2020 media guide - sosland.com · july 7 july 21 aug. 4 aug. 18 sep. 1 sep. 15 sep. 29 oct. 13 oct....

16
A lawsuit challenging the constitu- tionality of an Arkansas law prohib- iting purveyors of plant-based meat alternatives from using the word “meat” or related terms like “beef,” “pork,” “roast” and “sausage” in labeling or marketing their products was filed July 22 in the U.S. District Court, Eastern District of Arkansas. The suit was brought by the American Civil Liberties Union, the Good Food Insti- tute and the Animal Legal Defense Fund on behalf of The Tofurky Co., Hood River, Ore. Tofurky manufactures plant-based food products that are sold nationwide. The Arkansas law, which took effect July 24, has as its stated aim the protec- tion of consumers “from being misled or confused by false or misleading labeling of agricultural products that are edible by humans.” The law proceeds to define beef and related terms such as beef patties, hamburgers, etc., as being applicable solely to products derived from the flesh of a CONTINUED ON PAGE 22 WASHINGTON Arkansas and Mississippi meat labeling laws challenged IN THIS ISSUE Nestle accelerating pace of innovation across portfolio Page 9 Allulose in the spotlight as added sugars deadline nears Page 30 Fermented beverages are having a feel-good moment Page 36 STORY ON PAGE 26 New frontiers for ANCIENT GRAINS ©IGORSM8 - STOCK.ADOBE.COM T he Trump administration in 2018 forced the governments of Canada and Mexico into months of arduous and often acrimonious negotiations that ultimately led to the U.S.-Mexico-Can- ada Agreement (U.S.M.C.A.), which, if approved by the parliaments of all three nations, will replace the 25-year-old North American Free Trade Agreement (NAFTA). The administration in 2019 faces the challenge of muscling the new agreement through the 116th Congress with the House of Representatives now under control of the Democrats. Democratic control of the House doesn’t necessarily spell the death knell for the U.S.M.C.A., but it does indicate traditionally Democratic constituencies, such as labor, who felt their voices weren’t heard during the negotiations, will now be part of the conversation as Congress turns its attention to the treaty. Most food and agriculture industry CONTINUED ON PAGE 24 IN THIS ISSUE Coca-Cola invests in direct-to- consumer beverage company Page 8 Uncertainty a dominant market theme as 2019 begins Page 22 Beverage Business News: Formulating eye-appealing products Page 30 WASHINGTON U.S.M.C.A.: A done deal or work in progress? STORY ON PAGE 26 The tastes forecast to trend in 2019 ©JENNY STURM - STOCK.ADOBE.COM ARLINGTON, VA. — Nestle USA plans to exit its company-owned frozen direct-store deliv- ery network for pizza and ice cream and transition to the warehouse model it uses for its frozen meals and snacks businesses. The phased transition will begin in the third quarter of 2019 and is expected to be com- pleted early in the second quarter of 2020. The company said the move will result in the closing of eight company-owned frozen distribution centers and frozen inventory transfer points. Nestle’s frozen pizza brands include California Pizza Kitchen, DiGiorno, Jack’s and Tombstone. The company’s ice cream brands include Edy’s/Dreyer’s, Drumstick, Skinny Cow and Häagen-Dazs. “Ice cream and pizza are growing cat- egories in which we hold strong leadership positions,” said Steve Presley, chairman and chief executive officer of Nestle USA. “As we continue to focus on driving long-term profitable growth, leveraging a simpler CONTINUED ON PAGE 8 IN THIS ISSUE Kraft Heinz Co. to restate earnings following investigation Page 18 TreeHouse to shutter snacks plant as unit drags on quarterly results Page 22 Organic opportunities abound in snacks, frozen food Page 42 BUSINESS Nestle USA to exit D.S.D. network for frozen pizza, ice cream STORY ON PAGE 36 New horizons for dairy flavors ©TATOMM - STOCK.ADOBE.COM 2020 Media Guide PRINT · DIGITAL · EBLASTS · EZINES · WEBINARS · DIGITAL EDITION · WHITE PAPERS · VIDEO E-MERCIALS · PODCASTS · CUSTOM PUBLISHING

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Page 1: 2020 Media Guide - sosland.com · July 7 July 21 Aug. 4 Aug. 18 Sep. 1 Sep. 15 Sep. 29 Oct. 13 Oct. 27 Nov. 10 Nov. 24 Dec. 8 Dec. 22 INGREDIENT APPLICATIONS Digestive Health Ethnic

August 6, 2019 | foodbusinessnews.net

A lawsuit challenging the constitu-tionality of an Arkansas law prohib-iting purveyors of plant-based meat

alternatives from using the word “meat” or related terms like “beef,” “pork,” “roast” and “sausage” in labeling or marketing their

products was � led July 22 in the U.S. District Court, Eastern District of Arkansas.

The suit was brought by the American Civil Liberties Union, the Good Food Insti-tute and the Animal Legal Defense Fund on behalf of The Tofurky Co., Hood River, Ore. Tofurky manufactures plant-based food products that are sold nationwide.

The Arkansas law, which took e� ect July 24, has as its stated aim the protec-tion of consumers “from being misled or confused by false or misleading labeling of agricultural products that are edible by humans.” The law proceeds to de� ne beef and related terms such as beef patties, hamburgers, etc., as being applicable solely to products derived from the � esh of a CONTINUED ON PAGE 22

WASHINGTON

Arkansas and Mississippi meat labeling laws challenged

IN THIS ISSUE

Nestle accelerating pace of innovation across portfolio

Page 9

Allulose in the spotlight as added sugars deadline nears

Page 30

Fermented beverages are having a feel-good moment

Page 36

STORY ON PAGE 26

New frontiers for ANCIENT GRAINS

©IG

ORSM

8 - ST

OCK.A

DOBE

.COM

001_FBN_August6_19.indd 1 8/2/2019 10:12:07 AM

January 8, 2019 | foodbusinessnews.net

The Trump administration in 2018 forced the governments of Canada and Mexico into months of arduous

and often acrimonious negotiations that ultimately led to the U.S.-Mexico-Can-ada Agreement (U.S.M.C.A.), which, if

approved by the parliaments of all three nations, will replace the 25-year-old North American Free Trade Agreement (NAFTA). The administration in 2019 faces the challenge of muscling the new agreement through the 116th Congress with the House of Representatives now under control of the Democrats.

Democratic control of the House doesn’t necessarily spell the death knell for the U.S.M.C.A., but it does indicate traditionally Democratic constituencies, such as labor, who felt their voices weren’t heard during the negotiations, will now be part of the conversation as Congress turns its attention to the treaty.

Most food and agriculture industry CONTINUED ON PAGE 24

IN THIS ISSUE

Coca-Cola invests in direct-to-consumer beverage company

Page 8

Uncertainty a dominant market theme as 2019 begins

Page 22

Beverage Business News: Formulating eye-appealing products

Page 30

WASHINGTON

U.S.M.C.A.: A done deal or work in progress?

STORY ON PAGE 26

The tastes forecast to trend in 2019

©JE

NNY S

TURM

- ST

OCK.A

DOBE

.COM

001_FBN_January8_19.indd 1 1/4/2019 9:00:28 AM

May 14, 2019 | foodbusinessnews.net

ARLINGTON, VA. — Nestle USA plans to exit its company-owned frozen direct-store deliv-ery network for pizza and ice cream and transition to the warehouse model it uses for its frozen meals and snacks businesses. The phased transition will begin in the third

quarter of 2019 and is expected to be com-pleted early in the second quarter of 2020.

The company said the move will result in the closing of eight company-owned frozen distribution centers and frozen inventory transfer points.

Nestle’s frozen pizza brands include California Pizza Kitchen, DiGiorno, Jack’s and Tombstone. The company’s ice cream brands include Edy’s/Dreyer’s, Drumstick, Skinny Cow and Häagen-Dazs.

“Ice cream and pizza are growing cat-egories in which we hold strong leadership positions,” said Steve Presley, chairman and chief executive o� cer of Nestle USA. “As we continue to focus on driving long-term pro� table growth, leveraging a simpler CONTINUED ON PAGE 8

IN THIS ISSUE

Kraft Heinz Co. to restate earnings following investigation

Page 18

TreeHouse to shutter snacks plant as unit drags on quarterly results

Page 22

Organic opportunities abound in snacks, frozen food

Page 42

BUSINESS

Nestle USA to exit D.S.D. network for frozen pizza, ice cream

STORY ON PAGE 36

New horizons for dairy � avors

©TA

TOM

M -

STOC

K.ADO

BE.CO

M

001_FBN_May14_19.indd 1 5/10/2019 9:17:08 AM

2020 Media GuidePRINT · DIGITAL · EBLASTS · EZINES · WEBINARS · DIGITAL EDITION · WHITE PAPERS · VIDEO E-MERCIALS · PODCASTS · CUSTOM PUBLISHING

Page 2: 2020 Media Guide - sosland.com · July 7 July 21 Aug. 4 Aug. 18 Sep. 1 Sep. 15 Sep. 29 Oct. 13 Oct. 27 Nov. 10 Nov. 24 Dec. 8 Dec. 22 INGREDIENT APPLICATIONS Digestive Health Ethnic

TRENDSProtein remains a powerful force in food and beverage innovation

The protein trend is white hot and shows no sign of cooling any time soon.Food Business News, June 2019

The timeliness of the Food Business News suite of products allows us to stay on top of the key trends in the food and beverage industry.

Focused on the Food Industry

What makes Food Business News unique is our laser-like FOCUS ON THE BUSINESS of product development. We cover the ENTIRE supply chain, from the raw materials in the fi eld and on farms through harvesting, manufacturing, distribution and to the consumer. Our goal is to ensure our readers know about changes in the market in a timely manner.

Our award-winning editorial team delivers the most exclusive interviews with disruptors and thought leaders as well as in-depth coverage of industry conferences and trade shows.

Through provocative and engaging storytelling and unparalleled industry knowledge, we are the voice of the $900 billion food and beverage industry.

We present the most comprehensive view of the ever-changing landscape, from the benchtop to the boardroom. Our broad scope of coverage includes new product launches, ingredient markets, supplier innovations, food safety, regulatory issues, consumer trends, fi nancial performance and more. In 2020 we are launching a special product called Food Entrepreneur with intense coverage of the top innovators and emerging brands.

With nearly a century of expertise, Sosland Publishing® has kept pace with change through the decades to meet the evolving needs of our customers.

Amplify your voice. Broaden your reach.Attract Ideal Customers.

Let us tell your story to the Food Industry.

Page 3: 2020 Media Guide - sosland.com · July 7 July 21 Aug. 4 Aug. 18 Sep. 1 Sep. 15 Sep. 29 Oct. 13 Oct. 27 Nov. 10 Nov. 24 Dec. 8 Dec. 22 INGREDIENT APPLICATIONS Digestive Health Ethnic

TRENDS

Page 4: 2020 Media Guide - sosland.com · July 7 July 21 Aug. 4 Aug. 18 Sep. 1 Sep. 15 Sep. 29 Oct. 13 Oct. 27 Nov. 10 Nov. 24 Dec. 8 Dec. 22 INGREDIENT APPLICATIONS Digestive Health Ethnic

Sources: 1 | Baxter Research Report - May 2019 2 | BPA - June 2019 (18,281 Print + 2,243 Digital)

Industry executives rank Food Business News as the most reliable source for news and information.1

Our audience is made up of consistent readers, with 84% reporting that they have read three or four of the four most recent issues of Food Business News. 1

Average qualifi ed print and digital circulation: 20,5242

31.4%: Research & Development26.1%: Corporate Management14.7%: General Management/Management

33.7%: Prepared Foods, Supplementary Foods & Ingredients22.3%: Grain-based Foods12.3%: Dairy 9.9%: Beverages

Industry Breakout of Food Business News Circulation2

Our Audience

10.8%: Plant Operations9.3%: Marketing & Sales7.7%: Purchasing

8.0%: Meat, Poultry and Seafood Products 7.2%: Confectionery 6.5%: Snacks 0.1%: Others Allied to the Field

Page 5: 2020 Media Guide - sosland.com · July 7 July 21 Aug. 4 Aug. 18 Sep. 1 Sep. 15 Sep. 29 Oct. 13 Oct. 27 Nov. 10 Nov. 24 Dec. 8 Dec. 22 INGREDIENT APPLICATIONS Digestive Health Ethnic

Sources: 1 l Baxter Research Report – May 2019 (Reader + Pass Along)2 l BPA – June 2019 (18,281 Print + 2,243 Digital)3 l Google Analytics – May 20194 l Publisher’s own data – No attempt has been made to identify or eliminate duplication that may exist across media channels – Avg. Monthly Readers = (3.1

Readers x Print Circulation) = 56,671 x Avg. Issues per Month (13 issues/6 months) + Monthly Digital Circulation5 l BPA – June 2019 (Friday Food for Thought formerly FoodBusinessNews.net Weekly)6 l Publisher’s own data – No attempt has been made to identify or eliminate duplication that may exist across media channels – Monthly e-Newsletter

Circulation: (Food Business News Daily e-newsletter x 124)/6 = 582,015 + (Friday Food for Thought formerly FoodBusinessNews.net Weekly e-Newsletter x 26)/6 = 119,539 + (Strategic Insights x 26)/6 = 122,547)

7 l Publisher’s own data – No attempt has been made to identify or eliminate duplication that may exist across media channels – January – June 2019: Avg. Monthly Opportunities to Reach Customers = Avg. Monthly Readers per Issue + Unique Monthly Browsers + Avg. Monthly e-Newsletter Circulation

Food Business News by the Numbers

87% of our audience says

they have taken one or more purchasing actions as a result of ads seen inFood Business News.1

26 Print & Digital Issues

20,524 Print & Digital Circulation2

3.1 Readers per print copy1

206,293 Unique Monthly Visitors2

125,030 Average Monthly Readers per Issue4

28,280 Strategic Insights e-Newsletter Circulation5

28,162 Food Business News Daily e-Newsletter Circulation5

27,586 Friday Food for Thought e-Newsletter Circulation5

1,155,424Average Monthly Opportunities

to Reach Customers7

824,101 Average Monthly e-Newsletter Circulation684% of our readership is

involved in specifying or authorizing the purchase of products and services for their company.1

81%of Food Business

News readers use FoodBusinessNews.net or its related newsletters on a daily/weekly basis.1

137,093 Organic Searches3

More points of contact than any other food industry media brand

Page 6: 2020 Media Guide - sosland.com · July 7 July 21 Aug. 4 Aug. 18 Sep. 1 Sep. 15 Sep. 29 Oct. 13 Oct. 27 Nov. 10 Nov. 24 Dec. 8 Dec. 22 INGREDIENT APPLICATIONS Digestive Health Ethnic

Trends & Innovations SeminarThe 2020 Sosland Publishing Trends and Innovations Seminar is aimed at helping industry professionals hone successful strategies for the years ahead and will highlight the most dynamic trends reshaping the food and beverage industry.

Special Edition:

Corporate Profi les/State of the Industry ReportAd Close Date: September 11, 2020Our esteemed editorial staff will take a critical look at the seven major food industry segments and profi le 20 of the leading food companies in the world as well as dissect the critical issues facing the industry.

• Advertise across from the company of your choice or the industry category of your choice.

• Your marketing message will be seen by Food Business News, MEAT+POULTRY, Baking & Snack, Milling & Baking News and Pet Food Processing subscribers.

For specifi c advertising information, please request a copy of our Corporate Profi les Sales Sheet.

New Products in 2020

A featured publication of®

Sosland Publishing’s

CORPORATE PROFILESState of the Industry Report

Milling & Baking News / Food Business News / Baking & Snack / M

eat+Poultry/Pet Food Processing STATE OF T HE INDUSTRY REPORT

Sosland Publishing Com

pany

October 2018

001_Cover_2018.indd 1 7/11/2019 10:03:25 AM

For more information, visit: www.soslandtrends.com.

Food EntrepreneurLaunching in 2020, Food Entrepreneur by Food Business News is a special magazine supplement targeting the thriving community of start-up food and beverage businesses. Content will explore the latest product concepts and the fundamentals of launching and scaling a food or ingredient business, featuring exclusive interviews with successful entrepreneurs in the industry. Publishing six times per year, Food Entrepreneur will highlight the strategic issues manufacturers must address to take an idea from the benchtop and turn it into a mainstream business.

Page 7: 2020 Media Guide - sosland.com · July 7 July 21 Aug. 4 Aug. 18 Sep. 1 Sep. 15 Sep. 29 Oct. 13 Oct. 27 Nov. 10 Nov. 24 Dec. 8 Dec. 22 INGREDIENT APPLICATIONS Digestive Health Ethnic

R&D The basics of C.B.D.

No ingredient is attracting greater interest in the food and beverage space than cannabidiol (C.B.D.).Food Business News, April 2019

Few publications can match the breadth and depth of Food Business News’ ingredient innovation coverage.

Page 8: 2020 Media Guide - sosland.com · July 7 July 21 Aug. 4 Aug. 18 Sep. 1 Sep. 15 Sep. 29 Oct. 13 Oct. 27 Nov. 10 Nov. 24 Dec. 8 Dec. 22 INGREDIENT APPLICATIONS Digestive Health Ethnic

2020 Print Editorial CalendarEditorial Programs are subject to change.

July 7 July 21 Aug. 4 Aug. 18 Sep. 1 Sep. 15 Sep. 29 Oct. 13 Oct. 27 Nov. 10 Nov. 24 Dec. 8 Dec. 22

INGREDIENT APPLICATIONS Digestive Health Ethnic Flavor

Trends

Expo Innovations from IFT

Protein Sugar Reduction FiberSnack Bar Ingredient Trends

High Intensity Sweeteners

Functional Ingredients Potassium Herbs and Spices Cultures and

EnzymesFlavors to Watch in 2021

INGREDIENT TRENDS

Summer Fancy Foods Show Trends

Clean Label IFT Ingredient Trends

Dressings and Marinade Innovations

Non-GMO Ingredients

Dairy Ingredient Trends Nut Ingredients NACS Show

Report Sugar Reduction Natural Flavors Weight Management

BEVERAGE BUSINESS NEWS Bone Broth Vinegars C.B.D.

Natural High-Intensity Sweeteners

Spirit Flavors Fermented Beverage Trends Free-from

Preservative Ingredient Trends

Clean LabelBeverage Packaging Trends

Protein Blends Non-GMO

FOOD ENTREPRENEUR √ √

BONUS DISTRIBUTION

• IFT • Pack Expo

CLOSE DATES 6/16/20 6/30/20 7/14/20 7/28/20 8/11/20 8/25/20 9/8/20 9/22/20 10/6/20 10/20/20 11/3/20 11/17/20 12/1/20

Baxter Research Study Issue

Jan. 7 Jan. 21 Feb. 4 Feb. 18 Mar. 3 Mar. 17 Mar. 31 Apr. 14 Apr. 28 May 12 May 26 June 9 June 23

INGREDIENT APPLICATIONS

Sauces, Dressings and Marinades

Making Plant Proteins Taste Better

Clean Label Preservatives

Ethnic Flavor Trends

Sweetener Innovations: Allulose

Hemp/C.B.D. Clean Label Colors

Ingredients for Meat Alternatives

Ancient Grains Fats and Oils Organic Ingredients

Sweetener Innovations: Stevia

INGREDIENT TRENDS

Emerging Flavor Trends

Free-from Ingredients

Specialty Food Trends

Condiment Trends

Organic Ingredient Trends

Natural Products Expo West Report

Sauce Flavor Trends Sweeteners

Research Chefs Association Show Report

Plant-based Proteins

Spicy Flavor Trends

Snack Trends and Innovations

BEVERAGE BUSINESS NEWS Colors Sugar Reduction

Health and Wellness Ingredients

Beverage Flavor Trends Coff ee Ingredients Plant Proteins Sports Nutrition Organic

Ingredients Dairy Ingredients

Minor Ingredients: Acids, Bases and Extracts

Tea Ingredients

FOOD ENTREPRENEUR √ √ √ √

BONUS DISTRIBUTION

• Dairy Forum• International

Production and Processing Expo

• American Society of Baking

• Intl. Sweetener Colloquium

• National Pasta Association

• Pack Expo East• SNAXPO

• Research Chefs Association

• American Bakers Association

• Sweets & Snacks Expo

• IFT Pre-Show Issue• IDDBA

• IFT Show Issue• Sosland

Publishing Purchasing Seminar

CLOSE DATES 12/17/19 12/31/19 1/14/20 1/28/20 2/11/20 2/25/20 3/10/20 3/24/20 4/7/20 4/21/20 5/5/20 5/19/20 6/2/20

Baxter Research Study Issue

KANSAS CITYHERE WE COME

Page 9: 2020 Media Guide - sosland.com · July 7 July 21 Aug. 4 Aug. 18 Sep. 1 Sep. 15 Sep. 29 Oct. 13 Oct. 27 Nov. 10 Nov. 24 Dec. 8 Dec. 22 INGREDIENT APPLICATIONS Digestive Health Ethnic

July 7 July 21 Aug. 4 Aug. 18 Sep. 1 Sep. 15 Sep. 29 Oct. 13 Oct. 27 Nov. 10 Nov. 24 Dec. 8 Dec. 22

INGREDIENT APPLICATIONS Digestive Health Ethnic Flavor

Trends

Expo Innovations from IFT

Protein Sugar Reduction FiberSnack Bar Ingredient Trends

High Intensity Sweeteners

Functional Ingredients Potassium Herbs and Spices Cultures and

EnzymesFlavors to Watch in 2021

INGREDIENT TRENDS

Summer Fancy Foods Show Trends

Clean Label IFT Ingredient Trends

Dressings and Marinade Innovations

Non-GMO Ingredients

Dairy Ingredient Trends Nut Ingredients NACS Show

Report Sugar Reduction Natural Flavors Weight Management

BEVERAGE BUSINESS NEWS Bone Broth Vinegars C.B.D.

Natural High-Intensity Sweeteners

Spirit Flavors Fermented Beverage Trends Free-from

Preservative Ingredient Trends

Clean LabelBeverage Packaging Trends

Protein Blends Non-GMO

FOOD ENTREPRENEUR √ √

BONUS DISTRIBUTION

• IFT • Pack Expo

CLOSE DATES 6/16/20 6/30/20 7/14/20 7/28/20 8/11/20 8/25/20 9/8/20 9/22/20 10/6/20 10/20/20 11/3/20 11/17/20 12/1/20

Jan. 7 Jan. 21 Feb. 4 Feb. 18 Mar. 3 Mar. 17 Mar. 31 Apr. 14 Apr. 28 May 12 May 26 June 9 June 23

INGREDIENT APPLICATIONS

Sauces, Dressings and Marinades

Making Plant Proteins Taste Better

Clean Label Preservatives

Ethnic Flavor Trends

Sweetener Innovations: Allulose

Hemp/C.B.D. Clean Label Colors

Ingredients for Meat Alternatives

Ancient Grains Fats and Oils Organic Ingredients

Sweetener Innovations: Stevia

INGREDIENT TRENDS

Emerging Flavor Trends

Free-from Ingredients

Specialty Food Trends

Condiment Trends

Organic Ingredient Trends

Natural Products Expo West Report

Sauce Flavor Trends Sweeteners

Research Chefs Association Show Report

Plant-based Proteins

Spicy Flavor Trends

Snack Trends and Innovations

BEVERAGE BUSINESS NEWS Colors Sugar Reduction

Health and Wellness Ingredients

Beverage Flavor Trends Coff ee Ingredients Plant Proteins Sports Nutrition Organic

Ingredients Dairy Ingredients

Minor Ingredients: Acids, Bases and Extracts

Tea Ingredients

FOOD ENTREPRENEUR √ √ √ √

BONUS DISTRIBUTION

• Dairy Forum• International

Production and Processing Expo

• American Society of Baking

• Intl. Sweetener Colloquium

• National Pasta Association

• Pack Expo East• SNAXPO

• Research Chefs Association

• American Bakers Association

• Sweets & Snacks Expo

• IFT Pre-Show Issue• IDDBA

• IFT Show Issue• Sosland

Publishing Purchasing Seminar

CLOSE DATES 12/17/19 12/31/19 1/14/20 1/28/20 2/11/20 2/25/20 3/10/20 3/24/20 4/7/20 4/21/20 5/5/20 5/19/20 6/2/20

Baxter Research Study Issue

MAY 31 - JUNE 2,2020SHERATON CROWN CENTERKANSAS CITYAdvertise in the 2020 Purchasing Seminar Program Book.

For rates, specs and additional Purchasing Seminar information, please visit: www.purchasingseminar.com/advertise.

Page 10: 2020 Media Guide - sosland.com · July 7 July 21 Aug. 4 Aug. 18 Sep. 1 Sep. 15 Sep. 29 Oct. 13 Oct. 27 Nov. 10 Nov. 24 Dec. 8 Dec. 22 INGREDIENT APPLICATIONS Digestive Health Ethnic

FoodBusinessNews.net continues its dramatic growth in impressions, delivering the buying infl uencers and decision makers of food ingredients and services.

Site traffi c has reached new highs and continues to rise.

Food Business News.netNEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY

Source: Google Analytics – May 2019

54%

increase in unique visitors

83%

increase in monthly

mobile visitors

85%

increase in organic

search growth

Monthly pageviews: 477,902Number of unique visitors: 197, 793Monthly mobile pageviews: 115,859

Unique monthly mobile visitors: 87,446

Let’s get social.

Follow Food Business News on Twitter, Facebook and LinkedIn and New Food Insider on Instagram to stay up-to-date on the latest food and beverage industry announcements, new product launches and more.

Facebook1

• 2,400+ page likes and 2,700+ followers• Average 500 post engagements (comments, likes, shares, post clicks) per week• Consistently earn at least 40% more engagement on posts than top two

competitors (Food Navigator and Prepared Foods)

LinkedIn2

• 1,800+ followers• Average 900 impressions on posts per daySources: 1. Facebook Insights Analytics, July-August, 2019

2. LinkedIn Analytics, July-August, 2019

Page 11: 2020 Media Guide - sosland.com · July 7 July 21 Aug. 4 Aug. 18 Sep. 1 Sep. 15 Sep. 29 Oct. 13 Oct. 27 Nov. 10 Nov. 24 Dec. 8 Dec. 22 INGREDIENT APPLICATIONS Digestive Health Ethnic

e-Newsletters

A daily briefi ng of overnight news and timely market information.

The latest headlines delivered each business day to industry executives.

Strategic Insights is a curation of Food Business News’ most insightful articles published during the week. Focus is on strategy, development and the rationale behind key mergers and acquisitions.

For rates, specs and more information, visit: www.sosland.com/fbnadv-enews.

NEW! The New Food Insider e-newsletter is an exclusive weekly roundup of the latest food and beverage product launches.

See page 6 for e-newsletter topics.

A weekly recap of top stories, plus a deep dive into industry trends and businesses.

Friday Food for Thought

Special Report e-newsletters give the advertiser an exclusive sponsorship for a Topic or Post-show coverage.  Leaderboard advertisement, sponsored message (native advertisement) and lead reporting is included.

Special Report

A bi-weekly bulletin of food safety news and applications.

Page 12: 2020 Media Guide - sosland.com · July 7 July 21 Aug. 4 Aug. 18 Sep. 1 Sep. 15 Sep. 29 Oct. 13 Oct. 27 Nov. 10 Nov. 24 Dec. 8 Dec. 22 INGREDIENT APPLICATIONS Digestive Health Ethnic

January April August September December

Topics Flavor Trends Sweeteners IFT20 Plant-based Innovation

Purchasing Seminar Update

2020 Web Editorial Calendar

Build brand awareness and generate sales leads through sponsored webinars. The editors of Food Business Newsdevelop and present compelling, exclusive content featuring trends, market analysis and key takeaways from industry topics and events in this series of webinars. Sponsors receive special branding opportunities and a full registration list for the event.

Custom webinars are also available. Sponsors provide the content; Sosland Publishing will market it to our extensive database and provide an editor to moderate the event. Sponsors will receive a full report containing all registration information, details of audience interaction and time spent, a record of all questions submitted during the Q & A, and responses to survey questions.

Special E-newsletter Sponsorship Opportunities: Distributed to over 25,000 subscribers*, Special Report e-newsletters give the advertiser an exclusive sponsorship of a Topic or Post-show coverage. Leaderboard advertisement, sponsored message (native advertisement) and lead reporting are included with the sponsorship.

*Source: Publisher’s own data

2020 Webinar Calendar

January February March April May June

Topics Flavor Trends Sugar Reduction Clean Label Snacks Protein Beverage Trends

Post - Show Winter Fancy Food Show

Consumer Analyst Group of New York

Natural Products Expo West

— Sweets & Snacks Summer Fancy Foods Show

July August September October November December

Topics Organic Ingredients Free-from

Plant-based Protein Innovation

Digestive Health — Dairy Ingredient Trends

Post - Show — IFT20 Natural Products Expo East

— — —

*Editorial topics are subject to change.

Page 13: 2020 Media Guide - sosland.com · July 7 July 21 Aug. 4 Aug. 18 Sep. 1 Sep. 15 Sep. 29 Oct. 13 Oct. 27 Nov. 10 Nov. 24 Dec. 8 Dec. 22 INGREDIENT APPLICATIONS Digestive Health Ethnic

FoodBusinessNews.net continues its dramatic growth in impressions, delivering the buying infl uencers and decision makers of food ingredients and services.

Site traffi c has reached new highs and continues to rise.

Food Business News.netNEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY

Source: Google Analytics – June 2018-May 2019

54%

increase in unique visitors

83%

increase in monthly

mobile visitors

85%

organic search growth

Average monthly pageviews: 477,902Averge monthly mobile pageviews: 115,859

Unique monthly mobile visitors: 87,446

Let’s get social.

Follow Food Business News on Twitter, Facebook and LinkedIn and New Food Insider on Instagram to stay up-to-date on the latest food and beverage industry announcements, new product launches and more.

Facebook1

• 2,400+ page likes and 2,700+ followers• Average 500 post engagements (comments, likes, shares, post clicks) per week• Consistently earn at least 40% more engagement on posts than top two

competitors (Food Navigator and Prepared Foods)

LinkedIn2

• 1,800+ followers• Average 900 impressions on posts per day

Sources: 1. Facebook Insights Analytics, July-August, 20192. LinkedIn Analytics, July-August, 2019

CUSTOM DIGITAL MEDIA

Business StrategyConagra Brands ‘aggressively’ innovating to reinvigorate Birds Eye

Conagra Brands, Inc. has developed a “deluge” of product innovation for its newly acquired Birds Eye business, the billion-dollar frozen vegetable brand that is now the largest in the company’s portfolio, said Sean M. Connolly, president and chief executive o� cer.Food Business News, March 2019

Food Business News is the only platform where readers get to hear from the leaders of the industry’s largest companies.

E-BLASTS Deliver direct messages to targeted prospects with e-blasts. An effective way to introduce new products and announce special offers, these e-mail messages also drive qualified traffic and leads to your website.

E-ZINESSpotlight your company’s technology or service by showcasing how it addresses a current consumer trend in the marketplace or how it delivers solutions to food companies’ challenges. Sharing the details behind success stories from the perspective of your past or current customers, supplemented by input from your company’s subject matter expert, create a credible, multi-media platform for informing your customers while enticing them with a call to action.

WEBINARSWebinars typically last one hour and offer opportunities to build brand awareness and generate sales leads. Let Sosland Publishing help you market your webinar to its targeted database and provide one of its knowledgeable editors to moderate your seminar.

WHITE PAPERSFoodBusinessNews.net will host your report and promote it to a targeted audience. White paper hosting includes a reference on the white paper listing page and a dedicated detail page.

VIDEO E-MERCIALSFood Business News works directly with you to deliver video e-mercials designed to showcase your products. In addition to being a dynamic, high-impact promotional tool, these can be presented in many ways to your target customers and prospects.

CUSTOM PUBLISHINGCreate distinctive, high-profile sponsorship opportunities through custom print or digital media projects. Food Business Newswill work with you to deliver a wealth of marketing solutions with creativity, professionalism and credibility.

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Tom Huppe

Meet the Team

Michael Gude

L. Joshua SoslandClassi� ed Sales EditorEditor-in-Chief

Sales Associate

Executive Editor Managing Editor

Sam DanleyDigital Associate Editor

Food Business News.netNEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY

Associate Publisher Associate Publisher Associate Publisher

Contributing Editor

Associate Editor Senior Editor, Markets Senior Editor, Markets Associate Editor, Markets Digital Media Associate Editor

Lily Alvarez

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Rates

E-NEWSLETTER RATES

* Sponsored message includes: 106x107px logo or image, title up to 55 characters (including spaces), a sponsored message description up to 150 characters (including spaces), and a click-thru URL.

1x 6x 13x 26x 52x

Page $5,750 $4,800 $4,400 $4,100 $3,350

2/3 $3,900 $3,350 $3,275 $3,000 $2,275

1/2 Isl $3,450 $3,000 $2,900 $2,650 $2,000

1/2 $3,450 $3,000 $2,900 $2,650 $2,000

1/3 $2,025 $1,700 $1,650 $1,500 $1,000

PRINT ISSUE RATES

Leaderboard expandableInline Medium Rec.

Medium Rec. 1

Medium Rec. 2 Interstitial

Rates $2,725 $2,800 $2,725 $2,700 $2,350 $3,400

Size (pixels)

728 x 90320 x 50 (mobile)

728 x 90 728 x 200 300 x 250 300 x 250 300 x 250 640 x 480

FOODBUSINESSNEWS.NET ROS RATES

Geo-TargetingMaximize your ROI and deliver your message where it matters the most. Geo-target your market campaign by zip code, area code, city, state/province, country or continent. Each geo-targeted ROS ad on Foodbusinessnews.net will receive 35,000 impressions/month. Contact your sales rep for rates and more information.

All pricing is net

Ads Daily SoslandMorning Brief

Friday Foodfor Thought

Food Safety Monitor

Strategic Insights

Special Report Topics

Special Report

Post-show

New Food Insider

M/W/F T/TH M/W/F T/TH

Leaderboard728 x 90 px &

320 x 50 px (mobile)$2,750 $2,025 $2,750 $2,075 $3,525

Sponsored Messageand Leaderboard* — — — — $3,850 — $3,850 $3,425 $3,100

Sponsored Message* — — $2,600 $1,800 — $4,175 — $2,650

Medium Rectangle 1300 x 250 px $2,950 $2,025 $2,850 $2,075 — $3,850 — $2,600

Medium Rectangle 2300 x 250 px $2,425 $1,950 — — — — — $2,200

Printing: OffsetBinding: Saddle-stitchedPaper: Cover: 60lb. gloss; Body: 60 lb. glossLive Area: Minimum .375” from trim on all sides

Material Required: PDF/X-1a 2001. Graphic images resolution should be at least 300 dpi and cnverted to CMYK, minimum 150 line screen. Bitmap images and OR code resolution be be 1200 dpi.Laser proofs are for content only.

Colors Available: Publication prints standard 4-color process. PMS colors will be converted to the U.S. Web Coated (SWOP) v2 pro� le. Metallic and PMS colors are printed at additional cost.

4-Color Density Speci� cations: Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

Preferred Media: E-mail. PDF/X-1a � les can be e-mailed to pre� [email protected]. For additional information, contact the Pre� ight Department.

Creative Services: At advertiser’s request, publisher may perform a specialized range of design, digital and media services in-house. Services may include the creation of advertisements, typeset in display materials, ad alterations, etc. The advertiser will be billed $125 per hour. A digital soft-proof will be provided upon request to the advertiser if production deadlines are met.

Print Specs

Note: Increased frequency rates may be earned in combination with other Sosland publications.

For full specs and more information, visit: www.sosland.com/fbnadv

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4801 Main St., Suite 650, Kansas City, MO 64112 816-756-1000 • 800-338-6201 • Fax: 816-968-2878

MIKE [email protected]

BRUCE WEBSTERAssociate [email protected]

DAVE DEPAULAssociate [email protected]

MATT O’SHEAAssociate [email protected]

LILY ALVAREZClassified [email protected]

TOM HUPPESales [email protected]

To advertise, contact:

For print and digital specifications:www.sosland.com/fbnadv

®

THE MOST TRUSTED RESOURCE FOR FOOD INDUSTRY PROFESSIONALS