2021 fall/winter visual merchandising
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VISUALMERCHANDISINGInspire with just a glance. At Ruffwear, we’re excited
to offer solutions for your retail space to convey the
passions behind our performance dog gear. We’re
telling stories, and enticing with color and imagery,
to bring our visual merchandising alive with every
season. Create a positive customer experience with
tailored assortments that speak to shoppers’ needs
and with visuals infused with the wonder of being in
the great outdoors with your dog.
We’re delivering a fresh Visual Merchandising Kit each season to help our Retail Partners tell new stories, try new product, and engage customers.
It’s an easy way to bring your Ruffwear product assortments alive and create a positive customer experience with inspiring visuals that spark interest.
The kits are tailored to support our seasonal product launches, with:• New Confluence™ Collar Header (24”, 36”, or 48”)• New Confluence Collar to try out and keep• Confluence Collar Double Sided Product Card & Clip• Collar Size Chart• Measuring Tape• 10 Ruffwear Stickers
HOW TO GET IT:Enroll by July 23rd. $50 for a 12-month subscription delivers a Vista Merchandising Kit to your store each season (one in Fall/Winter, one in Spring/Summer).Next enrollment opportunity is December 1-31.
WHEN YOU’LL GET IT:FW21 Vista Kits will deliver the week of the Confluence Collar product launch, August 25th.
To enroll, contact your sales rep or email [email protected].*Subscription offered for single store locations only.
VISTAMERCHANDISING PROGRAM
VISTAMERCHANDISING PROGRAM
VISTAMERCHANDISING PROGRAM
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BECOMINGWe’re in a constant state of change. As
Explorers, we seek new experiences
to better understand ourselves and the
world around us. We test our limits to find
out where they are (or perhaps discover
that they’re not where we thought they
were). We step into discomfort because
we know that learning, growth, and
healing happen when we allow ourselves
to be vulnerable, and to look at the world
from different perspectives. We release
beliefs and judgments about ourselves,
others, and our world, freeing ourselves
to imagine things differently. We grow.
We adapt. We transform. We become.
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PERMANENT STRUCTURES
Leash & Collar DisplayTop: 24” wide x 10” high x 6.5” depth
(61 x 25 x 16.5 cm)
Bottom: 24” wide x 3” high x 11” depth
(61 x 8 x 28 cm)
Peg hooks included
Fits into slatwall and pegboard
* Merchandise not included
$99.00
Multi-Category Display24” wide x 48” high (+10” Header) x 22” depth
(61 x 122 (+25) x 56 cm)
Included: Fixture, header, cross arms, peg hooks, peg arms, and shelf
Display comes unassembled with assembly instructions
*Merchandise not included
$360.00
7888-783-3932
Multi-Use Stand30” wide x 30” depth x 48” high
(76 x 76 x 122 cm)
Dimensions include hooks on
* Merchandise not included
$160.00
Poster Stand16” wide x 16” depth x 48” high
(41 x 41 x 122 cm)
* Poster ordered separately
$61.00
PERMANENT STRUCTURES
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PERMANENT STRUCTURES
Ruffwear Shelf Display24” wide x 10” depth x 3” high
(61 x 25 x 8 cm)
Fits into slatwall and pegboard
$61.00
Ruffwear Tray Display5.5” wide x 10” depth x 6” high
(14 x 25 x 15 cm)
Accomodates:
The Beacon™ Safety Light (11 units)
Trail Runner™ Bowl (18 units)
Stash Bag™ (6 units)
Gnawt-a-Cone™ (4 units)
* Merchandise not included
$30.00
9888-783-3932
Ollie POP & Ollie POP Base
Ollie POP: 26” wide x 17” high x 6” depth (66 x 43 x 15 cm)
Fits into slatwall or Ollie POP Base
Ollie wears XS Apparel, XS-S Harness or Pack, and
2” boot
Ollie POP on Base: 26” wide x 20” high x 6” depth (66 x 50 x 15 cm)
Ollie POP: $60.00
Ollie POP Base: $35.00
Ollie POP
Ollie POP with Base
Product Card Arm7” wide x 5” high x 8” depth (18 x 13 x 20 cm)
Fits into slatwall and pegboard
* Product Card ordered separately
$20.00
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PERMANENT STRUCTURES
Boot DisplaysPolar Trex™, Grip Trex™, Summit Trex™
10.5” wide x 6” high x 2.5” depth (27 x 15 x 6 cm)
Included: Product Card and one boot
Fits into slatwall and pegboard
$25.00
Otis POP Stuffed Mannequin30” wide x 25” high x 9” depth
(76 x 63.5 x 23 cm)
Mannequin wears size Small
* Merchandise not included
$75.00
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SEMI-PERMANENT STRUCTURES
Semi-Permanent Free Standing Display26.6” wide x 46.1” high (+ 12” header) x 24” depth
(+ 8” pegs) (68 x 117 (+ 30) x 61 (+20) cm)
Included: Fixture, header sign, 21 pegs
Display comes unassembled with assembly instructions
Display is crafted from Falconboard® and is 100% recyclable and pegboard made from recycled material and can also be recycled
* Merchandise not included
$140.00
Tray DisplaysTwo versions:
The Stash Bag™ (holds 9 units)
The Beacon™ Safety Light (holds 18 units)
16.5” wide x 12” high x 7.5” depth (42 x 30 x 19 cm)
Included: Tray base and header graphic
Display comes unassembled with assembly instructions
Display is crafted from Falconboard® and is 100% recyclable
* Merchandise not included
$15.00
The Beacon™
Safety Light
The Stash Bag™
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SIGNS
Overcoat Fuse™ Graphic8.5” wide x 11” high (22 x 28 cm)
* Includes Command Strip
$15.00
Home Trail™ Hip Pack Graphic7” wide x 7” high (18 x 18 cm)
$15.00
15888-783-3932
Fall/Winter 21 Seasonal Poster22”wide x 28” high (56 x 71 cm)
$20.00
* Poster stand sold separately
SIGNS
Mountains
Waves
Waves Backdrop Header &Mountain Backdrop Header48” wide x 13” high (122 x 33 cm)
$30.00
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SIGNS
Ruffwear Logo/Trail Tested Promise Header Sign (Double-Sided)
24” wide x 6.5” high (61 x 16.5 cm) $12.00
36” wide x 9.75” high (91 x 25 cm) $12.00
48” wide x 13” high (122 x 33 cm) $18.00
* Includes Command Strips
Category Header Signs (Double-Sided)
24” wide x 10” high (61 x 25 cm) $15.00
48” wide x 12” high (122 x 30 cm) $25.00
Apparel
Boots
Harness
Double-Sided
* Includes Command Strips
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Product CardsSee order form for available styles.
7” wide x 5” high (18 x 13 cm)
Includes mini clamp and compatible with Product Card Arm, ordered separately
$2.00
Size ChartsSee order form for available styles.
5” wide x 7” high (13 x 18 cm)
$5.00
Measure across widest part of front and back paws when bearing weight
In between sizes: Choose the smaller size
1.5 in (38 mm)
1.75 in (44 mm)
2.0 in (51 mm)
2.25 in (57 mm)
2.5 in (64 mm)
2.75 in (70 mm)
3 in (76 mm)
3.25 in (83 mm)
Boot Size Chart
XXXS: 9-13 in (23-33 cm)
XXS: 13-17 in (33-43 cm)
XS: 17-22 in (43-56 cm)
S: 22-27 in (56-69 cm)
M: 27-32 in (69-81 cm)
L/XL: 32-42 in (81-107 cm)
* XXXS size is only available for the Hi & Light™ Harness
Measure around the widest part of rib cage
Harness Size Chart
SIGNS
* Product cards for Fall/Winter 2021’s new gear will feature graphics of product on dogs. Product cards for in-line gear will be updated with new graphics on a rolling basis.
19888-783-3932
MISC
Measuring TapeMeasuring Length: 60” (152 cm)
$1.00
Paw Measurement Chart Tear Sheet6” wide x 6” high (15 x 15 cm)
Each pad includes 50 sheets
$6.00
www.ruffwear.com
Ruffwear® Promotional Sticker2” wide x 3” high (5 x 8 cm)
AUTHORIZED DEALER
Ruffwear® Dealer Window Sticker5” wide x 6” high (13 x 15 cm)