21st century marketing - for business people looking for value
DESCRIPTION
Here's a straightforward presentation made by two busy Sussex business people looking to squeeze real value out of their marketing to a global audience.TRANSCRIPT
Marketing in the 21st Century
Mardi Roberts Martin Ellis
Introductions
What we are:
• Sussex based
• Global customers
• Building brands
• Looking for value
• Not just marketing
online
• Busy every day
What we’re not:
Agenda:• What we want
Mardi
Martin
Mardi
• Blogging
Martin
• Other Social
• It’s not just about social
• Open Forum
What we want:• Real reach to global markets
• Greatest return from least effort and costs
• Consistent messages
• Engage our audiences
• Two-way conversations
• Engage our employees
• Create a personality/brand
• …..Share our experience
• Tone – friendly, not salesy, give personality
• Control content – one or two voices
• Photos – compelling images, light hearted
• Connect with influencers, then meet in real world
• Engage– our most popular tweets Children/UKTI
• Retweets/Fav: good to gage interest in tweets
• Follow – look to strong brands who they follow
• Retweet influencers, they will then favour you
• Make it fun, take people on your journey
• 300 million members
• 200 countries
• 15 million members in the UK
• 414,000 members with 25 miles of us
• Free
• Find employees, suppliers, partners and
friends
• Great prospecting tool
• Check people out
What to do with LinkedIn:• It’s not another Facebook!
• Get a full profile with a photo
• Make sure it has lots of key words and
phrases
• Look out for who’s looked at your profile
• Join groups
• Learn how to use it’s search tools: People
Companies
Jobs
• It’s not another Facebook!
• It’s a door to new customers
and markets if you use it right
• Don’t bombard as much as twitter, about once a
day
• Friendly tone, photos, our popular posts Queen,
beards
• Look at Facebook insights to see what is proving
popular
• Learn what works for your business
• Make sure your Facebook is a business page
• Facebook more important to international audience
• Invite friends to like your pages
• Add Facebook & twitter links to website and emails
Our most popular images and posts:
BLOGGING
What is a blog (weblog) ?
WHY BLOG FOR BUSINESS ?
• It’s a stand-alone platform where you can write
about what interests you
OR…
• It’s a page on your website where you can write
about what interests you
GOOGLE LOVES BLOGS
TRUE!
If you don’t blog, why not?
WHY BLOG FOR BUSINESS ?
• “I’ve got nothing to say”
• “I don’t have the time”
• “I don’t know how to do it”
• “It’s not for me”
• “The technology beats me”
Sorry, here’s some stats:
4,000 views
Per year
Stand-alone blog – no website
WHY BLOG FOR BUSINESS ?
Sorry, here’s some stats:
11,000
Views per year
This was with a stand-alone blog
– with a separate website
WHY BLOG FOR BUSINESS ?
Sorry, here’s some stats:
51,500 views in 1 year post-
blog
WHY BLOG FOR BUSINESS ?
Then I embedded my
blog in my website
Sorry, here’s some stats:
42%OrganicSearch
51,500 views in 1 year post-
blog6%
“Other” referred traffic
3%From
21%Referred
from LinkedIn
13%Referred
from other blogs
16%Direct Traffic
Because Google loves
content
WHY BLOG FOR BUSINESS ?
Why Blog For Business?
Why Blog For Business?
Why Blog For Business?
How to start:
WHY BLOG FOR BUSINESS ?
Or better still,
add a blog
page to your
website
• Think of one thing your audience needs to
know
• Stand-alone: Go to Wordpress and sign up
• Choose a design template
• Start writing
• That’s it – 20 minutes
Here’s why I blog:
WHY BLOG FOR BUSINESS ?
• It’s FREE
• It’s easy
• It takes about an hour every 2 weeks
• Google loves it
• People write to me
• Customers like it
• Candidates like it
• Some people think I know what I write
about!
Other Social Networks:us:
And it’s not all ‘Social’:
Sponsorship
Direct Mail
Field Sales
Telesales
Advertising
Newsletters:
Our Top 5 ‘Social’ Tips:
• Don’t be an Eager Puppy
• Don’t be afraid
• Trust your judgment
• Get everybody involved
• Don’t do too much
AND WHEN YOU’VE DONE ALL
THAT…
…AND YOU WANT TO EXPAND
OVERSEAS…
GO AND SEE UKTI – THEY’RE
REALLY RATHER GOOD
Marketing in the 21st Century
Marketing in the 21st Century
Marketing in the 21st Century
You can find this presentation on SlideShare at http://www.slideshare.net/MartinEllis2/21st-century-marketing-29th-sept-update-for-8th-
october
@RidgeviewWineUK@RecruitmentSE