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2Premium SMS
Premium SMS
Cumpara aplicatii premium fara card de credit din Nokia Store. Descarci aplicatii si platesti direct pe factura telefonica sau din creditul cartelei
Componente: Mobile banners / CPM Web banners / CPC, CPM Traffic takeover Landing page Showcase banner
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3Premium SMS
Traffic takeover nokia.ro
Period: 3 October-14 OctoberAfla mai multe -
CTR 12.7%
App Downloads
Asphalt 6 Adrenaline 10
Joiku spot premium wifi 8
Assasinns Creed 95
Dungeon Hunter 0
Real Football 0
Fb Photo Uploader 1
The Settlers 0
Thread SMS 59
Tasmanian Devil Talking 0
Guitar Rock 0
Total 173
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4Premium SMS
Traffic Hero teaser nokia.ro
Period: 23 September -24 October
Afla mai multe: CTR 20,2%
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5Premium SMS
Traffic landing page nokia.ro/platasms
Period: 23 September -22 October
App Downloads
Asphalt 6 Adrenaline HD 26
Header link 4
Slide Unlock 75
Descarca si alte aplicatii de pe Nokia Store 264
Let’s Golf! 2 HD 11
Shreck Kart HD 0
Phone Wallet 0
YouTube uploader 2
382
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6Premium SMS
Mediaplan (mobisites)
Site Adress Site Description
Statistical data (per month) Buying
methodCreative Format
Page imp's* Unique visitors*
telefoane de business- E71, E72, E6, E63, E52 realitatea.net mobile 1,732,030 564,663 CPM mobile
banners
telefoane de business- E71, E72, E6, E63, E52 antena3.ro mobile 262,836 151,618 CPM mobile
banners
telefoane de business- E71, E72, E6, E63, E52 antena1.ro mobile 158,442 72,520 CPM mobile
banners
social si content:- 5230, 5800, 5288 +de jocuri: N8, C7
yahoo.commobile (targeting on
categories - news, finance, mail)
50,000,000 CPM mobile banners
telefoane de business- E71, E72, E6, E63, E52 capital.ro, hotnews.ro mobile 2,575,163 634,739 CPC mobile
banners
social si content:- 5230, 5800, 5288 + de jocuri: N8, C7
libertatea.ro, cancan, hi5.com mobile 2,575,163 634,739 CPC mobile
banners
TOTAL 57,303,634 2,058,279
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7Premium SMS
Mobile banners – aplicatii promovate
320 x 50
216 x 54
300 x 75
joc de golfbannere targetate pentru telefoanele cu Symbian 3
aplicatie de protectie a datelortarget pe telefoane Nokia de business (gama Eseries)
aplicatie de retele sociale si content target pe telefoanele pe platforma S60
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8Premium SMS
Mobile banners
Bannere mobile:
Portalul Yahoo - rata de click 0.82%, rata de conversie 18.3% (mai mica decat pe web)
Rata de conversie medie pe mobile 20.06% (mai mica decat pe web)
Componenta Mobile CTR
Yahoo CPM 0.87%
Realitatea CPM 0.26%
Antena 1 CPM 0.30%
libertatea CPC 0.41%
cancan CPC 0.12%
capital CPC 0.72%
TOTAL 0.52%
Tracked site Click-throughs Download/Buy button clicks Conversion
Yahoo mobile 1,757 260 14.8%
Yahoo mobile 377 107 28.4%
Yahoo mobile 363 101 27.8%
Libertatea mobile 298 28 9.4%
Yahoo mobile 294 43 14.6%
Cancan Mobile 205 50 24.4%
Cancan Mobile 64 21 32.8%
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9Premium SMS
Web banners
160 x 600
300 x 250
728 x 90
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10Premium SMS
Web banners
Rata de click mica (0.14%) Rata de conversie mare (21%)
Componenta WEB CTR
apropo.ro 0.12%ejocuri.ro 0.19%romanialibera.ro 0.09%Total 0.14%
Google Display Network (CPC) 0.10%
Tracked site Click-throughs Download/Buy button clicks Conversion
Bannere web 4,136 871 21.1%