2017212-633-0185meatpacking-district.com@MeatpackingNY

Meatpacking District 32 Gansevoort Street, 5th Floor New York, NY 10014

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Welcome to the Meatpacking District.

Brimming with a variety of businesses across technology, fashion, design, food, hospitality, arts and culture, this vibrant and nuanced area of Manhattan is an ever-evolving neighborhood. The changing face of the district has been the predominant theme of the area for a while now. The projects that you see are part of both public works and private development, and most will be completed over the next two years.

Deeply engaging and immersive consumer facing storefronts are moving in alongside traditional retail, creating an unparalleled experience for those walking through the area. By offering visitors an interactive and layered shopping experience, the district is fast becoming the most dynamic and talked about street level destination in New York City. From Samsung 837 to Kola House and Intersect by Lexus and with pop-ups like last summer’s hottest ticket “The Museum of Ice Cream,” the district continues to prove that it is the place for cutting edge experimental ventures and creative exploration.

As change swirls around us, we continue to grow by providing unique programming and activations, drawing out partnerships, collaborations, and honest discussion and bringing art to the streets. We do this while keeping the dynamic spirit of our community strong and at the forefront of everything. If you were asked to describe the Meatpacking District this past year, most might say

“under construction”or “in transition.” I would like to offer up “resilient.”

While the demands on the area have been numerous and at times overwhelming, this community continues to persevere and rises to meet challenges head on. I am confident that on the other side of the jersey barriers, mesh and fencing, our future is even brighter.

DEAR MEATPACKING DISTRICTFriends & Neighbors

Lauren B. DanzigerExecutive Director

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BY THE NUMBERSApril 2016 – April 2017

14,763,727

45,253

ANNUAL RIDERSHIP ON THE 14TH ST A/C/E/L STOP*

AVERAGE WEEKDAY RIDERSHIP*

DISTRICT INFO

94 7,700,0001,150,0009,000,000

BLOCK FACES HIGH LINE VISITORS

250GROUND FLOOR BUSINESSES** THE WHITNEY VISITORS

1024HOTEL ROOMS CHELSEA MARKETVISITORS

2FOOD HALLS

2CULTURAL INSTITUTIONS

2 + 4COMMUNITY BOARDS

6 + 10NYPD POLICE PRECINCTS

DISTRICT SERVICES 102TRASH RECEPTACLES

30PLANTERS

212TREE PITS

44,113TOTAL GARBAGE BAGS USED

1,784GRAFFITI REMOVALS

24POWER WASHINGS

7,256DAYTIME INTERACTIONS

240,336DISTINCT #MEATPACKINGNY WIFI USERS ***

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SUPPLEMENTAL SERVICESClean. Safe. Beautiful.

For the Meatpacking District, visuals matter. We work to strike a balance between preserving the historic aesthetic of the neighborhood — aged brick, graffitied sidewalks, cobbled streets — while also making sure it is litter-free and safe at all times. Our clean team works 364 days of the year sweeping the sidewalks, changing bags in the litter cans, removing graffiti, and shoveling snow.

In addition, we run a public safety program on Thursday through Saturday from 8pm - 5am and provide landscaping of public areas and tree pits year round.

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ARTECH: ADVENTURES IN ART + TECHNOLOGYConstruction + Vacancy

Mitigation

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A two-month long series of workshops, installations and interactive activities focused on STEAM (Science, Technology, Engineering, Arts and Mathematics), ARTech was the BID’s first foray into vacancy mitigation, taking over an empty storefront and using it to creatively tell a story. By focusing on art and technology, and gearing the effort toward families, we took control of the district’s narrative and established a sense of accessibility by providing the program free of charge. ARTech drove foot traffic and buzz, and generated a lot of positive press.

#ARTechNY

50 articles

30 publications

25,000 RSVPs

15,000 visitors

Children's Museum of the Arts

New York Hall of Science

Jamestown LP

Deutsch

Highlights

Partners

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LOOKING AHEADThe Very Near Future

15th Street looking west. 61 Ninth Avenue on the former site of Prince Lumber will be a 165,000 SF office building designed by Rafael Vinoly Architects. The ground floor retail will be transformed into a Starbucks roastery and coffee experience center.

Gansevoort Street looking west. Gansevoort Row is comprised of 150,000 square feet of commercial space spread over 400' of street frontage on the south side of Gansevoort Street from Greenwich to Washington Streets. Pastis will be reopening in the middle of the block with an Hermes flagship anchoring Greenwich Street.

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14th Street looking west. A redesigned Ninth Avenue with improved pedestrian and vehicular traffic flow and permanent public spaces.

Gansevoort Street and Ninth Avenue looking north. On the right is the edge of the newly redone Gansevoort Plaza and re-cobbled Ninth Avenue. To the left is the completed 9 Ninth Avenue, which will house a flagship Restoration Hardware.

SWEAT SESSIONSCommunity Engagement

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2016

When our annual Classes on the Cobbles moved from stone to grass, The Sweat Sessions was born. In it’s inaugural year as the home to the city’s best summer-long al fresco fitness and wellness program, Hudson River Park’s 14th Street Park welcomed over 3,500 people throughout the season. Nearly every Tuesday from May through August, top studios and renowned brands such as Lululemon, Model Fit, Bari Studio, Dance Body, Exhale and Uplift taught free 45-minute classes. Modalities included boot camp, yoga, barre, boxing technique, meditation, dance cardio and more. Post-workout, attendees “cooled down” at district newcomer Samsung 837 over healthy bites and hydrating sips from area restaurants.

2017

The 2017 season runs on Tuesdays from May 9 - August 29. For the schedule and to RSVP for a spot on the lawn, visit thesweatsessions.splashthat.com. More classes will be added regularly throughout the summer.

Hudson River Park’s 14th Street Park10th Avenue between 14th and 15th Street#thesweatsessions @meatpackingny

Sweat SessionsMay 9 — August 29

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OPEN MARKETNeighborhood Block Party + Fundraiser

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The district’s signature fundraiser and celebratory block party returned to Highline Stages on March 9, 2017. At this fourth installment, guests ate and drank from top bars and restaurants, danced to jams spun by Theophilus London and Coco & Breezy, and shopped area boutiques at sample sale prices. Four district icons served as co-chairs for this year’s event: Diane von Furstenberg, Founder and Co-Chairman of DVF, Andrew Rosen, Founder and CEO of Theory, Gary Kline, Co-Owner and CEO of Highline Stages; and Mazdack Rassi, Co-Founder and Creative Director of Milk.

Open Market raises funds for the betterment of the Meatpacking District. This year’s proceeds were earmarked for 14th Street capital improvements.

708 attendees

6800 beverages served

$500 retail value of VIP gift bag

55 participating brands

32 food + beverage booths

11 retail booths

8 items auctioned off

4 raffle prizes

Samsung 837Intersect by Lexus Highline StagesNY Magazine

Highlights

Partners

FY17 EXPENSE BUDGETJuly 2016 – June 2017

FY18 EXPENSE BUDGETJuly 2017 – June 2018

$130,000

$120,000

$500,000

$482,000

$398,000

$463,000

$854,000

$855,000

$60,000

$90,000

$200,000

$100,000

WIFI

WIFI

MARKETING + PR

NEIGHBORHOOD PLANNING

PROGRAMMING + EVENTS

MARKETING + PROGRAMMING

GENERAL + ADMINISTRATIVE

GENERAL + ADMINISTRATIVE

PUBLIC REALM

PUBLIC REALM

CAPITAL MAINTENANCE

CAPITAL MAINTENANCE

6%

6%

9%

5%

3%

4%

23%

23%

40%

40%

19%

22%

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LEADERSHIPBoard Members and Staff

BID Board of Directors

Paul Pariser* Taconic Investment Partners, Chairman

Cliff Meilman* Meilman Family Real Estate, First Vice Chair

William Floyd Google, Second Vice Chair

Jonathan Iger* Sage Realty, Treasurer

Jared Epstein* Aurora Capital, Secretary

Michael Achenbaum Gansevoort Hotel Group

Jane Carey Whitney Museum

Gonzalo Casals The High Line

Pierre Antoine Dourneau Soho House

Greg Gushee Related Companies

Jim Jasper Resident

Jeffrey Jones Little W 12th Street Realty

Gary Kline* Highline Stages/CECO

Cheryl Kupper IAAC Rep North

Luisella Meloni* DVF

Thomas Nakios Lilla P

Brad Pascarella Community Board 4

Donna Raftery Resident

Mazdack Rassi Milk Studios

Kevin Rockey The Standard, High Line

Stuart Romanoff* Romanoff Equities

Andrew Rosen* Theory

Frederica Sigel Community Board 2

Elaine Young IAAC Rep South

John Wilson Jamestown LP

Goverment Officials

Greg Bishop NYC Department of Small Business Services

Scott M. Stringer Comptroller, City of New York

Gale Brewer Manhattan Borough President

Corey Johnson Councilmember

MPIA Board of Directors

Neil Bender William Gottlieb Real Estate

Doug Eisenberg Eisenberg + Baum

Jake Elghanayan TF Cornerstone

Annie Washburn

Staff

Lauren Danziger Executive Director

Jeffrey LeFrancois Ops + Community Affairs

Amy Tse Neighborhood Engagement

Cate Roepke Marketing + Office Admin

* Denotes member of the MPIA board.

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