www.innocosdigital.com | #innocos | www.beauty20awards.com | #beauty20

A Customer Centric Approach to World Class Digital Commerce in Beauty and Personal Care

SUMMIT & AWARDSSep 30 - Oct 1, 2014404 NYC, 10th Avenue 404, New York, NY 10001

contact: registration@innocosevents.com, tel: (631) 408 83502

Featuring speakers from leading companies:

Paul Schiraldi, General Manager, Matrix

Riva Syrop, Sales Director & Megan McIntyre, Beauty Director, Refi nery29

Will Travis, President North America Sid Lee

Tamar Yaniv, CEO and Co-Founder, Preen.Me

Charles von Abercron , Global CEO & founder, GLOSSYBOX

Valerie Dassier, E-Commerce & CRM Director, Comptoir des Cotonniers

Toto Haba, Sr. Director Global Digital Marketing, Benefi t Cosmetics

Kelly McDonnell, Director Global Social Digital Market-ing, Bobbi Brown

Michael Dubin, Founder and CEO, DollarShaveClub.com

Jessica Rotnicki, VP e-Commerce, Estée

Partners and sponsors:

Lead sponsor :

Gold sponsor :

Vimla Gupta Black, SVP Global Marketing, Bobbi Brown

Heather Lockwood, Global Digital Director, Aveda

David Olsen, VP Global Beauty, NET-A-PORTER.COM

Jennifer Tidy, VP of Partnerships, Modiface

Lori Singer, VP Global Marketing Balenciaga & Marc Jacobs Fragrances, Coty

Coff ee and Networking

Standing out in a Crowded World of DistractionMen’s lifestyle brand Dollar Shave Club, is the brainchild of CEO Michael Dubin and his co-founder Mark Levine, who grew tired of the overpriced razors on the market and decided to set-up their own brand. With a small marketing budget, Dubin fi lmed a promo video with a friend, lampooning other razor brands. It went viral, seen by nearly 15 million people and carved a place in the market for this upstart company. Two years on, Dollar Shave Club has an estimated 650,000 customers and stays one step ahead of competitors through inspired social engagement.• Solving problems and earning trust: building meaningful connections• The Importance of Brand Building and brand development• Speak from the heart- be directMichael Dubin, CEO, Dollar Shave Club

Industry Disrupted: How consumers are revolutionizing the beauty industry and how brands can leverage it Preen.Me aims to transform a currently ineffi cient $60B US beauty market into a modern marketplace. Utilizing social graphs and crowdsourcing, Preen.Me will provide personalized product recommendations based on preferences of women with a similar profi le and will enable women to compare products at diff erent price points on one web site. It provides everything necessary to make a confi dent purchase, while creating the fun and engaging experience that buying beauty should be. • How can brands adapt and take a seat at the table?• What is the real signifi cance of social and how can you best leverage its popularity• Building the futureTamar Yaniv, Co-Founder and CEO, Preen.Me

The Millennial Consumer: How to connect with the Digital GenerationRefi nery29 knows its customer. In addition to its 24/7 original editorial content, Refi nery29 connects readers with content, commerce, and community, giving them all the tips, tricks, and tools they need to live a morebeautiful life – and share it with the world. • What have we learned about her? Is she really just a big spender with a short

a� ention span? Riva and Megan share key fi ndings from Refi nery29’s exclu-sive insights series “Her Brain on Digital,” a study on the millennial minded woman.

• Why the R29 approach is diff erent: content creation as collaboration be-tween editorial voice and reader opinion, rich in relevant, up-to-the-minute and valuable information.

• Case study: R29 takes us through how their native programmes are created, executed and supported and share some campaign successes

Riva Syrop, Sales Director and Megan McIntyre, Beauty Director, Re� nery29

Personalizing the digital beauty experience.• Using augmented reality to boost e-commerce.• How to digitally engage with consumersJennifer Tidy, Vice President Partnerships, ModiFace

9.40am

9.00am

10.20am

The Consumer Revolution: Creating Content to Keep Up

10.50am

11.30am

12.10pm

30Sept.

contact: registration@innocosevents.com, tel: (631) 408 8350

Networking Lunch

The Social Phenomenon: Interactive round table discussionGLOSSYBOX which won the Leader of the Year Award 2014 by Global Cosmetics Community – Category Marketing.GLOSSYBOX is the world’s leading global beauty subscription box. Founded in 2011 by global CEO Charles von Abercron, GLOSSYBOX is a global success with over 6 million boxes shipped to date, over three diff erent continents includ-ing USA, Japan, and across the EU. The beauty box reaches more than 200,000 subscribers per month worldwide, and has partnered with over 400 international brands.Elian Pres Gurwits, Managing Director USA, GLOSSYBOX

1.40pm

3

InnoCos Digital 2014

Are you Digital Through and Through?

30

Coff ee and Networking

Social Media Brainstorming Panel Session This high-level panel discussion will tackle issues such as • Social media campaign strategy• How to stay ahead of emerging SM platforms• Measurement, analysis and ROI• Uncovering the path to purchase from Social MediaKelly McDonnell, Director of Global Social Media, Bobbi Brown CosmeticsHeather Lockwood, Global Digital Director, AvedaDr. Stuart Shulman, Founder and CEO, Textifter

Closing of the fi rst day and preparation for #beuaty20 Awards ceremony

2.40pm

3.00pm

3.20pm

3.50pm

Sept.

Daisy Marc Jacobs’ “Tweet Shop” In the highly competitive beauty industry, Coty has made its mark with a company culture that emphasizes creativity and innovation. A pop-up shop designed to delight the target audience and encourage social me-dia sharing, the Marc Jacobs Daisy Tweet Shop is the embodiment of that very focus on creativity. No money was exchanged—only social currency, by which anyone who posted on Twi� er or Instagram with #MJDAISY-CHAIN would be rewarded with items from the Daisy store.Lori Singer, VP Global Marketing Balenciaga &Marc Jacobs for Coty Inc.

Cleaning Social Data: How to Locate In� uential and Relevant Brand and Product Posts Using Machine-Learning• Cleaning up the Social Data Mess• Using human coding to pinpoint the most relevant and infl uential posts• Cleaner data is a faster path to valid social insights and engagement.Dr. Stuart Shulman, Founder and CEO, Textifter

Get Them To Follow In Love With You by Jack VincentThe key to ge� ing loving followers is simple, according to Jack. Fall in love with them! Love them as you would want to be loved.Simple, yes. Easy, no. Relationships always take work, in love and in marketing.In his upcoming book, “A Sale Is A Love Aff air - Get Your Customers To Go All The Way,” Jack draws the many parallels between falling in love and securing new customers, while providing tools for salespeople and marketers to seduce, engage and win!The parallels are as strong face-to-face as they are online. In his presen-tation, Jack will outline tactical tools that might even sound like a dating coach or a marriage counsellor.Jack is a sales and marketing advisor, he has worked in consumer goods, with two books and an edgy blog at jackvincent.comHis second book will come out just in time for Valentine’s Day: “A Sale Is A Love Aff air - Seduce, Engage & Win Customers’ Hearts Forever.” When not on the road with clients, Jack divides his time between Luzern, Switzerland and Wood-stock NY.

4.45pm

contact: registration@innocosevents.com, tel: (631) 408 8350

COCKTAILS AND AWARDS CEREMONY

5.00pm

5.30pm

Awards Cocktails starts in New York at 404NYC venue (www.404nyc.com). You can have a lovely elegant conversation with other guests (even with winners, but who will be, you will still don’t know).

4

InnoCos Digital 2014

Socially Acceptable Behaviour

30 -Sept.

contact: registration@innocosevents.com, tel: (631) 408 8350

5.45pm

7.00pm

Awards Ceremony and ReceptionYou will have an opportunity to feel yourself on stellar party with celebri-ties from the biggest cosmetics companies. An aim of Awards ceremony is to reward the most successful companies in the diff erent nomina-tions: Best Twi� er, Best Facebook, Best Pinterest, Best Instagram, Best App (Mobile or Tablet), Best Online Video, Best e-Commerce Website, Best Beauty Startup, Best Technology Startup, Best Beauty Brand Online. Our modern Crystal trophy will decorate a desk of winners and will give an extra reason for pride for each company. No one knows may be exactly your company will be a winner?

End of the day

1Oct.

9.00amOct 1

“Le Fast Shopping” revolutionizing the way we shopFrench Fashion brand Comptoir des Cotonniers wanted to empower customers, expand the brand awareness and retail network and capi-talise on impulse shopping. How did it succeed? By changing the face of global retail overnight. It has turned posters, billboards, magazines, cafe table tops, postcards, fl yers and clothing into more than 10,000 ‘virtual boutiques’ that let consumers order and pay for goods with their mobile phone.• How to drive traffi c to 10,000 virtual boutiques• SOCIAL MEDIA STRATEGY: Facebook, Instagram, Twi� er, LinkedIn,

Scoop it and a Partnership with Be� y, a worldwide well-known blog-ger

• LE FAST SHOPPING SAISON 2 in November with Iconic Products and new innovative services

Valerie Dassier, Director E-Commerce and CRM, Comptoir des Coton-niers

*WORLD EXCLUSIVE*

From bricks to clicks and back again: the only way is Omnichannel• Creating a successful team with inspired staffi ng• How to Off er a seamless digital experience • Total Information TransparencyVimla Gupta Black, SVP Marketing and Kelly McDonnell, Director Global Social and Digital Marketing, Bobbi Brown Cosmetics

9.40am

Coff ee and Networking10.20am

10.50am Interactive Panel Session: Next Generation E-commerce: It’s all about getting there• High Touch Service• Delivering memorable moments on the customer journey• Staying ahead of client expectations• Next generation Mobile CommerceRoss Glick, RG3.0 Jessica Rotnicki, VP e-Commerce, Estée, Elian Pres Gurwits, Managing Director USA, GLOSSYBOXDavid Olsen, VP Global Beauty, NET-A-PORTER.COMJennifer Tidy, Vice President Partnerships, Modiface

5

6.00pm

Networking Lunch

3.00pm

1

CASE STUDY Wearable Technology: Revolutionizing how we live and workMatrix professional hair care and color, announced the launch of “Matrix Class for Glass™.” Se� ing the standard in beauty and trend innovation, Matrix introduced a program featuring the wearable device for the next generation of beauty education. Paul Schiraldi will take us through his inspiration for the project, how the technology can help stylists help their audience and ultimately, how the project promotes higher customer engagement, keeps their a� ention for longer and how this innovative campaign will shape the future of the professional hair care industry.Paul Schiraldi, General Manager, Matrix

3.40pm

2.20pm

Close of conference

Chairman’s Closing remarks

4.00pm

12.50pm

Round Table Discussion: How to Position and Present your Brand with RetailJessica Rotnicki, VP E-Commerce, Estée Group of Companies

11.50am

contact: registration@innocosevents.com, tel: (631) 408 8350

The Beauty In Losing ControlCreative agency Sid Lee has one of the most multidisciplinary creative teams in the world. It cultivates radical collaboration by continually tear-ing down the barriers that creep up between disciplines.Elana talks about the shi� in power from the brand to the consumer when it comes to the brand experience and ge� ing your media sanity backElana Gorbatyuk, Strategy Director, SidLee

Oct.

6

InnoCos Digital 2014Upwardly Mobile and Getting Personal

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Best Twi� er

Best Instagram

Best e-Commerce Website

Best Beauty Brand Online

Best Facebook

Best App (Mobile or Tablet)

Best Beauty Startup

Best Pinterest

Best Online Video

Best Technology Startup

Nominate your favorite beauty brand who optimises Twi� er the most for brand building, promo-tion and cultivating relation-ships.

Nominate your favorite beauty brand who uses Instagram to en-courage fans to closely engage with them online and provide daily visual inspiration.

Nominate your favorite beauty brand website that is easy to use and visually appealing whilst off ering high quality content and various social media sharing options.

Nominate your favorite brand with outstanding performance in total online presence.

Nominate your favorite beauty brand with the most engag-ing Facebook page, in terms of content, interactivity and bond with fans.

Nominate your favorite beauty brand mobile app, which is easy to use and off ers cool, original content and is engaging.

Nominate your favorite beauty startup (3 years old or less) with most innovative and outstand-ing online presence.

Nominate your favorite beauty brand who uses Pinterest to en-courage fans to closely engage with them online and provide daily visual inspiration.

Nominate your favorite video by a beauty brand that “touched” you and has created the most memorable video.

Nominate the most innova-tive technology product that connects beauty industry with customers and supports beauty brands.

Categories

2014

contact: registration@innocosevents.com, tel: (631) 408 8350 7

#beauty20 Awards