222 optimize your earning power with iad df v2...developer benefits quick and easy integration no...

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#WWDC14

Optimize Your Earning Power with iAdRevenue and promotion

Session 222 David Wilson iOS Apps and Frameworks

Frameworks

Apple's Digital Advertising Platform

MonetizeGenerate revenue

with rich media Ads

PromoteDrive downloads

with iAd Workbench

iAd Integration for Monetization

Developer benefits

Core concepts

Improving performance

App integration

Testing

Developer BenefitsEngaging ads

High production values



Rich media



Rich media

Immersive



Rich media

Immersive

Award winning


Developer BenefitsPower and privacy conscious

Developer BenefitsPower and privacy conscious

Privacy-aware Power efficient

Developer BenefitsQuick and easy integration


No additional SDKs


No additional SDKs

Up and running with minimal code


No additional SDKs

Up and running with minimal code

Great documentation and sample code

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Developer BenefitsGlobal reach

Developer BenefitsRevenue from your app

Developer BenefitsRevenue from your app

Your Share

70%

Developer BenefitsAs easy as…

http://itunesconnect.apple.com/

Complete iAd contract

Integrate the iAd framework

Submit your app for review


Developer benefits

Core concepts


App integration

Testing

Core ConceptsAd requests

Sent to the iAd Network

Fulfilled based on inventory




iAd Framework




iAd Framework

Ad Request




iAd Framework

Ad Request

Ads

Core ConceptsFill rate

Ads Delivered

Ad Requests= Fill Rate

Core ConceptsTap-through rate

Ads Tapped

Ads DisplayedTap-through Rate=

Core ConceptsAd engagement


Display the ad


Display the ad

Ensure it’s visible


Display the ad


Leave on screen


Display the ad


Leave on screen

Allow interaction


Developer benefits

Core concepts


App integration

Testing

Optimizing Ad PerformanceRevenue starts with a great app


App engagement time


App engagement time

Careful ad placement


App engagement time

Careful ad placement

User loyalty

Optimizing Ad PerformanceGoing global

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Market to countries where iAd is available

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Market to countries where iAd is available

Localize your apps

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Optimizing Ad PerformanceAd placement is important


Recognize high-use areas



Avoid accidental taps



Avoid accidental taps

User context is important

Optimizing Ad PerformanceWhy does my revenue fluctuate?


Consumer spending is seasonal

Cons

umer

spe

ndin

gJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec



Advertising spending tracks consumer spending

Cons

umer

spe

ndin




Advertising spending tracks consumer spending

Market accordingly:• Start of summer

• Back to school

• Holiday seasons

Cons

umer

spe

ndin


Ads

Fill-Rate

Tap-Throughs

Impressions

Optimizing Ad PerformanceVirtuous cycle


Developer benefits

Core concepts


App integration

Testing

Ad FormatsFour options for integration

Banner Medium RectInterstitial Pre-Roll

Banner


Banner

Slim device width view

Banner


Placed at bottom of content

Banner



Continuous ad loading

Banner




Fullscreen on tap

Banner




Fullscreen on tap

iPhone and iPad support

BannerBasic integration

Link iAd framework

#import <iAd/iAd.h> !

MyViewController *myViewController = ... myViewController.canDisplayBannerAds = YES;

BannerBasic integration

Link iAd framework

Import iAd header

Configure view controllers


MyViewController *myViewController = ... myViewController.canDisplayBannerAds = YES;

BannerLoading an ad

Root View

.view becomes .originalContentView

BannerLoading an ad

Root ViewWrapped “original

content” view


Ad requests sent

BannerLoading an ad


content” view

Ad RequestAd

LoadedUnloaded


Ad requests sent

Banner loads

BannerLoading an ad


content” view

Ad RequestAd

Loaded


Ad requests sent

Banner loads

Banner moves on-screen and originalContentView resizes

BannerLoading an ad

Root ViewAd RequestAd

Resized “original

content” view

Loaded

BannerHandling interaction

Loaded


Fullscreen ad on tap

Loaded



Pause activity in -viewWillDisappear:

Loaded



Pause activity in -viewWillDisappear:

Resume activity in -viewDidAppear:

Loaded

BannerUnloading an ad

Root View

“Wrapped original

content view”

Loaded


Banner moves off-screen

Root View

“Wrapped original

content view”LoadedUnloaded


Banner moves off-screen

.originalContentView resized

Root View“Wrapped

original content view”

“Wrapped original

content view”LoadedUnloaded

BannerControlling display

Control ad visibility based on app state

// Game started viewController.canDisplayBannerAds = NO; !

// Game paused, menu showing viewController.canDisplayBannerAds = YES;



Hide when necessary





Hide when needed

Remember to re-enable!



Interstitial


Interstitial

Immediate fullscreen display

Interstitial


iPad since iOS 4.3

Interstitial


iPad since iOS 4.3

iPhone in iOS 7

Current View Controller Next View Controller

InterstitialAutomatic presentation

nextController.

!

[navigationController pushViewController:nextController animated:YES];

nextController.interstitialPresentationPolicy = ADInterstitialPresentationPolicyAutomatic;

!



!





!



!



!




nextController.

!



!



!


Current View ControllerNext View Controller


nextController.

!



!



!


controller.interstitialPresentationPolicy = ADInterstitialPresentationPolicyManual; !

[controller requestInterstitialAdPresentation];

Single View Controller App

InterstitialManual presentation

controller.interstitialPresentationPolicy = ADInterstitialPresentationPolicyManual;

!



!


controller.interstitialPresentationPolicy = ADInterstitialPresentationPolicyManual!

[controller requestInterstitialAdPresentation

Single View Controller App

InterstitialManual presentation


!



!


InterstitialPreparing for presentation

InterstitialPreparing for presentation

Don’t miss early impressions!

- (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions { ... [UIViewController prepareInterstitialAds]; ... }

Demo

David Wilson iOS Apps and Frameworks

Best PracticesBanners and interstitials


Set .canDisplayBannerAds and .interstitialPresentationPolicy on your controllers



Remember to use .originalContentView




Pick the right transitions for Interstitials




Pick the right transitions for Interstitials

Be consistent throughout your navigation stack

IAB “Medium Rectangle”



aaaa===aaaaaaaa=aaaaaaaaaaaaaaaaa

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa=====

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa


Positioned inline

baaa===aaaaaaaa=aaaaaaaaaaaaaaaaa






Positioned inline

Standardized “IAB” sizebaaa===aaaaaaaa=aaaaaaaaaaaaaaaaa





250px

300px


Positioned inline

Standardized “IAB” size

Automatic cyclingbaaa===aaaaaaaa=aaaaaaaaaaaaaaaaa






Positioned inline


Automatic cycling








Positioned inline


Automatic cycling


Introduced in iOS 6







Positioned inline


Automatic cycling


Introduced in iOS 6

iPhone in iOS 8

Medium RectangleLifecycle


Create a banner


Create a banner

Configure a delegate


Create a banner


Implement the delegate protocol


Create a banner


Implement the delegate protocol• Show in -bannerViewDidLoadAd:


Create a banner


Implement the delegate protocol• Show in -bannerViewDidLoadAd:• Pause activity in -bannerViewActionShouldBegin:willLeaveApplication:


Create a banner


Implement the delegate protocol• Show in -bannerViewDidLoadAd:• Pause activity in -bannerViewActionShouldBegin:willLeaveApplication:• Resume activity in -bannerViewActionDidFinish:


Create a banner


Implement the delegate protocol• Show in -bannerViewDidLoadAd:• Pause activity in -bannerViewActionShouldBegin:willLeaveApplication:• Resume activity in -bannerViewActionDidFinish:• Hide in -bannerView:didFailToReceiveAdWithError:

Medium RectangleCreation


@interface MyViewController : UIViewController <ADBannerViewDelegate> … @end !

!

adView = [[ADBannerView alloc] initWithAdType:ADAdTypeMediumRectangle]; !

adView.delegate = self;

Medium RectangleLoading and unloading

Banner starts out unloaded

Unloaded



Move banner onscreen in -bannerViewDidLoadAd:

Unloaded




Loaded




Leave banner onscreen as long as it has an ad Loaded




Leave banner onscreen as long as it has an ad

Move banner offscreen in -bannerView:didFailToReceiveAdWithError:

Unloaded


- (void)bannerViewDidLoadAd:(ADBannerView *)banner { [self.view addSubview:banner]; [self.view layoutIfNeeded]; } !

- (void)bannerView:(ADBannerView *)banner didFailToReceiveAdWithError:(NSError *)error { [banner removeFromSuperview]; [self.view layoutIfNeeded]; }

Best Practice for Medium Rectangle


Great for reflowable content




Pause activity in -bannerViewActionShouldBegin:willLeaveApplication:




Pause activity in -bannerViewActionShouldBegin:willLeaveApplication:

Resume activity in -bannerViewActionDidFinish:

Video Pre-RollSubtitle


Video Pre-Roll

Video Pre-Roll

Short video plays before content

Video Pre-Roll



Video Pre-Roll



Added in iOS 7

Video Pre-Roll



Added in iOS 7

iOS 7: MPMoviePlayerController

Video Pre-Roll



Added in iOS 7


iOS 8: AVPlayerViewController

Video Pre-Roll



Added in iOS 7


iOS 8: AVPlayerViewController

iPhone and iPad

Video Pre-RollSetup and playback

Link MediaPlayer and iAd frameworks

Import MediaPlayer and iAd headers

Create a player

Play pre-roll video

Play content video


#import <MediaPlayer/MediaPlayer.h> #import <iAd/iAd.h>


#import <MediaPlayer/MediaPlayer.h> #import <iAd/iAd.h> !

moviePlayer = [MPMoviePlayerController initWithContentURL:contentURL]; !

[self.view addSubview:moviePlayer.view]; [self.view layoutIfNeeded];


#import <MediaPlayer/MediaPlayer.h> #import <iAd/iAd.h> !

moviePlayer = [MPMoviePlayerController initWithContentURL:contentURL]; !

[self.view addSubview:moviePlayer.view]; [self.view layoutIfNeeded]; !

[moviePlayer playPrerollAdWithCompletionHandler:^(NSError *error) { // Check if error is non-nil during development [moviePlayer play]; }];

Video Pre-RollAVKit

#import <AVKit/AVKit> #import <iAd/iAd.h> !

movieController = [AVPlayerViewController new]; [movieController setPlayer:player]; [self addChildViewController:movieController]; [self.view addSubview:movieController.view]; [self.view layoutIfNeeded]; !

[movieController playPrerollAdWithCompletionHandler:^(NSError *error) { // Check if error is non-nil during development [player play]; }];

Video Pre-RollPreparing for playback



Start ad requests early

- (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions { ... [MPMoviePlayerController preparePrerollAds]; ... }



Start ad requests early

- (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions { ... [AVPlayerViewController preparePrerollAds]; ... }

Video Pre-RollBest practices


Don’t play content video until ad completes



Defer notification handling• MPMoviePlayerReadyForDisplayDidChangeNotification• MPMoviePlayerLoadStateDidChangeNotification



Defer notification handling• MPMoviePlayerReadyForDisplayDidChangeNotification• MPMoviePlayerLoadStateDidChangeNotification

Defer UI customization

DemoVideo Pre-roll


Developer benefits

Core concepts


App integration

Testing

TestingLoading and unloading


Adjust fill rate


Adjust fill rate

Adjust ad refresh rate

TestingBanner clipping

Adjust fill rate


Ensure there’s no clipping

TestingDeveloper apps only

Adjust fill rate


Ensure there’s no clipping

Only affects your apps

MonetizeGenerate revenue

with rich media Ads

PromoteDrive downloads

with iAd Workbench


iAd Workbench

App Attribution

App Audience Retargeting

Quick Intro to iAd WorkbenchiAd’s self-service advertising platform


http://iadworkbench.apple.com



Create mobile ads by uploading your own banners or using built-in templates




Reach users who are most likely to download your app




Reach users who are most likely to download your app

Manage campaign performance


iAd Workbench

App Attribution


iAd App AttributionOverview

iAd App Attribution

Track app downloads that originate from iAd

Overview

iAd App Attribution


Measure effectiveness of campaigns

Overview

iAd App Attribution



Available with iOS 7.1

Overview

iAd App Attribution



Available with iOS 7.1

Enhanced in iOS 8

Overview

iAd App Attribution

#include <iAd/iAd.h> !

[[ADClient sharedClient] lookupAdConversionDetails: ^(NSDate *appPurchaseDate, NSDate *iAdImpressionDate) { !

BOOL iAdOriginatedInstallation = (iAdImpressionDate != nil); }];

iAd App Attribution

iAd App Attribution

Dates will be nil when not attributed to iAd or Limit Ad Tracking is enabled

iAd App Attribution

Dates will be nil when not attributed to iAd or Limit Ad Tracking is enabled

Avoid lookups on every launch


iAd Workbench

App Attribution


App Audience RetargetingOverview


Group your users according to their activity



• Frequent in-app purchases




• High usage rate




• High usage rate

• Dormant users




• High usage rate

• Dormant users

Target users with new ads based on these groups




• High usage rate

• Dormant users

Target users with new ads based on these groups

Each group describes a specific segment of users

App Audience RetargetingGame app developer examples


Promote the new iPad version of your app to all iPhone users



Inform users of new features based on levels they’ve reached



Inform users of new features based on levels they’ve reached

Re-engage “dormant” users based on when they last opened your app

App Audience RetargetingRetail app developer examples


Remind users who have abandoned their shopping cart in your app



Send an offer to your loyal, most valuable customers



Send an offer to your loyal, most valuable customers

Promote sales based on previous purchases

App Audience RetargetingHow does it work?


Create SegmentsIdentify and create segments

on iAd Workbench


Tag users in your app based on behavior

Update AppCreate SegmentsIdentify and create segments

on iAd Workbench


Deliver customized ad messages

Retarget CustomersTag users in your app based

on behavior

Update AppCreate SegmentsIdentify and create segments

on iAd Workbench


#include <iAd/iAd.h>



NSArray *segmentArray = @[ loyalUserSegment, frequentPurchasesSegment ];



NSArray *segmentArray = @[ loyalUserSegment, frequentPurchasesSegment ]; !

[[ADClient sharedClient] addClientToSegments:segmentArray replaceExisting:NO];



NSArray *segmentArray = @[ loyalUserSegment, frequentPurchasesSegment ]; !

[[ADClient sharedClient] addClientToSegments:segmentArray replaceExisting:YES];

Summary

Best Practices


Best Practices

Take advantage of the different ad formats


Best Practices

Take advantage of the different ad formats

Consider the user when placing ads


Best Practices

Best Practices

Optimize your app’s ad performance

Best Practices

Optimize your app’s ad performance

Take advantage of iAd Workbench

More Information

Mark Malone iAd Technologies Evangelist [email protected]

Documentation iAd Programming Guide https://developer.apple.com/library/ios/documentation/

Apple Developer Forums Integrating iAd Banners https://devforums.apple.com/community/ios/connected/iadint

• The New iTunes Connect Presidio Wednesday 10:15AM

• What’s New in iAd Workbench Nob Hill Thursday 9:00AM

Related Sessions

Labs

• iAd Technologies Lab Media Lab A Wednesday 4:30PM

• iAd Technologies Lab Media Lab B Thursday 10:15AM

• iTunes Connect Lab Service Lab A Thursday 3:15PM

222 optimize your earning power with iad df v2...developer benefits quick and easy integration no...

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