2020 media kit...back cover three-quarter $3,135 $3,920 inside front cover $3,195 $3,995 inside back...
TRANSCRIPT
FOR MORE INFORMATION 619.744.0519 | [email protected]
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IN COLLABORATION WITH
FOR MORE INFORMATION 619.744.0519 | [email protected]
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San Diego Magazine is pleased to partner with San Diego Humane Society to publish San Diego Pets Magazine, the city’s premiere, quarterly consumer magazine focused on all things pets. Every issue features compelling content on pet wellness, nutrition, activities, local events, training and trends.
Distribution2 0 2 0 M E D I A K I T
SAN DIEGO
MAGAZINE
mailed to upper tier constituents of
San Diego Humane Society
copies22,000
mailed to loyal San Diego Magazine
subscribers
copies25,000 3,000
copies
distributed at San Diego Humane
Society campuses & pet-friendly events
REACH 50,000+ LOCAL PET LOVERS Our readers are active, affluent, and
deeply engaged with the community.
FOR MORE INFORMATION 619.744.0519 | [email protected]
®
EVERY ISSUE INCLUDES Heartwarming adoption stories Three-month long event calendar Bark: trends, news, DIY toys, must-have apps Giveaways Community initiatives Dear Tabby training tips
WINTER (The Behavior Issue)
Proper training techniques Breaking bad behavior Health concerns of bad habits A-Z resource guide
SPRING (Service & Safety Issue)
PAWS San Diego San Diego Humane Society Safety Net Shelter Medicine
SUMMER (The Ultimate Summer Guide)
Ultimate summer guide Pet-friendly restaurant guide Traveling with your pet
FALL (Pet First Aid)
Pet First Aid 101 Pet Insurance
SAN DIEGO
MAGAZINE
Editorial Lineup
WINTER 2020Issues Distributed: JanuarySales Close: November 20 Materials Due: November 27 Polybagged with: February issue of San Diego Magazine
SPRING 2020Issues Distributed: AprilSales Close: February 18Materials Due: February 21Polybagged with: May issue of San Diego Magazine
SUMMER 2020Issues Distributed: JulySales Close: May 19Materials Due: May 22Polybagged with: August issue of San Diego Magazine
FALL 2020Issues Distributed: OctoberSales Close: August 18Materials Due: August 21Polybagged with: November issue of San Diego Magazine
DEADLINES
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MEET OUR PET-OBSESSED READERS
77% 41%HAVE DOGS HAVE CATS
66%Eat out with their
pets once per month
1 coin = $20
28% Spend between $501-$1,000 at the
vet annually
TRAVEL WITH THEIR PETS49%
ADOPTED THEIR PET82%
61% Buy "natural food"
Keep their copy of San Diego Pets Magazine for two months+50%
37%ATTEND SAN DIEGO
HUMANE SOCIETY EVENTS
SAN DIEGO
MAGAZINE
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FOR MORE INFORMATION 619.744.0519 | [email protected]
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PRINTAD SIZE 4X 1X
Full-page $2,395 $2,995
Half-page $1,555 $1,945
Quarter-page $795 $995
Small Display $500 $600
PREMIUM POSITIONS
Back cover three-quarter $3,135 $3,920
Inside front cover $3,195 $3,995
Inside back cover $2,815 $3,525
Interior center spread $4,555 $5,690
All rates are net.
Rates
E-NEWSLETTER98,000 OPT-IN SUBSCRIBERS Delivered monthly to donors, patrons and volunteers every Thursday. Materials due second Thursday of the month. All sponsored content must be approved by San Diego Human Society.
Top leaderboard • $700Bottom leaderboard • $500 Specs: 728 x 90 pixels, 150 kb max file size, jpeg, png, or html files
Sponsored content • $1,000Specs: Image (200 x 200), 30 words of copy, referring links (2 max)
Third party ads will not be accepted.
SAN DIEGO
MAGAZINE
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FOR MORE INFORMATION 619.744.0519 | [email protected]
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PAGE REQUIREMENTSSPACE WIDTH X HEIGHT (IN.)Two-Page Spread Bleed 16.75 x 11 (create as two separate full-page bleed ads)
Full-Page Non-Bleed 7.25 x 9.875
Full-Page Bleed Bleed 8.4375 x 11Trim 8.187 x 10.75Live 7 x 9.875
Half Horizontal-Page 7.25 x 4.875
Half Vertical-Page 3.5x9.875
Quarter-Page 3.5 x 4.875Small Display 2.2895 x 3.15
DELIVERY
Page Requirements
INSERTS A sample or prototype of insert must be submitted to publisher in advance of desired publication date.
PDFs, as well as fully packaged files, including the InDesign CC or lower document, and all supporting files (fonts, images, ect...) can be uploaded to sdmag.us/sdmdropbox or emailed to [email protected]. Please compress all files before uploading.
FILE FORMATSPDF/X-1 or press ready PDF documents with crop marks indicating trim and bleed. Files must be native Macintosh. InDesign CC or lower; Illustrator CC or lower; or Photoshop CC or lower.
RESOLUTIONAll images and logos must have a resolution of 300dpi at 100% print size.
COLORAll colors must be CMYK. Total ink density should not exceed 300%. Pantone colors and metallic ink can be purchased at an additional cost.
BLEEDFull-page files must include .125” bleed on all sides. Text and logos must be within .25” from the trim to avoid live matter trimming off.
PROOFSTo ensure exact colors, a high-quality color-match print accompanying all print-ready digital files is recommended when submitting files. San Diego Magazine is not responsible for reproduction quality if color match proof is not provided.
PRODUCTION FEES*Stock photos or graphics purchased for ad creation $25 each(client to approve purchase) Proofs beyond the third revision $50 eachPackaged files for use outside of San Diego Pets Magazine $150*Applies to ads created/edited by the San Diego Pets Magazine design team
DISCLAIMER: San Diego Humane Society reserves the right to refuse any ads due to our exclusive partners or philosophies that do not align with our policies.
1/2-page
Full PageNon-Bleed
Full Page Trim
Full Page Bleed
1/4-page
Small Display Ad
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