2020 MEDIA PLANNER

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A N P U B L I C AT I O N

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RATESAND

SPECS

REACHING TOP DECISION-MAKERS IN THE CLEANING & RESTORATION INDUSTRIES Cleanfax is the ONLY media brand engaging the professional cleaning and restoration markets, and has been for more than 30 years.

With comprehensive content across robust, inte-grated media channels, Cleanfax is the authority and leading media resource to the market.

Reach your target audience when, where, and how they want to be reached throughout their buying cycle.

Cleanfax, the trusted voice of the industry, connects you to your customers. Partner with Cleanfax to boost your ROI and drive results.

cleanfax.com

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INTEGRATED SOLUTIONS S H O W C A S E Y O U R B R A N D

SOCIAL MEDIAFacebook, Twitter, Instagram, and YouTube

TO REACH THE TRUE SCOPE OF CLEANFAX’S AUDIENCE, YOU NEED A PRESENCE ON ALL PLATFORMS.

26,000+ website users

25,000 print & digital

subscribers

30,000 e-Newsletter subscribers

80,000+ industry professionals engage with Cleanfax

on a monthly basis.

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Cleanfax bridges the gap between the professional cleaning and restoration industries by delivering best-in-class content to the industry’s leading audience.

GAIN ACCESS TO THE LARGEST AUDIENCE

25,000 top decision-makers and influencers running the industry’s cleaning and restoration organizations

86% of subscribers are Owner and/or Corporate Management

MULTI-AUDIENCE REACH

77% RESTORATION CONTRACTORS provide cleaning services

52% CLEANERS

offer restoration services

AUDIENCE PROFILE

12% Floor/Carpet Maintenance Contractor

35% Restoration Contractor

48% Carpet Cleaning

Contractor

2% Sales Agent/

Rep Firm3%

Distributor

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QUALITY CONTENT DRIVES ENGAGEMENT

Cleanfax’s unparalleled industry experience, unmatched network of industry experts, along with feedback from readers are the driving forces behind the quality content we produce.

Cleanfax’s industry-leading content includes:• Solutions to industry pros’ daily challenges• Marketing, management, and technical know-how and industry best practices • Education and proven business strategies• Research, data, and coverage of industry trends• Essential information to assist readers in growing their businesses.

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CLEANFAX 2020 EDITORIAL CALENDARJan/Feb March April May/Jun July

Ad Close / Material Deadline 12/9/20 / 12/16/20 1/31/20 / 2/7/20 3/2/20 / 3/9/20 3/11/20 / 3/18/20 4/30/20 / 5/7/20 5/29/20 / 6/5/20

Lead Feature

Carpet Care Spotlight: Special Report on Leading

Cleaning Companies

Emerging Technologies in Restoration

Business Planning: Digital Marketing Strategies

The Experience

Conference & Exhibition

Official Show Guide

Training, Education, and Engagement

Market Study: Restoration Benchmarking Survey Report

Topics Structural DryingCommercial Carpet

Maintenance Programs

Add-on Specialty Services: HVAC, Mold, Wood Floors,

and Janitorial Forensic Restoration Mold Remediation

Technical Tips Odor Removal Moisture Detection Fire and Smoke Restoration Disinfection and Mold

RemediationSpot and Stain Removal

Sponsored Content

Cleaning Industry Leaders Review Profile

Software and Technology Showcase

Restoration Showcase Truckmount ProfileTools and Accessories

Showcase

Bonus Distribution

NEXUS

Clean Buildings Expo

The Experience Conference & Exhibition

RIA International Restoration Convention +

Industry Expo

Crawford Contractor Connections

ISSA Show Canada

August September October Nov/Dec

Ad Close / Material Deadline 6/26/20 / 7/3/20 7/31/20 / 8/7/20 8/12/20 / 8/17/20 9/2/20 / 9/9/20 10/29/20 / 11/5/20

Lead Feature

Restoration Spotlight: Special Report on Leading

Restoration Companies

Emerging Technology: Cleaning Equipment

The Experience

Convention & Trade Show

Official Show Guide

Health and SustainabilityMarket Study: Carpet

Cleaning Benchmarking Survey Report

Topics Franchising Contents RestorationEquipment:

Buy, Rent, or LeaseMarketing Systems

and Automation

Technical Tips 3D Imaging for Restoration Truckmount Maintenance Rug Cleaning Hard Surfaces Floor Care

Sponsored Content

Restoration Industry Leaders Review

The Experience Company Profiles

Franchise Profiles Best Buys for 2021 Showcase

Bonus Distribution

The Experience Convention & Trade Show

ISSA Show North America

IN EVERY ISSUE:

Technical restoration and cleaning “how-tos” by industry experts

Leadership and business growth strategies

Marketing and advertising best practices

Latest industry equipment and products

DIGITAL ADVERTISING C L E A N FA X . C O M

Cleanfax.com offers traditional and rich-media advertising as well as exclusive sponsorship opportunities and site segmentation to spotlight your products. The site averages 26,000+ unique users and 41,000+ pageviews monthly with news, articles, and online-only multimedia content.

Traditional Banner AdvertisementSuper LeaderboardLeaderboard (Home Page and ROS placement)Half PageMedium Rectangle (Home Page and ROS placement)Half-Page Banner (Home Page and ROS placement)

Dominate the market with High-Impact PlacementsInterstitial/PrestitialPage SkinTopic/Channel Sponsorship

26,000+ Monthly Unique

Visitors

41,000+Monthly Page

VIews

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GET TO YOUR CUSTOMERS INBOX

Targeted Email Marketing• 100% share of voice with targeted messages delivered to your audience• Focus on specific demographics or reach the entire Cleanfax database of 29,000+

Content MarketingReach Cleanfax’s entire email database! A valuable tool to generate leads, promote your brand, share educational videos, and more with opportunities such as: • Technology Alert • Technical Tip* • Video Spotlight* • White Paper* • Native/Sponsored Content*

*Includes Cleanfax archival.

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STAND OUT WITH DIGITAL SPONSORSHIPS

Cleanfax Insider e-NewsletterSent weekly to 16,000+ industry pros, this offering provides exclusive online articles, news, videos, and more.

Restoration Insider e-NewsletterSent twice monthly to 8,000+ disaster restoration professionals.

Webinars/Webcast SponsorshipsA complete marketing services package is included with each co-sponsored or exclusively sponsored webcast. Marketing service package includes: • Live moderated webinar • e-mail and social invitations to Cleanfax’s audience to drive registration • Up to 30-second voiceover advertising message • Custom lead report including all registrants • 1-year archive of the webcast on Cleanfax.com

Digital sponsorship opportunitiesExclusively sponsor an issue of Cleanfax magazine with a leaderboard banner on every page and introductory letter/advertorial message on the opening cover. • Exclusive issue sponsorship • Animated belly bands • Pop-up ads/Videos • Animate your print ad

Advertising spots available in both e-newsletters: • Leaderboard • Medium Rectangle • Featured Product • Sponsored Content • Road Block

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PRINT RATES AND SPECS

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16” x 11.125”

Two Page Spread Full Page Bleed

8” x 11.125”

4.5” x 7.5”

1⁄2 Page Island

Full Page

7” x 10” 16” x 4.875”

1⁄2 Page Horizontal Spread

TRIM SIZE: 7.875”(w) x 10.875”(h), BLEED: Image must extend .125” beyond trim size. Keep live matter .375” from final trim, LIVE AREA: 7.25”(w) x 10.5”(h)

PRINT SPECS: High Resolutions (Press Optimized) PDF’s. All fonts and images embedded. Convert all colors to CMYK. Convert all fonts to outlines if possible. All images should be 300 dpi. Flatten layers/transparencies.

6.875” x 4.875”

1⁄2 Page Horizontal

3.375” x 9.8125”

1⁄2 Page

Vertical

2.125” x 9.5”

1⁄3 Page

Vertical

4.5” x 4.875”

1⁄3 Page Square

2.125” x 4.875”

1⁄6 Page Vertical

6.875” x 3”

1⁄3 Page Strip

3.375” x 4.875”

1⁄4 Page Vertical

6.875” x 2.125”

1⁄4 Page Strip

Display / 4C 1-3x 4-8x 9x2-Page Spread $7,550 $7,450 $7,350

Full Page $4,150 $3,950 $3,850

1/2 Horizontal Spread $5,535 $5,275 $5,125

1/2 Island $2,800 $2,700 $2,600

1/2 Page $2,600 $2,500 $2,400

1/3 Page $2,175 $2,075 $1,975

1/4 Page $1,600 $1,500 $1,400

Native-Content Marketing Specifications RateProfiles - Full Page Headline, 450 words, images, logo, url $2,500

Showcases - Half Page Headline, 100 words, image, logo, url $1,500

Marketplace / 4C 1x

1/2 Page Horizontal $1,500

1/4 Page Vertical $850

ISSA Media Network Marketplace 3x 6x

1/4 Page $2,650 $2,300

1/6 Page $2,000 $1,775

DIGITAL RATES AND SPECS

Cleanfax.com attracts more than 28,000 monthly unique visitors and offers traditional and rich media options for traffic generation and brand awareness. Content marketing and lead generation opportunities are also available utilizing Cleanfax’s 30,000+ e-mail database.

The Cleanfax Insider eNewsletter is delivered to 16,000+ industry professionals every Saturday. The Restoration Insider is delivered to 8,000+ restoration professionals twice per month.

Display Units Desktop Mobile Rate

Super Leaderboard 978x90 320x50 $1,200

Leaderboard 728x90 320x50 $1,000

Half Page 300x600 300x250 $1,200

Medium Rectangle 300x250 300x250 $800

Exclusive - High Impact Units

Floor Hanger 970x90 320x50 $2,000

Interstitial - Prestitial 600x400 300x250 $2,500

Page Skin 300x600 300x600 $2,950

Topic/Channel Sponsorship

Leaderboard & Half Page $1,000

Roadblock (Home & ROS)Leaderboard &

Medium Rectangle $1,750

Digital Edition Sponsorship $2,500

Webcast Co-Sponsorship $2,500

Webcast Exclusive Sponsorship $6,500

e-Newsletter Marketing Dimensions Rate

e-Newsletters Cleanfax Insider

Restoration Insider

Leaderboard 728x90 $600 $500

Medium Rectangle 300x250 $500 $350

Roadblock Leaderboard & Medium Rectangle $1,000 $750

Sponsored Content Headline, 50 words, url $500 $350

Product Spotlight

700x350 image, headline, 50 words, url $500 $350

e-Mail Marketing Rate

Targeted e-Mail

Entire Cleaning & Restoration database $3,000

Carpet/Floor Care specific database $2,000

Restoration specific database $1,800

Geo-targeted e-mail $150M/ Minimum charge $300

Additional Options

Technology Alert $1,750

Technical Tip $2,000

Video Spotlight $2,000

Native/Sponsored Content $2,000

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