2020 - super floral · 2019. 10. 21. · the leading magazine and book publishing company in the...
TRANSCRIPT
Media Kit
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The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing the needs of the global floral industry. Home to Florists’ Review, Super Floral and Canadian Florist magazines, as well as to Florists’ Review Bookstore. We believe in reaching floral professionals with the information they seek, wherever they consume it.
Harness the power of modern multi-channel
marketing rooted by the credibility of 18,850
print subscribers and 100+ years of history.
Print publishing has the highest ROI of any
media type.
10,306 Subscribers1,761 Email Subscribers
4,800 Subscribers2,200 Email Subscribers
7,808 Subscribers15,013 Email Subscribers
93% of Florists’ Review subscribers report taking action as a result of reading our Magazine
We tout active Facebook followers across 45+ countries, enjoy our content in 43 languages
19k+ total email subscribers with an avg open rate of 18%, & outstanding unsubscriberate of less than 0.5%
P L AT F O R M S
S O C I A L M E D I A
Brands: Florists’ Review | Canadian Florist | Super Floral
FA C E B O O K
Female75%
65% FacebookFollowers 35+
FR: 22.5kSF: 2.3kCF: 4k
BroadestReach
P I N T E R E S T
130.6kMonthly Readers
50%35 or Under
66% of the pinterest audience falls into bridal “affinity”
T W I T T E R
26% of FR followers have $1mil+ net worth
14.8kFollowers
Male25%
I N S TA G R A M
Female80%
35.6kFollowers
International Audience Outside United States
56%
Age 34 or Under
42%
YO U T U B E
14.4kSubscribers
3.4 Milliontotal views
Subscribers42% US
50%are age 45+
The take away: Floral Customers are changing how they make purchase decisions in an industry poised for growth.
M A G A Z I N E S
FR: 8k SF: 10k CF: 5k
Above 5554%
E - M A I L
FR: 15k SF: 2k CF: 2.2k
Below 4050%
W E B S I T E S
New Research Coming
Below 4050%
96% of the audience has home decor “affinity”
Sources: U.S. Bureau of Economic Analysis, Statistics Canada, Society of American Florists, MNI, Aimia, UPS
F LO R A L I N D U S T R Y AU D I E N C E
currently operate in the United States
13,000 florist shops
Each year florists in Canada generate revenue totalling at least
$750 million dollars
Floriculture sales at all retail outlets in the US reached a total of
$30.8 billion in 2016
The US makes upof total global flower sales
15%
have a high appreciation of flowers 73 percent of Americans
floral wholesalers currently operate in the US503
The Canadian floral industry exportsover $109 million a year and of that
98% goes to the US
Only 11% of total millennial purchases occur in store
54% of baby boomers watch videos online
We All ReadBoomers read 9.2 magazines monthly, GenX avg 9.1, & Millennials avg 8.9
of Millennials find online content useful in making purchasing decisions
83%
more likely to share content on social media than any other demographic
Baby boomers are 19%
of Gen X uses the internet to research businesses72%
are willing to promote products or services through social media in exchange for rewards
44% of Millennials
Editorial SponsorshipE N H A N C E D E N G A G E M E N T
We offer creative, client-focused opportunities including sponsored contests, how-to’s, florist profiles and survey opportunities.
Social MediaP A R T N E R S H I P L E V E L S
Inspire contentcreation and drive
sales through targetedcontest creation.
Create content floristswill save for years to come as useful
learning recources.
Get to know yourcustomer better
and maximize your ROI
Highlight florists driving trends and
inspiring others with your products.
BRAND IMMERSIONPACKAGE
In addition to all of the services in our Social Plus package, you will have access to Floral Influencer generated content curated by Wildflower Media for audience magnification to hard to reach segments. At this level you will also have the ability to sponsor “live” hosted content on Social Media.
Build your Own: Tonneli Grüetter 785.266.0888 x537, [email protected]
SOCIAL STARTERPACKAGE
We will produce a unique flat lay or other style photo set highlighting your product or service. This includes cross posted images on Instagram, Pinterest, & Facebook your content will be tagged, geotagged, hash-tagged. You will be given still images optimized for ease of sharing in your own use.
PLATFORM PLUS PACKAGE
This includes all of the services in our Social Starter package, plus product tags within IG photos sending followers to your site for purchase info through our design of the week. Additionally our brand specialist will custom tailor YouTube optimized video created specifically for you & teaser footage for your use.
Established in 1897, Florists’ Review provides expert floral design inspiration and instruction as well as business management information to traditional retail and wholesale florists, manufacturers, growers and other industry segments around the world.
floristsreview.comEntirely reimagined online home for florists’ review, users can browse old issues, discover new content, sign-up for updates and click through to sponsors.
20 Business Management Ideas for 2020“American Floral Trends Forecast 2020”
AD CLOSE: 10/22MATERIALS DUE: 10/24
Editorial Calendar 2020
JAN
Plant Revival: Jump on the Green Trend with These Cool New Ideas
AD CLOSE: 11/18MATERIALS DUE: 11/20
FEB
Creative Combinations: Blending Flowers, Foliages and Plants in New and Exciting Ways
AD CLOSE: 12/17MATERIALS DUE: 12/19
MAR
Spring & Summer Weddings“American Floral Trends Forecast” Quarterly Update: Wedding Applications“Picture-perfect Weddings Contest” WinnersAD CLOSE: 01/21MATERIALS DUE: 01/23
APR
“Big Apple” Style Big-city Designs, Small-town Charm
AD CLOSE: 02/21MATERIALS DUE: 02/25
MAY
Flowers and FoodFlowers for Restaurants, Food and Drinks2020 “Retail Florist of the Year”AD CLOSE: 03/23MATERIALS DUE: 03/25
JUN
Floral Couture: Bring Wearable Flowers to Your Customers“American Floral Trends Forecast” Quarterly Update: Christmas Applications
AD CLOSE: 04/22MATERIALS DUE: 04/24
JUL
35 Under 35: Recognizing Our Industry’s Up-and-comers
AD CLOSE: 05/20MATERIALS DUE: 05/22
AUG
Fall and Winter Weddings Engineered Weddings: How Top Designers Are Creating Structures to Take Their Businesses to the Next Level
AD CLOSE: 06/22MATERIALS DUE: 06/24
SEP
Corporate Parties and Events
AD CLOSE: 07/20MATERIALS DUE: 07/22
OCT
International Design Influences in Wedding, Event and Sympathy Work
AD CLOSE: 08/20MATERIALS DUE: 08/24
NOV
Getting Ready for Valentines’ Day : The Love Issue!Christmas Trends for 2021Winter Gift Shows Preview
AD CLOSE: 09/21MATERIALS DUE: 09/23
DEC
XX MONTHLY READERS
Print Circulation
XXX online edition subscribers
FOLLOWERS IN 43
COUNTIRIES
reach to a global audience of growers,
retailers, & wholesalers
3,409,768+ VIEWS
YouTube
14,500 subscribers
FLORISTS'REVIEWMAGZINEA creative home for the
floral industry serving
the broader community
of floa
www.FloristsReview.comEntirely reimagined online home for florists
review, users can browse old issues, discover new
content, sign up for updates & click through to
sponsors
WEBSITE RE-LAUNCH
XX MONTHLY READERS
Print Circulation
XXX online edition subscribers
FOLLOWERS IN 43
COUNTIRIES
reach to a global audience of growers,
retailers, & wholesalers
3,409,768+ VIEWS
YouTube
14,500 subscribers
FLORISTS'REVIEWMAGZINEA creative home for the
floral industry serving
the broader community
of floa
www.FloristsReview.comEntirely reimagined online home for florists
review, users can browse old issues, discover new
content, sign up for updates & click through to
sponsors
WEBSITE RE-LAUNCH
XX MONTHLY READERS
Print Circulation
XXX online edition subscribers
FOLLOWERS IN 43
COUNTIRIES
reach to a global audience of growers,
retailers, & wholesalers
3,409,768+ VIEWS
YouTube
14,500 subscribers
FLORISTS'REVIEWMAGZINEA creative home for the
floral industry serving
the broader community
of floa
www.FloristsReview.comEntirely reimagined online home for florists
review, users can browse old issues, discover new
content, sign up for updates & click through to
sponsors
WEBSITE RE-LAUNCHprint circulation
7,808 MONTHLY READERS2,857 online edition subscribers
FOLLOWERS IN 43 COUNTRIES
reach a global audience
youtube
3,409,768+ VIEWS14,500 subscribers
Advertising Dimensions
2/3 vertical
1/3 vertical
1/2horizontal
1/3square
1/2 vertical
gallery
Full-Page Ad FilesContent must fit in trimmed area 9 x 10-7/8”. Include full 0.125” bleeds. To ensure important content does not get cut off, fit all text and images 0.25” inside trimmed area.
Ad LayoutLayout must be made to final ad size. Florists’ Review advises against crossing “gutter” in two-page facing ad with either lettering or design.
TEXT CANNOT GO OUTSIDE THIS AREA(8.38”W X 1.2” H)
Imagery can extend to the edges andmust include a .125” bleed
9.25” width
1.75”height
Two page spread: 18 ” x 10.875”(18” x 11.125” with bleeds)
1 issue: 4,270
Full page: 9” x 10.875”(9.25” x 11.125” with bleeds)
1 issue: $3,210
Two-Thirds page: 5.3” x 9.8125”(vertical)
1 issue: $2,665 Half page, horizontal: 8.125” x 4.75”Half page, vertical: 3.8875” x 9.8125”
1 issue: $1,985
One-Third, square: 5.3” x 4.75”One-Third, vertical: 2.475” x 9.8125”
1 issue: $1,240
Gallery: 3.5” x 3”
1 issue: $500
Calendar strip ad: 9” x 1.5”(9.25” x 1.75” with bleeds)
Calendar Strip Ad Template below (not to scale)
Classified ads
Ad size
4”3.5”3”2.5”2”1.5”1”0.5”
1x
$275
$250
$210
$175
$150
$115
$90
$65
Classified column width is 2.475”
*Gross rates, no discounts for multiple issues are listed here. We give a 15% for print-ready files.
Dedicated Eblasts 16k Subscribers
$1,000800 pixels W x 1100 pixels H
Email newsletter banner:
$125 / week800 pixels W x 300 pixels H
Sourcebook directory:7k Unique Monthly Visitors
Full Profile $250 / Logo $150
Highlight your company with a full-page profile. Be part of the floral industry’s only complete
online directory of products and services, with more than 1,300 company listings. This is where
floral buyers look for products from trusted suppliers. Upgrade your listing with 10 photos
and expanded copy.
sourcebook.floristsreview.com
Website banners:
floristsreview.com
Leaderboard:750w x 280h pixels
$450
Skyscraper:(large) 332w x 664h pixels
$250(small) 300w x 250h pixels
$150
DigitalAdvertising
Social Media:
Facebook $400
Instagram $342
Pinterest $125
Twitter $35
Youtube $350
LinkedIn $35
Design of the Week Video (Sponsorship Only)
$500
Design Sponsorship Video/How-To Video
$1,000
Photographer
$200
“The Floral Industry’s News Magazine,” Super Floral is a bimonthly publication profiling the mass-market floral industry from seed to consumer. We cover breeding, growing, importing, distribution, wholesale, bouquet making, marketing, technology and mass-market retailing.
superfloral.com(WEBSITE RE-LAUNCH)
Entirely new and fully immersive multi-channel web integration launched in August 2019.
XX MONTHLY READERS
Print Circulation
XXX online edition subscribers
FOLLOWERS IN 43
COUNTIRIES
reach to a global audience of growers,
retailers, & wholesalers
3,409,768+ VIEWS
YouTube
14,500 subscribers
FLORISTS'REVIEWMAGZINEA creative home for the
floral industry serving
the broader community
of floa
www.FloristsReview.comEntirely reimagined online home for florists
review, users can browse old issues, discover new
content, sign up for updates & click through to
sponsors
WEBSITE RE-LAUNCH
XX MONTHLY READERS
Print Circulation
XXX online edition subscribers
FOLLOWERS IN 43
COUNTIRIES
reach to a global audience of growers,
retailers, & wholesalers
3,409,768+ VIEWS
YouTube
14,500 subscribers
FLORISTS'REVIEWMAGZINEA creative home for the
floral industry serving
the broader community
of floa
www.FloristsReview.comEntirely reimagined online home for florists
review, users can browse old issues, discover new
content, sign up for updates & click through to
sponsors
WEBSITE RE-LAUNCH
XX MONTHLY READERS
Print Circulation
XXX online edition subscribers
FOLLOWERS IN 43
COUNTIRIES
reach to a global audience of growers,
retailers, & wholesalers
3,409,768+ VIEWS
YouTube
14,500 subscribers
FLORISTS'REVIEWMAGZINEA creative home for the
floral industry serving
the broader community
of floa
www.FloristsReview.comEntirely reimagined online home for florists
review, users can browse old issues, discover new
content, sign up for updates & click through to
sponsors
WEBSITE RE-LAUNCHprint circulation
10,306 MONTHLY READERS1,944 online edition subscribers
FOLLOWERS IN 43 COUNTRIES
reach a global audience
Editorial Calendar 2020
What Will the New Decade Bring? Predictions for the “Roaring ’20s”“American Floral Trends Forecast 2020”
AD CLOSE: 11/04MATERIALS DUE: 11/06
DEC/JAN
New Eye-appealing Bouquets, Creative Designs, Flowering and Foliage Plants, and Balloons
AD CLOSE: 12/03MATERIALS DUE: 12/05
FEB/MAR
Where Will Science and Technology Take Us This Decade? Transportation
AD CLOSE: 02/03MATERIALS DUE: 02/05
APR/MAY
U.S. Floral Imports – Colombia and Ecuador Still Dominate, but Things Could Be ChangingChristmas Trends
AD CLOSE: 04/06MATERIALS DUE: 04/08
JUN/JUL
How Online Retailing Might Change Everything – Again!Independent Supermarkets Lead Mass-market in Floral
AD CLOSE: 06/03MATERIALS DUE: 06/05
AUG/SEP
Human Resources: Our Most Difficult OpportunityGeneration Next
AD CLOSE: 08/06MATERIALS DUE: 08/10
OCT/NOV
2021: The Year Ahead. Biggest business trends, industry predictions, state of the industry and planning for successin the New Year
AD CLOSE: 10/20MATERIALS DUE: 10/22
DEC/JAN
5,ooo Subscribersget your message out there
Full Page Ad Files Content must fit in trimmed area 7.875” x 10.875”. Include full 0.125” bleeds. To ensure important content does not get cut off, fit all text and images 0.25” inside trimmed area.
Ad LayoutLayout must be made to final ad size. Super Floral advises against crossing “gutter” in two-page facing ad with either lettering or design.
2/3 vertical
1/3 vertical
1/2horizontal
1/3square
1/2 vertical
Two page spread: 15.75” x 10.875”(16” x 11.125” with bleeds)
1 issue: $4,870
Full page: 7.875” x 10.875”(8.125” x 11.125” with bleeds)
1 issue: $3,660
Two-Thirds page: 4.5” x 10”(vertical)
1 issue: $3,045
Half page, horizontal: 7 ” x 4.875”Half page, vertical: 3.125” x 10”
1 issue: $2,250
One-Third, square: 4.5” x 4.875”One-Third, vertical: 2.1875” x 10”
1 issue: $1,455
Advertising Dimensions
Classified ads
Ad size
4”3.5”3”2.5”2”1.5”1”0.5”
1x
$275
$250
$210
$175
$150
$115
$90
$65
Classified column width is 2.475”
*Gross rates, no discounts for multiple issues are listed here. We give a 15% for print-ready files.
Website banners:
superfloral.com
Leaderboard:750w x 280h pixels
$250
Skyscraper:(large) 332w x 664h pixels
$250(small) 300w x 250h pixels
$150
Sourcebook directory:
Full Profile $250 / Logo $150
Highlight your company with a full-page profile. Be part of the floral industry’s only complete online directory of products and
services, with more than 850 company listings. This is where floral buyers look
for products from trusted suppliers. Upgrade your listing with 10 photos
andexpanded copy.
sourcebook.superfloral.com
DigitalAdvertising
Social Media:
Facebook $52
Instagram $35
Pinterest $35
Twitter $35
Youtube $100
LinkedIn $35
Design of the Week Video Sponsorship Only
$500
Design Sponsorship/How-To Video
$1,000
Photographer
$200
Dedicated Eblasts 1,764k Subscribers
$1,000800 pixels W x 1100 pixels H
Email newsletter banner:
$125 / week800 pixels W x 300 pixels H
Canadian Florist magazine – “The Voice of the Canadian Floral Industry” for 114 years – provides the latest information on floral design, trends, business management, technology, events and news for floral retailers, wholesalers, manufacturers, growers and other suppliers throughout Canada.
canadianflorist.com(WEBSITE RE-LAUNCH)
Entirely new and fully immersive multi-channel web integration launched in August 2019.
XX MONTHLY READERS
Print Circulation
XXX online edition subscribers
FOLLOWERS IN 43
COUNTIRIES
reach to a global audience of growers,
retailers, & wholesalers
3,409,768+ VIEWS
YouTube
14,500 subscribers
FLORISTS'REVIEWMAGZINEA creative home for the
floral industry serving
the broader community
of floa
www.FloristsReview.comEntirely reimagined online home for florists
review, users can browse old issues, discover new
content, sign up for updates & click through to
sponsors
WEBSITE RE-LAUNCH
XX MONTHLY READERS
Print Circulation
XXX online edition subscribers
FOLLOWERS IN 43
COUNTIRIES
reach to a global audience of growers,
retailers, & wholesalers
3,409,768+ VIEWS
YouTube
14,500 subscribers
FLORISTS'REVIEWMAGZINEA creative home for the
floral industry serving
the broader community
of floa
www.FloristsReview.comEntirely reimagined online home for florists
review, users can browse old issues, discover new
content, sign up for updates & click through to
sponsors
WEBSITE RE-LAUNCH
XX MONTHLY READERS
Print Circulation
XXX online edition subscribers
FOLLOWERS IN 43
COUNTIRIES
reach to a global audience of growers,
retailers, & wholesalers
3,409,768+ VIEWS
YouTube
14,500 subscribers
FLORISTS'REVIEWMAGZINEA creative home for the
floral industry serving
the broader community
of floa
www.FloristsReview.comEntirely reimagined online home for florists
review, users can browse old issues, discover new
content, sign up for updates & click through to
sponsors
WEBSITE RE-LAUNCHprint circulation
4,800 MONTHLY READERS1,140 online edition subscribers
17K AVG WEEKLY REACH350 member closed group of
highly engaged active users
26,000 MONTHLYREADERS
6,500 active pins
Editorial Calendar 2020
Start Off the “Roaring ’20s” Right with 20 Fab Ideas for 2020!
AD CLOSE: 11/04MATERIALS DUE: 11/06
JAN/FEB
Creative Combinations: Blending Flowers, Foliages and Plants in New and Exciting Ways
AD CLOSE: 01/03MATERIALS DUE: 01/07
MAR/APR
Spring and Summer Weddings: Creative and Profitable New Ways Flowers Are Being Used at Weddings!
AD CLOSE: 03/06MATERIALS DUE: 03/10
MAY/JUN
Floral Couture: Bring Fun Wearable Flowers to Your Customers
AD CLOSE: 05/06MATERIALS DUE: 05/08
JUL/AUG
Fall and Winter Weddings Engineered Weddings: How Top Designers Are Creating Structures to Take Their Businesses to the Next Level
AD CLOSE: 07/07MATERIALS DUE: 07/09
SEP/OCT
International Design Influences in Wedding, Event and Sympathy Work
AD CLOSE: 09/04MATERIALS DUE: 09/09
NOV/DEC
1/3 vertical
1/2horizontal
1/3square
1/2 vertical
USD Pricing
Two page spread: 18 ” x 10.875”(18” x 11.125” with bleeds)
$3,240
Full page: 9” x 10.875”(9.25” x 11.125” with bleeds)
1 issue: $2,570
Inside Front Cover: $2,700
Inside Back Cover: $2,750
Back Page: $2,950
Half page:
1 issue: $1,590
One-Third page:
1 issue: $990
Full-Page Ad FilesContent must fit in trimmed area 9 x 10-7/8”. Include full 0.125” bleeds. To ensure important content does not get cut off, fit all text and images 0.25” inside trimmed area.
Ad LayoutLayout must be made to final ad size. Canadian Florist advises against crossing “gutter” in two-page facing ad with either lettering or design.
Advertising Dimensions
*Gross rates, no discounts for multiple issues are listed here. We give a 15% for print-ready files.
Leaderboard:750w x 280h pixels
$720 (USD)
Dedicated email blast:
$1,000 (USD)
Email newsletter banner:
$125 / week (USD)800 pixels W x 300 pixels H
Website banners:canadianflorist.com
DigitalAdvertising
Social Media:
Facebook $82
Instagram $35
Pinterest $35
Twitter $35
Youtube $100
LinkedIn $35
Design of the Week Video (Sponsorship Only)
$500
Design Sponsorship Video/How-To Video
$1,000
Photographer
$200
American Floral Trends ForecastJanuary 2020Ten pages of design trends readagain and again by your customersDeadline 10/22/19
Wedding Trends ForecastApril 2019Deadline 1/21/20
Christmas Trends ForecastJuly 2020Deadline (4/22/20)
Christmas TrendsDecember 2020Deadline (9/21/20)
Special Opportunities
CALENDARS
Be present in yourcustomer's everyforward thought
BOOKS
Leading Industry booksxyssfsdkfrklfr;k kdekfj;e
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EXPERIENTIAL
Work with us toenhance you next
show or special event
E X P E R I E N T I A L
Work with us toenhance your next
show or special event
B O O K S
Partner in publishing our special publications for industry professionals
CA L E N DA R S
Be present in yourcustomer’s everyforward thought
ContestsCapture excitement & build momentum for your brand
Reader PollWork with us to create a custom market researchreader survey
Company ProfileCreate brand awareness with a special two-page advertorial. You provide the information and pictures, and we will create the profile for your company.
Floral Designer Sponsorship Your product showcased in a “How To” segment, created by a top trending floral designer
Bonus Distribution
JANUARYAtlanta Int’l. Gift & Home Furnishings Market
americasmart.org
Dallas Total Home & Gift Marketdallasmarketcenter.com
Florabundance Inspirational Design Daysflorabundance.com
Las Vegas Marketlasvegasmarket.com
Team Flower Conferenceteamflower.org
Tropical Plant Int’l. Expo (TPIE)tpie.org
FEBRUARYNY NOW
nynow.com
MARCHGreat Lakes Floral Expo
greatlakesfloralassociation.org
Illinois State Florists’ Assn. Conventionisfaflorists.com
Louisiana State Florists Assn. Conventionlsfaonline.com
South Dakota Florists Assn. Conventionsdflorists.org
Trend Summit 2020trendsummit2020.com
Wisconsin & Upper Michigan Florist’s Assn. (WUMFA) Convention
wumfa.org
World Floral Expohppexhibitions.com/wfe
APRILIowa Florists’ Assn. Convention
iowafloristassociation.com
Maine State Florists Assn. Conventionmainestatefloristsandgrowers.com
JUNEDallas Total Home & Gift Market
dallasmarketcenter.com
Florida State Florist’s Assn. Conventionfloridastatefloristsassociation.com
International Floriculture Expo (IFE)floriexpo.com
JULYAmerican Institute of Floral Designers
(AIFD) National Symposiumaifd.org
Arizona State Florists Assn. Conventionazflorists.org
Atlanta Int’l. Gift & Home Furnishings Marketamericasmart.org
Cultivate 2020cultivate20.org
Kentucky Florists’ Assn. Conventionkyflorists.com
Las Vegas Marketlasvegasmarket.com
Oklahoma State Florists’ Assn. Conventionosfa.org
AUGUSTFTD Boot Camp
ftdi.com
North Carolina State Florists Assn. Conventionncsfa.site
NY NOWnynow.com
Tennessee State Florists’ Assn. Conventiontennesseestatefloristsassociation.com
WesTexas New Mexico Florist Assn. Convention
wtnmfloristassociation.com
SEPTEMBERAgriflor 2020
hppexhibitions.com/agriflor
Arkansas Florists Assn. Conventionarflorists.org
Montana Florists Assn. Conventionmtfloristassc.com
North Dakota State Florist Assn. Conventionndsfa.com
Ozark Florist Assn. Conventionfacebook.com/ozarkflorist
Society of American Florists (SAF) Annual Convention
safnow.org
South Dakota Florists Assn. Conventionsdflorists.org
OCTOBERFTD Boot Camp
ftdi.com
Wholesale Florist & Florist Supplier Association (WF&FSA) Floral
Distribution Conferencewffsa.org
NOVEMBERAssn. of Specialty Cut Flower Growers (ASCFG)
Conference & Trade Showascfg.org
Ninth Moon Floral Design Showcaselansugarden.org
DECEMBER 2019 / JANUARY 2020Tropical Plant Int’l. Expo (TPIE)
tpie.org
APRIL / MAY 2020Produce Marketing Assn. (PMA) Fresh Connections: Floral Miami
pma.com
JUNE / JULY 2020International Floriculture Expo (IFE)
floriexpo.com
Produce Marketing Assn. (PMA) Fresh Connections: Floral Anaheimpma.com
Cultivate 2020cultivate20.org
FPFC Expo (Fresh Produce & Floral Council)fpfc.org
AUGUST / SEPTEMBER 2020Agriflor 2020
hppexhibitions.com/agriflor
Society of American Florists (SAF) Annual Conventionsafnow.org
OCTOBER / NOVEMBER 2020Produce Marketing Assn. (PMA) Fresh Summit
pma.com
Wholesale Florist & Florist Supplier Association (WF&FSA) Floral Distribution Conference
wffsa.org
Assn. of Specialty Cut Flower Growers (ASCFG) Conference & Trade Show
ascfg.org
Bonus Distribution
JANUARY / FEBRUARY 2020Team Flower Conference
teamflower.org
Toronto Gift + Home Marketcangift.org
Alberta Gift + Home Marketcangift.org
MARCH / APRIL 2020Canada Blooms
canadablooms.com
Great Lakes Floral Expogreatlakesfloralassociation.org
Maple Leaf Cupheatherdekok.com/the-maple-leaf-cup
Petals & Plates Dinner and Tourpetalsandplates.ca
Quebec Marketplace Expoquebecexpo.ca
Trend Summit 2020trendsummit2020.com
World Floral Expohppexhibitions.com/wfe
MAY / JUNE 2020June 9-11, 2020
International Floriculture Expo (IFE)floriexpo.com
JULY / AUGUST 2020American Institute of Floral Designers
(AIFD) National Symposiumaifd.org
AUGUST 2020Alberta Gift + Home Market
cangift.org
Toronto Gift + Home Marketcangift.org
SEPTEMBER / OCTOBER 2020Society of American Florists (SAF)
Annual Conventionsafnow.org
Canadian Academy of Floral Art (CAFA) 2020 Fall Design Show and Workshopcanadianacademyoffloralart.ca
Wholesale Florist & Florist Supplier Association (WF&FSA) Floral
Distribution Conferencewffsa.org
NOVEMBER / DECEMBER 2020Assn. of Specialty Cut Flower Growers
(ASCFG) Conference & Trade Showascfg.org
HortEast Conference & Trade Showhorteast.com
SUPPORTED APPLICATIONSSupported applications are listed below in order of preference. Macintosh platform is preferred. Files created on a PC might require font substitution and type manipulation due to incompatibility.• Adobe Acrobat PDF file: CMYK color, embedded fonts*, 300-dpi resolution, include bleed where applicable.• Keep trim and registration marks outside of the bleed area.• Adobe Illustrator: CMYK color, EPS file with fonts* and images** embedded. Or, include all fonts and supporting picture files**.• Adobe Photoshop: CMYK color, EPS or TIF file, 300 dpi.• Adobe InDesign, CS4 or later: CMYK color, export as an EPS or PDF. Include full bleed where applicable.
Note: Florists’ Review does not support and will not accept Adobe PageMaker, QuarkXPress, Microsoft Publisher, Microsoft Word, Microsoft PowerPoint, Aldus FreeHand, Corel WordPerfect or Corel Draw files.
Florists’ Review will not be responsible for type reflows or mistakes, type raster or image transparency issues when a laser print or low-resolution PDF proof is not provided.
Florists’ Review will not guarantee color quality when a SWOP-certified proof is not provided.
*FontsFlorists’ Review will accept only digital files created with PostScript fonts. All fonts (printer and screen) used in the digital ad file must be included. This includes fonts used in any EPS file imported into the page layout document.
Note: The use of TrueType or MM fonts might require font substitution or type manipulation, or might cause the digital ad file to be rejected due to font platform incompatibility. Font substitution is at Florists’ Review’s discretion. Every effort will be made to match the original typeface and letter spacing, provided a proof has been submitted with the digital ad.
**Picture File FormatAll ad images need to be CMYK format and at a minimum 300-dpi resolution at their applied size. RGB colors will be converted to CMYK color. Florists’ Review will not be responsible for color quality of advertiser-supplied RGB images, but every effort will be made to provide pleasing color. SENDING FILESMagHub Approximately one week prior to the date your advertising materials are due, you will receive an email message from [email protected]. This email will contain a link to your private account in the “Client Center” on our secure MagHub site; simply click on that link and upload your ad materials. Your “Client Center” account will be password protected, dedicated and secure for your company, and only you will be able to access it. NEW ACCOUNTSThe first ad placed by a new advertiser must be prepaid. After the first ad, credit terms are available upon approval of credit application.
NET RATES A 15 percent discount on the gross rate is given for print-ready files.
CANCELLATIONSA charge of 50 percent of the space cost, plus any applicable production costs, will be made for any advertising canceled after the deadline.
ADDITIONAL SERVICESPlease call for price quotes on Inserts, Gatefolds, Posters, Reply Cards, Mini Catalogs, Post-it Notes and Cover Tip-ons.
Address contracts, space orders and ad materials to:
Florists’ ReviewAdvertising Department221 SW 33rd St.Topeka, KS [email protected]
File Specifications