2020 marketing guide - mbaks.com › ... › documents › classes-events › marketing-guid… ·...

2020 MARKETING GUIDE

2020 MARKETING GUIDE

Contact Business Development Manager Craig Ball 425.460.8222 | [email protected]

“We started working with MBAKS this year and everyone there has been super helpful. They even attended some of our first events and introduced us to other members, so we’d feel comfortable and welcome. We love the networking opportunities and look forward to further developing our relationship with MBAKS!”John Bedford, Staging & Design Network

“MBAKS has been a great resource for us. We have been active in various sponsorship opportunities and networking events, all invaluable for us because they connect us with local industry professionals. Both MBAKS staff and their events have been incredible, helping us feel welcome and integral to the local building community. We look forward to supporting them in the future!”Alex Wallace, Joto-Vent System USA

“Membership in MBAKS means access to valuable resources including training, seminars, and other programs. As a long-time member, advertiser, and sponsor, we value the opportunity to network with industry colleagues, as well as the support of fellow members. MBAKS provides positive returns to our business every day!”Rick Locke, Windows, Doors & More

WE BRING THE HOMEBUILDING COMMUNITY TO YOU

MBAKS is a community

of more than 2,700

homebuilding companies

and professionals

dedicated to ensuring

everyone has a home

to call their own in the

Puget Sound region.

Why partner with MBAKS?

LEARN HOW WE CAN HELP YOUR BUSINESS

TABLE OF CONTENTS2020 EVENTS AT A GLANCE . . . . . . . . . . . . . . . . . . . .4

COUNCIL EVENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Builders Council Breakfasts . . . . . . . . . . . . . . . . . . . . .5

Developer Builder Issues Council (DBIC)Residential Builders Council (RBC) Seattle Builders Council (SBC)

Member Council Breakfasts and Lunches . . . . . . . . . . . .6Membership CouncilProfessional Women in Building (PWB) CouncilSales & Marketing Council (SMC)

Remodelers Council (RC) Dinners . . . . . . . . . . . . . . . . .7Remodelers Council Offsites. . . . . . . . . . . . . . . . . . . . .8

SPOTLIGHT EVENTS . . . . . . . . . . . . . . . . . . . . . . . . . . .9Economic Forecast Breakfast . . . . . . . . . . . . . . . . . . . .9Seattle Builders Council Mixer . . . . . . . . . . . . . . . . . . .9REX/T-REX Awards. . . . . . . . . . . . . . . . . . . . . . . . . .10Elected Officials Events. . . . . . . . . . . . . . . . . . . . . . .11

Crab Feed Dinner Fall Elected Officials Reception

MBAKS Golf Tournaments . . . . . . . . . . . . . . . . .12 & 13Built Green® Conference . . . . . . . . . . . . . . . . . . . . . .14Professional Women in Building Conference . . . . . . . .15Housing Solutions Breakfast. . . . . . . . . . . . . . . . . . . .16Remodeled Homes Tour . . . . . . . . . . . . . . . . . . . . . .17Painting a Better Tomorrow . . . . . . . . . . . . . . . . . . . .18 Annual Holiday Gala . . . . . . . . . . . . . . . . . . . . . . . .19Advertising Opportunities . . . . . . . . . . . . . . .Back Cover

Always check mbaks.com/events for the most

up-to-date event dates, times, and locations.

On the cover: 2019 Crab Feed Dinner (upper); REX/T-REX Awards Dinner (lower)

32020 MBAKS MARKETING GUIDE

DBIC BreakfastMembership LunchRBC BreakfastRC DinnerSBC BreakfastSBC MixerSMC Lunch

DBIC BreakfastMembership LunchRBC BreakfastRC DinnerSBC BreakfastSMC Economic Forecast Breakfast

DBIC BreakfastMembership LunchPWB LunchRBC BreakfastRC OffsiteSBC Breakfast

DBIC BreakfastMembership LunchPWB LunchRBC BreakfastRC OffsiteSBC Breakfast

JANUARY FEBRUARY MARCH APRIL

DBIC BreakfastMembership LunchRBC BreakfastREX/T-REX AwardsSBC BreakfastSMC Breakfast

Crab Feed Dinner DBIC BreakfastMembership LunchPWB LunchRBC BreakfastRC DinnerSBC Breakfast

Golf Tournament*Membership LunchSBC Breakfast

DBIC BreakfastGolf Tournament* Membership LunchRBC BreakfastSBC Breakfast

MAY JUNE JULY AUGUST

Built Green ConferenceDBIC BreakfastFall Elected Officials Reception*Membership LunchRBC BreakfastRC DinnerSBC BreakfastSMC Lunch

DBIC BreakfastHousing Solutions BreakfastMembership LunchPWB ConferenceRBC BreakfastRemodeled Homes TourSBC Breakfast

Annual Holiday GalaDBIC BreakfastMembership LunchRBC Breakfast SBC Breakfast

DBIC BreakfastMembership LunchPainting a Better TomorrowRBC BreakfastRC DinnerSBC Breakfast

SEPTEMBER OCTOBER NOVEMBER DECEMBER

2020 EVENTS AT A GLANCE

*Month not confirmed. Confirm dates at mbaks.com/events.

4 2020 MBAKS MARKETING GUIDE

SPONSOR BENEFITS BREAKFAST SPONSOR(LIMITED TO TWO SPONSORS

PER BREAKFAST)

PRICING $500

Recognition on mbaks.com, social media, and print/digital marketing prior to event

Company name/logo on Builders Council weekly e-newsletter

Company name/logo included in onsite event signage

Opportunity to distribute promotional materials at meeting

Recognition at meeting

Opportunity to speak at meeting for 3–5 minutes

COUNCIL EVENTS

BUILDERS COUNCIL BREAKFASTSOur location-centric builders council breakfasts feature roundtable discussions where builders and select guest speakers gather to discuss local issues affecting day-to-day business. These who’s-who gatherings offer the chance to speak directly with area builders and decision makers at the front lines of the industry.

Developer Builder Issues Council (DBIC)A discussion of regulatory issues in Snohomish County and its local municipalities. First Wednesday of each month | Shawn O’Donnell’s, Everett | 7:30–9 a.m. No meeting in August

Residential Builders Council (RBC)A forum of builders and associates working to address proposed legislation in King County. Second Thursday of each month | MBAKS Bellevue | 7:30–9 a.m.No meeting in August

Seattle Builders Council (SBC) Stay up to date on land use, codes, and other regulatory issues that occur within the city of Seattle.First Thursday of each month | Ivar’s Salmon House, Lake Union | 7:30–9 a.m.


SPONSOR BENEFITS BREAKFAST/LUNCH SPONSOR(LIMITED TO TWO SPONSORS

PER EVENT)

PRICING $400


Company name/logo on marketing signage

Opportunity to distribute promotional materials at meeting

Complimentary tickets to event 1

Recognition at meeting

Display table (6’) for signage, collateral, and product

Opportunity to speak at meeting for 2–3 minutes

MEMBER COUNCIL BREAKFASTS AND LUNCHESSpeak to influential builder, remodeler, and real estate leaders at our high-energy, networking-centric member council events. Built around engaging speakers, new product launches, and unique educational opportunities, our breakfasts and lunches represent an open atmosphere in which to show off the power of your product or business.

Membership CouncilRegular gathering for members to experience and promote the features and benefits of MBAKS membership.MBAKS Banquet Room, Bellevue | 11:30 a.m.–1 p.m.

Professional Women in Building (PWB) CouncilRelationship-building networking engagements featuring powerful messaging on business, life, and leadership.MBAKS Banquet Room, Bellevue | 11:30 a.m.–1 p.m.

Sales & Marketing Council (SMC)Associate members interested in establishing valuable business relationships with real estate agents, architects, and other MBAKS members.MBAKS Banquet Room, Bellevue | Times vary


SPONSOR BENEFITS DISPLAY SPONSOR

BEVERAGE SPONSOR

EXCLUSIVE PRESENTING SPONSOR

PRICING$500

$2,250/YR*$1,000

$4,000/YR*$1,500

$6,000/YR*


Company logo and link on mbaks.com event pages



Complimentary tickets to event 1 2 3

Opportunity to speak at meeting (30-second intro)

Company name/logo on drink tickets and at bar

Opportunity to speak at dinner for 1–2 minutes

Opportunity to speak at dinner for 3–5 minutes

Opportunity to distribute promotional materials at dinner

Prominent enhanced sponsor logo on all marketing materials, social media, and print/digital marketing prior to event

Event marketed as “Remodelers Council Dinner presented by [Sponsor]”

Company logo included in post-event survey invitation

* Yearly sponsor includes five dinners.

REMODELERS COUNCIL DINNERSInfluence, legacy, and leadership define the oldest and largest remodeling council in the nation. Our dinners fuel the ideas and innovations that drive our region’s influential market. Your product or service feeds the hungry minds of those in attendance.

Glendale Country Club, Bellevue | 6–8:30 p.m. Photos this page courtesy of Belief Agency


SPONSOR BENEFITS EXCLUSIVE PRESENTING SPONSOR

PRICING $4,000


Company logo and link on mbaks.com event page

Company name/logo on all marketing signage

Opportunity to distribute promotional materials at event

Complimentary tickets to event 5

Opportunity to host an offsite event at your showroom or facility

Opportunity to provide a speaker/entertainment for event


REMODELERS COUNCIL OFFSITESBring the members to your showroom. These member-hosted events open up opportunities to put your products and services at the forefront of influential eyes and minds. You create the atmosphere, you dictate the pace of the event, and you are the spotlight that shines bright all night. Getting influencers into your house has never been easier—or more fun. MBAKS handles all registration, food and beverages, logistics, and marketing.

February and April | Locations Vary | Time Dependent on Host


SPONSOR BENEFITS EFB DISPLAY SPONSOR

EXCLUSIVE EFB PRESENTING SPONSOR

SBC DISPLAY SPONSOR

EXCLUSIVE SBC PRESENTING SPONSOR

PRICING $1,250 $3,500 $500 $3,000



Company name/logo on marketing signage and event program


Complimentary tickets to event 2 3 1 3

Company name/logo on tables at venue



Opportunity to speak at event for 3–5 minutes

Event marketed as “[Name of Event] presented by [Sponsor]”


SALES & MARKETING COUNCIL ECONOMIC FORECAST BREAKFASTA discussion-rich environment featuring keynote speakers with a focus on the current economic and political issues and solutions in our region.

January 30 | Meydenbauer Center, Bellevue | 7–9:30 a.m.

SPOTLIGHT EVENTS

SEATTLE BUILDERS COUNCIL MIXERMix and mingle with builder members, area elected officials, and industry leaders in a fun, relaxed environment.

Seattle | 4:30–6:30 p.m.


REX/T-REX AWARDS BANQUETThe Remodeling Excellence and Trades Remodeling Excellence Awards are where red-carpet remodels take center stage. The first-class event celebrates the work of our members via a lavish reception and awards presentation. The room is ripe for networking and creating optimal buzz for your biz.

May 2 | 5:30–9 p.m.

SPONSOR BENEFITS CENTERPIECE SPONSOR

BEVERAGE SPONSOR

AWARDS SPONSOR

EXCLUSIVEPRESENTING SPONSOR

PRICING $2,500 $2,500 $3,000 $5,000





Company name/logo on centerpieces


Opportunity to announce a category of awards on stage




Event marketed as “REX/T-REX Awards, presented by [Sponsor]”



ELECTED OFFICIALS EVENTSCrab Feed Dinner

Fall Elected Officials ReceptionTwo great events that bring area decision makers and leaders to network in a fun environment! The summer Crab Feed is our Snohomish County dinner and the King County Fall Reception features hors d’oeuvres and libations.June/September | 4:30–7 p.m.

SPONSOR BENEFITS EVENT SPONSOR

BEVERAGE SPONSOR

EXCLUSIVECFD PRESENTING

SPONSOR

EXCLUSIVEFEOR PRESENTING

SPONSOR

PRICING $1,250 $1,500 $3,500 $3,000



Company name/logo on all marketing signage



Display table (6') for signage, collateral, and product (based on space availability at venue)





Event marketed as “[Name of Event] presented by [Sponsor]”



SPONSOR BENEFITS EXCLUSIVE BANQUET SPONSOR

EXCLUSIVEGRAND SPONSOR

PRICING $3,000 $4,000




Company name on rules flyer distributed to all golfers

Complimentary tickets to banquet 2 4

Provided list of golfers and company affiliation

Optional designated area to display signage, collateral, and product

Opportunity to distribute promotional materials at banquet

Company name/logo prominently displayed on all marketing signage as “Grand Sponsor”

Opportunity to speak at meeting for 3–5 minutes at awards banquet


MBAKS GOLF TOURNAMENTSAnyone down for a round or two? Our tourney offers up the chance to tee off on our region’s finest courses. Meet and greet potential clients during play at your own hole and afterward at our lively banquet and awards ceremony.

King and/or Snohomish County Golf TournamentJuly or August | Time TBD


SPONSOR BENEFITS PUTTING GREEN/ HOLE SPONSOR

PREMIER HOLE

SPONSOR

EXCLUSIVE GOLF TOWEL

SPONSOR

EXCLUSIVE BOTTLED WATER

SPONSOR

BEVERAGE CART

SPONSOR

PRICING $500 $750 $1,000 $1,500 $1,500




Company name on rules flyer distributed to all golfers

Complimentary tickets to banquet 2 2 2 2 2

Provided list of golfers and company affiliation

Company name/logo on tee signage; table and chairs provided at hole. Opportunity to provide literature, product samples, or giveaways*

Recognition for add-on sponsorship (golf ball/keg/KP, longest drive, and straightest drive contests)

Opportunity to provide branded golf towels

Opportunity to provide branded water bottles

Company name/logo on drink tickets and beverage carts

*Subject to course rules


BUILT GREEN CONFERENCEStand out sustainably at the Northwest’s premier green building conference. Regional and national keynotes, innovative breakout sessions, exhibitors, and a high-energy awards ceremony and networking reception make the conference a cool place to hang with your brand presence alongside green building pioneers and area newsmakers.

September | 7:30 a.m.–6 p.m.

SPONSOR BENEFITS SUPPORTING

SPONSOR

CONFERENCE TOTE

SPONSOR

EXCLUSIVE WATER BOTTLE

SPONSOR

LUNCH

SPONSOR

EXCLUSIVE PRESENTING

SPONSOR

PRICING $1,000 $1,000 $1,000 $2,000 $5,000

Recognition on social media and print/digital marketing prior to event

Company logo and link featured on builtgreenconference.net


Display table (6') for signage, collateral, and product

Complimentary tickets to conference 2 2 2 2 3

Opportunity to provide branded tote for conference attendees**

Opportunity to provide branded reusable water bottle for conference attendees**

Opportunity to distribute promotional materials at general session or lunch*


Event marketed as “Built Green Conference, presented by [Sponsor]”


*Dependent on sponsorship **Subject to approval of Built Green staff


SPONSOR BENEFITS DISPLAY SPONSOR

BEVERAGE SPONSOR

KEYNOTE SPONSOR


SPONSOR

PRICING $450 $1,000 $1,500 $2,500







Opportunity to introduce keynote speaker

Opportunity to speak at conference for 3–5 minutes

Opportunity to distribute promotional materials at conference


Event marketed as “Professional Women in Building Conference, presented by [Sponsor]”


PROFESSIONAL WOMEN IN BUILDING CONFERENCE Dynamic keynote speakers and a lively atmosphere define this all-day forum focused on innovation and comprehensive success. Give your brand the breakthrough exposure that gets people talking and gets you going to new and unexplored heights while an audience filled with business leaders, industry moguls, and market trendsetters takes notice.

October | Time TBD


HOUSING SOLUTIONS BREAKFASTThe Housing Solutions Breakfast is an annual event that brings together homebuilding industry leaders and elected officials to create a dialogue about prevailing housing industry issues. Through key industry speakers and a panel discussion, the breakfast explores the trends, options, and legal hurdles of the industry to meet our area’s housing needs.

October | 7:30–9:30 a.m.

SPONSOR BENEFITS EVENT

SPONSOR

KEYNOTE SPONSOR


SPONSOR

PRICING $2,500 $3,000 $5,000





Complimentary tickets to event 2 3 5


Opportunity to introduce keynote speaker(s)

Opportunity to speak at summit for 3–5 minutes

Opportunity to distribute promotional materials at the event


Event marketed as “Housing Solutions Breakfast, presented by [Sponsor]”



REMODELED HOMES TOURThe public loves new and shiny things. Our remodeler members are creating beautiful transformations made to last. Your brand impression shines brightest amongst the showcase of homes located throughout our two-county area. More than 3,000 residents are excited to tour the industry’s latest architectural and design trends—and your brand feeds off that enthusiasm.

October | Puget Sound Region | 10 a.m.–5 p.m.

SPONSOR BENEFITS TOUR

SPONSOR

EXCLUSIVE SIGNATURE SPONSOR

PRICING $1,000 $7,500

Company logo and link on remodeltour.com

Company logo in printed and digital Home Remodelers Directory and official Tour Guide

Promotional ads in September and October issues of 425 Magazine featuring your logo

Social media promotion on Facebook, Twitter, Instagram

Company logo placed in Seattle Times advertising (where applicable)

Half-page ad in RHT Guide

Your showroom or retail location as a stop on the tour

Prominent company logo on remodeltour.com, collateral, and RHT Guide as “Signature Sponsor”



PAINTING A BETTER TOMORROWNothing feels better than helping our neighbors in need. Our substantial stewardship presence helps make the Puget Sound region a better place to live for everyone, and people take notice. Every year, a local service organization gets a brand-new paint job, courtesy of member and community volunteers. It’s a fun atmosphere filled with friendly exposure that looks as good as it feels.

November | 8 a.m.–4 p.m.

SPONSOR BENEFITS EXCLUSIVE SIGNATURE SPONSOR

PRICING $10,000

Recognition on mbaks.com, social media, press releases, and print/digital marketing prior to event

Company logo and link on mbaks.com/pbt year-round

Company name/logo on all marketing materials

Logo inclusion on signage at central location at project painting site

Company logo on event t-shirts worn by volunteers at event

Recognition at MBAKS Holiday Gala in December


SPONSOR BENEFITS EVENT

SPONSOR

AWARDS SPONSOR

BEVERAGE SPONSOR

EXCLUSIVE CENTERPIECE

SPONSOR


SPONSOR

PRICING $1,000 $1,250 $1,250 $2,500 $5,000



Company name/logo on marketing signage, venue tables, and event program


Complimentary tickets to event 2 2 2 2 3

Company name/logo on PowerPoint

Opportunity to announce a category of award winner(s)


Company name/logo on centerpieces

Opportunity to speak at gala for 3–5 minutes

Opportunity to distribute promotional materials at dinner seats


Event marketed as “Annual Holiday Gala, presented by [Sponsor]”


ANNUAL HOLIDAY GALAOur year-end celebration is an event to remember. This black-tie optional gala offers exclusive opportunities to bask in the spotlight amongst our industry’s biggest and best. Prestige and publicity have never looked better, and your brand is the icing on the cake. End the year on a high note and make it one to be remembered forever.

December | 6–9 p.m.


Be Seen EverywhereMBAKS publications offer industry-leading coverage backed by our region’s largest residential building following. Get in front of homebuilders, remodelers, associates, elected officials, homeowners, and Puget Sound-area leaders to make a lasting impression. Your audience is waiting. What do you want to say? Say it loud. Reach out to find the print and digital advertising solutions that best fit you.

Business Development Manager Craig Ball | 425.460.8222 | [email protected]

ADVERTISING OPPORTUNITES

Master Builder magazine (print and digital), published 4x/year

Up to Date weekly digital newsletter

Home Remodelers Directory (print and digital), published 2x/year

335 116th Ave SE, Bellevue, WA 98004 [email protected] | 425.460.8222 | mbaks.com

2020 marketing guide - mbaks.com › ... › documents › classes-events › marketing-guid… ·...

Documents