2020 media kit - for pharma industry executives€¦ · 01/09/2018 · pharma traceability: beyond...
TRANSCRIPT
Pharma traceability: Beyond the barcode
JUN. 2019VOL. 14 NO. 2
MAR. 2019VOL. 14 NO. 1
Managing the patient journey
Prior Authorization
Reimbursement
Adherence
Outcomes-based environment
Medication adherence
Pharma cold chain: greener and more digitized
SEPT. 2019VOL. 14 NO. 3
Big Data in pharma cold chain logistics
NOV. 2019VOL. 14 NO. 4
Commercial and
Compliance DataAccelerating
Patient Centricity
Suspicious-Order Monitoring
Accelerating Patient Centricity
Suspicious-Order Monitoring
2020 Media Kit
MAR. 2019VOL. 14 NO. 1
Managing the patient journey
Prior Authorization
Reimbursement
AdherenceOutcomes-based environment
Medication adherence
Pharma traceability: Beyond the
barcode
JUN. 2019VOL. 14 NO. 2
Pharma cold chain: greener and more digitized
SEPT. 2019VOL. 14 NO. 3
Big Data in pharma cold chain logistics
2 | 2020 MEDIA KIT www.PHARMACEUTICALCOMMERCE.com
Mission StatementPharmaceutical Commerce is written for biopharma executive decision-makers focusing on business processes and the technologies involved in how approved drugs go to market. The editorial content helps improve col-laboration amoung managers with the goal of reducing the cost of commercial operations. Pharmaceutical Commerce focuses on the lifeblood of the industry; the flow of product, information and funds.
11.2018 / Visit our website at www.PharmaceuticalCommerce.com / 3
4 Today’s integrated
systems are tomorrow’s silos
CONTENTS
FEATURES
EDITORIAL
6 Merging data for
managing pharma
commercialization8 GSK reverses course
on physician payments
10 Serialized channel data
edges closer to reality 14 A Conversation with
Matt Wallach, Veeva
Systems
19 Precision medicine and
the importance of data
22 Real-World Evidence
(RWE): Advancing Both
Clinical and Commercial
Objectives
28 Connecting with
physicians—and
patients—at the
point of care
NOV. 2019VOL. 14 NO. 4
Commercial and
Compliance Data
Accelerating Patient Centricity
Suspicious-Order Monitoring
Accelerating Patient Centricity
Suspicious-Order Monitoring
Editorial Departments Editorial Op-Ed Top News Business/Finance Market Access Therapy Focus
Supply Chain/Logistics Clinical Operations Information Technology Manufacturing & Packaging Legal & Regulatory Meetings
MARCH: PATIENT SUPPORT / HUB SERVICES
Special focus on manufacturer-sponsored patient outreach and followup; specialty pharmacy services, clinical trial support.
EDITORIAL CLOSE: Feb 3AD CLOSE: Feb 17
NOVEMBER: COMMERCIAL AND COMPLIANCE DATA
Special focus on master data management, market analytics, PDMA compliance and salesforce automation.
EDITORIAL CLOSE: Oct 5AD CLOSE: Oct 19
SEPTEMBER: LOGISTICS AND COLD CHAIN
Special focus on temperature-controlled practices and products; air cargo; domestic and international logistics
EDITORIAL CLOSE: Aug 3AD CLOSE: Aug 17
JUNE: PRODUCT PACKAGING AND SECURITY
Special focus on serialization and traceability (DSCSA, FMD, etc.); contract packaging, supply chain and cargo security.
EDITORIAL CLOSE: May 14AD CLOSE: May 18
Special Focus Print Issues
3 | 2020 MEDIA KIT www.PHARMACEUTICALCOMMERCE.com
2020 Pharmaceutical Commerce Editorial Calendar
For information regarding editorial coverage and policies, please contact Nick Basta, Editor in Chief, [email protected].
SCHEDULE OF TOPICS (print issues as identified below) MEETINGS*
JANUARY Clinical Trials: Supply, Logistics, Patient Recruitment & Support, IT Systems SCOPE
FEBRUARY Government pricing & reporting, GPO and PBM contracting and reimbursement
MARCH Patient Support & Hub Services, Coupon and Copay programs, Patient Assistance HDA Dist. Mgmt.Web & Print
APRIL Contract Manufacturing & Packaging, Quality management Interphex, CPhI
MAY Oncology market, Specialty Pharmacy, Specialty distribution Assembia Summit
JUNE Serialization & Traceability (DSCSA & FMD), Warehouse management systems BIOWeb & Print
JULY Retail pharmacy, patient adherence, Direct-to-patient services
AUGUST Rare disease therapies, cell & gene therapy, biobanking
SEPTEMBER Cold Chain management, air, ground and ocean logistics, internat’l trade Global Cold Chain, LogipharmaWeb & Print
OCTOBER Sales operations, sample management, salesforce automation Sharing Conference
NOVEMBER Real-world evidence, data analytics, master data management Web & Print
DECEMBER Wholesaler practices, federal & state regulatory practices CBI Trade & Channel
*Bonus distribution of print issue to be determined
4 | 2020 MEDIA KIT www.PHARMACEUTICALCOMMERCE.com
Circulation
Website Audience
CIRCULATION BY EMPLOYER
Pharma Manufacturer 16,430 93.89%
Contract Manufacturer 24 0.14%
Wholesaler / Distributor 92 0.53%
Logistics Service Provider 126 0.72%
Pharmacy / Hospital 47 0.27%
Business Service Provider 36 0.21%
Advertising Agcy 51 0.29%
Consulting Firm 101 0.58%
Contract Research Org. 8 0.05%
Other / Not Listed 574 3.28%
SUBTOTAL 17,499 100%
OTHER NON-QUAL 662
TOTAL 18,161
CIRCULATION BY JOB TITLE
Corporate Management 16,003 91.45%
Sales / Marketing 335 1.91%
Market Access 136 0.78%
Supply Chain / Logistics 110 0.63%
IT/IS Management 149 0.85%
Regulatory Compliance 92 0.53%
Product Development 70 0.40%
Other / Not Listed 604 3.45%
TOTAL 17,499 100%
Circulation Processing managed by Stark Services, Inc.
Sessions by country, 9/18-8/19
SESSIONS BY COUNTRY, 9/18-8/19
United States 203,787
India 28,233
United Kingdom 13,900
Canada 6,167
Germany 5,606
Rest of World 14,879
As reported in Google Analytics
As reported in Google Analytics
Analyticswww.pharmaceuticalcommerce.com
www.pharmaceuticalcom… Go to report
Language Users % Users
1. en-us 206,810 82.39%
2. en-gb 14,528 5.79%
3. de-de 2,382 0.95%
4. zh-cn 2,002 0.80%
5. fr-fr 1,982 0.79%
6. es-es 1,604 0.64%
7. ko-kr 1,490 0.59%
8. en-ca 1,363 0.54%
9. en-in 1,272 0.51%
10. it-it 1,187 0.47%
Audience Overview
Sep 1, 2018 - Aug 31, 2019
Overview
Users Pageviews
… November 2018 January 2019 March 2019 May 2019 July 2019
10,00010,00010,000
20,00020,00020,000
30,00030,00030,000
20,00020,00020,000
40,00040,00040,000
Users
250,674New Users
249,334Sessions
318,784
Number of Sessions per User
1.27Pageviews
405,005Pages / Session
1.27
Avg. Session Duration
00:00:55Bounce Rate
84.50%
New Visitor Returning Visitor
12.6%
87.4%
© 2019 Google
All Users100.00% Users
MONTHLY TRAFFIC AND PAGEVIEWS, 9/18-8/19
5 | 2020 MEDIA KIT www.PHARMACEUTICALCOMMERCE.com
PHARMACEUTICALCOMMERCE.com
100% focus on commercial activity in the biopharma supply chain makes Pharmaceutical Commerce a valued source of information in print and online. The website features the full editorial content of the magazine, plus web-only features including a powerful search engine that attracts and holds visitor interest.
Website Opportunities
Middle Leaderboard728 x 90 pixels.
Positioned within editorial content. $1,800 per month.
Top Leaderboard728 x 90 pixels. Top of the page prominence!
$3,250 per month.
Top Sidebar Box300 x 250 pixels. Highest banner click-throughs!
$2,750 per month.
Side Leaderboard
Side Leaderboard240 x 90 pixels.
Room enough for a key message!
$2,000 per month.
Native (sponsored) content row
350 x 200 pixels. Graphic plus
posted content. See p. 6
Middle Sidebar Box300 x 250 pixels. Share the Pharma
Commerce audience! $1,500 per month.
Leaderboard 728 x 90
Top Sidebar Box 300 x 250
Middle Sidebar Box 300 x 250
Bottom Sidebar Box 300 x 250
Middle Sidebar Box 300 x 250
Middle Leaderboard 728 x 90
Middle Sidebar Box300 x 250 pixels. Share the Pharma
Commerce audience! $1,500 per month.
Bottom Sidebar Box300 x 250 pixels. Share the Pharma
Commerce audience! $800 per month.
6 | 2020 MEDIA KIT www.PHARMACEUTICALCOMMERCE.com
HomepageWelcome Mat
600 x 500
Homepage Welcome Mat
600 x 500 pixels $9,500/month
PHARMACEUTICALCOMMERCE.comWebsite OpportunitiesBanners• Top Leaderboard: 728 x 90 pixels. Top of the page prominence! $2,750 per month.• Side Leaderboard: 240 x 90 pixels. Room enough for a key message! $1,800 per month.• Top Sidebar Box: 300 x 250 pixels. Highest banner click-throughs! $2,500 per month.• Middle Leaderboard: 728 x 90 pixels. Positioned within editorial content. $1,500 per month.• Middle/Lower Sidebar boxes: 300 x 250 pixels. Share the Pharma Commerce audience! $1,200 per month.
Sponsored ContentSponsored (“native”) content is your opportunity to convey a more detailed, in-depth message to the Pharma Commerce audience. The content box is identical to the content boxes of editorial stories running on the site; the only difference is that while editorial content continually flows onto and off the homepage, your sponsored content keeps its position for a 30-day period.
Ideally, you would offer feature-length stories (case histories, position statements, new product introductions, etc.) that is linked to this content box. Pharmaceutical Commerce will post this content, in its appropriate editorial section, just as it does with editorial content. At your option, the homepage presentation could instead link to content on YOUR site. Need help developing the appropriate content? Call us! We can help.
Sponsored content graphic needs to be 300 x 250 pixels; contributed content can range up to 2,000 words (if posted on the site). Price: $3,500 per 30-day placement.
Insertion Order and material due one week prior to monthly update.
Banner Specifications: 200K file size max per banner, File format: JPEG, GIF, ANIMATED GIF, FLASHNOTE: Reserved banner space must run when and where it has been reserved. Failure to provide materials will result in full payment due.
Submit material to: Heidi Nelson: cell: 541-256-0411 | [email protected]
Homepage Welcome MatHomepage takeover! Got a dramatic new announcement—a new venture, a key product introduction, an important new acquisition? Put the announcement in front of *everyone* who accesses the Pharma Commerce website with a welcome mat, designed to appear on that user’s first new visit to the site, and in place until the visitor clicks through it.
Pharmaceutical Commerce will take your 600 x 500 pixel announcement and position it centrally on our homepage. Price: $9,500 for 30-day placement.
7 | 2020 MEDIA KIT www.PHARMACEUTICALCOMMERCE.com
Pharmaceutical Commerce’s
Value Chain eNewsletterTarget your message to 18,000 decision-makers subscribing to the bi-monthly Pharmaceutical Commerce eNewsletter. The eNewsletter is written by Pharmaceutical Commerce editors with a focus on biopharma commercial operations.
Custom Email BlastsPharmaceutical Commerce will email your material exclusively to its list of 18,000 newsletter subscribers. If your company has more information to tell than can be fit into a display advertisement, the perfect addition is a Custom Email Blast.File format: HTML, set no wider than 700 pixels Graphics: Static/No Motion; 72 dpi/200k file size; .jpeg, .tiff or .png filesPrice: $7,200 net
Insertion order and production materials due one week in advance of each issue.
Banner Specifications: 200K file size max per banner File format: JPEG, GIF, Static formats onlyNOTE: Reserved banner space must run when and where it has been reserved. Failure to provide materials will result in full payment due.
Submit material to: Heidi Nelson cell: [email protected]
Top Content Banner 468 x 60 pixels
$1,800
Content Middle Banner 300 x 100 pixels
$1,300
Right Column Vertical
120 x 240 pixels $1,300
Right Column Square
120 x 120 pixels $840
Right Column Square
120 x 120 pixels $840
Jan 8, 22 Feb 12, 26 Mar 11, 26 April 8, 22
May 6, 20 June 10, 24 July 8, 22 Aug 5, 19
Sept 9, 23 Oct 7, 21 Nov 4, 18 Dec 2, 16
2020 Publication Dates:
18,000 subscribers
Pharma commercial
management
Twice monthly
News on commercial
operations not found elsewhere
Quality reporting generates maximum
advertising exposure
8 | 2020 MEDIA KIT www.PHARMACEUTICALCOMMERCE.com
Pharmaceutical Commerce’s monthly
BioPharma Cold Chain eNewsletterTarget 18,000 decision-makers who specify cold chain logistics, storage and distribution services.
Top Content Banner 468 x 60 pixels
$1,800
Content Middle Banner 300 x 100 pixels
$1,300
Right Column Vertical
120 x 240 pixels $1,300
Right Column Square
120 x 120 pixels $840
Right Column Square
120 x 120 pixels $840
Jan 15 Feb 19 Mar 18 April 15
May 13 June 17 July 15 Aug 12
Sept 16 Oct 14 Nov 11 Dec 9
2020 Publication Dates:
Significant news developments and analysis
of the life sciences and cold chain market.
18,000monthly subscribers,
plus bonus website circulation.
Insertion order and production materials due one week in advance of each issue.
Banner Specifications: 200K file size max per banner File format: JPEG, GIF, Static formats onlyNOTE: Reserved banner space must run when and where it has been reserved. Failure to provide materials will result in full payment due.
Submit material to: Heidi Nelson, [email protected]
Custom Email BlastsPharmaceutical Commerce will email your material exclusively to its list of 18,000 newsletter subscribers. If your company has more informa-tion to tell than can be fit into a display advertisement, the perfect addition is a Custom Email Blast.File format: HTML, set no wider than 700 pixels Graphics: Static/No Motion; 72 dpi/200k file size; .jpeg, .tiff or .png filesPrice: $7,200 net
9 | 2020 MEDIA KIT www.PHARMACEUTICALCOMMERCE.com
Rates are NET *4th cover 20% premium/2nd cover 10% premium.
Email ad materials to: [email protected] Heidi Nelson, 541-256-0411
Billing Information: 30 Days NET (payment by MasterCard or Visa, add 4%)
Magazine Page Dimensions Width Height
Ad Dimensions Width Height
trim size 8” 10.875”
live area 7.5” 10.375” (keep live area 1/4” from trim)
Full Page trim size 8” 10.875” live area 7.5” 10.375” bleed (1/8” beyond trim size) 8.25” 11.125”
bleed 8.25” 11.125” (extend bleed 1/8” from trim)
1/2 Page 7.5” 5”
1/4 Page (vertical only) 3.75” 5”
Please call for insert specifications.MAGAZINE CLOSING DATES
Issue Ad Closing/Materials Due
March 2/15
June 5/17
September 8/16
November 10/18
SPECSPlease ensure that all document sizes are created to specifications. No internal crop marks. Full page bleed ads should be created to trim size and artwork should be extended 1/8” beyond trim. Keep live matter 1/4” from all trimmed edges.
Electronic materials: 300 ppi, CMYK with all fonts converted to outlines.Acceptable file format: InDesign, Quark, Illustrator, PDF and Photoshop.
New England, Middle Atlantic—Jody Estabrook [email protected]
2-Page Spread trim size 16” 10.875” live area 15” 10.375” bleed (1/8” beyond trim size) 16.5” 11.125”
Advertising Contacts
Special Issue Rates & SpecsTarget 18,000 decision-makers who specify cold chain logistics, storage and distribution services.
Page $6,750 6,250 5,750
1/2 Page $4,500 4,250 4,000
1/4 Page $2,950 2,550 2,150
4-Color Rates 1X 2X 4X
Two-Page Spread $12,160 11,160 10,660
Southeast, Midwest, West and International—Cathy Williams [email protected], ext. 101
Editorial Director/Publisher—Nick Basta [email protected]
718-282-6112
10 | 2020 MEDIA KIT www.PHARMACEUTICALCOMMERCE.com
Custom Publishing Services
Pharmaceutical Commerce can design and distribute your white papers, case histories or other relevant
content. Options include:
• Posting content (including our homepage sponsored-content option, see p. 6)
• Distributing via e-blast to our select 18,000+ audience
• Collecting leads via registration forms for postings
Pricing ranges from $3,500 (sponsored-content option only) and up, depending on design and delivery options chosen. Talk to us! We want to connect you with our audience.
Webinars:Help build your brand and market your services and products using Pharmaceutical Commerce Webinars.
• Content supplied by client; most often in the form of a PowerPoint presentation
• Moderated by our editor in chief, Nick Basta• Pre-recorded; incorporates a Q&A session
• Contact information captured via registration page• Available for viewing on Pharmaceutical
Commerce’s website for 3 months• 60-day lead time necessary for a simulated live
event
Webinar Marketing Support:• Two custom eBlasts to 18,000 PharmaCommerce’s
readers• Vertical or Content Banner within ValueChain
eNewsletter• Shared out through PharmaCommerce’s social
media channels
Package Price: $9,995 net
Website Videos:Help market your products and services by posting your video on pharmaceuticalcommerce.com website’s
homepage. (Video supplied by advertisers in .flv and .mp4 for compatibility with mobile devices)
• Generate brand exposure• Capture qualified leads and interact with your target audience
Video Marketing Support:• Posted on PC website for 3 months (3 minute video)• Two custom eBlasts to 18,000 PharmaCommerce readers with link to video• Vertical or Content Banner within PharmaCommerce’s ValueChain eNewsletter• Tracking reports provided to video advertiser
Package Price: $7,795 net
PLUS: Ask about our custom publishing and reprint services
11 | 2020 MEDIA KIT www.PHARMACEUTICALCOMMERCE.com
Sales RepresentativesNortheast
Jody Estabrook [email protected]
774-283-4528
Southeast/Midwest/West/InternationalCathy Williams
[email protected], ext. 101
ContactsPublisher/Editorial Director
Nick Basta [email protected]
718-282-6112
Production ContactHeidi Nelson