2021 Advertising KitContact:

Publishing Services Coordinator advertising@healthaffairs.org

(301) 347-3942

mailto:advertising@healthaffairs.org

Health Affairs serves as a high-level, nonpartisan forum to promote analysis and discussion on improving health and health care.

Among its products is the leading peer-reviewed journal called the “bible of health policy” by The Washington Post and a “pre-eminent” blog according to the New York Times. Health Affairs also produces newsletters, policy briefs, multi-media, and content collections.

Health Affairs is the indispensable guide for decision-makers interested inhealthcare and a vital resource for health policy professionals.

Publishers Liability for AdvertisementsThe publisher assumes no liability for any special, indirect, or consequentialloss or damage occasioned by the failure of any advertisement to appear due to any cause whatever, nor does it accept liability for errors in any advertisement published, nor for its failure to appear on any specific date. Health Affairs does not guarantee results.

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Journal Subscriber Professions

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Journal Subscribers At-A-Glance

Audience

Professional Profile:» 47% have C-suite titles» 64% are decision makers and

influencers at their organizations» 16% have self-identified as

medical doctors

Demographic Profile:» 58% female, 42% male

For nearly four decades, leaders and influencers across government and the health industry have relied on Health Affairs for its premium peer-reviewed content, news coverage, analysis, and commentary.

Our influential audience includes government health leaders/policy makers, hospital and insurance executives, researchers, physicians and other corporate leaders who drive the future of their organizations.

With readers in over 230 countries

and territories, Health Affairs has

an unparalleled reach in the health

policy reporting arena.

Policy impact - Read and cited by US administration officials and ministry of health leaders around the globe.

Chief Justice John Roberts cited Health Affairs in the historicdecision on the Affordable CareAct.

Visibility – Referenced in over250 media outlets/issue.

Influence – A top-ranked journal in impact factor according to Thomson Reuters Journal Citation Index.

Impact & Influence

60% of subscribers have been in their field for more than 15years.

100% of subscribers find our content vital to their job.

Engagement & Experience

30% of subscribers have been subscribers for more than ten years.

Over 1,300 digital institutional site licenses.

More than 6 million visitors to the Health Affairs website every year.

Loyal Audience

Reach

Issue Date Theme Issue Closing Date Materials DueDecember 7, 2020 Climate & Health November 12, 2020 November 5, 2020

January 5, 2021 COVID-19 Vaccines & Treatment Cluster December 15, 2020 December 8, 2020

February 1, 2021 Vital Directions Cluster January 15, 2021 January 8, 2021

March 1, 2021 February 12, 2021 February 5, 2021

April 5, 2021 March 15, 2021 March 8, 2021

May 3, 2021 April 13, 2021 April 6, 2021

June 7, 2021 May 11, 2021 May 4, 2021

July 6, 2021 Boarder Health & Immigration June 15, 2021 June 8, 2021

August 2, 2021 July 13, 2021 July 6, 2021

September 8, 2021 August 10, 2021 August 3, 2021

October 4, 2021 Perinatal Mental Health Cluster September 14, 2021 September 7, 2021

November 1, 2021 October 13, 2021 October 6, 2021

December 6, 2021 November 12, 2021 November 5, 2021

Themed Issues & Editorial DatesEvery year, Health Affairs publishes special in-depth, themed reports on vital topics in health and health care policy. These special issues are recognized for their comprehensive analysis and authoritative information.Please note: Advertising is not available in every issue. Topics of regular issues vary, but generally focus on cost, quality, & access.

PodcastAdvertisingHealth Affairs launched its podcast program in October 2020 and its audience of health care policy enthusiasts and influencers is growing. Since the podcast began the number of monthly episode downloads has steadily increased. The host of “A Health Podyssey,” Health Affairs Editor-in-Chief, Alan Weil, dives into topics such as telehealth, opioid addiction treatment, and the impact of climate on health.

Features & Benefits» The catalogue of Health Affairs podcasts is growing with

“Narrative Matters,” a deep-dive of our popular journal article series and “Health Affairs: This Week” which features editors and health policy thought leaders who discuss the week's most pressing health policy news

Reach our engaged audience of “Health Affairs: This Week” with an 80% completion rate and “A Health Podyssey” with a 66% completion rate

»

» Submit recorded 15-30 seconds long advertisements that will permanently live at the beginning or the middle of episodes

Another option is to send us a script for your advertisement to be read by one of our podcast hosts to our listeners

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Website AdvertisingStrategically placed with our premium editorial content, digital advertisingis the perfect way to engage our dedicated readers.

Features & Benefits» Your choice of ad placement on the website across the

home page, blog pages, digital journal pages, or run of the entire site

» Exclusive Blog, Journal, and Newsletter sponsorship opportunities available

» More than 12 million unique visitors annually across the Health Affairs suite of products

» On average, the site receives more than one millionunique visitors and has more than 1.2 million viewsmonthly

» Our Blog package offering, which includes the main blog page and all of the related blog pages, has the most traffic for advertisers

BlogOpportunitiesOur Branded Posts are featured alongside our blog pages with more than 430,000 monthly readers and nearly 40,000 dedicated followers.Branded Posts have an average of 650 readers, more than 3 minutes on the page, and a significant scroll depth per post. Health Affairs can help you craft the perfect messageto resonate with our audience.

A Blog Series is a great fit for organizations with upcoming conferences or article series covering a vital health care policy topic. Health Affairs editorial staff review Blog Series proposals and articles are reviewed for timeliness, health policy relevance, originality, and constructive commentary.

Features & Benefits» Combine your Branded Post purchase with premium

add-ons such as discounts on other advertisements and promotional social media posts for a greater impact

» All posts are summarized in the Health Affairs newsletters reaching a combined 71,000 subscribers of Health Affairs TODAY and Health Affairs Sunday Update

» Branded Posts are prominently featured on the blog pages for a week

» Blog Series remain indexed on the site as part of the archived literature, have a landing page, and have a unique search term

“That’s what we love about Health Affairs—real-world people read it and discuss it too, not just academics.”

– Ian Spatz, Senior Advisor, Manatt Health Solutions

Email NewsletterAdvertisingPlace your brand in front of decision-makers in the health arena

with Health Affairs TODAY, and Health Affairs Sunday Update, our

weekly update.

Coordinate upcoming initiatives and events with the newsletters’

schedule of topics we explore through the lens of health and health

care policy. Upcoming 2021 special newsletter topics include Asian

American History month, LGTBQI Pride month, and Immigrant

Health month.

Features & Benefits» Your choice of a prominent banner ad or a text paragraph falling

within the Health Affairs content

» Exclusive sponsorship opportunity with your organization’s name in the subject line and two opportunities within the content of the newsletter highlighting your brand in depth

» With 38,000 recipients of Health Affairs TODAY and 71,000 recipients of Health Affairs Sunday Update, a week-long ad will grab the attention of health care policy leaders and enthusiasts alike

» Health Affairs newsletter have a 2% overall click-through rate and a 17% open rate

Email Blast AdvertisingGet in front of our captivated email audience with a custom email blast to our dedicated list or a banner ad on themonthly journal emailed Table of Contents (eTOC).

Features & Benefits» More than 13,000 opt-in recipients can read about your event,

program, or job opportunity with a customized email blast

» The eBlast is ideal for a single call to action with a 20% open rate and 2% click through rate

» The electronic Table of Contents (eTOC) goes out to more than 22,000 recipients upon the release of the latest Health Affairs journal issue

» With a 24% open rate, your eTOC ad will be seen by health policy professionals all over the country

Print Advertising

*Source: 2015 Temple University and USPS Report: Enhancing the Value of the Mail: The Human Response

“Health Affairs is the one indispensable source of trusted information for health policy makers.”

– W. David Bradford, Ph.D.Busbee Chair in Public Policy

Department of Public Administration & PolicyUniversity of Georgia

Features & Benefits» More than 3,500 print recipients place a high value on the Journals

quality content and find the publication vital in their professional lives

» The easy-to-read format of the hard copy journal is passed along to colleagues (2.5 readers/avg. issue), and has a long shelf life

» With a high recall and engagement rate, print is one of the best channels to build brand awareness*

» Print advertisements include premium options such as cover sheets, bellybands, and ride-alongs

Health Affairs is the go-to, must-read print resource for government

health leaders, researchers, academics, health industry decision

makers, consultants, and investment analysts. Align your ad with our

premium content to influence our highly-engaged, loyal readers.

Slide Number 1AboutAudienceWith readers in over 230 countries and territories, Health Affairs has an unparalleled reach in the health policy reporting arena.Themed Issues & Editorial DatesPodcast AdvertisingWebsite Advertising“That’s what we love about Health Affairs—real-world people read it and discuss it too, not just academics.”�Email Newsletter AdvertisingPlace your brand in front of decision-makers in the health arena with Health Affairs TODAY, and Health Affairs Sunday Update, our weekly update. ��Coordinate upcoming initiatives and events with the newsletters’ schedule of topics we explore through the lens of health and health care policy. Upcoming 2021 special newsletter topics include Asian American History month, LGTBQI Pride month, and Immigrant Health month. Email Blast AdvertisingPrint AdvertisingSlide Number 12Podcast Advertising Specifications and Rates2021 Digital RatesAdvertising Digital SpecificationsHealth Affairs Messages2021 Journal Print RatesPrint Advertising Specifications2021 Advertisement Package RatesSlide Number 20