2020 media kit - fresh cup magazine€¦ · 2020 media kit. table of contents for more than 25...
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Still theFRESHESTVOICE
Fresh Cup
Audience ARTSpecifications
EDITORIAL CONTENT
EditorialCalendar
Testimonials
SocialM e d i aRATES
Print & DigitalRATES
SPONSORED
SP
ON
SO
RE
D&OrganizationsOrganizations
Events
C O N T E N T
2020 MEDIA KIT
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For more than 25 years, Fresh Cup Magazine has educated our international readership on all things coffee and tea. From highlighting unique cafés around the world and reporting directly from origin, to discussing best business practices and reviewing exciting new products, Fresh Cup delivers thorough coverage on topics important to the industry as well as captivating entertainment ideal for the coffee and tea obsessed.
Fresh Cup Magazine continues to provide in-depth information on the most important business topics for enterprising specialty café owners, and gives voice to wave after wave of industry veterans and visionary newcomers alike.
Every month since 1992, Fresh Cup Magazine has documented the rising, rapidly modernizing beverage and foodservice trade, and where it’s headed. Insightful articles inform
readers around the globe of subjects ranging from best employment practices and marketing strategies to profiles of the world’s leading coffee- and tea-producing regions and artisans.
Fresh Cup Magazine’s legacy and influence remain strong. Join us as we continue building a global café culture and helping its affiliated businesses thrive.
FRESHEST VOICESTILLthe
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AUDIENCE@freshcupmag
DEMOGRAPHICS DISTRIBUTIONPRINT DIGITAL + WEB
Connect with Fresh Cup’s
Our print and digital issues are seen around the world, every month.
Fresh Cup leads conversations, shares news, and partners with advertisers for promotional campaigns and contests on major social media platforms, engaging our diverse audience of coffee and tea enthusiasts and industry professionals.
20,873
69%
85,824
360,000
6,900
125,000
6,065
9,890
17%
10%
4%
3.2 MILLION overall social media post impressions in 2019
+200% increase from 2018
14,387 6,277INSTAGRAM FOLLOWERS
+300 new followers per month since 2019
cafés, coffee + tea shops, restaurants, carts + drive-thrus
Total printed copies distributed in 2019
Website page views in 2019FreshCup.com features the latest
industry news, café openings, events, and more.
Weekly newsletter subscribersPublished every Thursday and shares the latest
industry news and topics of interest.
Digital issue impressions in 2019
Monthly print subscribers
Printed copies distributed at trade shows + events
Printed and distributed 12 months a year, every issue offers fresh content contributed by leading industry voices and influencers.
importers, exporters, growers, manufacturers, distributors
roasters, roaster/retailers
baristas, coffee + tea enthusiasts
+150 new followers per month since 2019
+17 new followers per month since 2019
FACEBOOK FOLLOWERS
TWITTER FOLLOWERS
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EDITORIAL CONTENTIn print and online, Fresh Cup delivers the information you need to succeed.
The Filter: News & events
Behind the Bar: Photo from a barista’s perspective, with callouts describing 8–10 tools/equipment benefitting workflow
Trending: Trends in products, café items, packaging, industry, etc.
In House: Café basics, including management tips, staffing, 101-level educational pieces directed to business owners
The Whole Leaf: Tea topics from leaf to cup
The Whole Bean: Coffee topics from bean to cup
Origin: Highlights farmers, importers/exporters, and places where coffee/tea is produced
Café Crossroads: Café spotlight with spread of photos, story of how business developed, and its community/industry impact
Do You Know? Q&A with industry leaders
Counter Intel: Highlights new and innovative products
Sustainable Matters: Spotlights cafés and businesses making exceptional sustainable strides
Drink of the Month: Features unique drinks and corresponding recipes; submitted by cafés and baristas from around the globe
EDITORIAL DEPARTMENTS: Our columns bring readers into successful cafés around the globe. News and innovations are highlighted and explained. Readers get insight from leaders in their industries.
SPECIAL ISSUES AND SPECIAL SECTIONS: Fresh Cup Magazine publishes special sections and issues on featured topics. These issues are retained and revisited by business owners and industry decision-makers for months and years to come. Upcoming special issues include: Zero-Waste, Generations, and our Coffee Almanac.
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Editorial CALENDARIn 2020, Fresh Cup Magazine will report on the latest café trends, products, and services, and the artisans growing,
processing, distributing, and servicing the international trade and marketplace.
JANUARYISSUE
SEPTEMBERISSUE
AD CLOSE: JULY 7AD DUE: JULY 14
AD CLOSE: MAR. 11AD DUE: MAR. 18
AD CLOSE: NOV. 08AD DUE: NOV. 15
AD CLOSE: DEC. 09AD DUE: DEC. 16
AD CLOSE: JAN. 09AD DUE: JAN. 16
AD CLOSE: FEB. 11AD DUE: FEB. 18
AD CLOSE: APR. 07AD DUE: APR. 14
AD CLOSE: MAY 07AD DUE: MAY 14
AD CLOSE: JUNE 09AD DUE: JUNE 16
AD CLOSE: AUG. 7AD DUE: AUG. 14
AD CLOSE: SEPT. 8AD DUE: SEPT. 15
AD CLOSE: OCT. 6AD DUE: OCT. 13
OCTOBERISSUE
NOVEMBERISSUE
DECEMBERISSUE
MAYISSUE
FEBRUARYISSUE
JUNEISSUE
MARCHISSUE
JULYISSUE
APRILISSUE
AUGUSTISSUE
BONUS DISTRIBUTION
BONUS DISTRIBUTION
BONUS DISTRIBUTION
BONUS DISTRIBUTIONBONUS DISTRIBUTION
BONUS DISTRIBUTION BONUS DISTRIBUTION
BONUS DISTRIBUTION
Beverages on TapAccessibility at Trade Shows
THE GREEN ISSUE:Green Coffee Businesses of the
Pacific Northwest New Trends in CBD
THE GENERATIONS ISSUE:Family-run Businesses Spotlight
Café Equipment Through the Ages
COFFEE ALMANAC:In-depth features and retail spotlights from
around the globe complement statistical snapshots and interviews.
New Technologies Benefiting Farmers
Turkish Coffee
Emerging Origins: CoffeeInnovations in Roasting
THE ZERO-WASTE ISSUE:Eco-friendly Products
How to Decrease Waste in Your Business
Emerging Origins: Tea Tea Education Programs
Portable Brewing ProductsHow to Create a Welcoming Outdoor
Space for Your Café
Seasonal Food & DrinksInventory Management
How to Host a Successful Throwdown
Café Ergonomics
Café Security & SafetyWhat’s New with Cascara
When Craft Beverages Collide: Coffee and tea meet beer,
spirits, and moreNew Tools & Equipment for Cupping
International Restaurant &
Foodservice ShowNew York, NY March
8–10
Coffee FestNew York, NY
March 8–10
Coffee & Tea Festival NYC Brooklyn, NYMarch 21–22 Specialty Coffee Expo
Portland, ORApril 23–26
Northwest Foodservice ShowPortland, OR April 19–20
Florida Rest. & Lodging ShowOrlando, FL
September 22–23
Golden Bean North AmericaTempe, AZ
September 15-19
World Tea ExpoDenver, COJune 8–11
Coffee FestChicago, IL June 26–28
National Restaurant Association ShowChicago, IL May 16–19
New York Coffee FestivalNew York, NY October 9-11
Coffee FestTacoma, WA
October 23-24
Los Angeles Coffee Festival Los Angeles, CA
November 10
Coffee FestAnaheim, CAAugust 8–10
2020
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TESTIMONIALSIt’s been EYE-OPENING AND
SO REWARDING to be able to
profile cafés across the globe
who are working to make
sustainability a top priority.
As writer of the monthly
“Last Plastic Straw” column
at Fresh Cup, I’ve enjoyed the
opportunity to share roasters’
and shop owners’ creative
approaches to reduce
waste—and to successfully
encourage their customers to
do the same.
—Robin Roenker, Contributor
“Fresh Cup has a consummate team of professionals to help you reach and captivate your audience from the most credible source in specialty coffee. OUR GROWTH DOUBLED IN A YEAR, which we can attribute to the stellar advertising campaign they put together for us!”
—Scott Strader, CEO Lotus Energy
“We’ve advertised in Fresh
Cup for several years, usually
selecting the issues that
are circulated at coffee or
tea trade shows. I’m happy
to say we’ve consistently
received favorable responses
and many successful leads
from our ads in Fresh Cup. IT
IS TARGETED TO EXACTLY
THE AUDIENCE WE HOPE
TO REACH. I look forward
to a long and continued
partnership with them!”
—Anupa Mueller, Eco-Prima Tea
Hear what our clients and colleagues are saying about us.
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SPONSORED Events &Organizations
Fresh Cup is proud to support the coffee & tea community around the world.
CAFÉ FEMENINO FOUNDATIONWe are a proud board member, sponsor, and contributor to the Café Femenino Foundation, an independent non profit that provides grants to select projects for women coffee farmers to enhance their lives and the lives of their families and communities.
GOLDEN BEAN NORTH AMERICA ROASTERS COMPETITIONFresh Cup is the official media sponsor of the Golden Bean North America Roasters Competition.
NON PROFITSFresh Cup is a regular supporter of Coffee Kids, Grounds for Health, and other non profit organizations supporting the worldwide coffee and tea community.
INDUSTRY EVENTSWe would love to support your throwdown or other coffee- or tea-related events with some great Fresh Cup swag, a few shoutouts on our social platforms, and other individually curated support. Contact us today to discuss sponsorship of your next event.
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SPONSORED CONTENTAlign your brand with our content. Advertise with Fresh Cup Magazine and FreshCup.com.
OVERVIEW OF PROCESS
By investing in sponsored content,
your company will provide
Fresh Cup with samples and key
information about your product
or service. Our editorial team will
then create unique content and
assets for the sponsored content
campaign, which your company
will have the opportunity to review,
revise, and approve. Fresh Cup will
then utilize its diverse and wide-
reaching media channels to publish
and promote the campaign.
APPROVAL PROCESSThe Fresh Cup editorial team
will develop a sponsored
content campaign based on your
company’s specific products
and goals. Once the campaign is
drafted, Fresh Cup will present it
to your company for review. Your
company will be able to revise and
approve the campaign before
it’s launched.
SCHEDULE FOR PUBLICATION Fresh Cup will post all content
based on an agreed upon timeline,
monitor the results of the
campaign, and report analytics to
your business.
CHOOSING TO ADVERTISE USING FRESH CUP’S SPONSORED CONTENT SERVICES allows your product to be featured using the voice and
tone for which our publication has become globally known and respected. Our editorial team is here to partner with your company to achieve a
variety of marketing objectives, including increasing sales, reaching a new market, or educating consumers and businesses.
PRODUCTS OFFERED INCLUDE: Contact JAN WEIGEL to learn more!
Digital and Print Native Advertising
Digital and Print Sponsored Content
E-Newsletter Sponsored Content
Social Media Coverage
Videography
Photography
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SOCIAL MEDIA RatesTell your brand’s story and engage the right audience for your business with Fresh Cup.
CAMPAIGNOPTIONS
@freshcupmag20,873 followers
* stories are featured photos or videos that last 24 hours
@freshcupmag6,277 followers
@freshcupmagazine14,387 followers
FACEBOOK TWITTER
3-POST INSTAGRAM SPONSORED PARTNERSHIPincludes 3 posts and up to 5 story* promotions
5-POST INSTAGRAM SPONSORED PARTNERSHIPincludes 5 posts and up to 8 story* promotions
$1,000
$2,000
1 post3 stories*
$500 $250
1 post1 story*
$150
1 post
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AD RATESFresh Cup Print & Digital
Align your brand with our content. Advertise with Fresh Cup Magazine and FreshCup.com.
CREATE MAXIMUM EXPOSURE FOR YOUR ADVERTISING MESSAGE with special event sponsorships, print and online packages, special content sections, sponsored content, and more!
1x 3x 6x 9x 12x
1/2 Cover Tip + Full Page $5995
2-Page Spread $4750 $4510 $4370 $4220 $4030
Back Cover $3900 $3700 $3580 $3470 $3310
Special Positioning $3300 $3130 $3030 $2930 $2800
Inside Covers $3300 $3130 $3030 $2930 $2800
Full Page $2950 $2800 $2710 $2620 $2500
2/3 Page (V) $2200 $2090 $2020 $1950 $1870
1/2 Page (V/H) $1750 $1660 $1610 $1550 $1480
1/3 Page (V/H) $1300 $1230 $1190 $1150 $1100
1/4 Page (V/H) $1050 $990 $960 $930 $890
Marketplace (1/6 Page H) $500 $450
PRINT AD RATES (MONTHLY)DIGITAL AD RATES
WEBSITE (MONTHLY)
1x 3x 6x
Leaderboard (728 x 90) $1200 $1150 $1100
Large Sidebar (300 x 500) $960 $910 $860
Medium Sidebar (300x250) $640 $610 $580
Small Sidebar (300x125) $480 $460 $430
E-NEWSLETTER (WEEKLY)
1x 3x 6x
Banner (600 x 90) $650 $600 $550
Button (120 x 90) $300 $250 $200
Sponsored Content $2200 $2000 $1800
Contact us to learn [email protected] | 503-236-2587
CALL or EMAIL for a QUOTE
TO ADVERTISE WITH FRESH CUP contact Jan Weigel:
[email protected] | 503-236-2587
FOR ARTWORK SPECIFICATIONS go to the next page or click here. If you have any questions regarding artwork please contact Diane Howard:
[email protected] | 503-236-2587
$
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ART SPECIFICATIONSDimensions, file types, and due dates for print & digital advertisements.
DIGITAL AD SPECS
WEBSITE
E-NEWSLETTER
PRINT AD SPECS
ARTWORK DUE DATES (digital & print)
Large Sidebar300 x 500
Medium Sidebar300 x 250
Small Sidebar300 x 125
Button120 x 90120 x 90
Leaderboard 728 x 90
Banner 600 x 90
ACCEPTED DIGITAL FILE FORMATS include GIF, JPEG, or PNG. We accept short animated ads that loop. All file sizes must be smaller than 150KB.
PROVIDE A URL LINK with your ad and send to:[email protected].
Send PRINT ADS in HIGH-RESOLUTION PDF FILE FORMAT (300 DPI) to [email protected]
FULL PAGE ADBleed: 8.625” x 11.125”Trim: 8.375” x 10.875”Live Area: 8.125” x 10.625”
2/3 PAGE VERTICAL AD4.875” x 9.875”
1/6 PAGE AD (Marketplace)Horizontal: 3.625” x 3.125”
JANUARY ISSUENov. 15, 2019
FEBRUARY ISSUEDec. 16, 2019
MARCH ISSUEJan. 16, 2020
APRIL ISSUEFeb. 18, 2020
MAY ISSUEMarch 18, 2020
JUNE ISSUEApr. 14, 2020
JULY ISSUEMay 14, 2020
AUGUST ISSUEJune 16, 2020
SEPTEMBER ISSUEJuly 14, 2020
OCTOBER ISSUEAug. 14, 2020
NOVEMBER ISSUESept. 15, 2020
DECEMBER ISSUEOct. 13, 2020
1/2 PAGE ADVertical: 3.625” x 9.875”Horizontal: 7.375” x 4.8125”
1/3 PAGE ADVertical: 2.333” x 9.875”Horizontal: 7.375” x 3.125”
1/4 PAGE ADVertical: 3.625” x 4.8125”Horizontal: 7.375” x 2.3125”
COVER TIPBleed: 8.125” x 5.125”Trim: 7.875” x 5.125”
FULL PAGE
1/4 PAGE H
1/3 PAGE H
1/2 PAGE H
COVER TIP
1/2PAGE
V
1/3PAGE
V
1/4PAGE
V
1/6PAGE
H
2/3PAGE
V