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Register Today! +31 643 00 1954 | [email protected] | www.innocosevents.com

innoCos Europe

21-23 May 2014 Rome, ItalyAldrovandi Villa Borghese

Beauty Innovation Leaders Summit 2014

Thank you to our partners & sponsors

6 - 7

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Anagnosti TsoukalaHead of SustainabilityApivita

Cruz CalvoFounder Beauty Cube

Valerie Hoecke VP Digital Experience & commerceLVMH, Benefit Cosmetics

Les SmithSenior Vice President R&DCOTY

Elisabetta RicciVP Regional Marketing EuropeElizabeth Arden

Veronique Stephan, Sales & Business Development DirectorJohnson & Johnson

Irina BarbalovaGlobal Head of Beauty & Personal Care ResearchEuromonitor International

Jean-Luc GuichardManager Busines Development, Health & Nutrition EuropeGelita

Gladys Ouédraogo Ph.D, Pharm.D. Scientific OfficerL’Oréal Research & Innovation

Alain MavonSkin Research DirectorOriflame Cosmetics AB

Dominique DesjeuxAnthropologist Professor Paris Sorbonne Cité

Sinan YukselHead & Shoulders EMEA & Digital Marketing, CEE Hair Care PortfolioProcter & Gamble

Roberto LeonardiFormer R&D Director Raw Materials, Analytics and Quality AssuranceRevlon

Elizabeth Angles D’AuriacDirector Marketing EMEASephora

Alexandra SoubrierDigital Marketing Services, General Manager, Marketing Analytics, Unilever

Paul HowellsVP R&D PackgingUnilever

Jan MihmCo-Founder USLU Airlines

Joy ChenCEOYES TO, inc

Celia DelahalleMarketing & Communication DirectorYves Rocher


Wednesday 21 May 19:30 - Arrival and registration. Join us for drinks and network wth

fellow attendees & speakers.

Thursday 22 May

Thursday 22 May

9:00 - Chairman’s WelcomeSteve Gibbons, Managing Director, Dew Gibbons + Partners

9:15 OPENING KEYNOTE: CREATING SUCCESSFUL PRODUCTS IN THE CONSUMER FOCUSED ERASocial anthropology is being used to understand how an individual’s daily interactions in their social networks is essential for brands to identify their target market. For example an individual is not alone because he or she lives with other family members, their friends, and their colleagues - so that means buying something is also the result of a collective process, based on “pre-digital networks” and digital networks. By focusing on how the consumers’ decision-making process begins before the final product possession, this will create a successful product. This presentation will highlight four key points:• Invention at the R&D level - brand competition vs. consumer con-

straints• Exploring innovation as a social process - from R&D to marketing• Viewing reception of innovation in the domestic space• Discussing how consumers use all objects: recycling vs. disposalDominique Desjeux Anthropologist Professor Paris Sorbonne Cité

9:45 INNOVATING THE OMNICHANNEL CLIENT BEAUTY EXPERIENCE• Understanding the challenges of a coherent omnicanal experience• Driving innovation to build client experienceElizabeth Angles D’Auriac, Director Marketing EMEA, Sephora

10:15 MAXIMISING OPEN INNOVATION THROUGH PARTNERSHIPS• Identifying and selecting the right partners effectively• Driving open innovation by setting goals and guidelines for supplier

and partner relationships• Advancing R&D efforts, minimizing costs, meeting demands and co-

creating products with external partners• Encouraging and uncovering fresh ideas by partnering with universi-

ties and new talentElisabetta Ricci, VP Regional Marketing Europe, Elizabeth Arden.

10:45 Networking Coffee Break and

11:15 INNOVATING & POSITIVELY IMPACTING YOUR BOTTOM LINE THROUGH EMERGING TRENDS• Take advantage the latest trends to differentiate and refresh

your brand• What is the next big thing?Celia Delahalle, Marketing & Communication Director, Yves Rocher 11:45- FROM YES TO CARROTS TO YES TO NATURALS • From YES TO Carrots to YES TO Naturals• YES TO road trip to success and the position of natural products in

the global market • Combining innovation, branding and digital marketing to gain a com-

petitive advantage in an extremely competitive beauty market. • Meeting new ingredient and product demands as consumers are

increas ingly savvy and well informed.Joy Chen, CEO, Yes To, Inc.

12:15- ADVANCING TECHNOLOGY TO BETTER CONNECT WITH BEAUTY CONSUMERS ONLINE• How you can leverage online and mobile platforms to extend shopping

experiences• Utilizing technology to enhance emotional connections and humanize

the brand with the consumer • Building relationships and maximizing one-on-one conversations with

customers• Talking with your consumers online to create the most effective and

engaging advertisements and marketing campaigns Alexandra Soubrier, Digital Marketing Services, General Manager Market-ing Analytics, Unilever

12: 45 Networking lunch

14:00 EXAMINING THE HOTTEST & LATEST MARKETING TRENDS• Investigating trends in both the online and offline landscape that af-

fects digital efforts and marketing to shoppers• Discussing how you can effectively reach and market to today’s global,

demanding and connected consumerSinan Yuksel, Head & Shoulders EMEA Regional Brand Manager & EMEA Hair Care Marketing Capability, Procter & Gamble

14:30 THE FUTURE IS NOW: HOW THE BEAUTY INDUSTRY CAN BENEFIT FROM DIGITAL CAMPAIGNS• Assessing changes in the digital landscape in order to proactively

capitalise future sales and marketing opportunities• Understanding shifts in entertainment and media creation, and where

they create new opportunities for brands• Adapting to the monetization of social media- Connecting with the

vlogger, a.k.a. the “Beauty Editor for the digital era”• Leveraging user generated content to extend brand reach & credibility

& exploring opportunities for always on shopping in a multi-device world

Valerie Hoecke, VP Digital Experience & Commerce, LVMH, Benefit Cos-metics

15:00 BEAUTY FROM WITHIN WITH VENSOL®• Significantlyimproveswrinkles,skinelasticityandmoisture• CounteractsthecausesofskinaginginthedermalskinlayerJean-Luc Guichard, Manager Busines Development, Health & Nutrition Europe, Gelita

15:30 Networking Coffee Break and Exhibition

16:00 NEW TECHNOLOGIES & ACTIVE INGREDIENTS: PLANT STEM CELLS & SUSTAINABILITY • Critically analysing the sustainability benefits and accompanied chal-

lenges and limitation • Future outlook for plant stem cells in cosmetics Alain Mavon, Skin Research Director, Oriflame Cosmetics AB

16:30 BUILDING TRUST: UTILISING INNOVATIVE TECHNOLOGIES THAT SERVE CUSTOMER NEEDS WHILE EASING SAFETY CONCERNS• Non-animal approaches• Using alternative/predictive methods to support innovation• Anticipating the safety and effectiveness of productsGladys Ouédraogo, Scientific Officer Research & Innovation, L’Oreal

17:00 DEVELOPING GREEN & SUSTAINABLE PACKAGING• Addressing consumer confusion of sustainable packaging to clearly

communicate and translate your strategy• Displaying your sustainable initiatives and attributes of products

clearly on packaging• Determining the credibility of your brand and authenticity of your

sustainable / green offerings to consumers who are becoming more educated

• Balancing marketing and sustainability objectives effectivelyAnagnosti Tsoukala, Head of Sustainability, Apivita


Thursday 22 May (continue)

17:30 CONSUMER CENTRIC PACKAGING DESIGN FOR BRAND SUCCESS• Translating the brand identity of personal care brands such as Dove

or Lynx into creative and efficient packaging design to ensure right packaging solutions are delivered

• Achieving a holistic package design that reflects main brand values and satisfies consumer needs

• Investing in a consumer-centric approach to packaging design and in-novation that builds trust in new brands and adds value to established ones

Paul Howells, VP R&D Packaging, Unilever

18:00 End of the day

19:30 Registration for the Awards Dinner & Networking Reception

20: 00 Dinner20: 30 AWARDS CEREMONY

Nominate the Leader who inspires you the most! Nomination deadline 20th of April 2014. www.leaderoftheyearaward.com

“Meeting a lot of people is easy, but meeting the right people

is the challenge and that’s what innoCos is for us”

Kurt Gasser, USP Solutions.

“At innoCos we really have concrete and clear examples on

how to work to make new innovations”

Sophie Bru, L’Occitane en Provence

This first annual Awards to honor the Most inspiring innovation Leaders of the Year has been created to recognize managers who have significantly contributed to the success of their companies by advancing the spread and the practice of Innovation in the area of Cosmetics and Personal Care Industry.

Come to the event and stay for the EXCLUSIVE, one-of-a-kind experience:Leader of the Year Awards Ceremony and Dinner Reception by Global Cosmetics Community.

EDITION LOCATION

2014 2nd annual Beauty 2.0 NYC, USA2014 5th annual innoCos Europe Rome, Italy2013 1st annual innoCos Beauty 2.0 Paris, France2013 2nd annual innoCos USA NYC, USA2012 4th annual innoCos Europe Nice, France2011 1st annual innoCos USA NYC, USA2011 3rd annual innoCos Europe Geneva, Switzerland2010 2nd annual innoCosmetics Europe Paris, France2009 1st annual innoCosmetics Europe Berlin, Germany


Friday 23 May

8:45 - Chairman’s Welcome 9:00 UTILISING INNOVATION & DRIVING YOUR BRAND IN EMERGING MARKETS• Full fledge organization vs.outsourcing• The paradigm of third party sales intermediaries• Understanding the need for transparency when you are collaborating

on a projectVeronique Stephan, Sales & Business Development Director, Johnson & Johnson

9:30 UNCOVERING THE LATEST DEVELOPMENTS IN NEW INGREDIENTS AND FORMULA TECHNIQUES• Creating a one product for all through innovative ingredients and

formulations• Fulfilling consumer needs and meeting product claims• Ensuring the marketing, NPD, innovation and R&D team works closely

together to increase time-to-market and product successRoberto Leonardi, Former R&D Director Raw Materials, Analytics and Quality Assurance, Revlon

10::00 A RETAILERS REVENUE DREAM: CREATING AN ENTIRE NEW BEAUTY CATEGORYIn this session we will hear how uslu airlines has made airbrush makeup retailable - from a pro tool to a bathroom standart. uslu airlines has yielded the retailer over €500 per customer tickets, which has been impossible to be achieved with any other colour cosmetic category before and also builds a firm relationship with the customer for repeat sales. The user experience is habit forming. Like a drug, just without the negatives or the police. The ‘Nespresso brand’ of cosmetics (in the making). Jan will discuss how 2014 will see the the relaunch of this revolution after 6 years of development...Jan Mihm, Co-Founder USLU Airlines

10:30 THE BEAUTY RETAIL REVOLUTIONBEAUTY CUBE has been conceived in a post-digital environment, not to ex-ist only in a physical space – but by merging the divide between the ‘virtual’ and ‘physical’ space. At BEAUTY CUBE, the customer cannot be sure ‘where’ things happen, finding his/herself in an intuitive, flowing ‘meta-space’.This design of BEAUTY CUBE extends beyond the divide between the ‘shop’ and ‘editorial content’, as products are ‘stretched’ to bear a bigger meaning beyond themselves, and content is not ‘isolated’ as merely an addition or as an accessory to a product. This presentation highlights:• Integrating a retail/e-commerce within the new patterns in percep-

tion and consumption in the post-digital era• Upcoming innovations in content/editorial creation, lineup and retail

editingCruz Calvo, Founder Beauty Cube

11:00 Networking Cofee Break and Exhibition

11:30 CAPITALISING ON THE EVOLVING PREMIUM/LUXURY BEAUTY MARKET• Understanding how the premium market is shaping up in developed vs

emerging economies • Investigating industry crossover, such as fashion and beauty, and how

you can maximise these for new business ventures • Exploring key opportunities across different beauty segments and

future potentialIrina Barbalova, Global Head of Beauty & Personal Care Research, Eu-romonitor International

12:00 BRAND BUILDING INNOVATION IN A CHANGING WORLD• The importance of innovation in gaining a competitive advantage • Contemporary innovation programs of Coty • Case studyLes Smith, Senior Vice President R&D, Coty

12.30 - Networking lunch

14.00 Rome Trend Walk: focus on inspiration & design in everyday objects and spaces. * This program is currently being updated with new speakers and topics and some sessions may be subject to change.*

This exclusive programme delivers two days of business and social network-ing alongside an inspiring and insightful agenda featuring leading experts from cosmetics and personal care industry. We rely extensively on industry research to provide practical platforms where executives can learn, network and benchmark themselves against their peers. If you are interested in speaking at innoCos Europe, Rome, 21-23 May 2014, email [email protected]

Thank you.

innoCos would like to thank all who have assisted with the research and preparation of this event. In particular the speakers, sponsors and media partners who have supported the event through direct contribution. For further information, please refer to our website www.innocosevents.com

“Rome is not a model for good urbanism and it works beautifully. It has the confidence of history and the romance of good taste,

which allows it to break any code of urban quality of life. And it’s precisely this arrogance that makes it so alluring.”

Hugo Macdonald, design editor, Monocle.


21-23 May 2014 InnoCos EuropeAldrovandi Villa Borghese, Rome Via Ulisse Aldrovandi, 15, 00197 Roma , Italy

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Documents

marketing analytics

maximising open innovation

predigital networks

social process

social networks

rd level brand competition

collective process

coherent omnicanal experience