www.freefromshow.com.au www.allergyshow.com.au

2020EXHIBITOR PROSPECTUSThe Free From & Allergy Show offer an exciting and comprehensive showcase of the products and services consumers need to be the best version of themselves and to prove that living free from ingredients that cause harm discomfort doesn’t have to come with compromise.

This prospectus outlines the opportunities available for extensive marketing and promotion to get your brand at the forefront of consumers’ minds and educate them on your products and services.

REACH YOUR TARGET

AUDIENCE

The Free From & Allergy Show provide an excellent opportunity to:

• Increase awareness of your organisation• Demonstrate your involvement in this industry• Promote your products and services• Sell your products• Launch new products• Take advantage of marketing opportunities leading up to the

event

Available Sponsorship Packages for Melbourne 2020

• Major Show Partner - Free From Show• Major Show Partner - Allergy Show• Free From & Allergy Learning Centre Sponsor - Allergy Show• Show Bag Sponsor - Free From Show and Allergy Show• Let’s Get Personal Sponsor - Allergy Show• Home & Living Sponsor - Allergy Show

Contact us to find out more about Sponsorship packages.

BENEFITS OF EXHIBITING:

www.freefromshow.com.au www.allergyshow.com.au

Watch 2019 Highlight Video

FEATURE AREAS

www.freefromshow.com.au www.allergyshow.com.au

You’ve invested a lot to create alternatives to help people live a happier and more comfortable life. That’s why we are bringing the right consumers to you. Showcase your wonderful free from and allergy products and services and come face-to-face with consumers who share this lifestyle.

Allergy Friendly & Eczema Zone - Showcasing products and services that assist with the management of health complications & allergens, such as chronic hay fever, asthma, skin irritations, and much more.

Home & Living - Showcasing great alternative’s to the traditional household product, that help improve air quality and surroundings by eliminating products made up of harsh chemicals. Products include bedding, indoor environmental control, air purifiers, vacuum and deep cleaners, and household products.

Gluten & Free From Zone - Highlighting products that are 100% gluten free and free from products. Including food and beverages.

Plant Base - Showcasing a variety of brands who specialise in fresh whole foods, raw, vegan, organic and natural food products.

Smart Food – Showcasing fortified nutritional products, nutrient-rich, supplements, vitamins, & pro and pre biotics

The Lifestyle Zone - Featuring products that specialise in health & wellbeing, ethical, cruelty free, sustainable, ecofriendly & environmentally friendly products, that truly nourish the body

FODMAPs - Showcasing products and that feature in a low FODMAP diet

www.freefromshow.com.au www.allergyshow.com.au

77% 88%

of attendees were satisfied to

very satisfied with the show

83%

of attendees had a food

intolerance or allergy

of attendees were female

of attendees would

recommend the show to friends

or family

< 1 HOUR 1 – 3 HOURS 3 – 5 HOURS

9%

65%

22%

4%

TIME SPENT AT SHOW

> 5 HOUR

Victoria Metropolitan 67.6%

Victoria Regional 30.1%

New South Wales 1.5%

Queensland 0.3%

South Australia 0.5%

Visitor origin

88%

of attendees discovered new

products or services

2019 KEY VISITOR STATISTICS*

95%

VISITORS BY LOCATION

* Statistics developed from 353 independent surveys post the 2019 Melbourne Show

ENQUIRIES & STAND BOOKINGS: 03 9596 9205 • freefromsales@iecgroup.com.au

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www.freefromshow.com.au www.allergyshow.com.au

The Free From Show connected me with my exact target audience. The attendees seemed relieved to meet exhibitors that spoke their language and had products that they were able to eat. The reception of my products was overwhelming and I received 2 orders from new stockists before the weekend was even over. We Bar None

A very targeted and engagedaudience. Highly recommend.Bennetto Natural Foods

Wonderful to see a show that is designed to educate and fulfill needs of those with health challenges. We look forward to a long association.TumeriX Victoria

“

Loved the show and it was an important launching pad for our recently arrived product. The clients were in the perfect demographic for us and we enjoyed the exposure and feedback we received. Oh and it helps to have great people to work with (Jo, Lisa and team)Ageless Inner Health

FEATURE AREAS

EXHIBITOR TESTIMONIALS

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A great experience, learning about

different food products and being able to taste test them was fantastic. The variety of stalls was

great too, they catered to a wide range of allergies/intolerances. I would definitely attend again and highly recommend it.

I attended my first ever Allergy Show

and all I can say is WOW. It was fabulous with amazing foods, such knowledgeable stall

holders (I learned so much!), helpful information and great food. Even the kiosk catered for only Gluten Free foods!! Highly recommend and will return for every show.

The first event was a success. It is great

to see that people with allergies and intolerances have the opportunity to try new products, be

educated on relevant topics and have the opportunity to speak with people in the industry.

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VISITOR TESTIMONIALS

www.freefromshow.com.au www.allergyshow.com.au

ENTRYEXIT

THRU TO ALLERGY SHOW

THRU TO FREE FROM

THRU TO ALLERGY SHOW THRU TO FREE FROM

ALLERGY

LEARNING

CENTRE

B01

B07

B09

B15

B13

B19

B21

B23

B24

B25 B26B27

B28

B29

B30

B31

B32B33

B34

B35

B36

B37

B39

B42

A20

A19

A18

A17

A16

A15

A14

A12

A11

A10

A09

A08

A07

A06

A05

A04

A03

A01

C02

C07

C06

C13

C11

C21C23

C28

C31

C40

C33

C42 C43 C44

C45

C47C48

C49

C41

C51

C52

C53 C54

C55

C57C58C59

C61C62

C63

C64C65

C66C67C68

C69C70

C71

C72C73

C74

C75

C77

C78C79

C81C82 C83 C84

C85

E15

E14

E13

E11

E10

E09

E08

E06

E05

E04

E03

E02

E01

D03

D01

D05

D07

D11 D10

D09

D14

D13D12

D17D16

D15

D18

D23

D22

D20

D24

D28

D26

6

3

3

3

3

333 333

3 3 3 3 3

3 33 3

6

3

33 33

6 6

3

3

3 3

3

3

3

3 3

3

3

33 3 3

33 3

3 3 3

3

33 3

3

3

33

33

33

33

33

3

6 66

6

6

6 66

6

33

33

36

63

6

3

15

12

63

43

33

36

33

33

33

33

36

6

33

ENTRANCE DOOR 16 ENTRANCE DOOR 17 ENTRANCE DOOR 18

ENTRY

HEALTH

& WELLNESS

LEARNING

CENTRE

17

15

E20

E19

E17

D32D30

D33 D37

3

3

33

6

6

6

63

B16

B08

6

33 3

C10

C12

C14

C05

C01

3 3

C03

C24

C34

C22

C25

C32

C35

3

33

33

33

3

To reserve your stand, contact:International Exhibition & Conference Group Pty Ltd

Level 1, 197 Bay Street, Brighton VIC 3186T +613 9596 9205 E freefromsales@iecgroup.com.au & allergyshowsales@iecgroup.com.au

W freefromshow.com.au & allergyshow.com.au

3rd-5th July 2020

Bays 23 -25, Melbourne Convention & Exhibition Centre (MCEC)

FLOOR PLAN SUBJECT TO

CHANGE WITHOUT NOTICE

FLOOR PLAN AS OF 21/08/2019

FREE FROM & ALLERGY SHOW 2020

- Eczema

- Home & Living

- Asthma

- Allergy Friendly

Lifestyle Feature (Eco

Friendly / Sustainable /

Skin Care / Fashion /

Jewelry

- Babies / Kids

- Gluten Free

- Organic GMO Free

- Vegan - Plant Based

- Smart Food Nutrition

- Fodmap

Headed by Marie Kinsella, CEO, International Exhibition & Conference Group Pty Ltd (IEC Group) consists of a team of event professionals with over 50 years’ collective experience working in the exhibition industry.

Marie was the original founder of Australian Exhibitions & Conferences Pty Ltd and has a proven track record of successfully delivering over 200 public and trade events in the past 20 years. Our focus is to build strong partnerships with key partners and stakeholders in each industry group to maximise the potential in every market, for the benefit of the industry.

To find out more about IEC Group, visit us at www.iecgroup.com.au.

WHO WE ARE

For Partnership and Sponsorship Enquiries:Kate LethbridgeSales ExecutiveTel: +61 (0) 3 9596 9205Email: kate.lethbridge@iecgroup.com.auWebsite: www.freefromshow.com.au | www.allergyshow.com.au

International Exhibition and Conference Group Pty LtdLevel 1, 197 Bay StreetBrighton, Victoria, 3186

www.freefromshow.com.au www.allergyshow.com.au