2020 - super floral · 2019. 10. 21. · the leading magazine and book publishing company in the...

18
Media Kit 2020

Upload: others

Post on 02-Oct-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

Media Kit

20

20

Page 2: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing the needs of the global floral industry. Home to Florists’ Review, Super Floral and Canadian Florist magazines, as well as to Florists’ Review Bookstore. We believe in reaching floral professionals with the information they seek, wherever they consume it.

Harness the power of modern multi-channel

marketing rooted by the credibility of 18,850

print subscribers and 100+ years of history.

Print publishing has the highest ROI of any

media type.

10,306 Subscribers1,761 Email Subscribers

4,800 Subscribers2,200 Email Subscribers

7,808 Subscribers15,013 Email Subscribers

93% of Florists’ Review subscribers report taking action as a result of reading our Magazine

We tout active Facebook followers across 45+ countries, enjoy our content in 43 languages

19k+ total email subscribers with an avg open rate of 18%, & outstanding unsubscriberate of less than 0.5%

Page 3: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

P L AT F O R M S

S O C I A L M E D I A

Brands: Florists’ Review | Canadian Florist | Super Floral

FA C E B O O K

Female75%

65% FacebookFollowers 35+

FR: 22.5kSF: 2.3kCF: 4k

BroadestReach

P I N T E R E S T

130.6kMonthly Readers

50%35 or Under

66% of the pinterest audience falls into bridal “affinity”

T W I T T E R

26% of FR followers have $1mil+ net worth

14.8kFollowers

Male25%

I N S TA G R A M

Female80%

35.6kFollowers

International Audience Outside United States

56%

Age 34 or Under

42%

YO U T U B E

14.4kSubscribers

3.4 Milliontotal views

Subscribers42% US

50%are age 45+

The take away: Floral Customers are changing how they make purchase decisions in an industry poised for growth.

M A G A Z I N E S

FR: 8k SF: 10k CF: 5k

Above 5554%

E - M A I L

FR: 15k SF: 2k CF: 2.2k

Below 4050%

W E B S I T E S

New Research Coming

Below 4050%

96% of the audience has home decor “affinity”

Page 4: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

Sources: U.S. Bureau of Economic Analysis, Statistics Canada, Society of American Florists, MNI, Aimia, UPS

F LO R A L I N D U S T R Y AU D I E N C E

currently operate in the United States

13,000 florist shops

Each year florists in Canada generate revenue totalling at least

$750 million dollars

Floriculture sales at all retail outlets in the US reached a total of

$30.8 billion in 2016

The US makes upof total global flower sales

15%

have a high appreciation of flowers 73 percent of Americans

floral wholesalers currently operate in the US503

The Canadian floral industry exportsover $109 million a year and of that

98% goes to the US

Only 11% of total millennial purchases occur in store

54% of baby boomers watch videos online

We All ReadBoomers read 9.2 magazines monthly, GenX avg 9.1, & Millennials avg 8.9

of Millennials find online content useful in making purchasing decisions

83%

more likely to share content on social media than any other demographic

Baby boomers are 19%

of Gen X uses the internet to research businesses72%

are willing to promote products or services through social media in exchange for rewards

44% of Millennials

Page 5: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

Editorial SponsorshipE N H A N C E D E N G A G E M E N T

We offer creative, client-focused opportunities including sponsored contests, how-to’s, florist profiles and survey opportunities.

Social MediaP A R T N E R S H I P L E V E L S

Inspire contentcreation and drive

sales through targetedcontest creation.

Create content floristswill save for years to come as useful

learning recources.

Get to know yourcustomer better

and maximize your ROI

Highlight florists driving trends and

inspiring others with your products.

BRAND IMMERSIONPACKAGE

In addition to all of the services in our Social Plus package, you will have access to Floral Influencer generated content curated by Wildflower Media for audience magnification to hard to reach segments. At this level you will also have the ability to sponsor “live” hosted content on Social Media.

Build your Own: Tonneli Grüetter 785.266.0888 x537, [email protected]

SOCIAL STARTERPACKAGE

We will produce a unique flat lay or other style photo set highlighting your product or service. This includes cross posted images on Instagram, Pinterest, & Facebook your content will be tagged, geotagged, hash-tagged. You will be given still images optimized for ease of sharing in your own use.

PLATFORM PLUS PACKAGE

This includes all of the services in our Social Starter package, plus product tags within IG photos sending followers to your site for purchase info through our design of the week. Additionally our brand specialist will custom tailor YouTube optimized video created specifically for you & teaser footage for your use.

Page 6: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

Established in 1897, Florists’ Review provides expert floral design inspiration and instruction as well as business management information to traditional retail and wholesale florists, manufacturers, growers and other industry segments around the world.

floristsreview.comEntirely reimagined online home for florists’ review, users can browse old issues, discover new content, sign-up for updates and click through to sponsors.

20 Business Management Ideas for 2020“American Floral Trends Forecast 2020”

AD CLOSE: 10/22MATERIALS DUE: 10/24

Editorial Calendar 2020

JAN

Plant Revival: Jump on the Green Trend with These Cool New Ideas

AD CLOSE: 11/18MATERIALS DUE: 11/20

FEB

Creative Combinations: Blending Flowers, Foliages and Plants in New and Exciting Ways

AD CLOSE: 12/17MATERIALS DUE: 12/19

MAR

Spring & Summer Weddings“American Floral Trends Forecast” Quarterly Update: Wedding Applications“Picture-perfect Weddings Contest” WinnersAD CLOSE: 01/21MATERIALS DUE: 01/23

APR

“Big Apple” Style Big-city Designs, Small-town Charm

AD CLOSE: 02/21MATERIALS DUE: 02/25

MAY

Flowers and FoodFlowers for Restaurants, Food and Drinks2020 “Retail Florist of the Year”AD CLOSE: 03/23MATERIALS DUE: 03/25

JUN

Floral Couture: Bring Wearable Flowers to Your Customers“American Floral Trends Forecast” Quarterly Update: Christmas Applications

AD CLOSE: 04/22MATERIALS DUE: 04/24

JUL

35 Under 35: Recognizing Our Industry’s Up-and-comers

AD CLOSE: 05/20MATERIALS DUE: 05/22

AUG

Fall and Winter Weddings Engineered Weddings: How Top Designers Are Creating Structures to Take Their Businesses to the Next Level

AD CLOSE: 06/22MATERIALS DUE: 06/24

SEP

Corporate Parties and Events

AD CLOSE: 07/20MATERIALS DUE: 07/22

OCT

International Design Influences in Wedding, Event and Sympathy Work

AD CLOSE: 08/20MATERIALS DUE: 08/24

NOV

Getting Ready for Valentines’ Day : The Love Issue!Christmas Trends for 2021Winter Gift Shows Preview

AD CLOSE: 09/21MATERIALS DUE: 09/23

DEC

XX MONTHLY READERS

Print Circulation

XXX online edition subscribers

FOLLOWERS IN 43

COUNTIRIES

Facebook

reach to a global audience of growers,

retailers, & wholesalers

3,409,768+ VIEWS

YouTube

14,500 subscribers

FLORISTS'REVIEWMAGZINEA creative home for the

floral industry serving

the broader community

of floa

www.FloristsReview.comEntirely reimagined online home for florists

review, users can browse old issues, discover new

content, sign up for updates & click through to

sponsors

WEBSITE RE-LAUNCH

XX MONTHLY READERS

Print Circulation

XXX online edition subscribers

FOLLOWERS IN 43

COUNTIRIES

Facebook

reach to a global audience of growers,

retailers, & wholesalers

3,409,768+ VIEWS

YouTube

14,500 subscribers

FLORISTS'REVIEWMAGZINEA creative home for the

floral industry serving

the broader community

of floa

www.FloristsReview.comEntirely reimagined online home for florists

review, users can browse old issues, discover new

content, sign up for updates & click through to

sponsors

WEBSITE RE-LAUNCH

XX MONTHLY READERS

Print Circulation

XXX online edition subscribers

FOLLOWERS IN 43

COUNTIRIES

Facebook

reach to a global audience of growers,

retailers, & wholesalers

3,409,768+ VIEWS

YouTube

14,500 subscribers

FLORISTS'REVIEWMAGZINEA creative home for the

floral industry serving

the broader community

of floa

www.FloristsReview.comEntirely reimagined online home for florists

review, users can browse old issues, discover new

content, sign up for updates & click through to

sponsors

WEBSITE RE-LAUNCHprint circulation

7,808 MONTHLY READERS2,857 online edition subscribers

facebook

FOLLOWERS IN 43 COUNTRIES

reach a global audience

youtube

3,409,768+ VIEWS14,500 subscribers

Page 7: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

Advertising Dimensions

2/3 vertical

1/3 vertical

1/2horizontal

1/3square

1/2 vertical

gallery

Full-Page Ad FilesContent must fit in trimmed area 9 x 10-7/8”. Include full 0.125” bleeds. To ensure important content does not get cut off, fit all text and images 0.25” inside trimmed area.

Ad LayoutLayout must be made to final ad size. Florists’ Review advises against crossing “gutter” in two-page facing ad with either lettering or design.

TEXT CANNOT GO OUTSIDE THIS AREA(8.38”W X 1.2” H)

Imagery can extend to the edges andmust include a .125” bleed

9.25” width

1.75”height

Two page spread: 18 ” x 10.875”(18” x 11.125” with bleeds)

1 issue: 4,270

Full page: 9” x 10.875”(9.25” x 11.125” with bleeds)

1 issue: $3,210

Two-Thirds page: 5.3” x 9.8125”(vertical)

1 issue: $2,665 Half page, horizontal: 8.125” x 4.75”Half page, vertical: 3.8875” x 9.8125”

1 issue: $1,985

One-Third, square: 5.3” x 4.75”One-Third, vertical: 2.475” x 9.8125”

1 issue: $1,240

Gallery: 3.5” x 3”

1 issue: $500

Calendar strip ad: 9” x 1.5”(9.25” x 1.75” with bleeds)

Calendar Strip Ad Template below (not to scale)

Classified ads

Ad size

4”3.5”3”2.5”2”1.5”1”0.5”

1x

$275

$250

$210

$175

$150

$115

$90

$65

Classified column width is 2.475”

*Gross rates, no discounts for multiple issues are listed here. We give a 15% for print-ready files.

Page 8: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

Dedicated Eblasts 16k Subscribers

$1,000800 pixels W x 1100 pixels H

Email newsletter banner:

$125 / week800 pixels W x 300 pixels H

Sourcebook directory:7k Unique Monthly Visitors

Full Profile $250 / Logo $150

Highlight your company with a full-page profile. Be part of the floral industry’s only complete

online directory of products and services, with more than 1,300 company listings. This is where

floral buyers look for products from trusted suppliers. Upgrade your listing with 10 photos

and expanded copy.

sourcebook.floristsreview.com

Website banners:

floristsreview.com

Leaderboard:750w x 280h pixels

$450

Skyscraper:(large) 332w x 664h pixels

$250(small) 300w x 250h pixels

$150

DigitalAdvertising

Social Media:

Facebook $400

Instagram $342

Pinterest $125

Twitter $35

Youtube $350

LinkedIn $35

Design of the Week Video (Sponsorship Only)

$500

Design Sponsorship Video/How-To Video

$1,000

Photographer

$200

Page 9: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

“The Floral Industry’s News Magazine,” Super Floral is a bimonthly publication profiling the mass-market floral industry from seed to consumer. We cover breeding, growing, importing, distribution, wholesale, bouquet making, marketing, technology and mass-market retailing.

superfloral.com(WEBSITE RE-LAUNCH)

Entirely new and fully immersive multi-channel web integration launched in August 2019.

XX MONTHLY READERS

Print Circulation

XXX online edition subscribers

FOLLOWERS IN 43

COUNTIRIES

Facebook

reach to a global audience of growers,

retailers, & wholesalers

3,409,768+ VIEWS

YouTube

14,500 subscribers

FLORISTS'REVIEWMAGZINEA creative home for the

floral industry serving

the broader community

of floa

www.FloristsReview.comEntirely reimagined online home for florists

review, users can browse old issues, discover new

content, sign up for updates & click through to

sponsors

WEBSITE RE-LAUNCH

XX MONTHLY READERS

Print Circulation

XXX online edition subscribers

FOLLOWERS IN 43

COUNTIRIES

Facebook

reach to a global audience of growers,

retailers, & wholesalers

3,409,768+ VIEWS

YouTube

14,500 subscribers

FLORISTS'REVIEWMAGZINEA creative home for the

floral industry serving

the broader community

of floa

www.FloristsReview.comEntirely reimagined online home for florists

review, users can browse old issues, discover new

content, sign up for updates & click through to

sponsors

WEBSITE RE-LAUNCH

XX MONTHLY READERS

Print Circulation

XXX online edition subscribers

FOLLOWERS IN 43

COUNTIRIES

Facebook

reach to a global audience of growers,

retailers, & wholesalers

3,409,768+ VIEWS

YouTube

14,500 subscribers

FLORISTS'REVIEWMAGZINEA creative home for the

floral industry serving

the broader community

of floa

www.FloristsReview.comEntirely reimagined online home for florists

review, users can browse old issues, discover new

content, sign up for updates & click through to

sponsors

WEBSITE RE-LAUNCHprint circulation

10,306 MONTHLY READERS1,944 online edition subscribers

facebook

FOLLOWERS IN 43 COUNTRIES

reach a global audience

Editorial Calendar 2020

What Will the New Decade Bring? Predictions for the “Roaring ’20s”“American Floral Trends Forecast 2020”

AD CLOSE: 11/04MATERIALS DUE: 11/06

DEC/JAN

New Eye-appealing Bouquets, Creative Designs, Flowering and Foliage Plants, and Balloons

AD CLOSE: 12/03MATERIALS DUE: 12/05

FEB/MAR

Where Will Science and Technology Take Us This Decade? Transportation

AD CLOSE: 02/03MATERIALS DUE: 02/05

APR/MAY

U.S. Floral Imports – Colombia and Ecuador Still Dominate, but Things Could Be ChangingChristmas Trends

AD CLOSE: 04/06MATERIALS DUE: 04/08

JUN/JUL

How Online Retailing Might Change Everything – Again!Independent Supermarkets Lead Mass-market in Floral

AD CLOSE: 06/03MATERIALS DUE: 06/05

AUG/SEP

Human Resources: Our Most Difficult OpportunityGeneration Next

AD CLOSE: 08/06MATERIALS DUE: 08/10

OCT/NOV

2021: The Year Ahead. Biggest business trends, industry predictions, state of the industry and planning for successin the New Year

AD CLOSE: 10/20MATERIALS DUE: 10/22

DEC/JAN

email

5,ooo Subscribersget your message out there

Page 10: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

Full Page Ad Files Content must fit in trimmed area 7.875” x 10.875”. Include full 0.125” bleeds. To ensure important content does not get cut off, fit all text and images 0.25” inside trimmed area.

Ad LayoutLayout must be made to final ad size. Super Floral advises against crossing “gutter” in two-page facing ad with either lettering or design.

2/3 vertical

1/3 vertical

1/2horizontal

1/3square

1/2 vertical

Two page spread: 15.75” x 10.875”(16” x 11.125” with bleeds)

1 issue: $4,870

Full page: 7.875” x 10.875”(8.125” x 11.125” with bleeds)

1 issue: $3,660

Two-Thirds page: 4.5” x 10”(vertical)

1 issue: $3,045

Half page, horizontal: 7 ” x 4.875”Half page, vertical: 3.125” x 10”

1 issue: $2,250

One-Third, square: 4.5” x 4.875”One-Third, vertical: 2.1875” x 10”

1 issue: $1,455

Advertising Dimensions

Classified ads

Ad size

4”3.5”3”2.5”2”1.5”1”0.5”

1x

$275

$250

$210

$175

$150

$115

$90

$65

Classified column width is 2.475”

*Gross rates, no discounts for multiple issues are listed here. We give a 15% for print-ready files.

Page 11: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

Website banners:

superfloral.com

Leaderboard:750w x 280h pixels

$250

Skyscraper:(large) 332w x 664h pixels

$250(small) 300w x 250h pixels

$150

Sourcebook directory:

Full Profile $250 / Logo $150

Highlight your company with a full-page profile. Be part of the floral industry’s only complete online directory of products and

services, with more than 850 company listings. This is where floral buyers look

for products from trusted suppliers. Upgrade your listing with 10 photos

andexpanded copy.

sourcebook.superfloral.com

DigitalAdvertising

Social Media:

Facebook $52

Instagram $35

Pinterest $35

Twitter $35

Youtube $100

LinkedIn $35

Design of the Week Video Sponsorship Only

$500

Design Sponsorship/How-To Video

$1,000

Photographer

$200

Dedicated Eblasts 1,764k Subscribers

$1,000800 pixels W x 1100 pixels H

Email newsletter banner:

$125 / week800 pixels W x 300 pixels H

Page 12: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

Canadian Florist magazine – “The Voice of the Canadian Floral Industry” for 114 years – provides the latest information on floral design, trends, business management, technology, events and news for floral retailers, wholesalers, manufacturers, growers and other suppliers throughout Canada.

canadianflorist.com(WEBSITE RE-LAUNCH)

Entirely new and fully immersive multi-channel web integration launched in August 2019.

XX MONTHLY READERS

Print Circulation

XXX online edition subscribers

FOLLOWERS IN 43

COUNTIRIES

Facebook

reach to a global audience of growers,

retailers, & wholesalers

3,409,768+ VIEWS

YouTube

14,500 subscribers

FLORISTS'REVIEWMAGZINEA creative home for the

floral industry serving

the broader community

of floa

www.FloristsReview.comEntirely reimagined online home for florists

review, users can browse old issues, discover new

content, sign up for updates & click through to

sponsors

WEBSITE RE-LAUNCH

XX MONTHLY READERS

Print Circulation

XXX online edition subscribers

FOLLOWERS IN 43

COUNTIRIES

Facebook

reach to a global audience of growers,

retailers, & wholesalers

3,409,768+ VIEWS

YouTube

14,500 subscribers

FLORISTS'REVIEWMAGZINEA creative home for the

floral industry serving

the broader community

of floa

www.FloristsReview.comEntirely reimagined online home for florists

review, users can browse old issues, discover new

content, sign up for updates & click through to

sponsors

WEBSITE RE-LAUNCH

XX MONTHLY READERS

Print Circulation

XXX online edition subscribers

FOLLOWERS IN 43

COUNTIRIES

Facebook

reach to a global audience of growers,

retailers, & wholesalers

3,409,768+ VIEWS

YouTube

14,500 subscribers

FLORISTS'REVIEWMAGZINEA creative home for the

floral industry serving

the broader community

of floa

www.FloristsReview.comEntirely reimagined online home for florists

review, users can browse old issues, discover new

content, sign up for updates & click through to

sponsors

WEBSITE RE-LAUNCHprint circulation

4,800 MONTHLY READERS1,140 online edition subscribers

facebook

17K AVG WEEKLY REACH350 member closed group of

highly engaged active users

pinterest

26,000 MONTHLYREADERS

6,500 active pins

Editorial Calendar 2020

Start Off the “Roaring ’20s” Right with 20 Fab Ideas for 2020!

AD CLOSE: 11/04MATERIALS DUE: 11/06

JAN/FEB

Creative Combinations: Blending Flowers, Foliages and Plants in New and Exciting Ways

AD CLOSE: 01/03MATERIALS DUE: 01/07

MAR/APR

Spring and Summer Weddings: Creative and Profitable New Ways Flowers Are Being Used at Weddings!

AD CLOSE: 03/06MATERIALS DUE: 03/10

MAY/JUN

Floral Couture: Bring Fun Wearable Flowers to Your Customers

AD CLOSE: 05/06MATERIALS DUE: 05/08

JUL/AUG

Fall and Winter Weddings Engineered Weddings: How Top Designers Are Creating Structures to Take Their Businesses to the Next Level

AD CLOSE: 07/07MATERIALS DUE: 07/09

SEP/OCT

International Design Influences in Wedding, Event and Sympathy Work

AD CLOSE: 09/04MATERIALS DUE: 09/09

NOV/DEC

Page 13: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

1/3 vertical

1/2horizontal

1/3square

1/2 vertical

USD Pricing

Two page spread: 18 ” x 10.875”(18” x 11.125” with bleeds)

$3,240

Full page: 9” x 10.875”(9.25” x 11.125” with bleeds)

1 issue: $2,570

Inside Front Cover: $2,700

Inside Back Cover: $2,750

Back Page: $2,950

Half page:

1 issue: $1,590

One-Third page:

1 issue: $990

Full-Page Ad FilesContent must fit in trimmed area 9 x 10-7/8”. Include full 0.125” bleeds. To ensure important content does not get cut off, fit all text and images 0.25” inside trimmed area.

Ad LayoutLayout must be made to final ad size. Canadian Florist advises against crossing “gutter” in two-page facing ad with either lettering or design.

Advertising Dimensions

*Gross rates, no discounts for multiple issues are listed here. We give a 15% for print-ready files.

Page 14: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

Leaderboard:750w x 280h pixels

$720 (USD)

Dedicated email blast:

$1,000 (USD)

Email newsletter banner:

$125 / week (USD)800 pixels W x 300 pixels H

Website banners:canadianflorist.com

DigitalAdvertising

Social Media:

Facebook $82

Instagram $35

Pinterest $35

Twitter $35

Youtube $100

LinkedIn $35

Design of the Week Video (Sponsorship Only)

$500

Design Sponsorship Video/How-To Video

$1,000

Photographer

$200

Page 15: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

American Floral Trends ForecastJanuary 2020Ten pages of design trends readagain and again by your customersDeadline 10/22/19

Wedding Trends ForecastApril 2019Deadline 1/21/20

Christmas Trends ForecastJuly 2020Deadline (4/22/20)

Christmas TrendsDecember 2020Deadline (9/21/20)

Special Opportunities

CALENDARS

Be present in yourcustomer's everyforward thought

BOOKS

Leading Industry booksxyssfsdkfrklfr;k kdekfj;e

eflsjfls fj ;;f jfkw; k

EXPERIENTIAL

Work with us toenhance you next

show or special event

E X P E R I E N T I A L

Work with us toenhance your next

show or special event

B O O K S

Partner in publishing our special publications for industry professionals

CA L E N DA R S

Be present in yourcustomer’s everyforward thought

ContestsCapture excitement & build momentum for your brand

Reader PollWork with us to create a custom market researchreader survey

Company ProfileCreate brand awareness with a special two-page advertorial. You provide the information and pictures, and we will create the profile for your company.

Floral Designer Sponsorship Your product showcased in a “How To” segment, created by a top trending floral designer

Page 16: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

Bonus Distribution

JANUARYAtlanta Int’l. Gift & Home Furnishings Market

americasmart.org

Dallas Total Home & Gift Marketdallasmarketcenter.com

Florabundance Inspirational Design Daysflorabundance.com

Las Vegas Marketlasvegasmarket.com

Team Flower Conferenceteamflower.org

Tropical Plant Int’l. Expo (TPIE)tpie.org

FEBRUARYNY NOW

nynow.com

MARCHGreat Lakes Floral Expo

greatlakesfloralassociation.org

Illinois State Florists’ Assn. Conventionisfaflorists.com

Louisiana State Florists Assn. Conventionlsfaonline.com

South Dakota Florists Assn. Conventionsdflorists.org

Trend Summit 2020trendsummit2020.com

Wisconsin & Upper Michigan Florist’s Assn. (WUMFA) Convention

wumfa.org

World Floral Expohppexhibitions.com/wfe

APRILIowa Florists’ Assn. Convention

iowafloristassociation.com

Maine State Florists Assn. Conventionmainestatefloristsandgrowers.com

JUNEDallas Total Home & Gift Market

dallasmarketcenter.com

Florida State Florist’s Assn. Conventionfloridastatefloristsassociation.com

International Floriculture Expo (IFE)floriexpo.com

JULYAmerican Institute of Floral Designers

(AIFD) National Symposiumaifd.org

Arizona State Florists Assn. Conventionazflorists.org

Atlanta Int’l. Gift & Home Furnishings Marketamericasmart.org

Cultivate 2020cultivate20.org

Kentucky Florists’ Assn. Conventionkyflorists.com

Las Vegas Marketlasvegasmarket.com

Oklahoma State Florists’ Assn. Conventionosfa.org

AUGUSTFTD Boot Camp

ftdi.com

North Carolina State Florists Assn. Conventionncsfa.site

NY NOWnynow.com

Tennessee State Florists’ Assn. Conventiontennesseestatefloristsassociation.com

WesTexas New Mexico Florist Assn. Convention

wtnmfloristassociation.com

SEPTEMBERAgriflor 2020

hppexhibitions.com/agriflor

Arkansas Florists Assn. Conventionarflorists.org

Montana Florists Assn. Conventionmtfloristassc.com

North Dakota State Florist Assn. Conventionndsfa.com

Ozark Florist Assn. Conventionfacebook.com/ozarkflorist

Society of American Florists (SAF) Annual Convention

safnow.org

South Dakota Florists Assn. Conventionsdflorists.org

OCTOBERFTD Boot Camp

ftdi.com

Wholesale Florist & Florist Supplier Association (WF&FSA) Floral

Distribution Conferencewffsa.org

NOVEMBERAssn. of Specialty Cut Flower Growers (ASCFG)

Conference & Trade Showascfg.org

Ninth Moon Floral Design Showcaselansugarden.org

Page 17: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

DECEMBER 2019 / JANUARY 2020Tropical Plant Int’l. Expo (TPIE)

tpie.org

APRIL / MAY 2020Produce Marketing Assn. (PMA) Fresh Connections: Floral Miami

pma.com

JUNE / JULY 2020International Floriculture Expo (IFE)

floriexpo.com

Produce Marketing Assn. (PMA) Fresh Connections: Floral Anaheimpma.com

Cultivate 2020cultivate20.org

FPFC Expo (Fresh Produce & Floral Council)fpfc.org

AUGUST / SEPTEMBER 2020Agriflor 2020

hppexhibitions.com/agriflor

Society of American Florists (SAF) Annual Conventionsafnow.org

OCTOBER / NOVEMBER 2020Produce Marketing Assn. (PMA) Fresh Summit

pma.com

Wholesale Florist & Florist Supplier Association (WF&FSA) Floral Distribution Conference

wffsa.org

Assn. of Specialty Cut Flower Growers (ASCFG) Conference & Trade Show

ascfg.org

Bonus Distribution

JANUARY / FEBRUARY 2020Team Flower Conference

teamflower.org

Toronto Gift + Home Marketcangift.org

Alberta Gift + Home Marketcangift.org

MARCH / APRIL 2020Canada Blooms

canadablooms.com

Great Lakes Floral Expogreatlakesfloralassociation.org

Maple Leaf Cupheatherdekok.com/the-maple-leaf-cup

Petals & Plates Dinner and Tourpetalsandplates.ca

Quebec Marketplace Expoquebecexpo.ca

Trend Summit 2020trendsummit2020.com

World Floral Expohppexhibitions.com/wfe

MAY / JUNE 2020June 9-11, 2020

International Floriculture Expo (IFE)floriexpo.com

JULY / AUGUST 2020American Institute of Floral Designers

(AIFD) National Symposiumaifd.org

AUGUST 2020Alberta Gift + Home Market

cangift.org

Toronto Gift + Home Marketcangift.org

SEPTEMBER / OCTOBER 2020Society of American Florists (SAF)

Annual Conventionsafnow.org

Canadian Academy of Floral Art (CAFA) 2020 Fall Design Show and Workshopcanadianacademyoffloralart.ca

Wholesale Florist & Florist Supplier Association (WF&FSA) Floral

Distribution Conferencewffsa.org

NOVEMBER / DECEMBER 2020Assn. of Specialty Cut Flower Growers

(ASCFG) Conference & Trade Showascfg.org

HortEast Conference & Trade Showhorteast.com

Page 18: 2020 - Super Floral · 2019. 10. 21. · The leading magazine and book publishing company in the floral industry, WildFlower Media Inc. is a full service media portfolio managing

SUPPORTED APPLICATIONSSupported applications are listed below in order of preference. Macintosh platform is preferred. Files created on a PC might require font substitution and type manipulation due to incompatibility.• Adobe Acrobat PDF file: CMYK color, embedded fonts*, 300-dpi resolution, include bleed where applicable.• Keep trim and registration marks outside of the bleed area.• Adobe Illustrator: CMYK color, EPS file with fonts* and images** embedded. Or, include all fonts and supporting picture files**.• Adobe Photoshop: CMYK color, EPS or TIF file, 300 dpi.• Adobe InDesign, CS4 or later: CMYK color, export as an EPS or PDF. Include full bleed where applicable.

Note: Florists’ Review does not support and will not accept Adobe PageMaker, QuarkXPress, Microsoft Publisher, Microsoft Word, Microsoft PowerPoint, Aldus FreeHand, Corel WordPerfect or Corel Draw files.

Florists’ Review will not be responsible for type reflows or mistakes, type raster or image transparency issues when a laser print or low-resolution PDF proof is not provided.

Florists’ Review will not guarantee color quality when a SWOP-certified proof is not provided.

*FontsFlorists’ Review will accept only digital files created with PostScript fonts. All fonts (printer and screen) used in the digital ad file must be included. This includes fonts used in any EPS file imported into the page layout document.

Note: The use of TrueType or MM fonts might require font substitution or type manipulation, or might cause the digital ad file to be rejected due to font platform incompatibility. Font substitution is at Florists’ Review’s discretion. Every effort will be made to match the original typeface and letter spacing, provided a proof has been submitted with the digital ad.

**Picture File FormatAll ad images need to be CMYK format and at a minimum 300-dpi resolution at their applied size. RGB colors will be converted to CMYK color. Florists’ Review will not be responsible for color quality of advertiser-supplied RGB images, but every effort will be made to provide pleasing color. SENDING FILESMagHub Approximately one week prior to the date your advertising materials are due, you will receive an email message from [email protected]. This email will contain a link to your private account in the “Client Center” on our secure MagHub site; simply click on that link and upload your ad materials. Your “Client Center” account will be password protected, dedicated and secure for your company, and only you will be able to access it. NEW ACCOUNTSThe first ad placed by a new advertiser must be prepaid. After the first ad, credit terms are available upon approval of credit application.

NET RATES A 15 percent discount on the gross rate is given for print-ready files.

CANCELLATIONSA charge of 50 percent of the space cost, plus any applicable production costs, will be made for any advertising canceled after the deadline.

ADDITIONAL SERVICESPlease call for price quotes on Inserts, Gatefolds, Posters, Reply Cards, Mini Catalogs, Post-it Notes and Cover Tip-ons.

Address contracts, space orders and ad materials to:

Florists’ ReviewAdvertising Department221 SW 33rd St.Topeka, KS [email protected]

File Specifications